Book picks similar to
A Concept of Corporate Planning by Russell L. Ackoff


business
empresa-estrategia
marketing-management
systems-thinking

Marv Levy: Where Else Would You Rather Be?


Marv Levy - 2004
    Forty-seven years of joyous celebrations after victories and crushing disappointments after defeats are encompassed in it, but it is about more than just touchdowns and interceptions. It is about how a person like Marv Levy, dedicated to his life's work, can begin his career as the obscure assistant coach of a high school junior varsity team and then one day, decades later, lead his men out onto the field in football's greatest spectacle--the Super Bowl. Readers are invited to come experience what it was like to be on the sidelines and be the winning coach in a game that has been designated as the greatest upset in collegiate football history and then be there again 25 years later when an injury-riddled team, losing 35-3 in the second half, rallies and then miraculously goes on to achieve the greatest comeback victory in the history of the National Football League. Fans will learn what it was like to wallow in the exhilaration that comes from leading a team to four consecutive Super Bowl appearances, only to follow it with the desolation that strikes when all four of those games end in defeat. But they will also learn about the character, persistence, and personalities of those incomparable Buffalo Bills of the 1990s who so resolutely pursued their impossible dream. There will be some laughs and there may be some tears. Readers will meet the people who shaped this coach's life, and they will wind up feeling close to them. They will look forward to each adventure contained in these pages, and when each new one does come, they are likely to say, along with the author, "Where else would I rather be than right here--rightnow "

Maro Up: The Secret to Success Begins with Arigato: Wisdom from the “Warren Buffet of Japan”


Janet Bray Attwood - 2015
    By learning about maro through the example of Wahei’s life, you can also become financially successful—and profoundly happy to boot.Often called “the Warren Buffet of Japan,” Wahei Takeda is the most successful investor in the country, and no doubt he’s the happiest one, too! My success is a direct result of listening and applying Wahei’s philosophy of “Maro Up!” to my own life and business. We know from personal experience, that if you take what you learn in this ebook and apply it to yourself, you too, will see success blossom in your life.

Sponge: Leadership Lessons I Learnt From My Clients


Ambi Parameswaran - 2018
    A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.

Good to Great Summarized for Busy People


James C. Collins - 2013
    Good to Great Summarized for Busy People

The Complete Breakout Trader: Day Trading Strategies that Work


John Connors - 2014
    The setup you choose is absolutely crucial to your success. Some setups do not occur frequently enough, or are too tough to trade psychologically. Others are not universal enough, and work only occasionally on some instruments. And still others do not give you enough profits for the risk taken, or are too complex to execute under live market conditions. Breakout Trading is a simple and comprehensive trading method that you can use in all markets, with potential profits far outweighing the risks. It was used by such giants as Jesse Livermore, Nicolas Darvas, Richard Dennis and the Turtles, Linda Raschke, and many others. How This Book Can Help You The Complete Breakout Trader will teach you: - The Essentials of Breakout Trading based on Price Action - Understanding of Market Modalities - Where to Enter and Exit your Position - The Art of Catching Monsters (large profits) - How to Improve your Trade Success Rate - Pitfalls to Avoid in Breakout Trading - Additional Tips for Continued Trading Success ...and much more. Consistent, and profitable.

The Libranos: What the media won’t tell you about Justin Trudeau’s corruption


Ezra Levant - 2019
    You just can’t trust the media anymore, and Canadians know it.Trudeau wasn’t properly vetted by the media in 2015. He slouched across the finish line on the strength of his last name and Baby Boomer nostalgia for the Trudeaumania of the 1960s. The result has been an incompetent government that has hurt Canada’s prosperity at home and our relationships abroad.Canadians know something is desperately wrong — the latest polls show 63% of voters disapprove of Trudeau’s leadership. But with a full-court press from the Liberal Party, the Media Party and hundreds of third-party campaign groups (including some funded by the same Media Party journalists who will report on the 2019 election) there’s a good chance Trudeau will be re-elected, even if it’s with just a minority.That’s what this book is about: it’s really the case against Justin Trudeau. But it’s not about any one policy or gaffe. It’s about the real risk of Trudeau: the culture of corruption and cronyism that he has brought with him, that’s corroding our democracy and even our rule of law. The Libranos is the story of grifters and scammers and secret favours for friends. It’s about sociopaths who don’t hesitate for a second to break the law if it gets them ahead. But mainly it’s about an unaccomplished man who has nothing to offer but a famous last name and nice hair — and how he took power anyway, and might just do it again.

Learning With Big Data (Kindle Single): The Future of Education


Viktor Mayer-Schönberger - 2014
    Courses tailored to fit individual pupils. Textbooks that talk back. This is tomorrow’s education landscape, thanks to the power of big data. These advances go beyond the much-discussed rise of online courses. As the New York Times-bestselling authors of Big Data explain, the truly fascinating changes are actually occurring in how we measure students’ progress and how we can use that data to improve education for everyone, in real time, both on- and offline. Learning with Big Data offers an eye-opening, insight-packed tour through these new trends, for educators, administrators, and readers interested in the latest developments in business and technology.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer


Dan S. Kennedy - 2018
    It is a “change movement” that has established itself in over 136 different niches, business categories, industries and professions, but is still also a “best kept secret”―its practitioners are in a “secret society.” It―and only it―offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague “ideas”, no fads. No BS! The makings of a system for your business’s sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com

