It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next.Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

    His private life was as glamorous and romantic as it was privileged. This first full-scale biography since 1934 is a reflection of American history from the Civil War to the emergence of the nation as a world power as Woodrow Wilson is about to take office.Much of what we know about Lincoln’s years in the White House is drawn from the writings of the young John Hay, the president’s secretary, who was with Lincoln at the Gettysburg Address and at his bedside when he died.Afterward, Hay successfully worked to elect fellow Ohioans James Garfield, Rutherford B. Hayes, and William McKinley for president. As McKinley’s Secretary of State, he plotted the nation’s emergence as a world power after the Spanish-American War. Hay arranged the annexation of the Philippines, the treaty for a canal across Panama, the Open Door policy for China.After McKinley’s assassination, Theodore Roosevelt persuaded the aging Hay to stay on. The relationship between Hay and Roosevelt, which has not been explored, is of lasting interest. If Lincoln was a second father to Hay, Hay was a second father to TR—Roosevelt the bully wielder of the big stick; Hay the polished, urbane diplomat who walked softly, carried out TR’s policies, and helped him win the Nobel Peace Prize.Hay is one of the most pivotal figures in American public life. But, as Taliaferro writes, that is only half the story. He knew everybody from Mark Twain to Henry James, and every president and world leader. He was best friends with Henry Adams, and the two were in love with the same married woman, Lizzie Cameron, the Madame X of Washington Society. Both wrote her voluminous letters.All the Great Prizes chronicles a life that reflects the story of America from the devastation of the Civil War to its emergence as a world leader and power.

    Kennedy's role in the U.S. invsion of Vietnam and a probing reflection of the elite political culture that allowed and ecouraged the Cold War.

    Today the public can't get enough of this once-forgotten explorer, and his actions have made him a model for great leadership and masterful crisis management. Now, through anecdotes, the diaries of the men in his crew, and Shackleton's own writing, Shackleton's leadership style and time-honored principles are translated for the modern business world. Written by two veteran business observers and illustrated with ship photographer Frank Hurley's masterpieces and other rarely seen photos, this practical book helps today's leaders follow Shackleton's triumphant example.

     In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor-combined with the resources to launch and support new initiatives-have literally changed the world. In 2009 Allen discovered that he had lymphoma, lending urgency to his desire to share his story for the first time. In this long-awaited memoir, Allen explains how he has solved problems, what he's learned from his many endeavors-both the triumphs and the failures-and his compelling vision for the future. He reflects candidly on an extraordinary life. The book also features previously untold stories about everything from the true origins of Microsoft to Allen's role in the dawn of private space travel (with SpaceShipOne) and in discoveries at the frontiers of brain science. With honesty, humor, and insight, Allen tells the story of a life of ideas made real.

    A man of shameless ambition and ruthless vindictiveness, Long orchestrated elections, hired and fired thousands at will, and deployed the state militia as his personal police force. And yet, paradoxically, as governor and later as senator, Long did more good for the state’s poor and uneducated than any politician before or since. Outrageous demagogue or charismatic visionary? In this powerful new biography, Richard D. White, Jr., brings Huey Long to life in all his blazing, controversial glory.White taps invaluable new source material to present a fresh, vivid portrait of both the man and the Depression era that catapulted him to fame. From his boyhood in dirt-poor Winn Parish, Long knew he was destined for power–the problem was how to get it fast enough to satisfy his insatiable appetite. With cunning and crudity unheard of in Louisiana politics, Long crushed his opponents in the 1928 gubernatorial race, then immediately set about tightening his iron grip. The press attacked him viciously, the oil companies howled for his blood after he pushed through a controversial oil processing tax, but Long had the adulation of the people. In 1930, the Kingfish got himself elected senator, and then there was no stopping him.White’s account of Long’s heyday unfolds with the mesmerizing intensity of a movie. Pegged by President Roosevelt as “one of the two most dangerous men in the country,” Long organized a radical movement to redistribute money through his Share Our Wealth Society–and his gospel of pensions for all, a shorter workweek, and free college spread like wildfire. The Louisiana poor already worshiped him for building thousands of miles of roads and funding schools, hospitals, and universities; his outrageous antics on the Senate floor gained him a growing national base. By 1935, despite a barrage of corruption investigations, Huey Long announced that he was running for president.In the end, Long was a tragic hero–a power addict who squandered his genius and came close to destroying the very foundation of democratic rule. Kingfish is a balanced, lucid, and absolutely spellbinding portrait of the life and times of the most incendiary figure in the history of American politics.

    An honest, revealing self-portrait by the critically acclaimed, fiercely independent actor, discusses his early life, career, world travels, social activism, and profiles of friends, lovers, and professional colleagues.

    Rockefeller, Jay Gould, and J. P. Morgan. They were the giants of the Gilded Age, a moment of riotous growth that established America as the richest, most inventive, and most productive country on the planet.Acclaimed author Charles R. Morris vividly brings the men and their times to life. The ruthlessly competitive Carnegie, the imperial Rockefeller, and the provocateur Gould were obsessed with progress, experiment, and speed. They were balanced by Morgan, the gentleman businessman, who fought, instead, for a global trust in American business. Through their antagonism and their verve, they built an industrial behemoth—and a country of middle-class consumers. The Tycoons tells the incredible story of how these four determined men wrenched the economy into the modern age, inventing a nation of full economic participation that could not have been imagined only a few decades earlier.

