In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

    A scrappy, Jewish kid from Boston who dropped out of school at age 14 to earn money for his family, Bill went on to become one of 20th century's greatest retail entrepreneurs. Innovative and indomitable, he built his multimillion dollar fortune on grit and determination. Embracing the food industry, horse racing, franchising and philanthropy he pursued his goals with the conviction of a visionary. In TIME TO MAKE THE DONUTS, Bill narrates his roller coast ride to success with characteristic humor, candor, wit and passion. His winning principles and philosophies have proven viable for more than seven decades and will inspire you to reach for your own life goals.

    Yet, not many people understand how payment systems in the US work. Those that do "get it" are unlocking multi-billion dollar opportunities. If you've ever wondered what happens when you actually swipe/dip/tap your credit card or debit card then The Anatomy of the Swipe breaks down the details in the simplest manner possible. Here are some questions answered within these pages:How does money move from my credit card to my favorite coffee shop? How can I build a neo-bank? How can I build my own debit or credit card? How can I accept card based payments? The Anatomy of the Swipe speaks to software developers and entrepreneurs who are looking at implementing card-based payments for the first time, merchants who want to be able to accept payments for a website or store, or those who want to issue their own debit/credit card. This book walks beginners through modern innovations created because of card-based payments, as well as the motivations and revenue models of each party in the payments ecosystem.

    Covering the latest championships and trades, Boers was a Windy City constant until his retirement in 2017. In his highly-anticipated memoir, Boers delivers a trove of lively anecdotes and personal reflections from journey through sports media—from raucous banter with Mike Ditka during The Score's early days to the Cubs' World Series celebration in 2016. A must-read for any of the thousands who made Boers part of their daily routine, The Score of a Lifetime is a freewheeling, frank portrait of a man, a career, a station no one thought would survive, and a city that loves its sports.

    Despite instant communication and collaboration through wireless computers and smartphones, employers needlessly rent or own office space. Bryan Miles has a reality check for you: the future of business is virtual, and it’s going to take more than technology upgrades for you to upgrade your workplace environment. In VIRTUAL CULTURE, visionary entrepreneur Bryan Miles champions the benefits of remote working, which will save your company tons of money and create an atmosphere of trust between you and your employees. Productivity comes from people completing their tasks in a timely, professional, adult manner, not from mandatory daily attendance in a sea of cubicles and offices. When you recognize and respect your employees’ time inside and outside work hours, giving them the freedom to work from home, you will retain amazing talent and create a result-oriented virtual culture as a forward-thinking employer that embraces the future of work.

    Prime Minister Indira Gandhi hated the marigold flower, although in death it was strewn all over her body; her son Sanjay Gandhi was dictatorial, but also uncommonly empathetic; Smita Patil, who was synonymous with strong, women-centric films, was deeply insecure in her personal life; Ekta Kapoor, the television czarina believes that her unabashed faith in God helped her scale heights and earn her first big bucks; and Abhinav Bindra, who won India the first Olympic gold medal in an individual event confessed how he was a laidback child with no goals in sight. Embellished with interesting nuggets, this book is a collection of fascinating profiles including, L.K. Advani, Smriti Irani, Lalu Prasad Yadav, Rajiv Gandhi, Amitabh Bachchan and Arun Jaitley. Uncommon access, being privy to confidences and, above all, a willingness to tell the story, bring alive the people behind the headlines. The Marigold Story: Indira Gandhi & Others is not a gushing account of newsmakers; if anything it captures their weaknesses; goes beyond their achievements and examines what makes these individuals distinctive and unforgettable at the same time.

    With decades of research and insight, Jensen lifts the veil of public relations half-truths and exposes the reality of the man who is still, 30 years after his death, the iconic Western movie hero and hero of red state America. Jensen proves that the public John Wayne was very different from the private man, who struggled with severe alcoholism, chronic infidelity, self-esteem and personal demons that often made life hell for his wives and children. The book painstakingly recounts the triumphs and tragedies of the life of John Wayne – who rose from abject poverty to become the world’s most famous movie star – and creates a portrait of a man haunted by a childhood of abuse; a man conflicted by his own definition of masculinity; a man fighting to control his own rage and his propensity for violence; a man who committed domestic violence against all three of his wives and his children; and a man haunted by and driven to overcome his fear of failure, poverty and ridicule.

