Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

    Guide to Educate Children Diagnosed with Autism Through Applied Behavior Analysis

    Most people of the current generation lack a sense of the historical sweep of the intellectual side of the right-wing collectivist position. Jeffrey Tucker, in this collection written between 2015 and 2017, argues that this movement represents the revival of a tradition of interwar collectivist thought that might at first seem like a hybrid but was distinctly mainstream between the two world wars. It is anti-communist but not for the reasons that were conventional during the Cold War, that is, because communism opposed freedom in the liberal tradition.Right-collectivism also opposes traditional liberalism. It opposes free trade, freedom of association, free migration, and capitalism understood as a laissez-faire free market. It rallies around nation and state as the organizing principles of the social order—and trends in the direction of favoring one-man rule—but positions itself as opposed to leftism traditionally understood.We know about certain fascist leaders from the mid-20th century, but not the ideological orientation that led to them or the ideas they left on the table to be picked up generations later. For the most part, and until recently, it seemed to have dropped from history. Meanwhile, the prospects for social democratic ideology are fading, and something else is coming to fill that vacuum. What is it? Where does it come from? Where is it leading?This book seeks to fill the knowledge gap, to explain what this movement is about and why anyone who genuinely loves and longs for liberty classically understood needs to develop a nose and instinct for spotting the opposite when it comes in an unfamiliar form. We need to learn to recognize the language, the thinkers, the themes, the goals of a political ethos that is properly identified as fascist."Jeffrey Tucker in his brilliant book calls right-wing populism what it actually is, namely, fascism, or, in its German form national socialism, nazism. You need Tucker’s book. You need to worry. If you are a real liberal, you need to know where the new national socialism comes from, the better to call it out and shame it back into the shadows. Now."— Deirdre McCloskey

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    But we can never know for certain, because what really goes on inside another’s head and heart is essentially a secret. How do you know if that secret is something that will hurt you? Your husband turns to face you in bed. Is he thinking about you or your closest friend? Your boss shows up in another new outfit. Did she get a raise or is she a compulsive shopper who is stealing money from the company? Your teenaged daughter is upstairs in her bedroom. Is she doing her homework or chatting online with a man twice her age? Anatomy of A Secret Life will take you inside the minds of secret-keepers and show you how secrets start, how they’re kept, and how they exact their devastating emotional and social toll. Using contemporary case studies and historical examples, Dr. Gail Saltz shows you how to spot—through subtle behaviors and clues—and safely stop the potentially dangerous secrets that someone, even you, might be concealing from the world.

    Many students are bored and disengaged Teachers are handcuffed by outdated textbooks, standardized curriculum, and disinterested students. What if you could solve these problems immediately and excite even your most reluctant learners daily? Read it Today and Engage tomorrow! 33-year veteran teacher, author, presenter, and engagement guru James Alan Sturtevant makes it easy, with incredible teacher tips and tools for both the veteran and student teacher--50 engagement tools that you can begin using right now, with no special training or boring professional development. Easily rebrand your class and connect with all students Are you the teacher students "hate"? Do kids groan when they walk into your classroom? Engaging learners is all about connecting and making education fun. With Sturtevant's education tips and creative teaching tools, students will rebrand you and your class as their favorites. Best of all, they'll engage with every lesson you teach, every single day! 50 Tips and Tools Unlike other education books that weigh you down with archaic research and impossible-to-implement strategies, Hacking Engagement, the 7th book in the popular Hack Learning Series, provides 50 unique, exciting, and actionable tips and tools that you can apply right now. And there's something here for every teacher--no matter what grade or subject you teach. Try one of these amazing engagement strategies tomorrow: Engage the Enraged Create Celebrity Couple Nicknames Hash out a Hashtag Empower Students to Help You Uncover Your Biases Avoid the Great War on Yoga Pants Let Your Freak Flag Fly Become a Proponent of the Exponent Trade Blah, Blah, Blah for Zen Transform Your Class into a Focus Group Commit to Engagement Try at least one tip or tool now and witness an amazing transformation in your classroom and school. Are you ready to engage? Scroll up and grab your copy of Hacking Engagement now.

    Reputations are dying. Don't let it happen to your company, your team, or your family. You need to turn this potential liability into leadership, and you need to start today. Learn the art and science behind why digital reputations are determining: business winners and losers, your child's future, effective vs. ineffective CEOs & school teachers, your team's culture, church congregation sizes, your next job, everything..

    THE INCREDIBLE TOP TEN SUNDAY TIMES BESTSELLER'Inspirational . . . Sandhurst helped me to discover my potential. Now discover yours.' TIM PEAKE, ESA astronaut___________Winston Churchill never surrendered.Prince Harry has fought for mental health around the world.Tobias Ellwood risked his life to save others during the Westminster terrorist attack.Tim Peake became Britain's first astronaut on the International Space Station.Nicola Wetherill led the first all-female expedition across the Antarctic ice.Ed Withey even organized his wedding with military precision.The one thing all of these individuals have in common? Their world-class Sandhurst training.Stand Up Straight applies 10 simple but transformative lessons that every officer is taught during their time at the world-famous military academy. Modern and counter-intuitive, with lessons ranging from making your bed and ironing your shirt to achieving better discipline, emotional intelligence, resilience and fast decision-making under pressure, the book draws on first-hand battlefield experience as well as the leadership lessons taught at Sandhurst.The result is an inspiring and timeless book of practical advice and military wisdom that will help every reader raise their game and face life's everyday battles with confidence and calm.___________'Brilliant, practical advice. Can help transform your mindset and life.' OLLIE OLLERTON''Military Mindfulness' . . . can help us all reach our potential.' TELEGRAPH'I loved this book.' CHRIS EVANS'Brilliant military rules that can change your life . . . Sandhurst's precious life lessons, self-discipline, teamwork, even standing up straight, can make life run smoother, better, nobler, longer.' DAILY MAIL'Follow the General's orders and fold your socks. You'll be a better person for it.' THE TIMES'These military men are on to something. . . . increases your chances of tackling the to-do list with a sense of calm if not ease.' INDEPENDENT'It's a fantastic read on how to sort yourself out.' PIERS MORGAN'It's a fascinating book, full of good old-fashioned common sense . . . it's a game-raiser.' THIS ENGLAND

