The Science Of Aliens


Clifford A. Pickover - 1998
    Their first intimation of our existence might well be a Super Bowl broadcast or a stray transmission from the Playboy channel. But, of course, they might seem equally strange to us. How strange? Their senses could be entirely different from ours—they might see in the infrared or “hear” radio waves.What would aliens look like? An intelligent octopus-like creature is certainly plausible. What about odd numbers of limbs—a three-legged alien with three arms and three eyes? What about an entire planet of immobile, silicon-based “trees” that communicate with each other via electrical signals?The Science of Aliens gets weirder still. Could a giant interstellar cloud be “alive” and intelligent? Could creatures live at extremely high pressures and temperatures? And which of these many possibilities would be similar enough to us that they could communicate with them, or they with us? Would they have any interest in abducting us? Would they want to have sex with us?In classic Pickover style, here is speculation at the far edge of knowledge—and beyond.

The Love Queen of Malabar: Memoir of a Friendship with Kamala Das


Merrily Weisbord - 2010
    She was hailed and reviled as the first Indian woman to write an autobiographical cult classic about love and desire. Admirers dubbed her, "The First Feminist Emotional Revolutionary of Our Time." The tabloid press called her "The Love Queen of Malabar." Merrily Weisbord found Das's work so compelling that she flew to South India to meet her. The Love Queen of Malabar is the story of their decade-long friendship, an experiment in mutual revelation. Recounting the development of their relationship, Weisbord relates the dramatic events of Das's life, including her transition from celibacy to sexual awakening at age sixty-seven when, provoking the greatest scandal of her notorious life, she converted to Islam for love and renewal. Both observer and direct participant, Weisbord elegantly presents new biographical insights and cultural details about Kerala and India without exoticisation or stereotyping. The Love Queen of Malabar is an evocative and beautifully crafted work, as seamless as the finest novel, and will captivate readers across the globe.

Beat The Devil (Kindle Single)


Mishka Shubaly - 2013
    Over three decades, his affliction has spawned immeasurable chaos, destruction and debauched good times. While his rivals have graced the covers of Spin and Rolling Stone, Shubaly's projects inevitably flame out in the eleventh hour. Is he finally ready to give up his lifelong dream for good?

Standing by Words


Wendell Berry - 1982
    From the essay, Standing by Words, Berry writes, “Two epidemic illnesses of our time—upon both of which virtual industries of cures have been founded—are the disintegration of communities and the disintegration of persons. That these two are related (that private loneliness, for example, will necessarily accompany public confusion) is clear enough. What seems not so well understood, because not so much examined, is the relation between these disintegrations and the disintegration of language. My impression is that we have seen, for perhaps a hundred and fifty years, a gradual increase in language that is either meaningless or destructive of meaning. And I believe that this increasing unreliability of language parallels the increasing disintegration, over the same period, of persons and communities.” Out-of-print for more than fifteen years, Standing by Words offers a masterfully written argument for the literary tradition.

Coach the Person, Not the Problem: A Guide to Using Reflective Inquiry


Marcia Reynolds - 2020
    But questions only seek answers--inquiry provides insight. When, instead of just questions, clients hear their thoughts, opinions, and beliefs spoken by someone else, it prompts them to critically consider how their thinking affects their goals. Reynolds cites the latest brain science to show why reflective inquiry works and provides techniques, tips, and structures for creating breakthrough conversations.This book will free coaches from the cult of asking the magical question by offering five essential practices of reflective inquiry: focus on the person, not the problem; summarize what is heard and expressed; identify underlying beliefs and assumptions; unwrap the desired outcome; and articulate insights and commitments. Using these practices, combined with a respectful and caring presence, helps create a space where clients feel safe, seen, and valued for who they are. Coaches become change agents who actively recharge the human spirit. And clients naturally dive deeper and develop personalized solutions that may surprise even the coach.

Theory of machines


S.S. Rattan - 2009
    

What's Your Enneatype? An Essential Guide to the Enneagram: Understanding the Nine Personality Types for Personal Growth and Strengthened Relationships


