It describes a distinctive sound culture that gave birth to the sound recording and the transmission devices so ubiquitous in modern life. With an ear for the unexpected, scholar and musician Jonathan Sterne uses the technological and cultural precursors of telephony, phonography, and radio as an entry point into a history of sound in its own right. Sterne studies the constantly shifting boundary between phenomena organized as "sound" and "not sound." In The Audible Past, this history crisscrosses the liminal regions between bodies and machines, originals and copies, nature and culture, and life and death. Blending cultural studies and the history of communication technology, Sterne follows modern sound technologies back through a historical labyrinth. Along the way, he encounters capitalists and inventors, musicians and philosophers, embalmers and grave robbers, doctors and patients, deaf children and their teachers, professionals and hobbyists, folklorists and tribal singers. The Audible Past tracks the connections between the history of sound and the defining features of modernity: from developments in medicine, physics, and philosophy to the tumultuous shifts of industrial capitalism, colonialism, urbanization, modern technology, and the rise of a new middle class.A provocative history of sound, The Audible Past challenges theoretical commonplaces such as the philosophical privilege of the speaking subject, the visual bias in theories of modernity, and static descriptions of nature. It will interest those in cultural studies, media and communication studies, the new musicology, and the history of technology.

    These include applications drawn from important new areas of technology such as optical fibers, radome design, satellite communication, and microstrip lines. There is also added coverage of several new topics, including Hall effect, radar equation and scattering cross section, transients in transmission lines, waveguides and circular cavity resonators, wave propagation in the ionosphere, and helical antennas. New exercises, new problems, and many worked-out examples make this complex material more accessible to students.

    The Medieval Machine tells how, between the years 900 and 1300, Europeans created their first industrial revolution, which set Western civilization on the road to global dominance. Gimpel describes the main features of this early machine age: the pervasive use of waterpower (the oil of the medieval era); the agricultural innovations that energized the population through better nourishment; the spread of mining along with mechanized iron mills; and the appearance of modern industrial problems such as labor unrest and pollution. This is a story of technology triumphant: architect-engineers were adulated; there were tallest-building contests like those of the twentieth century. The climax comes with the invention of the key modern device-the mechanical clock. The subsequent technological decline, Gimpel explains, was due to plague, famine, and a reversion to mysticism.In the epilogue, Gimpel asserts that the West in his time faced another technological decline; he did not foresee the digital boom of the 1980s and 90s and the development of a post-industrial economies. Nevertheless, his predictions may provide valuable material for historians of the recent past.

    David Owen's fascinating narrative tells the story of the machine nobody thought we needed but now we can't live without.Chester Carlson grew up in unspeakable poverty, worked his way through junior college and the California Institute of Technology, and made his discovery in solitude in the depths of the Great Depression. He offered his big idea to two dozen major corporations -- among them IBM, RCA, and General Electric -- all of which turned him down. So persistent was this failure of capitalist vision that by the time the Xerox 914 was manufactured by an obscure photographic-supply company in Rochester, New York, Carlson's original patent had expired. Xerography was so unusual and nonintuitive that it conceivably could have been overlooked entirely. Scientists who visited the drafty warehouses where the first machines were built sometimes doubted that Carlson's invention was even theoretically feasible.Drawing on interviews, Xerox company archives, and the private papers of the Carlson family, David Owen has woven together a fascinating and instructive story about persistence, courage, and technological innovation -- a story that has never before been fully told.

    Before all the NHL's old barns were torn down to make way for bigger, glitzier rinks. Before expansion and parity across the league, just about anything could happen on the ice. And it often did. It was an era when huge personalities dominated the sport; and willpower was often enough to win games. And in the spring of 1993, some of the biggest talents and biggest personalities were on a collision course. The Cinderella Maple Leafs had somehow beaten the mighty Red Wings and then, just as improbably, the St. Louis Blues. Wayne Gretzky's Kings had just torn through the Flames and the Canucks. When they faced each other in the conference final, the result would be a series that fans still talk about passionately 25 years later. Taking us back to that feverish spring, The Last Good Year gives an intimate account not just of an era-defining seven games, but of what the series meant to the men who were changed by it: Marty McSorley, the tough guy who took his whole team on his shoulders; Doug Gilmour, the emerging superstar; celebrity owner Bruce McNall; Bill Berg, who went from unknown to famous when the Leafs claimed him on waivers; Kelly Hrudey, the Kings' goalie who would go on to become a Hockey Night in Canada broadcaster; Kerry Fraser, who would become the game's most infamous referee; and two very different captains, Toronto's bull in a china shop, Wendel Clark, and the immortal Wayne Gretzky. Fast-paced, authoritative, and galvanized by the same love of the game that made the series so unforgettable, The Last Good Year is a glorious testament to a moment hockey fans will never forget.