    His courage was remarkable, as was the way he defied his handicap. The film Reach for the Sky brought Bader’s life into cinemas, and Robert Jackson's classic biography was the first to document his life. After a lonely childhood Bader’s early reputation as a sportsman and a daredevil made him popular with his contemporaries. But he was also an irritation to his superiors, a pattern which continued throughout his life, and hid an academic ability which won him a scholarship to St Edward’s School and a cadetship at the elite RAF College in Cranwell. After his accident, Bader was determined to rejoin the RAF. As a pilot, he was an tactical innovator, a man who confronted the methods of other pilots. When he was a Prisoner of War, Bader’s antagonism toward his guards, and his political pronouncements in later life, sometimes provoked his colleagues, but never lost him their lasting respect and admiration. After retiring from the RAF he combined a full-time job with Shell with all the demands of being a celebrity; his inspiration to the disabled gained him many accolades and finally a knighthood.Both aggressive and charming, Bader’s outward personality was famous. Robert Jackson describes the evolution of that forceful character, and the motivation behind his remarkable achievements. ‘Its style and structure make it readily accessible and, like your favourite armchair, it is easy to relax into at the end of a busy day.’ Frank BurnsRobert Jackson has been a full-time author since 1969, specializing in aviation and military history. A retired member of the Royal Air Force Volunteer Reserve, he has flown a wide variety of aircraft, ranging from jets to gliders. A prolific author, he has written both fiction and non-fictionEndeavour Press is the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

    As Alan recounts tales from his extraordinary life, he relives the sporting occasions, radio broadcasts and famously long drinking sessions that have defined his career. He takes readers inside the talkSPORT studio for a behind-the-scenes view of his most memorable interviews, and talks for the first time about the on-pitch rivalries and dressing room debriefs of his footballing career.With his typically outspoken and irreverent delivery, Alan shares everything from his thoughts on how the sports he loves have changed to his top tips for picking winners (and many losers) at Cheltenham. And he revels in wine-soaked jaunts in the South of France and late-night supermarket sweeps with Ray Parlour – if you can keep up.Packed full of never-before-told stories, refreshing appraisals, sporting controversy and a cast of larger-than-life characters, this is a brutally honesty and wickedly funny insight into an extraordinary life.

    A new generation of fans and comedians, including Johnny Vegas, Victoria Wood and Vic Reeves, are now rediscovering Dodd's unique talents. Dodd has a huge and fiercely loyal fanbase. On the eve of his eightieth birthday, Ken Dodd is still touring the country, performing in packed venues an average of two nights a week with his legendary four-hour sets. 'I do it because that is what I do. I do it because that is what I am,' he said, when asked why he continues with this punishing schedule. Ken Dodd's career has spanned over five decades as he went from singer to actor, and presently, most famously, comedian. He is considered the last, great, music-hall-inspired variety comic, but what drives this man whose career has been tainted by hardship? Dodd still lives in his childhood home of Knotty Ash and has never married, despite having two-long term fiances. In 1989, his strange relationship to money culminated in a trial for tax evasion, and he was also famously stalked by a mystery woman. How did this feather-duster salesman become one of the most loved, though least-lauded, British comedians of all time? Stephen Griffin interviewed friends, colleagues and fellow comedians to get inside the mind of the original Diddyman.

    Topics include discussions about Business Combination, Consolidated Financial Statements - On the date of acquisition, Subsequent to date of acquisition, Financially Distressed Corporations, Accounting for Foreign Exchange.

    The odds were stacked against him, but through hard work and determination, Rashad became a record-setting running back who has played with the Jacksonville Jaguars, the Oakland Raiders, and the New York Giants.In The IF in Life, Rashad writes about the decisions that shaped his life. From overcoming injuries and setbacks to reaching goals and everything in between, Rashad’s transparency about his journey will encourage readers to hold on to faith in the midst of uncertainty and win big in life.Perfect for anyone looking for an inspiring story, this book also features photos from Rashad’s childhood, college years, and professional career. Bonus poster also included.

    OKRs translate a company's vision and strategy into a coherent set of performance measures. The three layers of organization: Dreams, OKRs, and To dos, offer a balance between long-term goals and short-term planning, between outcomes that are desired by the organization and actual performance KPIs that drive these outcomes, between harder and softer performance measures. Francisco Mello, founder of Qulture.Rocks, the leading performance management software company, takes you through the history of using goals for management, from MBOs to OKRs, and presents OKRs with a constant focus on its key differences from older frameworks such as MBOs.

    Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.

    Are you a recording artist, songwriter, music business manager, music industry executive, publisher, music/TV/radio journalist, media student, accountant or lawyer? Are you fascinated by the world of the music industry that fills out daily papers? If the answer is yes, Music: The Business will tell you everything you need to know.Fully revised and updated to embrace the new challenges of the Internet downloads, ringtones and the huge changes at the major labels, this indispensable book answers all the questions, demystifies all the jargon, reveals the facts behind the headlines and the real figures underlying those multimillion pound deals, while offering practical and essential help and advice.