    By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.  Along the way, Brick by Brick reveals how LEGO:- Became truly customer-driven by co-creating with kids as well as its passionate adult fans- Looked beyond products and learned to leverage a full-spectrum approach to innovation- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans- Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

    And it's not just Mary Kay's 800,000 associates worldwide who know it is an outstanding company. From the Harvard Business School to the CIA, organizations around the world are studying and attempting to emulate the incredible success of this powerful marketing machine. More than a Pink Cadillac reveals the leadership and success principles that have made the company a global successand an inspiration to women everywhere. Jim Underwood is the first outside author to have unlimited access to the company's employees and management. Featuring inspirational stories about leaders and associates at Mary Kay, More than a Pink Cadillac imparts nine keys to sustainable success that any leader or independent businessperson can use to inspire others and succeed in business.

    Thomas Jefferson: The Art of Power gives us Jefferson the politician and president, a great and complex human being forever engaged in the wars of his era. Philosophers think; politicians maneuver. Jefferson’s genius was that he was both and could do both, often simultaneously. Such is the art of power. Thomas Jefferson hated confrontation, and yet his understanding of power and of human nature enabled him to move men and to marshal ideas, to learn from his mistakes, and to prevail. Passionate about many things—women, his family, books, science, architecture, gardens, friends, Monticello, and Paris—Jefferson loved America most, and he strove over and over again, despite fierce opposition, to realize his vision: the creation, survival, and success of popular government in America. Jon Meacham lets us see Jefferson’s world as Jefferson himself saw it, and to appreciate how Jefferson found the means to endure and win in the face of rife partisan division, economic uncertainty, and external threat. Drawing on archives in the United States, England, and France, as well as unpublished Jefferson presidential papers, Meacham presents Jefferson as the most successful political leader of the early republic, and perhaps in all of American history. The father of the ideal of individual liberty, of the Louisiana Purchase, of the Lewis and Clark expedition, and of the settling of the West, Jefferson recognized that the genius of humanity—and the genius of the new nation—lay in the possibility of progress, of discovering the undiscovered and seeking the unknown. From the writing of the Declaration of Independence to elegant dinners in Paris and in the President’s House; from political maneuverings in the boardinghouses and legislative halls of Philadelphia and New York to the infant capital on the Potomac; from his complicated life at Monticello, his breathtaking house and plantation in Virginia, to the creation of the University of Virginia, Jefferson was central to the age. Here too is the personal Jefferson, a man of appetite, sensuality, and passion. The Jefferson story resonates today not least because he led his nation through ferocious partisanship and cultural warfare amid economic change and external threats, and also because he embodies an eternal drama, the struggle of the leadership of a nation to achieve greatness in a difficult and confounding world.

    By combining analysis of the historical evidence with the latest psychiatric research, Ghaemi demonstrates how he thinks these qualities have produced brilliant leadership under the toughest circumstances.individuals and society at large-however high the price for those who endure these illnesses.

    D. Eisenhower comes a surprising portrait of William Tecumseh Sherman, the Civil War general whose path of destruction cut the Confederacy in two, broke the will of the Southern population, and earned him a place in history as “the first modern general.” Yet behind his reputation as a fierce warrior was a sympathetic man of complex character. A century and a half after the Civil War, Sherman remains one of its most controversial figures—the soldier who brought the fight not only to the Confederate Army, but to Confederate civilians as well. Yet Eisenhower, a West Point graduate and a retired brigadier general (Army Reserves), finds in Sherman a man of startling contrasts, not at all defined by the implications of “total war.” His scruffy, disheveled appearance belied an unconventional and unyielding intellect. Intensely loyal to superior officers, especially Ulysses S. Grant, he was also a stalwart individualist. Confident enough to make demands face-to-face with President Lincoln, he sympathetically listened to the problems of newly freed slaves on his famed march from Atlanta to Savannah. Dubbed “no soldier” during his years at West Point, Sherman later rose to the rank of General of the Army, and though deeply committed to the Union cause, he held the people of the South in great affection.In this remarkable reassessment of Sherman’s life and career, Eisenhower takes readers from Sherman’s Ohio origins and his fledgling first stint in the Army, to his years as a businessman in California and his hurried return to uniform at the outbreak of the war. From Bull Run through Sherman’s epic March to the Sea, Eisenhower offers up a fascinating narrative of a military genius whose influence helped preserve the Union—and forever changed war.

    This popular lack of acquaintance-nurtured by gauzy imagery of Maine summer cottages, gray-haired national grandmothers, July 4th sparklers & cowboy boots-has let national politics create a dynasticized presidency that would have horrified the Founders. After all, they'd led a revolution against a succession of royal Georges. Onetime Republican strategist Phillips reveals how four generations of Bushes have ascended the ladder of national power since WWI, becoming entrenched within the establishment-Yale, Wall Street, the Senate, the CIA, the vice presidency & presidency-thru a recurrent flair for old-boy networking, national security involvement, criminality & deception. By uncovering relationships & connecting facts, Phillips comes to the conclusion that the Bush family has systematically used its financial & social empire to gain the White House, subverting the very core of democracy. In their ambition, the Bushes ultimately reinvented themselves with facile timing, twisting & turning from silver spoon Yankees to born-again evangelical Texans. As Jeb Bush considers a run for the presidency, American Dynasty explains what it all means.

    Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.Award-winning New York Times technology correspondent Mike Isaac’s Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant “unicorn,” Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber’s pitched battles with taxi unions and drivers, the company’s toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.