This book provides actionable steps to help shop owners engage the Etsy community in authentic ways that attract buyers and generate sales. The best Etsy shops stand out among the sea of sellers and draw loyal customer bases, but how they’ve done it isn’t—and shouldn't be—a secret. In these pages, top Etsy sellers share the tools that have helped them, the changes they made that yielded positive results, and their best advice for achieving and sustaining a successful Etsy shop. Beyond sellers’ words of wisdom, this book offers a roadmap all sellers can follow in order to: • Choose keywords and tags to drive traffic to your shop • Photograph your products for maximum appeal • Create a unique shop that stands out • Write winning product descriptions • Price your goods appropriately • Market your products effectively on social media platforms • Maintain lasting relationships with your customers • Diversify your product offerings

    I met Veronika while exploring Old Town Tallinn. When I found out Veronika was an Airbnb host, I asked to see her listing. I saw potential, but her online listing wasn’t much. I told Veronika about how I optimize Airbnb listings. We agreed that I would stay at her listing for a small discount in exchange for a fully optimized Airbnb listing. As of November 2017, Veronika has 10 5-star reviews.I wrote Optimize YOUR Airbnb to reach more hosts like Veronika. This book contains the culmination of my five-year experience with Airbnb from being an employee and a guest, to a host, to Superhost, and to starting an Airbnb property management company. I’ve hosted everything from a living room couch to a 3-story, 5-bedroom hillside mansion. The information in this book is more complete and effective than anything on the market. Trouble deciding between which book to buy? To ensure my book is the most comprehensive, I read 13 of the top Airbnb books on the market. You can read my review of these books on Amazon. Daniel V. Rusteen - former Airbnb employee, Superhost, super guest (250+ days on Airbnb), and Airbnb property manager - reveals his strategies to rank high in Airbnb search by creating an optimal online listing and offline guest experience."Daniel Rusteen's authoritative book is as comprehensive as it is enjoyable to read. I have never seen so much valuable, actionable advice in one place for an Airbnb host. Highly recommended!" - Chip ConleyYou will learn how to: Optimize your Airbnb listing to achieve a high Airbnb search rank Leverage tools to automate 80%+ of your Airbnb Interior design without professional help Successfully navigate slow season Identify problem Airbnb guests before they book Master your Airbnb title and text Take high-quality photos with your smart phone Create additional streams of revenue based on your Airbnb “The listing you optimized appeared to be easier to read, was more approachable, and ranked higher as a result.” - Customer of OptimizeMyAirbnb.com paraphrasing what Airbnb told him as it related to one of his listings using the strategies outlined in the book“I am an Airbnb expert…then I found you…you are the top!” - Blog comment on OptimizeMyAirbnb.com“Danny – You might be a magician. I made a bunch of your suggested updates to the listing and I’ve had $660 in bookings (only 2 nights!) in the last 24 hours.” - Prior customer of OptimizeMyAirbnb.com“If you don’t read this book, there will be a lot that you don’t know that you don’t know.” - Symon He, foreword Optimize YOUR Airbnb

    Sundar Pichai’s appointment was hardly an unexpected one. Pichai is a man known as much for his veritable Midas touch with every product he has developed or led for Google – Chrome, Chrome OS and Android, to name just a few – as for his superlative people skills and open-minded approach to innovation. Yet, the company’s decision to restructure its product lines and appoint Pichai as the head of a leaner, more focused Google, has raised inevitable questions: • What does Pichai’s role augur for the future of the tech giant? • Will Google consolidate its position for existing products or will they focus on creating new ones? • And will Pichai transform the organization that Schmidt, Page and Brin created and led, or confirm the belief of a minority of naysayers that he is not yet ready for this daunting role? Pichai: The Future of Google provides answers to these questions while throwing light on Sundar Pichai’s childhood and education; his entry into the tech world and quick rise up the ranks in Google; and his key contributions as a leader and tech-guru to Google’s most successful properties. Timely and insightful, this book offers a rare glimpse into the fascinating ecosystem of a path-breaking company and shows us what it takes to be a dynamic leader in the 21st century.

