It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

    Struggling to pay her college tuition, Hindman accepts a dream position in an award-winning ensemble that brings ready money. But the ensemble is a sham. When the group performs, the microphones are off while the music―which sounds suspiciously like the soundtrack to the movie "Titanic"―blares from a hidden CD player. Hindman, who toured with the ensemble and its peculiar composer for four years, writes with unflinching candor and humor about her surreal and quietly devastating odyssey. Sounds Like Titanic is at once a singular coming-of-age memoir about the lengths to which one woman goes to make ends meet and an incisive articulation of modern anxieties about gender, class, and ambition.

    Essays that challenge, discomfort, disorient, galvanize, and inspire all of us to evolve now, for our shared future.

    But women often get paid less than men, even when they're doing equal work.Mostly they don't know because pay is secret. But what if a woman finds out? What should she do? What should her male colleague do? What should the boss do?Equal is the inside story of how award-winning journalist Carrie Gracie challenged unequal pay at the BBC, alongside a wider investigation into why men and women are still paid unequally. It's a book that will open your eyes, fix your resolve and give you the tools to act - and act now.

    By the time they are done with you, you will have a serious case of whiplash, a fresh perspective on this industry, and a brand new outlook on yourself. Do not let your ego or misconceptions get in the way of reading this book. The quality of your life depends on it.Stop. Right this instant.Stop running around like crazy, and listen up.Your life has been hijacked. It doesn't belong to youanymore. And unless you do something about it,you're not getting it back.You're handcuffed to a job. You're worth more than you're paid.Your debt is growing. Your 401(k) is not.You say you're running a business. But it's clearly running you.You miss your kids. You miss your friends.You miss your health. They miss you too.We're not here to judge. We've been right where you are.We just want you to know it doesn't have to be that way.You have a choice.The Flip Flop CEOs will take everything you've learned about the business of network marketing and flip it - right side up. By the time they're done with you, you'll have a serious case of whiplash, a fresh perspective on this industry, and a brand new outlook on...yourself. Don't let your ego or misconceptions get in the way of reading this book. The quality of your life depends on it.

    Recent, massive blooms of billions of jellyfish have clogged power plants, decimated fisheries, and caused millions of dollars of damage. Driven by questions about how overfishing, coastal development, and climate change were contributing to a jellyfish population explosion, Juli embarked on a scientific odyssey. She traveled the globe to meet the biologists who devote their careers to jellies, hitched rides on Japanese fishing boats to see giant jellyfish in the wild, raised jellyfish in her dining room, and throughout it all marveled at the complexity of these alluring and ominous biological wonders.

    Within days, five black and Latino teenagers confess to her rape and beating. In a city where urban crime is at a high and violence is frequent, the ensuing media frenzy and hysterical public reaction is extraordinary. The young men are tried as adults and convicted of rape, despite the fact that the teens quickly recant their inconsistent and inaccurate confessions and that no DNA tests or eyewitness accounts tie any of them to the victim. They serve their complete sentences before another man, serial rapist Matias Reyes, confesses to the crime and is connected to it by DNA testing.Intertwining the stories of these five young men, the police officers, the district attorneys, the victim, and Matias Reyes, Sarah Burns unravels the forces that made both the crime and its prosecution possible. Most dramatically, she gives us a portrait of a city already beset by violence and deepening rifts between races and classes, whose law enforcement, government, social institutions, and media were undermining the very rights of the individuals they were designed to safeguard and protect.

    Once the epicenter of the voting rights struggle, today it's Ground Zero for a new movement that is Flowers's life's work. It's a fight to ensure human dignity through a right most Americans take for granted: basic sanitation. Too many people, especially the rural poor, lack an affordable means of disposing cleanly of the waste from their toilets, and, as a consequence, live amid filth.Flowers calls this America's dirty secret. In this powerful book she tells the story of systemic class, racial, and geographic prejudice that foster Third World conditions, not just in Alabama, but across America, in Appalachia, Central California, coastal Florida, Alaska, the urban Midwest, and on Native American reservations in the West.Flowers's book is the inspiring story of the evolution of an activist, from country girl to student civil rights organizer to environmental justice champion at Bryan Stevenson's Equal Justice Initiative. It shows how sanitation is becoming too big a problem to ignore as climate change brings sewage to more backyards, and not only those of poor minorities.

