Chemistry professor and syndicated Washington Post food columnist Robert L. Wolke provides over 100 reliable and witty explanations, while debunking misconceptions and helping you to see through confusing advertising and labeling.

    From the transistor to the laser, it s hard to find an aspect of modern life that hasn t been touched by Bell Labs. Why did so many transformative ideas come from Bell Labs? In "The Idea Factory," Jon Gertner traces the origins of some of the twentieth century s most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker who spent their careers at Bell Labs. Their job was to research and develop the future of communications. Small-town boys, childhood hobbyists, oddballs: they give the lie to the idea that Bell Labs was a grim cathedral of top-down command and control.Gertner brings to life the powerful alchemy of the forces at work behind Bell Labs inventions, teasing out the intersections between science, business, and society. He distills the lessons that abide: how to recruit and nurture young talent; how to organize and lead fractious employees; how to find solutions to the most stubbornly vexing problems; how to transform a scientific discovery into a marketable product, then make it even better, cheaper, or both. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born. "The Idea Factory" is the story of the origins of modern communications and the beginnings of the information age a deeply human story of extraordinary men who were given extraordinary means time, space, funds, and access to one another and edged the world into a new dimension."

    He reveals what is real and what is illusory, in the process exposing moves that can harm or even kill. Five years in the making, The Science of Yoga draws on a hidden wealth of discovery, drama, and surprising fact to cut through the fog that surrounds contemporary yoga and to show—for the first time—what is uplifting and beneficial and what is delusional, flaky, and dangerous. At heart, it illuminates the risks and rewards.Broad describes yoga as a burgeoning global industry that attracts not only curious scientists but millions of true believers and charismatic hustlers. He takes the reader on a whirlwind tour of unknown yoga that goes from old archives in Calcutta to world capitals of medical research, from storied ashrams to spotless laboratories, from sweaty yoga studios with master teachers to the cozy offices of yoga healers. In the process, he shatters myths, lays out unexpected benefits, and offers a compelling vision of how the discipline can be improved.

    Includes a poster of Theodore Gray's iconic photographic periodic table of the elements! Based on seven years of research and photography by Theodore Gray and Nick Mann, The Elements presents the most complete and visually arresting representation available to the naked eye of every atom in the universe. Organized sequentially by atomic number, every element is represented by a big beautiful photograph that most closely represents it in its purest form. Several additional photographs show each element in slightly altered forms or as used in various practical ways. Also included are fascinating stories of the elements, as well as data on the properties of each, including atomic number, atomic symbol, atomic weight, density, atomic radius, as well as scales for electron filling order, state of matter, and an atomic emission spectrum. This of solid science and stunning artistic photographs is the perfect gift book for every sentient creature in the universe.

    Edward de Bono coined the phrase "lateral thinking" to describe a process of thinking that is different from normal, vertical or forward thinking. Here are nearly a hundred mind-benders, from easy to fiendishly hard, that make you think laterally in order to explain the set of circumstances surrounding a seemingly inexplicable situation. 96 pages, 18 b/w illus., 5 3/8 x 8 1/4.

    A costly election has done more to divide American society than unite it, while trust in government--and democracy itself--is plummeting. But there are better systems out there, and America would be wise to learn from them. In this provocative manifesto, globalization scholar Parag Khanna tours cutting-edge nations from Switzerland to Singapore to reveal the inner workings that allow them that lead the way in managing the volatility of a fast-changing world while delivering superior welfare and prosperity for their citizens. The ideal form of government for the complex 21st century is what Khanna calls a "direct technocracy," one led by experts but perpetually consulting the people through a combination of democracy and data. From a seven-member presidency and a restructured cabinet to replacing the Senate with an Assembly of Governors, Technocracy in America is full of sensible proposals that have been proven to work in the world’s most successful societies. Americans have a choice for whom they elect president, but they should not wait any longer to redesign their political system following Khanna’s pragmatic vision.

    The author looks at changing attitudes to pleasure over the centuries, including religious and philosophical lawgiving on the subject, before moving on to the science of all this human frenzy.