    In this fascinating book, Lynn Spigel chronicles the enormous impact of television in the formative years of the new medium: how, over the course of a single decade, television became an intimate part of everyday life. What did Americans expect from it? What effects did the new daily ritual of watching television have on children? Was television welcomed as an unprecedented "window on the world," or as a "one-eyed monster" that would disrupt households and corrupt children? Drawing on an ambitious array of unconventional sources, from sitcom scripts to articles and advertisements in women's magazines, Spigel offers the fullest available account of the popular response to television in the postwar years. She chronicles the role of television as a focus for evolving debates on issues ranging from the ideal of the perfect family and changes in women's role within the household to new uses of domestic space. The arrival of television did more than turn the living room into a private theater: it offered a national stage on which to play out and resolve conflicts about the way Americans should live. Spigel chronicles this lively and contentious debate as it took place in the popular media. Of particular interest is her treatment of the way in which the phenomenon of television itself was constantly deliberated—from how programs should be watched to where the set was placed to whether Mom, Dad, or kids should control the dial. Make Room for TV combines a powerful analysis of the growth of electronic culture with a nuanced social history of family life in postwar America, offering a provocative glimpse of the way television became the mirror of so many of America's hopes and fears and dreams.

    One invention of particular import, writes White, was the stirrup, which in turn introduced heavy, long-range cavalry to the medieval battlefield. The development thus escalated small-scale conflict to "shock combat." Cannons and flamethrowers followed, as did more peaceful inventions, such as watermills and reapers.

    Greer fans will recognize many of the book's passages from previous essays, but will be delighted to see them fleshed out here with additional examples and analysis.The Long Descent is one of the most highly anticipated peak oil books of the year, and it lives up to every ounce of hype. Greer is a captivating, brilliantly inventive writer with a deep knowledge of history, an impressive amount of mechanical savvy, a flair for storytelling and a gift for drawing art analogies. His new book presents an astonishing view of our society's past, present and future trajectory--one that is unmatched in its breadth and depth. Reviewed by Frank KaminskiWired.com—  The Long Descent is a welcome antidote to the armageddonism that often accompanies peak oil discussions. "The decline of a civilization is rarely anything like so sudden for those who live through it" writes Greer, encouragingly; it's "a much slower and more complex transformation than the sudden catastrophes imagined by many soical critics today."The changes that will follow the decline of world petroleum production are likely to be sweeping and global, Greer concludes, but from the perspective of those who live through them these changes are much more likely to take gradual and local forms. Reviewed by Bruce SterlingAmericans are expressing deep concern about US dependence on petroleum, rising energy prices, and the threat of climate change. Unlike the energy crisis of the 1970s, however, there is a lurking fear that now the times are different and the crisis may not easily be resolved.The Long Descent examines the basis of such fear through three core themes:• Industrial society is following the same well-worn path that has led other civilizations into decline, a path involving a much slower and more complex transformation than the sudden catastrophes imagined by so many social critics today.• The roots of the crisis lie in the cultural stories that shape the way we understand the world. Since problems cannot be solved with the same thinking that created them, these ways of thinking need to be replaced with others better suited to the needs of our time.• It is too late for massive programs for top-down change; the change must come from individuals.Hope exists in actions that range from taking up a handicraft or adopting an “obsolete” technology, through planting an organic vegetable garden, taking charge of your own health care or spirituality, and building community.Focusing eloquently on constructive adaptation to massive change, this book will have wide appeal.John Michael Greer is a certified Master Conserver, organic gardener, and scholar of ecological history. The current Grand Archdruid of the Ancient Order of Druids in America (AODA), his widely-cited blog, The Archdruid Report (thearchdruidreport.blogspot.com) deals with peak oil, among other issues. He lives in Ashland, Oregon.

