The Gross: The Hits, the Flops: The Summer That Ate Hollywood


Peter Bart - 1999
    A backstage glimpse of the realities of the new Hollywood focuses on the film releases and strategies of the summer of 1998, showing why Godzilla was fated to fail and how Spielberg triumphed.

Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry


Alan Wolk - 2015
    Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

Project Management: Achieving Competitive Advantage


Jeffrey K. Pinto - 2006
    Cases, examples and problems from a variety of project types are used to illustrate the text.

When the Penny Drops: Learning What's Not Taught


R. Gopalakrishnan - 2011
    For centuries, we have learned what's not taught through our own experiences and the stories of others. Even today, only 3 per cent of leadership development occurs due to classroom training and coursework. In fact, for most managers, the penny drops only when we are at the end of our careers. R. Gopalakrishnan, author of the best-selling The Case of the Bonsai Manager, has many stories to tell. With forty-three years corporate experience across countries, each story recounted here has taught him a valuable lesson in some intuitive way. Each one is narrated here for you to allow you to reflect and learn for yourself how to improve and develop. Using the framework of the Tata Management Training Centre (TMTC) and the Center for Creative Leadership (CCL), Gopalakrishnan explores: The three worlds of the manager—the inner world, the world of relationships and the world of getting things done. *The importance of emotional quotient (EQ) to progress as well as intelligence to get ahead in your career. *The deadly personal qualities of bonsai-trapped leaders. *The deadly traps for organizations. When the Penny Drops: Learning What's Not Taught encourages you to reflect on yourself. It will help you learn by identifying the success mantras embedded in you and releasing the lessons that might be entrapped within yourself.

Quicklet Outliers Malcolm Gladwell


The Quicklet Team - 2011
    Attributing achievements to a combination of long hours of practice, strong community support, and just being born at the right time, Gladwell analyzes the small factors which lead to success. If you want to learn everything you want to know about Outliers without reading more than 300 pages, our Quicklet book and eBook is for you - fast, fun, and the best material up front!CHAPTER OUTLINEQuicklet On OutliersIntroductionList Of Important PeopleKey Terms & DefinitionsIntroduction Summary: The Roseto Mystery...and much more

Why Scientists Disagree About Global Warming: The NIPCC Report on Scientific Consensus


Craig D. Idso - 2015
    This claim is not only false, but its presence in the debate is an insult to science." With these words, the authors begin a detailed analysis of one of the most controversial topics of the day. The authors make a compelling case against claims of a scientific consensus. The purported proof of such a consensus consists of sloppy research by nonscientists, college students, and a highly partisan Australian blogger. Surveys of climate scientists, even those heavily biased in favor of climate alarmism, find extensive disagreement on the underlying science and doubts about its reliability. The authors point to four reasons why scientists disagree about global warming: a conflict among scientists in different and often competing disciplines; fundamental scientific uncertainties concerning how the global climate responds to the human presence; failure of the United Nations Intergovernmental Panel on Climate Change (IPCC) to provide objective guidance to the complex science; and bias among researchers. The authors offer a succinct summary of the real science of climate change based on their previously published comprehensive review of climate science in a volume titled Climate Change Reconsidered II: Physical Science. They recommend that policymakers resist pressure from lobby groups to silence scientists who question the authority of the IPCC to claim to speak for climate science. More than 50,000 copies of the first edition were sold or given away in five months to elected officials, civic and business leaders, scientists, and other opinion leaders. The response from the science community and experts on climate change has been overwhelmingly positive. To meet demand for more copies, we have produced this second revised edition. Changes include a foreword by Marita Noon, at the time executive director of Energy Makes America Great, Inc. Some of the discussion in Chapter 1 has been revised and expanded thanks to feedback from readers of the first edition. Graphs in Chapters 4, 5, and 6 are now full color, and new graphs have been added.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Widow Maker: A Novel of World War II


E.R. Johnson - 2012
    The B-26--dubbed Widow Maker by the press and the aircrews who flew her--was one of the most controversial aircraft produced in the United States during the war. These young men find themselves confronted not only with doubts about the airplane they are given to fly, but also the sometimes fatal choices made by a military organization unprepared to employ them in combat. Against the setting of World War II Europe, the heart and minds of these young men are revealed as they are forces to make a swift and frequently terrifying journey into manhood. The differences between them, seemingly irreconcilable at first, fade away as they form the ancient bond between men whose lives must depend upon one another in combat. But even after these young Americans make the transition into seasoned warriors, they are still faced with the grim reality that some of them will survive--and some will not.

The Macintosh Way


Guy Kawasaki - 1989
    Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

Success as a Real Estate Agent for Dummies


Dirk Zeller - 2006
    Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you. This no-nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you'll gain through making sales and generating profit. Soon you'll have all the tools you need to:Prospect your way to listings and sales Build a referral-based clientele Work with expired and FSBO listings Plan and host a successful open house Present and close listing contracts Market yourself and your properties online and in print Negotiate contracts and avoid derailment Stake your competitive position Achieve excellent relationships with clients Spend less time to earn more money This guide features tips and tricks for working with buyers, must-haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With Success as a Real Estate Agent For Dummies, you'll discover how to acquire key skills and get on track for a successful career!

Prisoner of X: 20 Years in the Hole at Hustler Magazine


Allan MacDonell - 2006
    Here’s the inside story of running America’s most influential porn domain.A professional career of evaluating countless skin photos, taking XXX field trips, mastering “fully erect” film criticism and enduring creepy interoffice schemers suddenly launches MacDonell into national politics when Larry Flynt opens his wallet to impact the impeachment proceedings against President William Jefferson Clinton. MacDonell reveals the backside of his prominent role in tricking right-wing Speaker-elect Bob Livingston into resigning from Congress.Prisoner of X is a wildly entertaining memoir about life climbing the bent and fearsome masthead of an infamous magazine, and the bittersweet reward of publicly crossing its hillbilly Caesar.Aside from being the most prolific writer in the history of Larry Flynt Publications, Allan MacDonell contributed to the archetypal punk magazine Slash and the underground anthology Apocalypse Culture. Freelance pieces have appeared in venues as diverse as Gambling Times magazine, MrSkin.com and the L.A. Weekly. Mr. MacDonell lives in California's Hollywood Hills with two dogs, his wife Theresa, and a clear conscience.