    Lewis Pugh knows oceans. He was the first to complete a long distance swim in every ocean of the world, and has pioneered more swims around famous landmarks than any other person in history. He swam across the icy waters of the North Pole to highlight the melting of the Arctic Sea ice, and across a glacial lake on Mount Everest to draw attention to the impact of climate change on the Himalayan glaciers. It was there that he met his first yak. Trekking behind them up the icy slopes, watching them cross skeletal bridges over dizzying ravines, and listening to them breathe outside his tent each night, Lewis got to think about the things he most admires in a yak. And found that those qualities were not unlike the ones that enabled him to meet his own challenges - and achieve things that people believed to be impossible.In 21 Yaks and a Speedo, Lewis shares his ability to dream big dreams, build crack teams, and get the job done. You'll be inspired by his devotion to excellence, his loyalty to his crew, and his belief in never giving up. These are 21 strategies Lewis used to achieve what no one thought was possible. The principles are simple but effective. Stick by them, he says, and you will achieve your own impossible.

    Gerber, bestselling author of The E-Myth Revisited shares his powerful insights to lead independent physicians to successful practices and enriched lives.Michael Gerber has dedicated much of his professional life to the study of entrepreneurship and business dynamics. His E-Myth Academy is renown in the entrepreneurial world for its business insight and guidance as well as its inspirational advice.In the E-Myth Physician, bestselling author Gerber returns to his roots in order to provide indispensable advice to doctors who own and run their own practices. Gerber provides excellent business insights into topics such as streamlining systems, effective small-business management practices, healthy patient relations and managing cash flow, all with the goal of freeing physicians from the daily grind of running a business and leading them to a happier and more productive life while doing the job they love - practising medicine.

    But unfortunately, most of us don't have a clue how to reach these all too elusive goals. Quite simply, there's no definitive road map for getting there, no proven plan, and certainly very little access to those who have become "the richest man in town." But now W. Randall Jones, the founder of Worth magazine, is about to change all that. He's traveled to one hundred different towns and cities across the country and interviewed the wealthiest resident in each. No, these are not those folks who inherited their wealth, or happen to be a CEO of a Fortune 500 company. Rather, these are the self-made types who, through hard work and ingenuity, found their own individual paths to financial success. Remarkably, during his research, Jones found that these successful people were not so different from one another. They all shared many of the same traits and followed what the author calls the Twelve Commandments of Wealth: stay hungry (even when you're successful) . . . you really do learn more from failing than you may think . . . absolutely be your own boss, the sooner the better . . . understand that selling is the key to success . . . where you live doesn't matter . . . never retire, and other, more surprising revelations. Practical, unique, and inspiring, this book lets you peek inside the living rooms of dozens of America's most successful people-and shows how you, too, can become The Richest Man in Town.

    But, let's be honest, you need the means to make it all happen.In her latest book, she tackles a topic with a stigma - money! What would you do if money was no object, how can anyone find profit in the impossible and - her personal bugbear - when will 'gunnas' stop using lack of money as an excuse for not stepping out of their comfort zone and pursuing their purpose?Mixing advice from mentors, experts and famous role models, with lessons learned in her own entrepreneurial journey, Lisa reveals how she built a global brand, and launched a magazine sold in 37 countries, without having to borrow a single cent from a bank.This is from a woman who, years before, could barely afford to buy toothpaste.In the self-deprecating manner that has become her trademark style, Lisa shares her own journey, clearly stating she is not a guru when it comes to finances, but has used fresh thinking and creative ideas to fuel a burgeoning business.She will help you appreciate your real value, amplify your self-worth and find the means to achieve everything you dream of.Many of us are raised to believe it’s rude to talk about money.But as a self-proclaimed disruptor, this entrepreneur wants to put a bomb in the bank vault and blow it wide open...

    This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."—SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers?What if marketing was where we began our journey towards understanding what people need and want?What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

    Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition. "In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business." "Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want - leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand." "With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful - the little things that mean a lot."--BOOK JACKET.

