The nature of football continually changes, which means its analysis must also keep pace. This book is for students, thinkers, and theorists of the game.'Ted Hopkins - Carlton premiership player, author, and co-founder of Champion Data. Australian Rules football has been described as the most data-rich sport on Earth. Every time and everywhere an AFL side takes to the field, it is shadowed by an army of statisticians and number crunchers. The information they gather has become the sport's new language and currency. ABC journalist James Coventry, author of the acclaimed Time and Space, has joined forces with a group of razor-sharp analysts to decipher the data, and to use it to question some of football's long-held truisms. Do umpires really favour the home side? Has goal kicking accuracy deteriorated? Is Geelong the true master of the draft? Are blonds unfairly favoured in Brownlow medal voting? And are Victorians the most passionate fans? Through a blend of entertaining storytelling and expert analysis, this book will answer more questions about footy than you ever thought to ask. Praise for Time and Space:'Brilliant, masterful' - The Guardian'Arguably one of the most important books yet written on Australian Rules football.' - Inside History'Should find its way into the hands of every coach.' - AFL Record

    The winningest coach ever in college football, crafter of The Grand Experiment that put honor and academics above all else, finished his days under the dark cloud of shame and unspeakable child abuse. How? Why? What mix of fandom, ego, and unfettered power brought Penn State and its beloved coach to this? Just days after Paterno’s death comes this insightful look at the rise of Penn State under the 46-year reign of the man affectionately known as Joe Pa. Acclaimed writer Jonathan Mahler, author of the bestseller "Ladies and Gentlemen, The Bronx is Burning", has been immersed in reporting the Paterno saga since the scandal broke last fall. His penetrating narrative traces the arc of Paterno’s career from dogged Ivy League quarterback to visionary coach to unassailable icon. Over the years, as his fame and reputation grew, Happy Valley (as State College, Pennsylvania, was often called) morphed into the realm of Paterno; the chant “We Are Penn State” could just as easily have been “We Are Coach Paterno.” It was perhaps inevitable that what Mahler calls “a slow rot” began to pervade Joe Pa’s football program, culminating with the horrific scandal that rocked Penn State and forever altered the Paterno story. "As it all unraveled," Mahler writes, "he seemed to resemble less his hero Aeneas, building a new nation—Penn State Nation—in Happy Valley, than King Lear, clinging stubbornly to the throne when he no longer had the judgment required to remain in it, then succumbing to the grief and anguish that accompanied the collapse of everything he had so painstakingly built."Mahler’s admiring yet honest assessment shows what can happen when a school, and an entire community, falls under a cult of personality. Part eulogy, part post-mortem, part wise appraisal, "Death Comes to Happy Valley" is a thoughtful farewell to the larger-than-life man who was, in fact, merely mortal.***"An elegant book with a perfect ratio of reportage, biography and criticism. It gently pulls Joe Pa off the pedestal upon which he has long stood." — Dwight Garner, The New York Times***Jonathan Mahler is a contributing writer to the "New York Times Magazine" and the author of the bestselling "Ladies and Gentlemen, the Bronx is Burning: 1977, Baseball, Politics, and the Battle for the Soul of a City" (the basis for the ESPN mini-series “The Bronx Is Burning”) and "The Challenge: How a Maverick Navy Officer and a Young Law Professor Risked Their Careers to Defend the Constitution—and Won."

