Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    PHP is a server-side, HTML-embedded scripting language. It is an open source technology, rapidly gaining popularity as a scripting language for people running dynamic websites. One of its major attractions over Perl, JavaScript and other scripting languages is that PHP has a built-in database integration layer and seamless IP connectivity, with LDAP and TCP as well as the IMAP mail interface. Features; Real world, practical experience and techniques From installation and configuration of the PHP engine to advanced dynamic application design Definitive coverage of core PHP language and database addressing: MySQL is covered in depth. Practical e-commerce and business scripting including database application development, together with PHP and XML applications. LDAP connectivity addressed.

    These machines had wondrous powers, yet made unexpected demands on their owners. Telephones broke free of the chains that had shackled them to bedside tables and office desks. No one was out of touch, or wanted to be out of touch. Instant communication became a birthright. A new world, located no one knew exactly where, came into being, called "virtual" or "online," named "cyberspace" or "the Internet" or just "the network." Manners and markets took on new shapes and guises. As all this was happening, James Gleick, author of the groundbreaking" Chaos," columnist for" The New York Times" "Magazine," and--very briefly--an Internet entrepreneur, emerged as one of our most astute guides to this new world. His dispatches--by turns passionate, bewildered, angry, and amazed--form an extraordinary chronicle. Gleick loves what the network makes possible, and he hates it. Software makers developed a strangely tolerant view of an ancient devil, the product defect. One company, at first a feisty upstart, seized control of the hidden gears and levers of the new economy. We wrestled with novel issues of privacy, anonymity, and disguise. We found that if the human species is evolving a sort of global brain, it's susceptible to new forms of hysteria and multiple-personality disorder. "What Just Happened" is at once a remarkable portrait of a world in the throes of transformation and a prescient guide to the transformation still to come.

    It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in an innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers.This book will help you:Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common Twitter gaffes and pitfalls Build a critical professional communications channel with Twitter--and use the best third-party tools that help you manage it. If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed.About the authors: Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.

    Twenty-five years and dozens of award-winning games later, LucasArts has earned a prestigious place in the industry and in the hearts of gamers everywhere. Rogue Leaders is the first substantive survey of a videogame companya deluxe compilation that traces its history through never-before-published interviews. In addition, more than 300 pieces of concept art, character development sketches, and storyboards have been lavishly reproduced to showcase the creative talent behind such videogame classics as The Secret of Monkey Island, Grim Fandango, and Star Wars: Knights of the Old Republic, as well as games that were never publicly released. A thrill for millions of videogame and LucasArts fans around the world.

    Top social media consultant and Google+ early adopter Chris Brogan shows business people how to leverage its immense potential before their competitors even realize it's there.

    This is official Amazon Web Services (AWS) documentation for Amazon Compute Cloud (Amazon EC2).This guide explains the infrastructure provided by the Amazon EC2 web service, and steps you through how to configure and manage your virtual servers using the AWS Management Console (an easy-to-use graphical interface), the Amazon EC2 API, or web tools and utilities.Amazon EC2 provides resizable computing capacity—literally, server instances in Amazon's data centers—that you use to build and host your software systems.

    Intended for professional development programs in introductory database management.

