So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

     The research (conducted by the Center for the Study of Intent) uncovered a new dimension of human development and has revolutionized the way personal growth, meaning, happiness, and ultimately advanced spiritual topics such as ‘enlightenment’ are understood. The results, if you let them, will transform the quality of your life in ways you currently cannot even imagine as possible. During the research a formula was uncovered that is so effective at producing what seems like miracles in people’s lives it began to be referred to as the “God Formula” among participants and researchers. This book outlines that formula, and is the final version of the highly successful training material that was used with research participants. These researchers became the first scientists to successfully experiment with this new developmental continuum. The result has been the discovery of a series of techniques that lead from everyday consciousness to increased daily happiness and satisfaction, and finally to enlightenment and beyond (yes, there is a beyond!). This book covers the first stages of this process. You can view a summary of the results from the research phase that related to it, and later ones at: CenterForIntent.org/freedom. This book covers three primary components that combine to form a complete system of person growth, and an assortment of techniques for each component. While it provides the components, how they need to come together for maximum effectiveness will be unique to you. You’ll need to experiment with various combinations of these techniques until you find the one that works best for you. This may sound unusual. You’re probably used to reading books where the authors assert they have the one answer for everyone. The researchers at the Center tested an enormous number of techniques but didn’t find a single one that was helpful to more than a handful of individuals…when it was beneficial for anyone at all. However, they learned that there are a relatively small number of techniques that can be combined in ways that are incredibly effective. You just have to find the unique combination of these techniques that works for you right now. This book provides the distilled down wisdom from all of that testing. They were able to successfully identify core components from the methods that proved themselves. However, no one can tell you how to combine those components to get them to work best for you. People are simply too different for that to be possible. So, you’ll have to join the team, be your own scientist, and experiment! The good news is that the researchers spent an enormous amount of time and money narrowing down the possibilities for you. Most of the research participants were able to use this book to find the combination that worked for them quite quickly. It is likely the same will be true for you.It’s important that you not take the information this book contains lightly. Unlike other personal growth and self help books, this one is driven by a vast amount of actual research into what works. It was revised continually based on research participant feedback, so it’s very simple and easy to understand and use. But don’t let this simplicity fool you. Every line is there for a reason. This material has changed a lot of lives, if you’ll let it…yours can be next.

    Or simply, “How do we talk about writing and reading in an age where they both seem almost quaint?”The book features authors in their twenties and thirties—those raised when TV, video games, and then the Internet supplanted books as dominant cultural mediums—and their intent is to examine: (1) how this generation came to writing as a calling, (2) what they see as literature’s relevance when media consumption and competition have reached unprecedented levels, and (3) how writing and reading fit in with the rest of our rapid, multitasking world. The result will offer a voyeuristic peek into the private, creative lives of today’s writers and shed light on what their work means at a time when the book business is changing, yet—almost paradoxically—a time when storytelling as a means of both self-realization and community building (be it via e-mail, weblogs, or “This American Life”) seems more relevant than ever before.Edited by Kevin Smokler, a Bay Area entrepreneur who has devoted himself to fostering literary culture and cultivating fresh talent, Bookmark Now is a collection that both captures the state of the art and provides inspiration to aspiring writers at all levels.

    Learn how to: Intersperse audio/video with textual content Create a graphing calculator to display algebraic equations on the Canvas Use geolocation to customize a work of fiction with details from the reader's locale Use Canvas to add interactivity to a children's picture book

    Twisty Little Passages (the title refers to a maze in Adventure, the first interactive fiction) is the first book-length consideration of this form, examining it from gaming and literary perspectives. Nick Montfort, an interactive fiction author himself, offers both aficionados and first-time users a way to approach interactive fiction that will lead to a more pleasurable and meaningful experience of it.Twisty Little Passages looks at interactive fiction beginning with its most important literary ancestor, the riddle. Montfort then discusses Adventure and its precursors (including the I Ching and Dungeons and Dragons), and follows this with an examination of mainframe text games developed in response, focusing on the most influential work of that era, Zork. He then considers the introduction of commercial interactive fiction for home computers, particularly that produced by Infocom. Commercial works inspired an independent reaction, and Montfort describes the emergence of independent creators and the development of an online interactive fiction community in the 1990s. Finally, he considers the influence of interactive fiction on other literary and gaming forms. With Twisty Little Passages, Nick Montfort places interactive fiction in its computational and literary contexts, opening up this still-developing form to new consideration.

    Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional.

    This includes how to write compelling reviews, how to pitch yourself as a writer, how to tackle some tricky ethical quandaries, and yes, even how to get free games. Based on Dan Amrich’s own experience as a game journalist for more than 15 years, it’s advice that can serve you for your entire career, from press start to game over.

    Not a bad recommendation.Danny Simon made his bones in the golden age of TV, on shows like Make Room for Daddy and Sid Caesar’s Show of Shows.Then he taught a legendary comedy writing class in L.A. for many years. A young writer named James Scott Bell took the course, and copious notes. These notes have never before been published. Bell is revealing these comedy secrets now for the first time.This booklet (4500 words) also includes an analysis of a legendary comedy show that Danny Simon had his students study. If you are serious about comedy . . . or if you just want to put more humor in your writing, this booklet will give you the tools. “I loved this booklet! So many great points. Terrific examples too. When I teach comedy, it is so challenging to really outline how to write a joke, all the setup that is involved, all the word play, all the reversals and the word choices. This is so well articulated. I will definitely reference it and promote it when I teach!” – Rene Gutteridge, author of Escapement and Never the BrideJames Scott Bell is one of the #1 bestselling writing coach of Plot & Structure and The Art of War for Writers. He is an award winning thriller author and seminar teacher.