    With a "genius for illuminating that sometimes ephemeral apogee in people's lives when they prove capable of generating a brightly burning spark" "(Columbia Journalism Review), " Robert McG. Thomas Jr. commemorated fascinating, unconventional lives with signature style and wit."The New York Times" received countless letters over the years from readers moved to tears or laughter by a McG. Eschewing traditionally famous subjects, Thomas favored unsung heroes, eccentrics, and underachievers, including: Edward Lowe, the inventor of Kitty Litter ("Cat Owner's Best Friend"); Angelo Zuccotti, the bouncer at El Morocco ("Artist of the Velvet Rope"); and Kay Halle, a glamorous Cleveland department store heiress who received sixty-four marriage proposals ("An Intimate of Century's Giants"). In one of his classic obituaries, Thomas described Anton Rosenberg as a "storied sometime artist and occasional musician who embodied the Greenwich Village hipster ideal of 1950's cool to such a laid-back degree and with such determined detachment that he never amounted to much of anything." Thomas captured life's ironies and defining moments with elegance and a gift for making a sentence sing. He had an uncanny sense of the passion and personality that make each life unique, and the ability, as Joseph Epstein wrote, to "look beyond the facts and the rigid formula of the obit to touch on a deeper truth."Compiled by Chris Calhoun, one of Thomas's most dedicated readers, and with a fittingly sharp introduction from acclaimed novelist and critic Thomas Mallon, "52 McGs." will win legions of new fans to the masterful writer who transformed the obituary into an art form.

    But what if science itself can’t be relied on?Medicine, education, psychology, health, parenting – wherever it really matters, we look to science for advice. Science Fictions reveals the disturbing flaws that undermine our understanding of all of these fields and more.While the scientific method will always be our best and only way of knowing about the world, in reality the current system of funding and publishing science not only fails to safeguard against scientists’ inescapable biases and foibles, it actively encourages them. From widely accepted theories about ‘priming’ and ‘growth mindset’ to claims about genetics, sleep, microbiotics, as well as a host of drugs, allergies and therapies, we can trace the effects of unreliable, overhyped and even fraudulent papers in austerity economics, the anti-vaccination movement and dozens of bestselling books – and occasionally count the cost in human lives.Stuart Ritchie was among the first people to help expose these problems. In this vital investigation, he gathers together the evidence of their full and shocking extent – and how a new reform movement within science is fighting back. Often witty yet deadly serious, Science Fictions is at the vanguard of the insurgency, proposing a host of remedies to save and protect this most valuable of human endeavours from itself.

    To become a persuasion powerhouse, start by imagining the human brain as an electrical circuit with 8 psychological switches that all need to be turned on for an effortless YES. 90% of purchasing decisions in the buyer’s mind are the result of someone sparking that circuit into action. The result? People stop scrolling and start drooling because you have tapped into their deepest, darkest desires. Consumers scramble for their credit cards because you have managed to position your products, your ideas and YOURSELF as irresistible. People take to their social media soapboxes on your behalf, telling the world how much they love you. And the best part about this excuse-disarming, desire-cultivating, wallet-opening thing called persuasion is that you don’t have to be a natural at persuasion, to persuade! Here are the eight persuasion switches in Mass Persuasion Method that once activated turn you into a master persuader: PERSUASION SWITCH #1 THE PRESTIGE SWITCH PERSUASION SWITCH #2 THE BELIEVABILITY SWITCH PERSUASION SWITCH #3 THE PARITY SWITCH PERSUASION SWITCH #4 THE CURIOSITY SWITCH PERSUASION SWITCH #5 THE URGENCY SWITCH PERSUASION SWITCH #6 THE DESIRABILITY SWITCH PERSUASION SWITCH #7 THE EDUTAINMENT SWITCH PERSUASION SWITCH #8 THE RELATABILITY SWITCH This book will not only show you the science and psychology behind each switch but will also give you specific, hands-on tactics that you can use on your websites, your social media & your client communications to to hook, pull, draw, magnetize and altogether mesmerize your customers and potential customers into buying from you, above everyone else in your industry...and not just once, but over and over again.

    Telling True Stories presents their best advice—covering everything from finding a good topic, to structuring narrative stories, to writing and selling your first book. More than fifty well-known writers offer their most powerful tips, including: • Tom Wolfe on the emotional core of the story • Gay Talese on writing about private lives • Malcolm Gladwell on the limits of profiles • Nora Ephron on narrative writing and screenwriters • Alma Guillermoprieto on telling the story and telling the truth • Dozens of Pulitzer Prize–winning journalists from the Atlantic Monthly, New Yorker, New York Times, Los Angeles Times, Washington Post and more . . .The essays contain important counsel for new and career journalists, as well as for freelance writers, radio producers, and memoirists. Packed with refreshingly candid and insightful recommendations, Telling True Stories will show anyone fascinated by the art of writing nonfiction how to bring people, scenes, and ideas to life on the page.

