It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

    Although Cocoa is indeed huge, once you understand the object-oriented patterns it uses, you'll find it remarkably elegant, consistent, and simple. Cocoa Design Patterns begins with the mother of all patterns: the Model-View-Controller (MVC) pattern, which is central to all Mac and iPhone development. Encouraged, and in some cases enforced by Apple's tools, it's important to have a firm grasp of MVC right from the start. The book's midsection is a catalog of the essential design patterns you'll encounter in Cocoa, including Fundamental patterns, such as enumerators, accessors, and two-stage creation Patterns that empower, such as singleton, delegates, and the responder chain Patterns that hide complexity, including bundles, class clusters, proxies and forwarding, and controllers And that's not all of them! Cocoa Design Patterns painstakingly isolates 28 design patterns, accompanied with real-world examples and sample code you can apply to your applications today. The book wraps up with coverage of Core Data models, AppKit views, and a chapter on Bindings and Controllers. Cocoa Design Patterns clearly defines the problems each pattern solves with a foundation in Objective-C and the Cocoa frameworks and can be used by any Mac or iPhone developer.

    Try out more than 1,000 commands to find and get software, monitor system health and security, and access network resources. Then, apply the skills you learn from this book to use and administer desktops and servers running Ubuntu, Debian, and KNOPPIX or any other Linux distribution.

    Remember what a wild frontier the early days of home gaming were? Manufacturers releasing new consoles at a breakneck pace; developers creating games that kept us up all night, then going bankrupt the next day; and what self-respecting kid didn't beg their parents for an Atari or a Nintendo? This explosion of computers, consoles, and games was genuinely unlike anything the tech world has seen before or since.This thoroughly researched and geeky trip down memory lane pulls together the most entertaining stories from this dynamic era, and brings you the classic tech that should never be forgotten.

    Now featuring more than 250 color illustrations throughout, this perennially popular guide is a must for novices who want to work with HTML or XHTML, which continue to be the foundation for any Web site The new edition features nearly 50 percent new and updated content, including expanded coverage of CSS and scripting, new coverage of syndication and podcasting, and new sample HTML projects, including a personal Web page, an eBay auction page, a company Web site, and an online product catalog The companion Web site features an eight-page expanded Cheat Sheet with ready-reference information on commands, syntax, colors, CSS elements, and more Covers planning a Web site, formatting Web pages, using CSS, getting creative with colors and fonts, managing layouts, and integrating scripts

    But this high-level language is relatively difficult to master, even if you already know the C programming language.The 2nd edition of Practical C++ Programming is a complete introduction to the C++ language for programmers who are learning C++. Reflecting the latest changes to the C++ standard, this 2nd edition takes a useful down-to-earth approach, placing a strong emphasis on how to design clean, elegant code.In short, to-the-point chapters, all aspects of programming are covered including style, software engineering, programming design, object-oriented design, and debugging. It also covers common mistakes and how to find (and avoid) them. End of chapter exercises help you ensure you've mastered the material.Practical C++ Programming thoroughly covers: C++ Syntax Coding standards and style Creation and use of object classes Templates Debugging and optimization Use of the C++ preprocessor File input/output Steve Oualline's clear, easy-going writing style and hands-on approach to learning make Practical C++ Programming a nearly painless way to master this complex but powerful programming language.

    With its simple commands, flags, and parameters, a well-formed command-line application is the quickest way to automate a backup, a build, or a deployment and simplify your life. As Ruby pro David Copeland explains, writing a command-line application that is self-documenting, robust, adaptable and forever useful is easier than you might think. Ruby is particularly suited to this task, since it combines high-level abstractions with "close to the metal" system interaction wrapped up in a concise, readable syntax. Moreover, Ruby has the support of a rich ecosystem of open-source tools and libraries. Ten insightful chapters each explain and demonstrate a command-line best practice. You'll see how to use these tools to elevate the lowliest automation script to a maintainable, polished application. You'll learn how to use free, open source parsers to create user-friendly command-line interfaces as well as command suites. You'll see how to use defaults to keep options simple for everyday users, while giving advanced users options for more complex tasks. There's no reason a command-line application should lack documentation, whether it's part of a help command or a man page; you'll find out when and how to use both. Your journey from command-line novice to pro ends with a look at valuable approaches to testing your apps, and includes some fun techniques for outside-the-box, colorful interfaces that will delight your users. With Ruby, the command line is not dead. Long live the command line.What You Need: All you'll need is Ruby, and the ability to install a few gems along the way. Examples written for Ruby 1.9.2, but 1.8.7 should work just as well.