    Treasured by the ancient Mexicans, cochineal was sold in the great Aztec marketplaces, where it attracted the attention of the Spanish conquistadors in 1519. Shipped to Europe, the dye created a sensation, producing the brightest, strongest red the world had ever seen. Soon Spain's cochineal monopoly was worth a fortune. Desperate to find their own sources of the elusive dye, the English, French, Dutch, and other Europeans tried to crack the enigma of cochineal. Did it come from a worm, a berry, a seed? Could it be stolen from Mexico and transplanted to their own colonies? Pirates, explorers, alchemists, scientists, and spies—all joined the chase for cochineal, a chase that lasted more than three centuries. A Perfect Red tells their stories—true-life tales of mystery, empire, and adventure, in pursuit of the most desirable color on earth.

    And yet for many years it was equally baffling for scientists themselves. Manjit Kumar gives a dramatic and superbly-written history of this fundamental scientific revolution, and the divisive debate at its heart.For 60 years most physicists believed that quantum theory denied the very existence of reality itself. Yet Kumar shows how the golden age of physics ignited the greatest intellectual debate of the twentieth century.Quantum sets the science in the context of the great upheavals of the modern age. In 1925 the quantum pioneers nearly all hailed from upper-middle-class academic families; most were German; and their average age was 24. But it was their irrational, romantic spirit, formed in reaction to the mechanised slaughter of the First World War that inspired their will to test science to its limits.The essential read for anyone fascinated by this complex and thrilling story and by the band of young men at its heart.

    A brilliant visual storyteller, Redniss has hand-designed more than 100 color collages to tell Curie’s story, fascinating in its scientific significance and its sometimes whimsical, sometimes haunting mix of romance and intrigue. Bringing together archival photos, images, and clippings with dazzling line drawings and a compelling narrative, Radioactive is far more than just an art book or a graphic novel: It is a stunning visual biography and a true work of art.

    He goes beyond the theory that creative impulses originate in the right side of the brain and rational impulses originate in the left side to show how a synthesis of these two functions can bring about "a more complete science of human consciousness with an extended conception of our own capabilities."

    Your Artist's Brain shows you how to portray even the most complex subjects by focusing on what you really see - not what you think you see.Expert art instructor Carl Purcell shows you how to overcome dependency on the intellectual brain and listen carefully to the more observant artist's brain.With Your Artist's Brain, you'll learn visual skills and artistic techniques that will instantly make you a better artist, no matter what your medium.- 22 step-by-step demonstrations on key relationships between shapes, spaces, subjects, backgrounds, angles, sizes, values and more - Easy examples and fun exercises teaching you how to see and design great compositions - Points to Remember sidebars that allow you to quickly grasp each conceptMaximize the power of your artist's brain today and embark on the path to creating better art.

    Questioning—deeply, imaginatively, "beautifully"—can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"Berger's surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn't encouraged—and, in fact, is sometimes barely tolerated.And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They've mastered the art of inquiry, raising questions no one else is asking—and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them—by starting with a "beautiful question."Berger explores important questions, such as:- Why aren't we nurturing kids' natural ability to question—and what can parents and schools do about that?- Since questioning is a starting point for innovation, how might companies and business leaders begin to encourage and exploit it?- And most important, how can each of us re-ignite that questioning spark—and use inquiry as a powerful means to rethink and reinvent our lives?A More Beautiful Question outlines a practical Why / What If / How system of inquiry that can guide you through the process of innovative questioning—helping you find imaginative, powerful answers to your own "beautiful questions."

    Infinite games are more mysterious -- and ultimately more rewarding. They are unscripted and unpredictable; they are the source of true freedom.In this elegant and compelling work, James Carse explores what these games mean, and what they can mean to you. He offers stunning new insights into the nature of property and power, of culture and community, of sexuality and self-discovery, opening the door to a world of infinite delight and possibility."An extraordinary little book . . . a wise and intimate companion, an elegant reminder of the real."-- Brain/Mind Bulletin

    The book was based on a course of public lectures delivered by Schrödinger in February 1943 at Trinity College, Dublin. Schrödinger's lecture focused on one important question: "how can the events in space and time which take place within the spatial boundary of a living organism be accounted for by physics and chemistry?" In the book, Schrödinger introduced the idea of an "aperiodic crystal" that contained genetic information in its configuration of covalent chemical bonds. In the 1950s, this idea stimulated enthusiasm for discovering the genetic molecule and would give both Francis Crick and James Watson initial inspiration in their research.