     Here, young, emergent writers are invited to notice the conventions of the English language and build off them in this inquiry-based approach to instructional grammar.The book comes with standards-aligned lessons that can be incorporated into basal texts in just 10 minutes a day. Patterns of Power’s responsive, invitational approach puts students in an involved role and has them explore and discuss the purpose and meaning of what they read. Students study short, authentic texts and are asked to share their findings out loud, engaging in rich conversations to make meaning. Inside you’ll find:Over 70 practical and ready-to-use lesson plan sets that include excerpts from authentic and diverse mentor texts curated for grades 1-5 and can be adapted over 5 grade levelsReal-life classroom examples, tips, and Power Notes gleaned from the authors’ experiences that can be applied to any level of writerResources, including a Patterns of Power Planning Guide and musical soundtracks, to use in classroom instruction or as handouts for student literacy notebooks  Patterns of Power provides a simple classroom routine that is structured in length and approach, but provides teachers flexibility in choosing the texts, allowing for numerous, diverse voices in the classroom. The practice helps students build cognitive recognition and provides a formative assessment for teachers on student progress. With these short lessons, students will gain confidence and move beyond limitation to produce effortless writing in your class and beyond.The Patterns of Power series also includes Patterns of Power: Inviting Adolescent Writers into the Conventions of Language, Grades 6-8, Patterns of Power en E spañol : Inviting Bilingual Writers into the Conventions of Spanish, Grades 1-5, and Patterns of Wonder: Inviting Emergent Writers to Play with the Conventions of Language, PreK-1.

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    From the office TGIF (the overgrown frat boy in the office who always says “party”) to the Lieberal (a Democrat with Republican sympathies), from Uncle Tomatoes (Italians who hate The Sopranos) to Cherohonkees (white Baby Boomers who dress like Native Americans), each profile offers a detailed description of everything from sex appeal and favorite pick-up lines to popular names and habitats. The result is both a brilliant parody and thorough outing of just about every neurosis, attribute, and personality type there is.

    A behind the scenes view of the murder trial that gripped the nation.

    “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior.In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.www.big-data-book.com

    The contributors are leading authorities who demonstrate proven ways to teach different aspects of writing, with chapters on planning, revision, sentence construction, handwriting, spelling, and motivation. The use of the Internet in instruction is addressed, and exemplary approaches to teaching English-language learners and students with special needs are discussed. The book also offers best-practice guidelines for designing an effective writing program. Focusing on everyday applications of current scientific research, the book features many illustrative case examples and vignettes.

    Based on interviews with over 40 media leaders, Schieffer provides an inside look at the changing role of media and asks whether today's citizens are more informed or just overwhelmed.

    While such visualizations can better inform us, they can also deceive by displaying incomplete or inaccurate data, suggesting misleading patterns—or simply misinform us by being poorly designed, such as the confusing “eye of the storm” maps shown on TV every hurricane season.Many of us are ill equipped to interpret the visuals that politicians, journalists, advertisers, and even employers present each day, enabling bad actors to easily manipulate visuals to promote their own agendas. Public conversations are increasingly driven by numbers, and to make sense of them we must be able to decode and use visual information. By examining contemporary examples ranging from election-result infographics to global GDP maps and box-office record charts, How Charts Lie teaches us how to do just that.

    Paying for College Without Going Broke 2009 is thoroughly revised and updated to take the stress, confusion, and guess-work out of applying for financial aid.The only book to include the latest financial aid forms and lists of annual changes in tax laws, it also shows students and their parents how to calculate their aid eligibility before applying to college and plan ahead to improve their chances of receiving aid. The book also includes advice on how to negotiate with financial aid offices, handle special circumstances (for single parents or independent students), and receive educational tax breaks. It is a must have for anyone concerned about the soaring costs of college tuition.