The Red Rubber Ball at Work: Elevate Your Game Through the Hidden Power of Play


Kevin Carroll - 2008
    In this fun and thoughtful follow-up to his bestselling Rules of the Red Rubber Ball (2007), Carroll switches the playing field to the workplace, where innovation, motivation, engagement, and teamwork are the headline issues. Drawing on "play profiles" from thought leaders, change agents, and business leaders, he explains how to bring a sense of play into the workplace to stimulate creativity, encourage risk-taking, achieve goals--and have a great time doing it.Fully illustrated, with 31 profiles of successful "players" including ESPN president George Bodenheimer, bestselling authors Seth Godin and Malcolm Gladwell, Food Network host Duff Goldman, South Bronx activist Majora Carter, renowned author Paulo Coehlo, and many others

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods


Shel Israel - 2009
    On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, "Twitterville" is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you re com- plaining about the weather with local friends, the next, you re talking shop with a colleague based halfway across the globe. No matter where you re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you ll quickly find the ones who can make a difference to you. Social media writer Shel Israel shares revealing stories of "Twitterville" residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. Israel introduces you to trailblazers such as: . Frank Eliason, who used Twitter to reverse Comcast s blemished customer service reputation . Bill Fergus, who was on the team at Henry Ford Medical Center during the first live tweeted surgery . Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis . Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need . The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks) "Twitterville" features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant. It even explains why people sometimes really do care what you had for lunch."

Rethinking the Internet of Things: A Scalable Approach to Connecting Everything


Francis Dacosta - 2013
    Billions of interconnected devices will be monitoring the environment, transportation systems, factories, farms, forests, utilities, soil and weather conditions, oceans and resources Many of these sensors and actuators will be networked into autonomous sets, with much of the information being exchanged machine-to-machine directly and without human involvement. Machine-to-machine communications are typically terse. Most sensors and actuators will report or act upon small pieces of information - chirps. Burdening these devices with current network protocol stacks is inefficient, unnecessary and unduly increases their cost of ownership. This must change. The architecture of the Internet of Things will entail a widely distributed topology incorporating simpler chirp protocols towards at the edges of the network. Rethinking the Internet of Things describes reasons why we must rethink current approaches to the Internet of Things. Appropriate architectures that will coexist with existing networking protocols are described in detail. An architecture comprised of integrator functions, propagator nodes, and end devices, along with their interactions, is explored. What you'll learn Teaches the difference between the "normal" Internet and the Internet of Things, Describes a new architecture and its components in the "chirp" context. Explains the shortcomings of IP for IoT. Describes the anatomy of the IoT. Re-frames key ideas such as reliability. Describes how to build the IoT Who this book is forThought leaders, executives, architectural, standards and development leaders in the evolving IoT industry

Privacy in Context: Technology, Policy, and the Integrity of Social Life


Helen Nissenbaum - 2009
    This book claims that what people really care about when they complain and protest that privacy has been violated is not the act of sharing information itself—most people understand that this is crucial to social life —but the inappropriate, improper sharing of information.Arguing that privacy concerns should not be limited solely to concern about control over personal information, Helen Nissenbaum counters that information ought to be distributed and protected according to norms governing distinct social contexts—whether it be workplace, health care, schools, or among family and friends. She warns that basic distinctions between public and private, informing many current privacy policies, in fact obscure more than they clarify. In truth, contemporary information systems should alarm us only when they function without regard for social norms and values, and thereby weaken the fabric of social life.

The New Influencers: A Marketer's Guide to the New Social Media


Paul Gillin - 2007
    Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

Kindle Fire HD User Manual: The Complete User Guide With Instructions, Tutorial to Unlock The True Potential of Your Device in 30 Minutes (OCT 2015)


Jake Jacobs - 2013
    You'll also learn tips and tricks to help you unlock the true potential of your device. Here are just some of the essentials you'll learn from this book: - Master the settings of your Kindle Fire HD device - Drastically reduce charge time & boost battery life - Setting up and using wireless networks - Utilizing security features to safeguard your device - Increase productivity: Skype, Email, Cloud Storage, Reading Documents, File Explorer - Sync your Kindle Fire HD to your computer, transfer your music and video seamlessly - Enhance your shopping and entertainment experience on Amazon and more... Kindle Fire HD Manual: The Complete Guide To Getting The Most Out Of Your Kindle Device is a comprehensive step-by-step, no fluff guide to help you master your device in no time. Get it while it's still available at this low price! **Scroll to the top of the page and click the buy button on the right to download this book now!**

Mastering Book Hooks for Authors: How to Capture Reader Attention and Book Sales in 30 Words or Less


Rob Eagar - 2017
     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

Romo: My Life on the Edge: Living Dreams and Slaying Dragons


Bill Romanowski - 2005
    Widely acknowledged to be the dirtiest player in football, "Romo" has been fined hundreds of thousands of dollars for unsportsmanlike conduct. Yet off the field, this giant hulk instantaneously changes from hit man into family man, gently raising two kids with his beloved wife. Romo is an attempt to reconcile these Jekyll-and-Hyde shifts. Romanowski achieves this Herculean task not by claiming that his 34 concussions affected his behavior but by admitting his use of chemical performance enhancers. His revelations about NFL drug abuse will shock fans and make him more enemies -- if that's possible. Bone-crushing honesty.

