Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    While new technologies provide powerful tools for accessing knowledge, not all information is created equal. Valuable information may be tucked away on a shelf, buried on the hundredth page of search results, or hidden behind digital barriers. With so many obstacles to effective research, it is vital that higher education students master the art of inquiry.Information Now is an innovative approach to information literacy that will reinvent the way college students think about research. Instead of the typical textbook format, it uses illustrations, humor, and reflective exercises to teach students how to become savvy researchers. Students will learn how to evaluate information, to incorporate it into their existing knowledge base, to wield it effectively, and to understand the ethical issues surrounding its use. Written by two library professionals, it incorporates concepts and skills drawn from the Association of College and Research Libraries’ Information Literacy Competency Standards for Higher Education and their Framework for Information Literacy for Higher Education. Thoroughly researched and highly engaging, Information Now offers the tools that students need to become powerful consumers and creators of information. Whether used by a high school student tackling a big paper, an undergrad facing the newness of a university library, or a writer wanting to go beyond Google, Information Now is a powerful tool for any researcher’s arsenal.

    The renowned communication expert's subtle but effective plan for selling your best asset - yourself - without turning off those you're trying to impress.

    Even with access to compelling theories and approaches such as multicultural education, culturally responsive teaching, culturally relevant instruction, culturally sustaining pedagogy, schools still struggle to implement equitable change that reshapes the academic experiences of students marginalized by the prevailing history, culture, and traditions in public education. Instead of getting it right with equity implementation, many schools and districts remain trapped in a cycle of equity dysfunction.In Belonging through a Culture of Dignity, Cobb and Krownapple argue that the cause of these struggles are largely based on the failure of educators to consider the foundational elements upon which educational equity is based, belonging and dignity. Through this work, the authors make these concepts accessible and explain their importance in the implementation of educational equity initiatives.Though the importance of dignity and belonging might appear to be self-evident at first glance, it's not until these concepts are truly unpacked, that educators realize the dire need for belonging through dignity. Once these fundamental human needs are understood, educators can gain clarity of the barriers to meaningful student relationships, especially across dimensions of difference such as race, class, and culture. Even the most relational and responsive educators need this clarity due to the normalization of what the authors refer to as dignity distortions. Cobb and Krownapple challenge that normalization and offer three concepts as keys to successful equity initiatives: inclusion, belonging, and dignity. Through their work, the authors aim to equip educators with the tools necessary to deliver the promise of democracy through schools by breaking the cycle of equity dysfunction once and for all.

    Katie Wood RayKatie (beloved author of About the Authors and Already Ready) begins with a strong, classroom-based research foundation for this powerful, intuitive idea. She then suggests 50 ways you might use illustrations to help students internalize key aspects of craft through their love of picture books.In Pictures and in Words is filled with sample student work that documents how children's thinking deepens as they explore illustrations. Katie even includes full-color pages of published illustrations with examples of sticky-notes that show the kinds of links students can make between pictures and words.Give children an engaging way to make the qualities of good writing part of everything they write, for life. Find out how Katie Ray can help you do it when you read In Pictures and In Words.

    With 12 chapters and 1,244 practice problems, students can build fundamental skills in math and verbal through targeted practice. Plus, through easy-to-follow explanations and step-by-step applications, each question will help students cement their understanding of those concepts tested on the GRE. Purchase of this book includes access to additional online resources.

    When "metadata" became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was "only" collecting metadata about phone calls--information about the caller, the recipient, the time, the duration, the location--and not recordings of the conversations themselves? Or does phone call metadata reveal more than it seems? In this book, Jeffrey Pomerantz offers an accessible and concise introduction to metadata.In the era of ubiquitous computing, metadata has become infrastructural, like the electrical grid or the highway system. We interact with it or generate it every day. It is not, Pomerantz tell us, just "data about data." It is a means by which the complexity of an object is represented in a simpler form. For example, the title, the author, and the cover art are metadata about a book. When metadata does its job well, it fades into the background; everyone (except perhaps the NSA) takes it for granted.Pomerantz explains what metadata is, and why it exists. He distinguishes among different types of metadata--descriptive, administrative, structural, preservation, and use--and examines different users and uses of each type. He discusses the technologies that make modern metadata possible, and he speculates about metadata's future. By the end of the book, readers will see metadata everywhere. Because, Pomerantz warns us, it's metadata's world, and we are just living in it.

    He was 19 years old when he won the 2005 French Open in his very first appearance at the event. A left-hander with a booming forehand, Nadal had been known as a clay-court specialist since playing his first pro tournaments in 2001. His aggressive style, flowing hair, and muscular build have made him a fan favorite as well. He won his first singles title in 2004, and had a breakout season in 2005, winning at Monte Carlo, Rome, Barcelona, and Stuttgart as well as at Roland Garros. He won the French Open again in 2006, 2007, and 2008, defeating rival Roger Federer in the final each time. In 2008 he broke through at Wimbledon, beating Federer to win the men's singles title in a spectacular fashion. No Nadal fan will want to be without this comprehensive biography.

    Filled with resources to guide your study, the Third Edition brings clarity to key concepts as it draws you into the excitement of new research in eating disorders, heart disease, diabetes, and many other topics. Written by an expert author team, this text benefits from a broad range of normal and clinical nutrition expertise from registered dietitians and researchers, meant to help you understand all the major concepts!

    today. An essential reference for all teachers, educational leaders, and policymakers at all levels, the book is organized and written in a style that is accessible to all, even those with little or no knowledge of the legal issues in education.

    

    But DINNER WITH THE SMILEYS isn't really about dinner. And it's not about the military either. It's about 250 strangers who came together to help raise three boys (one of the cusp of adolescence) in the absence of their father. It's a love story about marriage, motherhood, and the importance of community in all of our lives. Inside this personal story are the universal issues of loss, grief, loneliness, regrets, sacrifice, and, ultimately, unexpected joy and finding one's own strength.Watch it on YouTube: http://www.youtube.com/watch?v=QnrnJm...To learn more about Sarah, visit www.SarahSmiley.com or Facebook.com/sarah.is.smiley

    Paul Kalanithi. As he nears the end of his 7-year residency he gets the report no one wants, cancer. Now his forty-year plan is scrapped. The hopes and dreams he and Lucy, his wife, have held to are dramatically altered. In this book you will find the story of a man that seeks out truth and meaning in a very detailed way. From his undergraduate literary pursuits to his combined goal of neuroscience and surgery Dr. Kalanithi desires to connect meaning to every aspect of human life. As cancer becomes his story the reader will see the emotional decisions made about starting a family and continuing his beloved career. Dr. Kalanithi begins to see how his care for his patients would be altered as he experiences the treatments himself. Through every emotion Paul and Lucy share the love for each other and life. Inside this SUMMARY READS Summary & Highlights of When Breath Becomes Air: Summary of Each Chapter Highlights (Best Quotes) BONUS: Critics Corner BONUS: Free Report about The Tidiest and Messiest Places on Earth - http: //sixfigureteen.com/messy.

    Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.

    As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer—which ultimately permeates into people’s personal lives at home and in their communities. Can the way you run your business or treat your Customers have an effect on the world at large? John DiJulius will show you just that! Drawing on years of experience consulting with the top customer service companies around the world and in his role building his first business, John Robert’s Spa, into one of the top 20 salons in the US, DiJulius will show you exactly how to create your very own Customer service revolution and make price irrelevant.