    Here reside some of South Africa’s wealthiest individuals: all male, all Afrikaans – and all stinking rich. Johann Rupert, Jannie Mouton, Markus Jooste and Christo Weise, to name a few.Julius Malema refers to them scathingly as ‘The Stellenbosch Mafia’, the very worst example of white monopoly capital. But who really are these mega-wealthy individuals, and what influence do they exert not only on Stellenbosch but more broadly on South African society?Author Pieter du Toit begins by exploring the roots of Stellenbosch, one of the wealthiest towns in South Africa and arguably the cradle of Afrikanerdom. This is the birthplace of apartheid leaders, intellectuals, newspaper empires and more.He then closely examines this ‘club’ of billionaires. Who are they and, crucially, how are they connected? What network of boardroom membership, alliances and family connections exist? Who are the ‘old guard’ and who are the ‘inkommers’, and what about the youngsters desperate to make their mark? He looks at the collapse of Steinhoff: what went wrong, and whether there are other companies at risk of a similar fate. He examines the control these men have over cultural life, including pulling the strings in South Africa rugby.

    Yet, today’s young people have much more to offer. If half of the hipster stereotype is a consumer who tries to show off how cool he is based on his tastes, the other half of the stereotype is ‘The Maker’ -- the person out hawking homemade cheese, knitting sweaters for your beard, or repurposing steel-framed bicycles. The hipster business model is distinctive: Make a product you love so much that you’ll make it yourself. See if anyone wants it. Try again. When they want to build apparel companies, they teach themselves how to sew. When they dream of producing toys, they learn how to use 3D printing software. When they don’t know investors who will back their restaurant concepts, they open food trucks. All the while, they are guided by books, instructional videos, and intuition; only later do they move production to real factories, or hire lawyers. They frequent public parks to see if anyone will buy their custom, typewritten stories. They use crowdfunding websites to raise money from customers before their products even exist. They post their ideas to massive web forums to gauge interest, or set up online shops the second they have a product to sell. In their world, sales come first, not last. While each entrepreneur featured in this book embarked on his or her own unique quest, their stories share a common thread: like true hipsters, they were not afraid to try new things.

    Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive.He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results. One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making. How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises, with its fresh insights into old and seemingly trite situations.

     This is NOT a book for people who want to follow the herd, or get average results handing out samples, holding home parties, or buying leads. It is for the few who want to become leaders in this industry. Who want to walk across the stage, and who want to earn 7-figures. It is for those who would rather be the hunted than the hunter. Who prefer to work smarter, instead of harder. Who want to build a life-long business, instead of an opportunity, and for those who value truth over hype. If you're tired of chasing your friends and family members, posting fliers on phone poles, cold calling leads, and handing out business cards, then Magnetic Sponsoring is exactly what you've been looking for. In this book, I will teach you... - How to get an endless number of prospects to call you, with credit card in hand ready to buy your product, or join your business. - How to create a life-long business with zero competition. - How to make income whether your prospects join your business or not. - How to legitimately produce endless leads for free. - How to create automated marketing systems that sell and recruit for you. - How to sponsor top industry leaders instead of tire-kickers. - How to become an Alpha man or woman that people respect and follow. - How I used these strategies to make over $50 million online, and become the #1 Residual Income Earner in my opportunity. Thank you for your leadership.

    Krishnamachari, who later became a Union minister and held the portfolios of finance, industry and commerce for close to fifteen years.In this book, the current chairman T.T. Jagannathan, along with Sandhya Mendonca, takes us through the journey of this extraordinary company which fought off bankruptcy and rose like a phoenix to become a highly profitable, successful entity.What makes this story all the more startling is that T.T. Jagannathan is an accidental and reluctant businessman. He came into the profession very unexpectedly, and without any preparation, with neither an MBA nor having ever worked in the family business before having its very survival entrusted to him.Like a phoenix, the Group and its constituent companies, have risen from the ashes, many times over, to stand tall and proud. This is the story of a journey that began with early success and experienced catastrophic disasters, and set about turning its fortunes around in stunning comebacks, time and again.With invaluable business lessons, decades of experience and innovation distilled in these pages, Disrupt and Conquer is a must-read for aspiring entrepreneurs, executives and business leaders.

    Humans are creative; it is a quality embedded in the fabric of our being, and a reality that reflects our existence as being made in the image of God.This book is a compilation of our e-books Liturgy for Creatives and On Becoming Creative, and new reflections—encompassing Alabaster's lived experience as a creative company for the past two years. It is a first step, the beginning of a conversation that allows readers to engage their faith and creativity against the larger backdrop of the God who has made all that is made.