They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    From day one, the magazine has maintained a Tokyo bureau, which today also encompasses a Monocle shop and radio studio.Over the past decade, the magazine and its team have continued to build upon their appreciation for and understanding of the nation of Japan. Monocle’s stories have covered everything from a live journey on the emperor’s jet and the tastiest places to eat in Kagoshima to the fashion designers challenging conventions and the businesses with remarkable stories untold outside Japan.The Monocle Book of Japan reveals the best of the country in the run-up to the 2021 Olympics. Complete with striking photography and captivating essays, this volume showcases some of Japan’s most intriguing splendors.

    In the countryside, we want to preserve nature and the landscape. In impoverished parts of the world, the necessity for sustainable and economical shelter is stronger than ever. Lifestyles and daily routines are also changing. We live in an interconnected world in which digital communication, information, and entertainment are pervasive. Yet basic human needs remain constant: a roof over our heads and somewhere to cook, eat, and sleep. Increasingly, we look for ways to occupy our habitats more ecologically, flexibly, and efficiently.Digital design tools, sustainable materials, and new prefabrication technologies have led to an explosion in innovative ideas for designing domestic spaces, particularly those in tight surroundings. All the homes in Nano House are drawn from a broad array of climatic and environmental contexts, building methods, and spatial innovations.This lively book is the perfect resource and inspiration for designers, architects, builders—for anyone looking to maximize living space with minimal environmental impact.

    As the crossroads between Europe and Asia, Istanbul has lived through several empires and has a character that is as many layered as its history – something that Güler’s photographs convey with great sensitivity. In these remarkable black-and-white images, the city’s melancholy aesthetic oscillates between tradition and modernity. Both writer and photographer were born in Istanbul, and each in his youth held the ambition of becoming a painter. Here, each in his own way paints a picture of his home town and captures its very soul.

    Parlour games. Cocktails. Welcome to a glorious journey through the golden age of the country house party - and you are invited. Our host, celebrated historian Adrian Tinniswood, traces the evolution of this quintessentially British pastime from debauched royal tours to the flamboyant excess of the Bright Young Things. With cameos by the Jazz Age industrialist, the bibulous earl and the off-duty politician - whether in moated manor houses or ornate Palladian villas - Tinniswood gives a vivid insight into weekending etiquette and reveals the hidden lives of celebrity guests, from Nancy Astor to Winston Churchill, in all their drinking, feasting, gambling and fornicating. The result is a deliciously entertaining, star-studded, yet surprisingly moving portrait of a time when social conventions were being radically overhauled through the escapism of a generation haunted by war - and a uniquely fast-living period of English history. Praise for The Long Weekend:'Delicious, occasionally fantastical, revealing in ways that Downton Abbey never was. It is as if Tinniswood is at the biggest, wildest, most luxuriantly decadent party ever thrown, and he knows everyone.' Observer 'A deliciously jaunty and wonderfully knowledgeable book. Tinniswood displays a terrific insider's grasp of gossip . A meticulous, irresistible story.' Spectator 'Elegant, encyclopedic and entertaining . A confident and skilled historian who understands the mores of his era and wears his learning lightly . Deserves to be on every costume drama producer's bookshelf.' Times

    Born and raised in Edinburgh, Scotland, Wong studied computer arts in college and, by the time he was twenty-five, was living in Canada and working as a director at one of the world’s leading video game companies. His job took him to Tokyo for the first time, where he discovered the ethereality of floating worlds and the lurid allure of Tokyo’s nocturnal scenes. “I got lost in the beauty of Tokyo at night,” he explains.A testament to the deep art of color composition, this publication brings together a refined body of images that are evocative, timeless, and completely transporting. This volume also features Wong’s creative and technical processes, including identifying the right scene, capturing the essence of a moment, and methods to enhance color values—insights that are invaluable to admirers and photography students alike.

    Whatever other technical skill is involved, if the formal organization of an image is lacking, there is little to hold the interest of the viewer. But what makes a winning composition? Is it about following the rules-or about breaking them?Basics Photography: Composition is divided into six core chapters that cover everything the beginner needs to know to improve their composition, including the basics of composition, exploring the formal elements, how to organize space and time, learning the real world 'rules' and, beyond that, how to use the ideas presented in the book to create original, compelling images. The book is illustrated throughout with photography to inform the mind and inspire the eyes.Includes work by:Henri Cartier-Bresson, Dorothea Lange, James Nachtwey, Martin Parr, Marc Riboud, David Hockney, Duane Michals, Harry Callahan and John Darwell, and many more.Includes the following subjects:The basic rules of composition, including viewpoint, perspective and scale; the formal elements, such as point, line, shape, form, texture, pattern, tone and color; how to organize space using frames, balance and space; capturing the passing of time and specific moments, the decisive moment and sequences; applications of composition, featuring landscape, still life, portraiture, documentary, the figure, action and sports, fine art and advertising; finally, finding your own view and the specific considerations of digital imaging.

