Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    He has witnessed life changing events, interviewed the great and good, and explained the intricacies of the world to millions of Australians as we sat in the comfort and safety of our lounge rooms. Whether strolling the history-laden corridors of the White House unhindered while waiting to interview Barack Obama, or talking with Nelson Mandela on his first day in the presidential residence in Pretoria in a room filled with the blood-soaked ghosts of apartheid, or receiving a haughty rebuke from an indignantly regal Margaret Thatcher, or exploring ideas with some of the great artists, philosophers and scientists of our time, Kerry O'Brien has sought to unearth the truth behind the news. In Australia, he has watched thirteen prime ministers come and go and has called the powerful to account without fear or favour. In this intimate ground-breaking account told with wit and insight O'Brien reflects on the big events, the lessons learned and lessons ignored, along with the foibles and strengths of public figures who construct our world. The end result is a memoir like no other - an engrossing study of a private life lived in the public eye and wrapped in nearly three-quarters of a century of social and political history.

    In October 2009, after a series of bad investments, Yamamoto Inc. went bankrupt; by the end of that year the designer had inaugurated a new business and a complete reevaluation of his direction. My Dear Bomb is an outcome of this transition moment. Coauthored with Ai Mitsuda, this carefully and beautifully written autobiography (with biographical interpolations by friends and collaborators) seamlessly combines extended meditations on clothing and life with Yamamoto's memories and anecdotes, in short, concise paragraphs. Throughout its pages, we encounter Yamamoto as a tough realist unburdened by disingenuousness ("I am, in fact, a man who may turn heartless in an instant; I desire only to settle each and every score immediately"); and, of course, as a great designer blessed with unerring instinct for his materials ("how does the cloth want to drape, to sway, to fall? If one keeps these things in mind and looks very carefully, the fabric itself begins to speak"). Illustrated with drawings by Yamamoto, this open-hearted meditation offers a take on the autobiography form as imaginative as the designer's fashion wear.

    Ten seasons into its run comes the official guide behind the scenes of a television and fashion landmark. In this book, fully illustrated with hundreds of photos, fans will learn how the show began and developed over the years, relive the highlights of seasons past, and learn what their favorite designers are doing today. The book will feature commentary from Heidi Klum throughout, as well as interviews with the people behind the scenes, top designers of ten seasons, and stars of the show: workroom mentor Tim Gunn and judges Heidi Klum, Nina Garcia, and Michael Kors. This is the ultimate source for all things "Project Runway."

    His style philosophy is: Less is Modern.The good news is: the most stylish clothes you can have are probably already in your closet. But savvy women are on a perpetual quest to find the perfect addition to their wardrobe: the perfect bathing suit, a traffic-stopping pair of jeans, that classic little black dress. While the editorial pages of high fashion magazines can offer inspiration, they can’t help you find what works for your looks and lifestyle. But Lloyd Boston’s The Style Checklist offers basic guidance to help make your everyday commute your runway. With solutions to common fashion problems and a lot of how-to advice, this book simplifies and demystifies how to achieve style.

    An updated and revised guide for the more than 30 million Americans who are living the RV lifestyle and the millions of others who have considered it but have not yet taken the plunge, The Complete Idiot's Guide® to RVing, Second Edition, includes the following: Basic facts about the different types of RVs-camper, van, motor home, bus, or tow rig-and the advantages of each; Advice on buying your RV, from dealer negotiations to acquiring the proper insurance; Driving tips for piloting your RV; Information on how to choose a campground with an eye for water, electricity, propane, wastewater dump, hookups, phone, cable, and campground rules.

    In How to Set Up and Run a Fashion Label, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.

    And the inspiration is all around us—from nature (a zebra’s stripes, tree trunks rising from drifts of snow) to old Hollywood movies and fashion to black-and-white photography and patterns we encounter in our everyday lives (crossword puzzles and the pages of our favorite novels). In Black and White (and a Bit in Between), acclaimed interior designer Celerie Kemble trades in her signature vivid palette for this iconic aesthetic, highlighting the black and white work of design stars and peers, including Bunny Williams, Thomas O’Brien, Mary McDonald, Victoria Hagan, Mark Hampton, Delphine Krakoff, Brad Ford, Philip Gorrivan, Carrier and Co., and Miles Redd, and welcoming you into more than 100 spaces in every imaginable aesthetic. Woven throughout are her witty observations and expert advice on choosing the best paints and finishes, adding patterns and accessories, building an entire room scheme based on inspiration found in nature, collecting black and white objects, and even choosing the perfect accent colors. With more than 350 gorgeous color photographs, this is a vividly photographed celebration of a timeless scheme, infused with inspirational tips, glimpses into showstopping homes, and proof that a limited palette is anything but.

    The team behind the inspirational design sites Gardenista.com and Remodelista.com presents an all-in-one manual for making your outdoor space as welcoming as your living room. Tour personality-filled gardens around the world and re-create the looks with no-fail planting palettes. Find hundreds of design tips and easy DIYs, editors’ picks of 100 classic (and stylish) objects, a landscaping primer with tips from pros, over 200 resources, and so much more.

    Each chapter covers a different topic, from how to walk in high heels to how to pose for a photo, apply eyeliner, pack for a trip, shop sales, pick the ideal shade of foundation, how to find a perfect white shirt, and more.Hachette Book Group USA

    She introduces us to and takes us into the homes of these unusually creative people, who share her belief that thrift, economy, and ingenuity translate into high style indeed. There are before-and-after pictures, tips on repair and storage hints on how to bargain, ideas for themed collections and even a list of what to bring on junking expeditions. The author reveals the price of almost every one of the hundreds and hundreds of items pictured, and best of all provides a directory to more than two "junking sites" nationwide. American Junk is a one-of-a-kind book for those who appreciate the rare, the idiosyncratic, and the unexpected - those who realize that there are as many kinds of junk as there are individuals.

    Plus, the projects are cute to boot!” —Sue Daly, founder of the Renegade Craft FairNo more spending more than you can afford on clothes! Chic & Simple Sewing shows you how to make modern, stylish, and fun clothes you’ll want to wear every day. Plus, you’re in control. You pick the fabrics, the cut, the size—all tailored just for you, not mass-manufactured on an assembly line. For about the price of two or three commercial sewing patterns, this book will give you full-size patterns to make the more than 20 garments, including a classic shift, A-line skirt, and figure-flattering wrap dress. What are you waiting for? Your new, one-of-a-kind wardrobe awaits!

    Golf enthusiast Mike Keiser had the dream of building this British-style "links" course on a stretch of Oregon's rugged coast, and Dream Golf is the first all-inclusive account of how he turned his passion into a reality. Now, in this updated and expanded edition, golf writer Stephen Goodwin revisits Bandon Dunes and introduces readers to Keiser's latest effort there, a new course named Old Macdonald that will present golfers with a more rugged, untamed version of the game. This "new" approach to the sport is, in fact, a return to the game's origins, with a very deep bow to Charles Blair Macdonald (1856 –1939), the father of American golf course architecture and one of the founders of the U.S. Golf Association. This highly anticipated fourth course, designed by renowned golf course architect Tom Doak along with Jim Urbina — as detailed in Dream Golf — will further enhance Bandon Dunes' reputation as a place where golf really does seem to capture the ancient magic of the game.

    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

    As a bonus, Peterson explains, in straightforward text, the techniques of Photoshop as well as the basics of publishing, printing, and archiving and storing for personal or professional use. Full of great examples for beginners and serious photographers, Understanding Digital Photography makes it easy to create great digital pictures every time.