    A logical, expert, easy-to-use plan for achieving excellence in expression, Style offers neither simplistic rules nor endless lists of dos and don'ts. Rather, Joseph Williams explains how to be concise, how to be focused, how to be organized. Filled with realistic examples of good, bad, and better writing, and step-by-step strategies for crafting a sentence or organizing a paragraph, Style does much more than teach mechanics: it helps anyone who must write clearly and persuasively transform even the roughest of drafts into a polished work of clarity, coherence, impact, and personality."Buy Williams's book. And dig out from storage your dog-eared old copy of The Elements of Style. Set them side by side on your reference shelf."—Barbara Walraff, Atlantic"Let newcoming writers discover this, and let their teachers and readers rejoice. It is a practical, disciplined text that is also a pleasure to read."—Christian Century"An excellent book....It provides a sensible, well-balanced approach, featuring prescriptions that work."—Donald Karzenski, Journal of Business Communication"Intensive fitness training for the expressive mind."—Booklist(The college textbook version, Style: Ten Lessons in Clarity and Grace, 9th edition, is available from Longman. ISBN 9780321479358.)

    Since then I have had three best sellers in the short romance category and am now making over $1,000 a month. I went from making $10.64 for January (my first month) to making $1297.72 for March (my third month). I am projected, by looking at sales, to make $1800+ for April (my fourth month). This book is a tell-all of exactly what I did and how I did it. This is a short book. I guarantee there is no fluff here. I get straight to the point and tell you exactly what I did. I truly want to help you become a bestselling author and help you make money writing books. Please, I encourage you to follow the steps outlined in this book. Happy Writing! #1 bestselling short romance author Hope Ford writes short, steamy, sweet romances. There is always an alpha male (because who doesn’t love an alpha male) and a woman he makes his queen. Sit back, grab a glass of wine, and get lost in this happily ever after story – that’s also a little naughty.

    Write books FASTER. Write BETTER books. Write MORE books. #1 Kindle Bestseller in Authorship, Writing Skills, and Business Writing - Jan. 2015! The Kindle self-publishing revolution is here! Are you in? Why spin your wheels struggling to write bulky, bloated books the traditional publishing way when you can turbo-charge your Kindle author platform with greater freedom, flexibility, and chances for success? This game-changing guide is for aspiring authors AND established publishing pros alike who want to shake-up their routine and embrace a powerful new approach to self-publishing non-fiction. Are you ready to Write Short Kindle Books? You'll learn: Why writing shorter Kindle books is the best approach for many non-fiction authors The benefits of boosting your volume with many shorter, high-quality books How to price your short ebooks for maximum success Ideal word counts for Kindle books How to break larger book ideas down into numerous smaller books How to brainstorm, outline, and write books faster and more efficiently How to save money on covers, editing, and Kindle book formatting Why building a team of Beta Readers is crucial How to bring your book from final draft to launch And much more! Click on "Look Inside" to Learn More!

    Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.

    No theories! Only actual techniques! The ultimate HOW TO screenwriting book! Creating the ultimate villain, harvesting the audience's secrets desires or hidden fears to create a hit film, how to write a plot twist, the four kinds of suspense, using reversals to keep your descriptions exciting, four ways to explode cliches, the two types of heroes, ten ways to create exciting action scenes, using secrets and lies, weapons for weirdos, instant character identifiers, your script's DNA, 16 steps to better description, pacing secrets, rugpulls, visual characterization, "Popeye" points, and more! "Secrets Of Action Screenwriting" was written by a working professional screenwriter with seventeen produced films. He knows what works!

    Richard Skinner believes it is your duty as a novelist to bring your whole self to the page; to find your story, not force it; to meet your reader in a spirit of openness. In Writing a Novel he offers up frameworks, strategies and stimuli to help you meet that duty, drawingon his deep experience as one of the UK's leading creative writing teachers. He covers the essentials - narrators, character, setting - with charm and rigour. But Writing a Novel is not a set of instructions: it is a way of thinking, a conversation, a relationship in itself.

    Weinberg -- author of more than forty books and more than 400 articles over a forty-year career -- reveals his secrets for gathering, organizing, and discarding writing ideas. Drawing an analogy to the stone-by-stone method of building fieldstone walls, Weinberg shows writers how to construct fiction and nonfiction manuscripts from key insights, stories, and quotes. The elements, or stones, are collected nonsequentially, over time, and eventually find logical places in larger pieces. The method renders writer's block irrelevant and has proved effective for scores of Weinberg's writing class students, who have collectively published more than 100 books. If you've ever wanted to write a book or article -- or need a fresh approach to your writing career -- try what works for Weinberg and gather your best ideas into beautiful stone walls. Gerald M. Weinberg is one of the most influential thinkers in computer science. Weinberg on Writing isn't a computer book, though -- Weinberg describes his life and practices as a writer, enriching the text with more than 40 exercises appropriate for individual or group study. Inducted into the Computer Hall of Fame in its inaugural year (in the same class as Bill Gates), Weinberg's career highlights have included computer programming at IBM for Project Mercury (which put the first American in space), serving on the faculty of famed family therapist Virginia Satir, consulting for Fortune 500 companies through his firm, Weinberg & Weinberg, and teaching thousands of technical professionals how to improve their communication skills.