Liz Carver - 2020
    It is a powerful tool for self-observation, maximizing your strengths, and improving your relationships. Learn—through in-depth descriptions, illustrations, and more—how to assess how you think, feel, and experience life, so that you can correctly identify which of the nine types you are.Type 1: The Improver/Reformer/Perfectionist (Life Strategy: “I must be perfect and do what is right.”)Type 2: The Helper/Giver/Befriender (Life Strategy: “I must be helping, caring, and needed.”)Type 3: The Achiever/Performer/Motivator (Life Strategy: “I must be impressive and look accomplished and successful.”)Type 4: The Individualist/Romantic/Artist (Life Strategy: “I must be understood uniquely as I am.”)Type 5: The Investigator/Observer/Theorist (Life Strategy: “I must be knowledgeable and equipped.”)Type 6: The Loyalist/Skeptic/Guardian (Life Strategy: “I must be secure and safe.”)Type 7: The Enthusiast/Optimist/Epicurean (Life Strategy: “I must be enjoying myself and avoiding pain.”)Type 8: The Challenger/Protector/Advocate (Life Strategy: “I must be strong and outside the control of others.”)Type 9: The Peacemaker/Mediator/Reconciler (Life Strategy: “I must maintain peace and calm.”)Authors Liz Carver and Josh Green, creators of the hugely popular Instagram account @justmyenneatype, help you discover how knowing your type—and the types of those around you—can affect your daily life, your decisions, and your relationships with others, and how to use this wisdom to live life with more clarity, peace, and insight than you ever thought possible. So what’s your enneatype? Find out today and get started on the journey to better understand your world, yourself, and your place within it.

Fashion 2.0: Blogging Your Way To The Front Row.: The insider's guide to turning your fashion blog into a profitable business and launching a new career.


Yuli Ziv - 2011
    You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships


Katie Delahaye Paine - 2011
    Even though relationships are fuzzy and intangible, they can be measured and managed-with powerful results.Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

Profit from the Positive: Proven Leadership Strategies to Boost Productivity and Transform Your Business, with a Foreword by Tom Rath


Margaret H. Greenberg - 2013
    So what's a manager to do?You've streamlined processes. You've restructured. You've sought customer and employee feedback. You've tried everything. Now, try something that works. Profit from the Positive is a practical, groundbreaking guide for business leaders, managers, executive coaches, and human resource professionals. Whether you lead three employees or 3,000, this book shows you how to increase productivity, collaboration, and profitability using the simple yet powerful tools from the new field of Positive Psychology.Featuring case studies of some of the most forward-thinking and successful companies today--Google, Zappos, and Amazon, to name a few--Profit from the Positive provides over two dozen evidence-based tools you can apply immediately. Learn how to:Set habits, not just goalsRecognize the Achoo! effectStop asking the wrong questionsHire for what's not on the resumeTurn strengths into a team sportPreview, don't just review, performanceThe best part? These strategies don't cost a dime to implement! Trained by Dr. Martin Seligman, who is known as the father of Positive Psychology, Margaret Greenberg and Senia Maymin translate the scientific research and make it accessible to the business world.

HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR’s 10 Must Reads)


Harvard Business Review - 2015
    With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and important management conversations to your fingertips.This book will inspire you to:• Lead by focusing your attention on the right things• Import new management practices into your organization the right way—whether they come from other companies or across the globe• Better manage your organization’s—and your leaders’—time• Rethink vital functions such as HR and marketing• Move from a yearly planning cycle to building a winning strategy• Make long-term organizational decisions with an eye to national and global economic trendsThis collection of best-selling articles includes:• “Beware the Next Big Thing,” by Julian Birkinshaw• “The Capitalist’s Dilemma,” by Clayton M. Christensen and Derek Van Bever• “The Focused Leader,” by Daniel Goleman• “The Big Lie of Strategic Planning,” by Roger L. Martin• “Contextual Intelligence,” by Tarun Khanna• “How Netflix Reinvented HR,” by Patty McCord• “Blue Ocean Leadership,” by W. Chan Kim and Renée Mauborgne• “The Ultimate Marketing Machine,” by Marc de Swaan Arons, Frank van den Driest, and Keith Weed• “Your Scarcest Resource,” by Michael Mankins, Chris Brahm, and Gregory Caimi• “How Google Sold Its Engineers on Management,” by David A. Garvin• “21st-Century Talent Spotting,” by Claudio Fernández-Aráoz

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition


John Michael Morgan - 2011
    Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing.Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

Communicate to Influence: How to Inspire Your Audience to Action


Ben Decker - 2015
    It isn't just about what you say, but how you say it. "Communicate to Influence" helps you turn your messages of information into messages of "influence."Using the trademarked Decker Method, the book teaches you how to determine where your communications experience falls within the Communication Quadrant framework. Are you informing or leading? If you're leading, is it by authority or influence? You can then tailor your communications to establish trust and drive real change.

Marketing 5.0: Technology for Humanity


Philip Kotler - 2021
    Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:- Artificial Intelligence for marketing automation- Agile marketing- "Segments of one" marketing- Contextual technology- Facial recognition and voice tech for marketing- The future of Customer Experience (CX)- Transmedia storytelling- The "Whatever-Whenever-Wherever" service delivery- "Everything-As-A-Service" business model- Internet of Things and blockchain for marketing- Virtual and augmented reality marketing- Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture


David Kushner - 2003
    Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history—Doom and Quake— until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry—a powerful and compassionate account of what it's like to be young, driven, and wildly creative.