    But it can be overwhelming to learn, even for professional photographers, graphic designers, keen amateurs, and others who already have an initial grasp of Photoshop. Acclaimed photographer Martin Evening, who wrote the best-selling previous books, 'Adobe Photoshop for Photographers', makes it easy with this new, thoroughly updated edition. * Illustrated throughout with before-and-after pictures - more than 750 professional, color illustrations!* Practical techniques and real-life assignments* Step-by-step tutorials* Keyboard shortcut reference guideIncludes FREE DVD with: * QuickTime movie tutorials for MAC and PC * Searchable tips on tools, palettes layer styles, and shortcuts * Includes images selected for you to experiment with to get you up to speed with everything in the book, including the new Photoshop CS3 features, fast! * Updated Camera Guide to help you decide which will best suit your needs, plus bonus Digital Capture chapter in printable PDF formatUncover quickly exactly what Adobe's CS3 now offers photographers. New tutorials focus on the key features introduced in CS3. You lose no time in finding out how to put your ideas to work with: * Adobe's Camera Raw 4 plug-in that can now also process TIFFs and JPEGs* New Align controls for combining HDR images; Photomerge; new Clone Stamp; Curves dialog that now incorporates Levels functionality; and improved controls for Brightness/Contrast to match raw image processing controls* The latest on Black and White adjustment, which provides all the black and white conversion tools you need for optimum monochrome conversions* A pro's scoop on choosing from among dozens of Photoshop's image adjustment methods to get the results you want* Tips on Bridge 2.0 and Lightroom - when you should use each* Top tactics for successful composite images, insider guidance on editing shadows and highlight adjustments, and lessons on how to preview and re-edit filter effects as many times as you want - without complex workaroundsGet the preeminent advice from one photographer to another as Martin completely updates you on the core aspects of working with Photoshop, digital workflow, and improving accessibility. Real-life examples, diagrams, illustrations, and step-by-step explanations ensure that you're up to speed with the next generation of digital photography in no time!Foreword by Adobe Systems' key Director of Engineering, Digital Imaging, Marc Pawliger

    With this guide, pioneering Go programmer Mark Summerfield shows how to write code that takes full advantage of Go's breakthrough features and idioms. Both a tutorial and a language reference, "Programming in Go" brings together all the knowledge you need to evaluate Go, think in Go, and write high-performance software with Go. Summerfield presents multiple idiom comparisons showing exactly how Go improves upon older languages, calling special attention to Go's key innovations. Along the way, he explains everything from the absolute basics through Go's lock-free channel-based concurrency and its flexible and unusual duck-typing type-safe approach to object-orientation. Throughout, Summerfield's approach is thoroughly practical. Each chapter offers multiple live code examples designed to encourage experimentation and help you quickly develop mastery. Wherever possible, complete programs and packages are presented to provide realistic use cases, as well as exercises. Coverage includes:-- Quickly getting and installing Go, and building and running Go programs -- Exploring Go's syntax, features, and extensive standard library -- Programming Boolean values, expressions, and numeric types -- Creating, comparing, indexing, slicing, and formatting strings -- Understanding Go's highly efficient built-in collection types: slices and maps -- Using Go as a procedural programming language -- Discovering Go's unusual and flexible approach to object orientation -- Mastering Go's unique, simple, and natural approach to fine-grained concurrency -- Reading and writing binary, text, JSON, and XML files -- Importing and using standard library packages, custom packages, and third-party packages -- Creating, documenting, unit testing, and benchmarking custom packages

    You'll master the Unity toolset from the ground up, adding the skills you need to go from application coder to game developer. Based on Unity version 5.About the BookThis book helps readers build successful games with the Unity game development platform. You will use the powerful C# language, Unity's intuitive workflow tools, and a state-of-the-art rendering engine to build and deploy mobile, desktop, and console games. Unity's single codebase approach minimizes inefficient switching among development tools and concentrates your attention on making great interactive experiences.Unity in Action teaches you how to write and deploy games. You'll master the Unity toolset from the ground up, adding the skills you need to go from application coder to game developer. Each sample project illuminates specific Unity features and game development strategies. As you read and practice, you'll build up a well-rounded skill set for creating graphically driven 2D and 3D game applications.You'll need to know how to program, in C# or a similar OO language. No previous Unity experience or game development knowledge is assumed.

