Book picks similar to
Social Works: How #HigherEd Uses #Social Media to Raise Money, Build Awareness, Recruit Students, and Get Result by Michael StonerMallory Wood
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The Long Winter: Little House on the Prairie #6
Mustbe Interactive - 2014
When the supply train doesn't arrive, Almanzo Wilder and his brother realize something must be done. They begin an impossible journey in search of provisions, before it's too late.
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach More People, and Sell More Stuff: Tap Online Social Networks to Build ... Reach More People, and Sell More Stuff
Clara Shih - 2009
This book recognizes that we’ve come to a place where people can represent their real identityboth personal and professionaland use the social filters on the Web to connect with the world around them.” Sheryl Sandberg, Chief Operating Officer, Facebook
“...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.”
David Mather, President, Hoovers, Inc. The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnershipwith Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era. Join the conversationwww.thefacebookera.com. Fan the bookwww.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friendsand talking about your brands. They’re learning about your businessand providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emergehelping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook Era For companies of all sizes, in all industriesand business functions ranging from marketing to operations By Clara Shih, creator of Faceconnector, the first business application on Facebook
Learn how to…
Understand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the Internet Use online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance Define and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on it Implement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives
The Elements of Teaching
James M. Banner Jr. - 1997
Their book is an inspiring guide to current and future school teachers and to college and university professors—indeed to everyone who teaches anything to anyone else. Arguing that teaching is an art, Banner and Cannon help teachers understand its components. They analyze the specific qualities of successful teachers and the ways in which these qualities promote learning and understanding. Throughout, they illustrate their discussion with sharply etched portraits of fictional teachers who exemplify—or fail to exemplify—a particular quality. Neither a how-to book nor a consideration of the philosophy, methods, or activities of teaching, this book, more precisely, assesses what it takes to teach. It encourages teachers to consider how they might strengthen their own level of professional performance.
Leadership: Theory and Practice
Peter G. Northouse - 1997
Heartened by the positive response to previous editions of Leadership: Theory and Practice, this Fourth Edition is written with the same objective to bridge the gap between the often simplistic popular approaches to leadership and the more abstract theoretical approaches.
The Wolf in CIO's Clothing
Tina Nunno - 2013
The massive pressure on CIOs continues to increase as the opportunities to use technology in business become more prevalent and more competitive. As CIOs often find themselves at the center of business conflict, they must not only familiarize themselves with Machiavellian tactics as a defensive weapon, but also learn to use them as an offensive weapon in extreme situations so that they can increase IT’s contribution to their enterprises.As Italian political philosopher Niccolo Machiavelli implied, you're either predator or prey, and the animal you most resemble determines your position on the food chain. In The Wolf in CIO's Clothing Gartner analyst and author Tina Nunno expands on Machiavelli's metaphor, examining seven animal types and the leadership attributes of each. Nunno posits the wolf — a social animal with strong predatory instincts — as the ideal example of how a leader can adapt and thrive.Technology may be black and white, but successful leadership demands an ability to exist in the grey. Drawing on her experience with hundreds of CIOs, Nunno charts a viable way to master the Machiavellian principles of power, manipulation, love, and war. Through compelling case studies, her approach demonstrates how CIOs and IT leaders can adjust their leadership styles in extreme situations for their own success and that of their teams.
Lower Ed: The Troubling Rise of For-Profit Colleges in the New Economy
Tressie McMillan Cottom - 2015
Yet little is known about why for-profits have expanded so quickly and even less about how the power and influence of this big-money industry impact individual lives. Lower Ed, the first book to link the rapid expansion of for-profit degrees to America’s increasing inequality, reveals the story of an industry that exploits the pain, desperation, and aspirations of the most vulnerable and exposes the conditions that allow for-profit education to thrive.Tressie McMillan Cottom draws on her personal experience as a former counselor at two for-profit colleges and dozens of interviews with students, senior executives, and activists to detail how these schools have become so successful and to decipher the benefits, credentials, pitfalls, and real costs of a for-profit education. By humanizing the hard choices about school and survival that millions of Americans face, Lower Ed nimbly parses the larger forces that deliver some of us to Yale and others to For-Profit U in an office park off Interstate 10.
Be The Genius You Were Born To Be: 10 Secrets That Will Transform You Into A Superhuman
Harshajyoti Das - 2014
Normal people like you and me. I want to help people with their lives. Hence, this book’s priced at 2.99 cents only. I have no money making agenda with this book. I have other channels to cash in. I don’t want to be a life coach. It doesn’t make sense to me. Why should I coach your life in a way that I think is right? What I really want is, to spread my knowledge and values. You have the liberty to either accept it or discard it. Chapters - At a Glance ➤ The Universe Has A Reason For Any And Everything ➤ Choose Love before Anything ➤ Dump your Phone ➤ What's Good is also Evil ➤ You need to get it right just once ➤ Join the 4 am club ➤ Activate Your Right-Brain To be More Human ➤ Dump Your Day Job ➤ Brainstorm Ideas like Einstein ➤ Invest Your Time When You Don’t Have Money Shit happens to all of us Shit happens and it has been happening to me since my childhood. Still, I am a very happy person. You will eventually know a lot about me after reading my books. Anyways, what define us are not our miseries but how we find a way to overcome it. I am sure there are things in life we all struggle with. This book’s focused on showing you a whole new way to live your life. Please keep an open mind while reading this book. Take in what you can accept and discard the rest. Only because these techniques or philosophies have worked for millions of others doesn’t mean it will work for you as well. We were all born to be a genius. We have such a powerful brain and a beautiful life. Our tragedies in life have swept us to another corner in the world where our ‘infinite opportunities’ have been entrapped among all our worries, challenges, and miseries. Let’s find a way back home. Shall we? Alright, let’s get started.... FREE AUDIOBOOK INCLUDED INSIDE Format: .mp3 Size: 19.8 Mb Time: 1:09:28
From Equity Talk to Equity Walk: Expanding Practitioner Knowledge for Racial Justice in Higher Education
Tia Brown McNair - 2020
Drawing from campus-based research projects sponsored by the Association of American Colleges and Universities and the Center for Urban Education at the University of Southern California, this invaluable resource provides real-world steps that reinforce primary elements for examining equity in student achievement, while challenging educators to specifically focus on racial equity as a critical lens for institutional and systemic change.Colleges and universities have placed greater emphasis on education equity in recent years. Acknowledging the changing realities and increasing demands placed on contemporary postsecondary education, this book meets educators where they are and offers an effective design framework for what it means to move beyond equity being a buzzword in higher education. Central concepts and key points are illustrated through campus examples. This indispensable guide presents academic administrators and staff with advice on building an equity-minded campus culture, aligning strategic priorities and institutional missions to advance equity, understanding equity-minded data analysis, developing campus strategies for making excellence inclusive, and moving from a first-generation equity educator to an equity-minded practitioner.From Equity Talk to Equity Walk: A Guide for Campus-Based Leadership and Practice is a vital wealth of information for college and university presidents and provosts, academic and student affairs professionals, faculty, and practitioners who seek to dismantle institutional barriers that stand in the way of achieving equity, specifically racial equity to achieve equitable outcomes in higher education.