The Invisible Employee: Realizing the Hidden Potential in Everyone


Adrian Gostick - 2006
    It is the magic of a form of human engagement that allows you to see and your employees to be seen. Whether you are looking for a few good tips to keep a good thing going or need to recapture the very essence of a productive workplace, The Invisible Employee provides valuable lessons nestled among the pages of a clever and compelling story. A good read and a wise thesis." --Stephen C. Lundin, bestselling coauthor of Fish! "Gostick and Elton's simple-to-understand and teachable approach of setting and supporting core values and recognizing and celebrating those behaviors can be a very effective management technique for creating a committed and engaged workforce of 'visible employees.' This is a culture no organization can afford to be without." --Michael R. Losey, past president and CEO, Society for Human Resource Management, and Secretary General, World Federation of Personnel Management Associations"The basic principles detailed in The Invisible Employee are simple yet profound: (1) setting a guiding vision, (2) seeing employees supporting that vision, and (3) praising and celebrating that behavior. Restaurants do not sell merchandise that people can take home, we only sell memories. Engaging our entire staff by using these principles helps Friendly's provide great memories for our guests." --John L. Cutter, CEO and President, Friendly Ice Cream Corporation"The Invisible Employee is a very inventive and original book. Combining facts that will surprise you and a fable that will fascinate you, Adrian Gostick and Chester Elton have crafted a book that educates and entertains. The Invisible Employee is a wonderful read with a powerful message, and I highly recommend it to leaders at all levels." --Jim Kouzes, coauthor of The Leadership Challenge

Madoff Talks: Uncovering the Untold Story Behind the Most Notorious Ponzi Scheme in History


Jim Campbell - 2021
    Arrested for fraud in 2008--during the depths of the global financial crisis--the 70-year-old market maker, investment advisor, and former chairman of the NASDAQ had orchestrated the largest Ponzi scheme in world history, fleecing thousands of investors across the globe to the tune of $65 billion. To this day, questions remain: Why did he do it? How did he get away with it for so long? What did his family know? Who is the elusive Bernie Madoff?In Madoff Talks, author Jim Campbell presents the most comprehensive, insider account of the Madoff saga to date. Based on exclusive interviews with all the players--the Madoff family and their associates, the Wall Street wheelers and dealers, the army of lawyers, analysts, and investigators, the victims of the scheme, and Bernie Madoff himself--the book reveals: what motivated a respected financier to commit such a massive fraud--and why he thought he could get away with ithow Madoff managed to keep the scheme hidden in plain sight--despite numerous SEC investigationsthe shocking failures of Wall Street oversight--and how it could happen againthe true scale of the investment losses―and the victims' ongoing fight for justicewhat Ruth Madoff and the rest of the family knew--and how it shattered their livesMadoff Talks features the first, and likely only, interviews with Ruth Madoff and defense attorney Ira Sorkin, for which Bernie waived attorney-client privilege, as well as never-before-published details from the author's personal communications with Bernie Madoff in prison. A vivid, powerful piece of investigative reporting, the book takes us behind the headlines to show the full human cost of Madoff's crimes, and offers a cogent analysis of the reforms necessary to prevent it from happening again.Meticulously researched and relentlessly riveting, Madoff Talks is the full story of an American tragedy.

Global Marketing


Warren J. Keegan - 1999
    Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

Financial Accounting & Reporting (Fundamentals)


Zeus Vernon B. Millan - 2018
    

The Signs Were There: The clues for investors that a company is heading for a fall


Tim Steer - 2018
    But often, a company's published accounts offer clues to impending disaster, providing you know where to look. Through the forensic examination of more than 20 recent stock market disasters, Tim Steer reveals how companies hide or disguise worrying facts about the robustness of their business. In his lively style, he looks at the themes that underlie the ways companies hide the truth and he stresses that in an assessment of a company's accounts, investors should always bear in mind that the only fact is cash; everything else - profit, assets, etc - is a matter of opinion. Full of invaluable lessons for investors, the book concludes with some trenchant observations on what is wrong in the worlds of investment, audit and financial regulation, and what changes should be introduced.

How an iPhone Made Me the Youngest Billionaairee


K SARAFF - 2015
    Based on a true story where the author incurs many failures in life but believes that failure comes to those who deserve something bigger. He continuously fails in many entrepreneurial ventures but his attitude towards great sayings keeps him going. Despite not having the best of qualifications, he defies the rule and the common notion that only qualified make it large. Common beliefs of the masses have been challenged at every point.The mention of the business ventures he undertakes while in college and the problems solved by his early philosophical knowledge. Despite being discouraged by the non-entrepreneurial environment, he dares to rise against the wind. He has done something worth writing and written something worth reading! "Awesome book. Very well written. I recommend this book to every teenager as it would surely transform their lives and it will help them to create opportunities for themselves. We need young entrepreneurs in India."- Verified Purchase on Amazon.in"Amazing book.. i have no words in praise of this book..everyone should read this.. must read for everyone..i assure you, this will change your life.." Verified Purchase on Amazon.inAbout The AuthorK Sraff is an entrepreneur. He has undertaken various profit, non-profit ventures, most of which have been mentioned in the book. He has highlighted on a philosophy that "When you help others, the universe conspires to help you...!" which also sets the core theme of the book. How an iPhone Made Me the Youngest Billionaairee has sold thousands of copies in India and abroad. Widely appreciated with over 200+ ratings in Goodreads, 100+ reviews on Amazon. The book speaks not just about dreams, change, but urges the readers to implement what they conceive!