    It also works beautifully with other open source tools, such as the MySQL database and the Apache web server. However, as more web sites are developed in PHP, they become targets for malicious attackers, and developers need to prepare for the attacks.Security is an issue that demands attention, given the growing frequency of attacks on web sites. Essential PHP Security explains the most common types of attacks and how to write code that isn't susceptible to them. By examining specific attacks and the techniques used to protect against them, you will have a deeper understanding and appreciation of the safeguards you are about to learn in this book.In the much-needed (and highly-requested) Essential PHP Security, each chapter covers an aspect of a web application (such as form processing, database programming, session management, and authentication). Chapters describe potential attacks with examples and then explain techniques to help you prevent those attacks.Topics covered include:Preventing cross-site scripting (XSS) vulnerabilitiesProtecting against SQL injection attacksComplicating session hijacking attemptsYou are in good hands with author Chris Shiflett, an internationally-recognized expert in the field of PHP security. Shiflett is also the founder and President of Brain Bulb, a PHP consultancy that offers a variety of services to clients around the world.

    District Judge Stanley Sporkin. Teamed with the daughter of one of Bill Gates's closest associates, thirteen-year Microsoft veteran Marlin Eller shows us what it was like at every step along Gates's route to world domination, making all that's been written before seem like a rough guess. If the Justice Department had Eller and Edstrom investigating the current-headline-making antitrust case, they would have on the record many of Microsoft's most respected developers directly contradicting the "authorized" version of events being presented in court. They would know the real scoop on how Windows was developed in the first place, shedding new light on the 1988 Apple v. Microsoft lawsuit over the alleged copying of the Mac. They would even know the real story of how Microsoft killed off Go Corporation, told for the first time by the man who did the deed, Marlin Eller himself. Revealing the smoke-and-mirror deals, the palms greased to help launch a product that didn't exist, and the boneyard of once-thriving competitors targeted by the Gates juggernaut, this book demonstrates with often hilariously damning detail the Microsoft muddle that passes for strategic direction, offset by Gates's uncanny ability to come from behind to crush whoever's on top.

    For introductory courses in computer concepts or computer literacy often including instruction in Microsoft Office.A Computer Concepts Text Focused on Today’s Student!Technology in Action engages students by combining a unique teaching approach with rich companion media.

    The time you spend context switching between your editor and your consoles eats away at your productivity. Take control of your environment with tmux, a terminal multiplexer that you can tailor to your workflow. With this updated second edition for tmux 2.3, you'll customize, script, and leverage tmux's unique abilities to craft a productive terminal environment that lets you keep your fingers on your keyboard's home row.You have a database console, web server, test runner, and text editor running at the same time, but switching between them and trying to find what you need takes up valuable time and breaks your concentration. By using tmux 2.3, you can improve your productivity and regain your focus. This book will show you how.This second edition includes many features requested by readers, including how to integrate plugins into your workflow, how to integrate tmux with Vim for seamless navigation - oh, and how to use tmux on Windows 10.Use tmux to manage multiple terminal sessions in a single window using only your keyboard. Manage and run programs side by side in panes, and create the perfect development environment with custom scripts so that when you're ready to work, your programs are waiting for you. Manipulate text with tmux's copy and paste buffers, so you can move text around freely between applications. Discover how easy it is to use tmux to collaborate remotely with others, and explore more advanced usage as you manage multiple tmux sessions, add custom scripts into the tmux status line, and integrate tmux with your system.Whether you're an application developer or a system administrator, you'll find many useful tricks and techniques to help you take control of your terminal.

    This resource guides readers through conducting a high-tech investigation, from acquiring digital evidence to reporting its findings. Updated coverage includes new software and technologies as well as up-to-date reference sections, and content includes how to set up a forensics lab, how to acquire the proper and necessary tools, and how to conduct the investigation and subsequent digital analysis. It is appropriate for students new to the field, or as a refresher and technology update for professionals in law enforcement, investigations, or computer security. The book features free downloads of the latest forensic software, so readers can become familiar with the tools of the trade.