    It is a collection of essays by one of Canada's greatest historians, on a subject that opened broad new avenues of thought on the role of media in the creation of history. Marshall McLuhan, deeply influenced by these essays, led North America to a new awareness of the role of media in contemporary culture. The works of Harold Innis are seminal in the study of Canadian history; the essays in this volume continue to generate intense dabate among historians, communications scholars, and media theorists.

    Holland present a fascinating look at America’s most popular radio host. You’ll discover how the brutal murder of his father shaped Paul Harvey’s life and career; how a high school teacher helped launch him in radio; the truth behind his brief and controversial career in the Air Force; why he was arrested for breaking into a secure research laboratory during the Cold War; why he proposed to his wife, “Angel,” on their very first date—and why it took her a year to say yes; the important role of faith in his life; and how his immeasurable contributions to broadcast history transformed American culture.

    Allan Baillie's masterpiece – an exciting journey into China set against the background of Tiananmen Square.

    His research helped to define--and continues to give depth to--the area of American studies concerned with the links between scientific and technological advances, and the way society and culture both determine these links. The Machine in the Garden fully examines the difference between the pastoral and progressive ideals which characterized early 19th-century American culture, and which ultimately evolved into the basis for much of the environmental and nuclear debates of contemporary society.This new edition is appearing in celebration of the 35th anniversary of Marx's classic text. It features a new afterword by the author on the process of writing this pioneering book, a work that all but founded the discipline now called American Studies.

    Although the occasional newspaper headline alerts us to genocide, AIDS, malaria, or civil war in Africa, most of us know very little about the continent. However we still carry strong mental images of Africa, which are reflected in American advertising, movies, amusement parks, cartoons, and many other corners of our society.Few think to question these perceptions or how they came to be so deeply lodged in the collective American consciousness. Curtis Keim’s Mistaking Africa looks at the historical evolution of this mindset and examines the role that popular media play in the creation of our mental images of Africa. Keim addresses the most prevalent myths and preconceptions and demonstrates how these prevent a true understanding of the enormously diverse peoples and cultures of Africa. Updated throughout, the second edition includes an entirely revised chapter on Africa in images, which analyzes portrayals of Africa in popular media, including print advertising by corporations such as Dow Chemical, ExxonMobil, IBM, Vogue magazine, Honda, and Snapple. New to the second edition as well is an appendix on learning more about Africa.ContentsPart One: Introduction1. Changing Our Mind about Africa2. How We LearnPart Two: Evolutionism3. The Origins of “Darkest Africa”4. “Our Living Ancestors”: Twentieth-Century Evolutionism5. Real Africa, Wise Africa6. We Should Help ThemPart Three: Further Misperceptions7. Cannibalism: No Accounting for Taste8. Africans Live in Tribes, Don’t They?9. Safari: Beyond Our Wildest Dreams10. Africa in ImagesPart Four: New Directions11. Race and Culture: The Same and the Other12. From Imagination to DialogueAppendix: Learning More

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    But if we were to let go of this fond conviction, Bruno Latour asks, what would the world look like? His book, an anthropology of science, shows us how much of modernity is actually a matter of faith.What does it mean to be modern? What difference does the scientific method make? The difference, Latour explains, is in our careful distinctions between nature and society, between human and thing, distinctions that our benighted ancestors, in their world of alchemy, astrology, and phrenology, never made. But alongside this purifying practice that defines modernity, there exists another seemingly contrary one: the construction of systems that mix politics, science, technology, and nature. The ozone debate is such a hybrid, in Latour’s analysis, as are global warming, deforestation, even the idea of black holes. As these hybrids proliferate, the prospect of keeping nature and culture in their separate mental chambers becomes overwhelming—and rather than try, Latour suggests, we should rethink our distinctions, rethink the definition and constitution of modernity itself. His book offers a new explanation of science that finally recognizes the connections between nature and culture—and so, between our culture and others, past and present.Nothing short of a reworking of our mental landscape, We Have Never Been Modern blurs the boundaries among science, the humanities, and the social sciences to enhance understanding on all sides. A summation of the work of one of the most influential and provocative interpreters of science, it aims at saving what is good and valuable in modernity and replacing the rest with a broader, fairer, and finer sense of possibility.