This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    Included are practical, classroom-tested strategies and step-by-step instructions for how to use them. The new edition provides information on using technology for accelerated learning, managing cluster grouping, increasing curriculum rigor, improving assessments, boosting critical and creative thinking skills, and addressing gifted kids with special needs. Already a perennial best seller, this guide’s third edition is sure to be welcomed with open arms by teachers everywhere. Digital content provides a PowerPoint presentation for professional development, customizable reproducible forms from the book, additional extension menus for students in the primary and upper-elementary grades, and a special supplement for parents of gifted children.

     Building Thinking Classrooms in Mathematics, Grades K-12 helps teachers implement 14 optimal practices for thinking that create an ideal setting for deep mathematics learning to occur. This guideProvides the what, why, and how of each practice Includes firsthand accounts of how these practices foster thinking Offers a plethora of macro moves, micro moves, and rich tasks to get started

    

    Told with striking humor and honesty, her story begins when the School District of Philadelphia, in desperate need of 1,500 new teachers, instituted a policy of hiring “emergency certified” instructors. Asquith, then a 25-year-old reporter for the Philadelphia Inquirer, joined their untrained ranks. More challenging than her classroom in the crime-infested neighborhood known as “the Badlands” are the trials she faced outside, including a corrupt principal, the politics that prevented a million-dollar grant from reaching her students, and the administration’s shocking insistence that teachers maintain the appearance of success in the face of utter defeat—even if it means falsifying test scores. Her story will inspire, educate, and entertain.

    A comprehensive book that covers all aspects of choreography from the most fundamental techniques to highly sophisticated artistic concerns.  The Intimate Act of Choreography presents the what and how of choreography in a workable format that begins with basics- - time, space, force -- and moves on to the more complex issues faced by the intermediate and advanced choreographer -- form, style, abstraction, compositional structures, and choreographic devices.The format of the book evolved from the idea that improvisation is a good way to learn choreography.  This approach is in harmony with widely accepted dance philosophies that value the unique quality of each individual’s creativity.  After discussing a concept, the authors provide improvisations, and choreographic studies that give the student a physical experience of that concept.  The language is stimulating an innovative, rich in visual images that will challenge the choreographer to explore new directions in movement.The book is for serious dance students and professionals who are interested in both the practical and theoretical aspects of the art, dancers who are just starting to choreograph, and teachers who are seeking fresh ideas and new approaches to use with young choreographers.  (A Teacher’s Addendum offers suggestions on how to use the material in the classroom.)  It is a guide, a text, and an extensive resource of every choreographic concept central to the art form.

    The book demonstrates what sharply rising standards for literacy have meant to successive generations of Americans and how--as students, workers, parents, and citizens--they have responded to rapid changes in the meaning and methods of literacy learning in their society. Drawing on more than 80 life histories of Americans from all walks of life, the book addresses critical questions facing public education at the start of the twenty-first century.

    Here you'll find practical suggestions, charts, planners, and examples from experienced special area teachers who use Responsive Classroom practices every day. You'll learn how to: Open and close each period in calm, orderly ways Set students up for success by modeling and practicing skills and routines Use positive teacher language Engage students more deeply Refocus and recharge students with quick, fun, movement breaks Respond to misbehavior to get students back to learning

    His well is deep; he draws from it the best tools from practitioners, the wisdom of experience, and research-based insights. And he never loses sight of the bigger picture: the point of all this is to have more impact in this life we're lucky enough to live." --MICHAEL BUNGAY STANIER, Author of The Coaching Habit "Coaching done well may be the most effective intervention designed for human performance. Jim Knight's work has helped me understand the details of how effective coaching can and should be done." --DR. ATUL GAWANDE, surgeon, public health researcher, and author of The Checklist Manifesto Identify . . . Learn . . . Improve When it comes to improving practice, few professional texts can rival the impact felt by Jim Knight's Instructional Coaching. For hundreds of thousands of educators, Jim bridged the long-standing divide between staff room and classroom offering up a much a more collaborative, respectful, and efficient PD model for achieving instructional excellence. Now, one decade of research and hundreds of in-services later, Jim takes that work a significant step further with The Impact Cycle an all-new instructional coaching cycle to help teachers and, in turn, their students improve in clear, measurable ways. Quintessential Jim, The Impact Cycle comes loaded with every possible tool to help you reach your coaching goals, starting with a comprehensive video program, robust checklists, and a model Instructional Playbook. Quickly, you'll learn how to Interact and dialogue with teachers as partners Guide teachers to identify emotionally compelling, measurable, and student-focused goals Set coaching goals, plan strategies, and monitor progress for optimal impact Use documentary-style video and text-based case studies as models to promote maximum teacher clarity and proactive problem solving Streamline teacher enrollment, data collection, and deep listening Jim writes, "When we grow, improve, and learn, when we strive to become a better version of ourselves, we tap into something deep in ourselves that craves that kind of growth." Read The Impact Cycle and soon you'll discover how you can continually refine your practice to help teachers and students realize their fullest potential. View Jim Knight's Impact Cycle video trailer:

    Covering every disorder routinely encountered in clinical practice, Frances provides the appropriate ICD-9-CM code for each one (the same code utilized in the DSM), a useful screening question, a colorful descriptive prototype, lucid diagnostic tips, and a discussion of other disorders that must be ruled out. The book closes with an index of the most common presenting symptoms, listing possible diagnoses that must be considered for each. Frances was instrumental in the development of past editions of the DSM and provides helpful cautions on questionable aspects of DSM-5.

    The authors identify 10 qualities, attributes, and skills that help to explain Lincoln's effectiveness, despite seemingly insurmountable odds:1. Implementing and sustaining a mission and vision with focused and profound clarity2. Communicating ideas effectively with precise and straightforward language3. Building a diverse and competent team to successfully address the mission4. Engendering trust, loyalty, and respect through humility, humor, and personal example5. Leading and serving with emotional intelligence and empathy6. Exercising situational competence and responding appropriately to implement effective change7. Rising beyond personal and professional trials through tenacity, persistence, resilience, and courage8. Exercising purposeful visibility9. Demonstrating personal growth and enhanced competence as a lifetime learner, willing to reflect on and expand ideas10. Believing that hope can become a realityChapters devoted to each element explore the historical record of Lincoln's life and actions, then discuss the implications for modern educators. End-of-chapter exercises provide a structure for reflection, analysis of current behaviors, and guidance for future work, so that readers can create their own path to success--inspired by the example of one of the greatest leaders of all time.

    What will it take to turn this opportunity into reality in every classroom, school, and district? Continuing its tradition of mathematics education leadership, NCTM has defined and described the principles and actions, including specific teaching practices, that are essential for a high-quality mathematics education for all students. Principles to Actions: Ensuring Mathematical Success for All offers guidance to teachers, specialists, coaches, administrators, policymakers, and parents: Builds on the Principles articulated in Principles and Standards for School Mathematics to present six updated Guiding Principles for School MathematicsSupports the first Guiding Principle, Teaching and Learning, with eight essential, research-based Mathematics Teaching PracticesDetails the five remaining Principles--the Essential Elements that support Teaching and Learning as embodied in the Mathematics Teaching PracticesIdentifies obstacles and unproductive and productive beliefs that all stakeholders must recognize, as well as the teacher and student actions that characterize effective teaching and learning aligned with the Mathematics Teaching PracticesWith Principles to Actions, NCTM takes the next step in shaping the development of high-quality standards throughout the United States, Canada, and worldwide.

    Finally, students can "see" what good readers do and apply it to their own reading process. Think alouds are great for struggling readers, because they make reading an active, social experience. Includes engaging activities like Open Mind, Fish Bowl, Thought Bubbles, Post its, and more. For use with Grades 3-8.

    The same charts that Rozlyn creates with students when she models and teaches in classrooms across the nation are all included here. Packed with over seventy photographs, Chart Sense is an invaluable guide for novice or veteran reading teachers who want authentic visuals to reinforce and provide guidance for reading skills. Organized in a simple, easy-to-use format, Rozlyn shares multiple charts for every reading informational text and literature standard. Don't mistake this as just a collection of anchor chart ideas. At over 180 pages, this book is filled with actual charts, step-by-step instructions to create your own, teaching tips, and instructional strategies. This book includes: Over sixty-five photographs of teacher-tested charts and examples Easy to navigate chapters, organized by the 3-8 reading standards Step-by-step instructions to create each chart Teaching notes and instructional strategies Ideas and tips for scaffolding and differentiation . . . and MORE! Not a bunch of theory or philosophy . . . just hands-on, teacher-tested charts that you can use in your classroom . . . TODAY!

    It has become known for its engaging writing style, instructional art program and focus on active learning. We are so excited to offer a robust learning program with student-focused learning activities, allowing the student to manage their learning while you easily manage their assessment. Detailed reports show how your assignments measure various learning objectives from the book (or input your own!), levels of Bloom's Taxonomy or other categories, and how your students are doing. The Cowan Learning program will save you time and improve your student's success in this course.