    Today, our entire modern way of life, from communication to commerce to conflict, fundamentally depends on the Internet. And the cybersecurity issues that result challenge literally everyone: politicians wrestling with everything from cybercrime to online freedom; generals protecting the nation from new forms of attack, while planning new cyberwars; business executives defending firms from once unimaginable threats, and looking to make money off of them; lawyers and ethicists building new frameworks for right and wrong. Most of all, cybersecurity issues affect us as individuals. We face new questions in everything from our rights and responsibilities as citizens of both the online and real world to simply how to protect ourselves and our families from a new type of danger. And yet, there is perhaps no issue that has grown so important, so quickly, and that touches so many, that remains so poorly understood.In Cybersecurity and CyberWar: What Everyone Needs to Know�, New York Times best-selling author P. W. Singer and noted cyber expert Allan Friedman team up to provide the kind of easy-to-read, yet deeply informative resource book that has been missing on this crucial issue of 21st century life. Written in a lively, accessible style, filled with engaging stories and illustrative anecdotes, the book is structured around the key question areas of cyberspace and its security: how it all works, why it all matters, and what can we do? Along the way, they take readers on a tour of the important (and entertaining) issues and characters of cybersecurity, from the "Anonymous" hacker group and the Stuxnet computer virus to the new cyber units of the Chinese and U.S. militaries. Cybersecurity and CyberWar: What Everyone Needs to Know� is the definitive account on the subject for us all, which comes not a moment too soon.What Everyone Needs to Know� is a registered trademark of Oxford University Press.

    It is written in an easy-to-remember way which links the theory back to your practical driving experience to help you really understand.

    More than 750 million people (and half of all Americans) use Facebook, where we share a billion times a day. The collective voice of Twitter echoes instantly 100 million times daily, from Tahrir Square to the Mall of America, on subjects that range from democratic reform to unfolding natural disasters to celebrity gossip. New tools let us share our photos, videos, purchases, knowledge, friendships, locations, and lives.Yet change brings fear, and many people--nostalgic for a more homogeneous mass culture and provoked by well-meaning advocates for privacy--despair that the internet and how we share there is making us dumber, crasser, distracted, and vulnerable to threats of all kinds. But not Jeff Jarvis.In this shibboleth-destroying book, "Public Parts "argues persuasively and personally that the internet and our new sense of publicness are, in fact, doing the opposite. Jarvis travels back in time to show the amazing parallels of fear and resistance that met the advent of other innovations such as the camera and the printing press. The internet, he argues, will change business, society, and life as profoundly as Gutenberg's invention, shifting power from old institutions to us all.Based on extensive interviews, "Public Parts "introduces us to the men and women building a new industry based on sharing. Some of them have become household names--Facebook's Mark Zuckerberg, Google's Eric Schmidt, and Twitter's Evan Williams. Others may soon be recognized as the industrialists, philosophers, and designers of our future. Jarvis explores the promising ways in which the internet and publicness allow us to collaborate, think, ways--how we manufacture and market, buy and sell, organize and govern, teach and learn. He also examines the necessity as well as the limits of privacy in an effort to understand and thus protect it. This new and open era has already profoundly disrupted economies, industries, laws, ethics, childhood, and many other facets of our daily lives. But the change has just begun. The shape of the future is not assured. The amazing new tools of publicness can be used to good ends and bad. The choices--and the responsibilities--lie with us. Jarvis makes an urgent case that the future of the internet--what one technologist calls "the eighth continent"--requires as much protection as the physical space we share, the air we breathe, and the rights we afford one another. It is a space of the public, for the public, and by the public. It needs protection and respect from all of us. As Secretary of State Hillary Clinton said in the wake of the uprisings in the Middle East, "If people around the world are going to come together every day online and have a safe and productive experience, we need a shared vision to guide us." Jeff Jarvis has that vision and will be that guide.