Black Code: Inside the Battle for Cyberspace


Robert J. Deibert - 2013
    We depend on it for everything we do. We have reengineered our business, governance, and social relations around a planetary network unlike any before it. But there are dangers looming, and malign forces are threatening to transform this extraordinary domain.In Black Code, Ronald J. Deibert, a leading expert on digital technology, security, and human rights, lifts the lid on cyberspace and shows what’s at stake for Internet users and citizens. As cyberspace develops in unprecedented ways, powerful agents are scrambling for control. Predatory cyber criminal gangs such as Koobface have made social media their stalking ground. The discovery of Stuxnet, a computer worm reportedly developed by Israel and the United States and aimed at Iran’s nuclear facilities, showed that state cyberwar is now a very real possibility. Governments and corporations are in collusion and are setting the rules of the road behind closed doors.This is not the way it was supposed to be. The Internet’s original promise of a global commons of shared knowledge and communications is now under threat. Drawing on the first-hand experiences of one of the most important protagonists in the battle — the Citizen Lab and its global network of frontline researchers, who have spent more than a decade cracking cyber espionage rings and uncovering attacks on citizens and NGOs worldwide — Black Code takes readers on a fascinating journey into the battle for cyberspace. Thought-provoking, compelling, and sometimes frightening, it is a wakeup call to citizens who have come to take the Internet for granted. Cyberspace is ours, it is what we make of it, Deibert argues, and we need to act now before it slips through our grasp.

Reinventing Capitalism in the Age of Big Data


Viktor Mayer-Schönberger - 2018
    That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Schörger, bestselling author of Big Data, and Thomas Ramge, who writes for The Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt. This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.

Thirty Seconds to Impact


Peter Burkill - 2010
    It was not until moments before landing that anything went wrong. Coming in to Heathrow Airport, the plane suffered inexplicable loss of power to both engines, and it was suddenly likely that the plane would plough into a built-up area outside the airport, with the loss of all lives on board. Peter tells us in graphic detail his thoughts and actions when he managed to help save the plane at the last moment thanks to a flash of inspiration that led him to change the position of the wing flaps, which appeared to gain the vehicle enough precious time to make it over the perimeter fence and land on the grass, short of the runway. For both Maria and Peter, their lives following the crash have resulted in experiences that they never would have expected to have happened. There isn't a handbook with rules to follow after a crash so the subsequent aftermath was laced with events that could have been handled better from all sides, which lead to Maria and Peter having to find strength inside them that they had never needed before. A little more than a year later, they have used these strengths to begin a new chapter in their lives; starting with leaving British Airways and celebrating a second chance to enjoy life.But there are still nights when they find themselves awake, crying about what could have happened on that fateful day.

Freedom Is Blogging in Your Underwear


Hugh MacLeod - 2012
    As everything and everybody gets swallowed up by Facebook, Google+ and other death stars, remember the importance of having one's own piece of real estate to call one's own...

It's Complicated: The Social Lives of Networked Teens


Danah Boyd - 2014
    . . It’s Complicated will update your mind.”—Alissa Quart, New York Times Book Review  “A fascinating, well-researched and (mostly) reassuring look at how today's tech-savvy teenagers are using social media.”—People  “The briefest possible summary? The kids are all right, but society isn’t.”—Andrew Leonard, Salon   What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens’ lives? In this eye-opening book, youth culture and technology expert danah boyd uncovers some of the major myths regarding teens' use of social media. She explores tropes about identity, privacy, safety, danger, and bullying. Ultimately, boyd argues that society fails young people when paternalism and protectionism hinder teenagers’ ability to become informed, thoughtful, and engaged citizens through their online interactions. Yet despite an environment of rampant fear-mongering, boyd finds that teens often find ways to engage and to develop a sense of identity. Boyd’s conclusions are essential reading not only for parents, teachers, and others who work with teens but also for anyone interested in the impact of emerging technologies on society, culture, and commerce in years to come. Offering insights gleaned from more than a decade of original fieldwork interviewing teenagers across the United States, boyd concludes reassuringly that the kids are all right. At the same time, she acknowledges that coming to terms with life in a networked era is not easy or obvious. In a technologically mediated world, life is bound to be complicated.

Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet


Tim Hwang - 2020
    In the process, he shows us how digital advertising--the beating heart of the internet--is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008.From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers' attention has never been more prized, the true value of that attention itself--much like subprime mortgages--is wildly misrepresented. And if online advertising goes belly-up, the internet--and its free services--will suddenly be accessible only to those who can afford it.Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future.FSG Originals � Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech's reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry's many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

Bro Don't Like That La Bro Origins: Back To School


Ernest Ng - 2014
    It was tough. There were just so many things to keep track of. Cartoons, toys, snacks, school, homework and other kids' stuff. We had no money and we were supposed to listen to everything our parents and teachers said even when they did not make any sense.But we still did whatever we liked anyway.This book tells the childhood stories of five close friends, specifically how they met and became close friends even until today. Some of the stories in here might remind you what it was like when you were a kid.This is the origin story of the Bros from the "Bro, Don't Like That La, Bro" comic series and how different things were back then when nobody knew what the word 'Internet' meant.