    Rosa Parks was often described as a sweet and reticent elderly woman whose tired feet caused her to defy segregation on Montgomery’s city buses, and whose supposedly solitary, spontaneous act sparked the 1955 bus boycott that gave birth to the civil rights movement. The truth of who Rosa Parks was and what really lay beneath the 1955 boycott is far different from anything previously written. In this important book, Danielle McGuire writes about the rape in 1944 of a twenty-four-year-old mother and sharecropper, Recy Taylor, who strolled toward home after an evening of singing and praying at the Rock Hill Holiness Church in Abbeville, Alabama. Seven white men, armed with knives and shotguns, ordered the young woman into their green Chevrolet, raped her, and left her for dead. The president of the local NAACP branch office sent his best investigator and organizer—Rosa Parks—to Abbeville. In taking on this case, Parks launched a movement that exposed a ritualized history of sexual assault against black women and added fire to the growing call for change.

    The price of gas and food are climbing, unemployment remains high, the housing market has tanked, consumer and government debt is soaring, and the recovery is slowing. Facing the prospect of a second collapse of the global economy, humanity is desperate for a sustainable economic game plan to take us into the future.Here, Jeremy Rifkin explores how Internet technology and renewable energy are merging to create a powerful "Third Industrial Revolution." He asks us to imagine hundreds of millions of people producing their own green energy in their homes, offices, and factories, and sharing it with each other in an "energy internet," just like we now create and share information online.Rifkin describes how the five-pillars of the Third Industrial Revolution will create thousands of businesses, millions of jobs, and usher in a fundamental reordering of human relationships, from hierarchical to lateral power, that will impact the way we conduct commerce, govern society, educate our children, and engage in civic life.Rifkin's vision is already gaining traction in the international community. The European Union Parliament has issued a formal declaration calling for its implementation, and other nations in Asia, Africa, and the Americas, are quickly preparing their own initiatives for transitioning into the new economic paradigm.The Third Industrial Revolution is an insider's account of the next great economic era, including a look into the personalities and players -- heads of state, global CEOs, social entrepreneurs, and NGOs -- who are pioneering its implementation around the world.

    You'll have a blast reading this and then date...or not date anyone because you are living your best single life with new best friend Roberson by your side." - Phoebe Robinson, New York Times bestselling author of You Can't Touch My Hair

    But when she fell in love with renowned conservationist Lawrence Anthony her life took an unexpected turn. Lawrence died in 2012 and Francoise was left to run Thula Thula without him, even though she knew very little about conservation. She was short on money, poachers were capitalizing on the chaos of Lawrence’s death, and one of their elephants was charging Land Rovers on game drives and terrifying guests. How Francoise survived and Thula Thula thrived is beautifully described in this charming, funny and poignant book. If you loved Lawrence's The Elephant Whisperer, or just want to spend time with some remarkable animals, then you won’t want to miss this sparkling book.

    Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds.An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.

     Drifting after her final year in college, a young writer begins working part-time as an emergency dispatch operator in Sydney. Over the course of an eight-hour shift, she is dropped into hundreds of crises, hearing only pieces of each. Callers report car accidents and violent spouses and homes caught up in flame.The work becomes monotonous: answer, transfer, repeat. And yet the stress of listening to far-off disasters seeps into her personal life, and she begins walking home with keys in hand, ready to fight off men disappointed by what they find in neighboring bars. During her free time, she gets black-out drunk, hooks up with strangers, and navigates an affair with an ex-lover whose girlfriend is in their circle of friends.Two centuries earlier, her great-great-great-great-grandfather—the British explorer John Oxley—traversed the wilderness of Australia in search of water. Oxley never found the inland sea, but the myth was taken up by other men, and over the years, search parties walked out into the desert, dying as they tried to find it.Interweaving a woman's self-destructive unraveling with the gradual worsening of the climate crisis, The Inland Sea is charged with unflinching insight into our age of anxiety. At a time when wildfires have swept an entire continent, this novel asks what refuge and comfort looks like in a constant state of emergency.

    Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.Here is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.