    In The Meaning of Marriage—a six-session video-based Bible study—Timothy Keller, along with Kathy, his wife of forty years, draws a profound portrait of marriage from the pages of Scripture that neither idealizes nor rejects the institution but points us back to the relationship between God and man. The result is a vision for marriage that is refreshingly frank and unsentimental, yet hopeful and beautiful.This six-session video Bible study is for anyone from singles to couples considering marriage to those who have been married recently or for a long time.The six sessions are:Service: Marriage Isn't about YouCovenant: Created to Make PromisesRoles: Loving through Mutual SubmissionSingleness: Strengthening the Spiritual FamilySex: The Act of Covenant RenewalHope: Seeing the Great Horizon

    There are many differences between inattentive ADHD and the hyperactive/impulsive form of ADHD, and much of the generic information about "ADHD" isn't particularly helpful for those with the inattentive ADHD. Adults with inattentive ADHD are neither impulsive or hyperactive, but often have greater problems with issues such as absent mindedness and lack of confidence.Lifting the Fog isn't just another book on ADHD is provides specific information about how inattentive ADHD affects adults and how it differs from other forms of ADHD. It also includes useful information on the different treatment options available and provides a range of practical tips for helping manage the negative effects of inattentive ADHD.

    In Drive, Kelley Earnhardt Miller, daughter of Dale Earnhardt Sr. and sister to Dale Jr., opens up about growing up in the world of NASCAR, sharing the lessons she learned about being a successful business leader and what she discovered, often the hard way, about winning in life.Kelley never felt she was winning at anything until she began to deal with the thoughts and feelings that were driving her decisions and taking her in the wrong direction. Her journey of transformation is what empowered her to run the family business in an entirely different way than she had previously and to lead people not only with her head but also with her heart.Drive offers nine important lessons learned about winning in business and in life, given not as a formula for greatness but as insight from a fellow traveler on a journey that is sometimes difficult, painful, unexpected, or confusing and sometimes exhilarating and joyful:Be Authentic and ApproachableManage Your EmotionsSucceed Using StrengthsLet Go to Move ForwardCustomize Your CommunicationKnow How to Make DecisionsAim for the Win-WinShow KindnessLive a Balanced LifeBecome a stronger person and a more effective leader by facing the truth about your own life in a healthy way and then drive to the win!

    Well, you know, the two percent of the world's population that are natural redheads, at least. This book has equal parts pop culture, ginger facts, and humorous stories about what it's like to actually have red hair. It's loaded with everything you'd ever want to know about us reds; how we're scientifically different from the norms (non-redheads), how we've been stereotyped in pop culture, and the do's and don'ts of having a red in your life, among other things!Whether you are a redhead, know a redhead, or are just an enthusiast, this book explores the realities, the myths, and where red hair actually originates (it's not Ireland). Author Erin La Rosa not only delivers the facts, statistics, and undeniable realities of being a ginger, but she also weaves in her own personal and hilarious stories about being red. Being a redhead is not just a hair color, it's a lifestyle--and this book is your own exclusive peek into that fabulous world.Some surprising facts about redheads that you will discover include: - The association between redheads and humor came from redheaded slaves in ancient Greece- There are over 30 leading or recurring redhead characters in Disney and Pixar films... that's a lot when you remember we're only two percent of the world's population!- Redhead women allegedly have more sex, more threesomes, and more orgasms than other women... or do they? Let's find out!- Some Egyptian rulers dyed their hair red to assert their power (looking at you, Cleopatra)- And redheads need more anesthesia at the dentist, because they're not going down without a fight

    They bridge the gaps between the individual and the collective, the person and the purpose. The most successful and effective HR professionals see their careers as a calling, and their work, though driven by corporate goals, is graced by a sense of purpose, a profound generosity, and a love for what they do and the constituencies they serve.HR from the Heart is a book for HR practitioners who love their jobs -- or want to. Libby Sartain, one of the country's top human resources executives, reveals how HR professionals create a synergy between business objectives and the needs and wants of employees. This inspiring book is equal parts motivational message and how-to, confessional and career guide. Filled with stories from Sartain's considerable experience, HR from the Heart offers a first-hand perspective on forging relationships, selling HR to the company, taking diversity beyond ""by the book,"" keeping policy in perspective, and more -- all while making the right career moves, staying engaged, and forwarding the strategic goals of the company."

    It gives practical advice on how to:- Get a sale when your service is not the cheapest- Turn your customer into an ambassador- Build a positive attitude- Beat the competition- Close a saleThis is a valuable book, recognized as an effective and powerful sales-improvement guide.

    He's the first to land a 900 (two and a half full rotations). He's also among the richest pitchmen in any sport. And, in a sport that's especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is.Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl's; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games.Filled with Tony's typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk's unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You'll find out how authenticity has served him well in all his achievements. You'll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism.Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?