In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters’ tricks, the Art of Rhetoric held a far deeper purpose. Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.

    Creased and curled corners. Scuffed edges.Some folded corners on content pages. No markings noticed. Red number on bottom of page ends. Shoe print inside front cover.

     KEY TOPICS: It presents the principles that govern the composition of effective argumentative discourse and includes brief examples, with analyses that show students the underlying structure of the argument presented and the ways in which the rhetoric was persuasive. MARKET: For anyone interested in rhetoric and reasoning.

    Along the way, he meets up with a flurry of fellow enthusiasts, from avalanche survivors and resort operators to climate scientists and champion skiers. English is obsessed with snow, and has collected for our enjoyment an amazing array of not-so-random facts about the hexagonal substance that fills the human imagination with wonder. In a section called the "Snow Handbook," he describes how snow is created, how to build an igloo, how avalanches occur, and (more importantly) how to survive an avalanche. His glossary is filled with snow terms that will delight, such as "couloir," "hoarfrost," "firn," and "sastrugi." Fresh and fun and infused with the adrenaline of adventure, The Snow Tourist is a fascinating account of one man's pilgrimage through the world's blanketed fields, ice-capped rooftops, cozy igloos, and snow-covered mountain peaks.

    In Words from the Myths, Isaac Asimov retells the ancient stories—from Chaos to the siege of Troy—and describes their influence on modern languge.

    Here's a simple, practical handbook you can use and apply right now to improve your awareness, ability and happiness.Handbook for Preclears is a Dianetics self-processing manual containing fifteen powerful yet easily applied exercises to help you overcome barriers in your life that are blocking your true potentials.

    Now, America's baby-name experts pinpoint the very latest trends in this all-new, up-to-the-minute edition of "the best baby-naming book ever written" (The News Journal).Fresh, fabulous, and irresistible, Beyond Ava & Aiden is packed with fascinating new tips and lists, including:*Green Names (Bay, Willow, Aster)*Hipster Names (Pearl, Ruby, Dexter)*Names That Work (Archer, Baker, Carter)*Vintage Chic (Daisy, Clementine, Felix)*Metrodude Names (Jackson, Jax, Maddox)*Baby Gods and Goddesses (Juno, Orion, Clio)And many more inspired---and inspiring---choices.

    Writing with marvelous brio, Winchester first serves up a lightning history of the English language--"so vast, so sprawling, so wonderfully unwieldy"--and pays homage to the great dictionary makers, from "the irredeemably famous" Samuel Johnson to the "short, pale, smug and boastful" schoolmaster from New Hartford, Noah Webster. He then turns his unmatched talent for story-telling to the making of this most venerable of dictionaries. In this fast-paced narrative, the reader will discover lively portraits of such key figures as the brilliant but tubercular first editor Herbert Coleridge (grandson of the poet), the colorful, boisterous Frederick Furnivall (who left the project in a shambles), and James Augustus Henry Murray, who spent a half-century bringing the project to fruition. Winchester lovingly describes the nuts-and-bolts of dictionary making--how unexpectedly tricky the dictionary entry for marzipan was, or how fraternity turned out so much longer and monkey so much more ancient than anticipated--and how bondmaid was left out completely, its slips found lurking under a pile of books long after the B-volume had gone to press. We visit the ugly corrugated iron structure that Murray grandly dubbed the Scriptorium--the Scrippy or the Shed, as locals called it--and meet some of the legion of volunteers, from Fitzedward Hall, a bitter hermit obsessively devoted to the OED, to W.C. Minor, whose story is one of dangerous madness, ineluctable sadness, and ultimate redemption. The Meaning of Everything is a scintillating account of the creation of the greatest monument ever erected to a living language. Simon Winchester's supple, vigorous prose illuminates this dauntingly ambitious project--a seventy-year odyssey to create the grandfather of all word-books, the world's unrivalled uber-dictionary.

    From bloopers and blunders to Signs of the Times to Mixed Up Metaphors...from Two-Headed Headlines to Mangling Modifiers, Anguished English is a treasury of assaults upon our common language.

    A fascinating collection of six essays, written for the William Empson Lectures in Oxford, each exploring an aspect of writerly contemplation.

    The readings have broad anthropological appeal, emphasizing cultural anthropology in the North American and European traditions.Thematic coverage begins with nineteenth-century foundations and forerunners, before moving on to the early and mid-twentieth century when anthropology comes of age. The last section looks at numerous late twentieth-century and early twenty-first-centurydevelopments in anthropological theory, including feminist anthropology, postmodernity, medical anthropology, and globalization. "

    It introduces the analysis of the key elements of language--sounds, words, structures and meanings, and provides a solid foundation in all of the essential topics. The third edition has been extensively revised to include new sections on important contemporary issues in language study, including language and culture, African American English, sign language, and slang. A comprehensive glossary provides useful explanations of technical terms, and each chapter contains a range of new study questions and research tasks, with suggested answers.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    After his death his little treasury of absurdities, of half-truths and social lies, was published as a Dictionnaire des idées reçues. Because its devastating humor and irony are often dependent on the phrasing in vernacular French, the Dictionnaire was long considered untranslatable. This notion was taken as a challenge by Jacques Barzun. Determined to find the exact English equivalent for each “accepted idea” Flaubert recorded, he has succeeded in documenting our own inanities. With a satirist’s wit and a scholar’s precision, Barzun has produced a very contemporary self-portrait of the middle-class philistine, a species as much alive today as when Flaubert railed against him.

    Without oversimplifying or glossing over the challenges, Norris makes deconstruction more accessible to the reader. The volume focuses on the works of Jacques Derrida which caused this seismic shift in critical thought, as well as the work of North American critics Paul de Man, Geoffrey Hartman, J. Hillis Miller and Harold Bloom.In this third, revised edition, Norris builds on his 1991 Afterword with an entirely new Postscript, reflecting upon recent critical debate. The Postscript includes an extensive list of recommended reading, complementing what was already one of the most useful bibliographies available.