When We Are No More: How Digital Memory Is Shaping Our Future
Abby Smith Rumsey - 2015
Our stories, ideas, and innovations--in a word, our "culture"--can be recorded and passed on to future generations. Our enduring culture and restless curiosity have enabled us to invent powerful information technologies that give us invaluable perspective on our past and define our future. Today, we stand at the very edge of a vast, uncharted digital landscape, where our collective memory is stored in ephemeral bits and bytes and lives in air-conditioned server rooms. What sources will historians turn to in 100, let alone 1,000 years to understand our own time if all of our memory lives in digital codes that may no longer be decipherable?In When We Are No More Abby Smith Rumsey explores human memory from pre-history to the present to shed light on the grand challenge facing our world--the abundance of information and scarcity of human attention. Tracing the story from cuneiform tablets and papyrus scrolls, to movable type, books, and the birth of the Library of Congress, Rumsey weaves a compelling narrative that explores how humans have dealt with the problem of too much information throughout our history, and indeed how we might begin solve the same problem for our digital future. Serving as a call to consciousness, When We Are No More explains why data storage is not memory; why forgetting is the first step towards remembering; and above all, why memory is about the future, not the past."If we're thinking 1,000 years, 3,000 years ahead in the future, we have to ask ourselves, how do we preserve all the bits that we need in order to correctly interpret the digital objects we create? We are nonchalantly throwing all of our data into what could become an information black hole without realizing it." --Vint Cerf, Chief Evangelist at Google, at a press conference in February, 2015.
War in 140 Characters: How Social Media Is Reshaping Conflict in the Twenty-First Century
David Patrikarakos - 2017
Whether you are a president or a terrorist, if you don't understand how to deploy the power of social media effectively you may win the odd battle but you will lose a twenty-first century war. Here, journalist David Patrikarakos draws on unprecedented access to key players to provide a new narrative for modern warfare. He travels thousands of miles across continents to meet a de-radicalized female member of ISIS recruited via Skype, a liberal Russian in Siberia who takes a job manufacturing "Ukrainian" news, and many others to explore the way social media has transformed the way we fight, win, and consume wars-and what this means for the world going forward.
Wikinomics: How Mass Collaboration Changes Everything
Don Tapscott - 2006
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: • Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. • Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
Kindle Fire For Dummies
Nancy C. Muir - 2011
It walks you through all the tablet's features, shows you how to set up the device, navigate the touchscreen interface, buy music, stream video, download apps, and read e-books from Amazon.com. The book demystifies this all-new tablet and provides a handy reference that can be conveniently downloaded and read right on your Kindle Fire device.Looks at the new Kindle Fire, which features revolutionary technology and access to cool new services; this e-book explains both in plain English Is only available in e-book format and downloads directly to the Kindle Fire and other Kindle devices, making it a handy reference you can take virtually anywhere Covers not only the basics, but also tips and tricks for taking full advantage of the Kindle Fire and the services of Amazon's online stores Kindle Fire For Dummies is packed with powerful tips designed to help you get more punch out of your Kindle Fire tablet.
New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You
Jeremy Heimans - 2018
This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."In an era increasingly shaped by new power, this groundbreaking book offers us a new way to understand the world--and our role in it.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle - 2005
In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid-2000s zeitgeist. This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet. Battelle clearly drew from his experience and contacts in writing The Search. In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at Microsoft and different VC firms on the famed Sandhill road; and numerous other insiders, particularly at the company which currently sits atop the search world, Google. The Search is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact: "Sometimes I feel like I am on a bridge, twenty thousand feet up in the air. If I look down I'm afraid I'll fall. I don't feel like I can think about all the implications." Some will shrug at such words; after all, similar hype has accompanied other technologies and other companies before. Many others, though, will search Battelle's story for meaning--and fast. --Peter Han
The Essential Oil Truth: The Facts Without the Hype
Jen O'Sullivan - 2015
There is a lot of misinformation, speculation, and assumption going around, as well as a lot of bad advice given by people who never did their research. This book comes at it from a neutral perspective, without all the hype, in hopes to dispel some of the myths and rumors about essential oils. The Essential Oil Truth will help you gain a greater understanding of the true nature and beauty of essential oils and their proper use for your everyday life.