    Describing their signature style as a sophisticated but bohemian mix of high and low, new and old, they offer their realistic advice on how to create original, warm interiors with ease. One part practical guide, one part inspirational volume on creating a look for the home, the book pairs humorous anecdotes about the pitfalls and pleasures of renovation with a treasure trove of decorating tips: how to use both boutique and flea-market finds; how to inject lots of personality into a room affordably; how to decorate kids’ rooms so they appeal to children and adults; how to easily rehabilitate outdated furnishings; and many more. In each of the ten projects featured—which include a townhouse in New York City, a country house in Massachusetts, and a beach house in Brazil—before and after shots document the agony and ecstasy of any renovation project, as well as revealing the design duo’s vision and remarkable ability to see through the most awful of spaces to the amazing home that lies within.

    It brings to light virtually unknown Brutalist architectural treasures from across the former eastern bloc and other far flung parts of the world.It includes works by some of the best contemporary architects including Zaha Hadid and David Chipperfield as well as by some of the master architects of the 20th century including Le Corbusier, Mies van der Rohe, Frank Lloyd Wright, Louis Kahn, Paul Rudolph and Marcel Breuer.

    Back to basics guide to improve your knowledge of and practice of photography.Topics include camera and lens types, lighting, exposure, composition and image editing.

    --Margarett Loke, "ARTnews""His coverage of the Spanish civil war established Capa's reputation as a peerless battlefield photojournalist... But he was also a man who loved making pictures of beautiful women, famous men and grand parties. Often overlooked when discussing the Capa legacy, those too, were his life's work. Both Capas--the raconteur of high society and the fearless witness to war--are evident in "Robert Capa: Photographs." The two sides of Capa's work may seem irreconcilable, but they're not. He was recording one world. His own."--Allison Adato, "Life Magazine"

    As Ann Beattie writes in her perceptive introduction, These girls still exist in an innocent world in which a pose is only a pose--what adults make of that pose may be the issue. Sally Mann's work is in the collections of major museums across the country. Haunting black-and-white studies of children, shown here as surprisingly sensual and often distant beings, the magical keepers of some obscure and vaguely frightening secrets.--Karen Lipson, Newsday

    Halo: The Essential Visual Guide delves even deeper into the phenomenon that is Halo. Covering material from Halo, Halo 2, Halo 3, Halo Wars, and the latest game, Halo: ODST, the book provides amazing images and insightful information making you feel as if you yourself are part of the game! (c)2011 Microsoft Corporation. All Rights Reserved.

    Except for this month's Patti Smith: Dream of Life, which isn't so much a glossy centerpiece as it is an addictive pictorial of the godmother of punk's life as a poet, activist, mother, style icon, and all-around kick-ass front woman." ~Elle "With the Rizzoli imprint, we have come to expect certain things: perfect printing, the highest quality papers, flawless binding, superior layouts and type. This historic book is no different." ~SoHo Journal

    They reveal an unexpected rebirth of imagination, an unknown burgeoning that took place from 1970 until 1990. Contrary to the twenties and thirties, no “school” or main trend emerges here. These buildings represent a chaotic impulse brought about by a decaying system. Their diversity announces the end of Soviet Union. Taking advantage of the collapsing monolithic structure, the holes of the widening net, architects revisited all the chronological periods and styles, going back to the roots or freely innovating. Some of the daring ones completed projects that the Constructivists would have dreamt of (Druzhba sanatorium), others expressed their imagination in an expressionist way (Tbilisi wedding palace). A summer camp, inspired by sketches of a prototype lunar base, lays claim to its suprematist influence (Promethee). Then comes the speaking architecture widespread in the last years of the USSR: a crematorium adorned with concrete flames (Kiev crematorium), a technological institute with a flying saucer crashed on the roof (Kiev institute), a political center watching you like a Big Brother (Kaliningrad House of Soviet). This puzzle of styles testifies to all the ideological dreams of the period, from the obsession with the cosmos to the rebirth of privacy and it also outlines the geography of the USSR, showing how local influences made their exotic twists before bringing the country to its end.