    It turns out that all the buzz is well earned. I think this is the best book currently available for learning Python. I would recommend Chun's book over Learning Python (O'Reilly), Programming Python (O'Reilly), or The Quick Python Book (Manning)." --David Mertz, Ph.D., IBM DeveloperWorks(R) "I have been doing a lot of research [on] Python for the past year and have seen a number of positive reviews of your book. The sentiment expressed confirms the opinion that Core Python Programming is now considered the standard introductory text." --Richard Ozaki, Lockheed Martin "Finally, a book good enough to be both a textbook and a reference on the Python language now exists." --Michael Baxter, Linux Journal "Very well written. It is the clearest, friendliest book I have come across yet for explaining Python, and putting it in a wider context. It does not presume a large amount of other experience. It does go into some important Python topics carefully and in depth. Unlike too many beginner books, it never condescends or tortures the reader with childish hide-and-seek prose games. [It] sticks to gaining a solid grasp of Python syntax and structure." --http: //python.org bookstore Web site "[If ] I could only own one Python book, it would be Core Python Programming by Wesley Chun. This book manages to cover more topics in more depth than Learning Python but includes it all in one book that also more than adequately covers the core language. [If] you are in the market for just one book about Python, I recommend this book. You will enjoy reading it, including its wry programmer's wit. More importantly, you will learn Python. Even more importantly, you will find it invaluable in helping you in your day-to-day Python programming life. Well done, Mr. Chun!" --Ron Stephens, Python Learning Foundation "I think the best language for beginners is Python, without a doubt. My favorite book is Core Python Programming." --s003apr, MP3Car.com Forums "Personally, I really like Python. It's simple to learn, completely intuitive, amazingly flexible, and pretty darned fast. Python has only just started to claim mindshare in the Windows world, but look for it to start gaining lots of support as people discover it. To learn Python, I'd start with Core Python Programming by Wesley Chun." --Bill Boswell, MCSE, Microsoft Certified Professional Magazine Online "If you learn well from books, I suggest Core Python Programming. It is by far the best I've found. I'm a Python newbie as well and in three months time I've been able to implement Python in projects at work (automating MSOffice, SQL DB stuff, etc.)." --ptonman, Dev Shed Forums "Python is simply a beautiful language. It's easy to learn, it's cross-platform, and it works. It has achieved many of the technical goals that Java strives for. A one-sentence description of Python would be: 'All other languages appear to have evolved over time--but Python was designed.' And it was designed well. Unfortunately, there aren't a large number of books for Python. The best one I've run across so far is Core Python Programming." --Chris Timmons, C. R. Timmons Consulting "If you like the Prentice Hall Core series, another good full-blown treatment to consider would be Core Python Programming. It addresses in elaborate concrete detail many practical topics that get little, if any, coverage in other books." --Mitchell L Model, MLM Consulting "Core Python Programming is an amazingly easy read! The liberal use of examples helps clarify some of the more subtle points of the language. And the comparisons to languages with which I'm already familiar (C/C++/Java) get you programming in record speed." --Michael Santos, Ph.D., Green Hills Software The Complete Developer's Guide to Python New to Python? The definitive guide to Python development for experienced programmersCovers core language features thoroughly, including those found in the latest Python releases--learn more than just the syntax!Learn advanced topics such as regular expressions, networking, multithreading, GUI, Web/CGI, and Python extensionsIncludes brand-new material on databases, Internet clients, Java/Jython, and Microsoft Office, plus Python 2.6 and 3Presents hundreds of code snippets, interactive examples, and practical exercises to strengthen your Python skills Python is an agile, robust, expressive, fully object-oriented, extensible, and scalable programming language. It combines the power of compiled languages with the simplicity and rapid development of scripting languages. In Core Python Programming, Second Edition , leading Python developer and trainer Wesley Chun helps you learn Python quickly and comprehensively so that you can immediately succeed with any Python project. Using practical code examples, Chun introduces all the fundamentals of Python programming: syntax, objects and memory management, data types, operators, files and I/O, functions, generators, error handling and exceptions, loops, iterators, functional programming, object-oriented programming and more. After you learn the core fundamentals of Python, he shows you what you can do with your new skills, delving into advanced topics, such as regular expressions, networking programming with sockets, multithreading, GUI development, Web/CGI programming and extending Python in C. This edition reflects major enhancements in the Python 2.x series, including 2.6 and tips for migrating to 3. It contains new chapters on database and Internet client programming, plus coverage of many new topics, including new-style classes, Java and Jython, Microsoft Office (Win32 COM Client) programming, and much more. Learn professional Python style, best practices, and good programming habitsGain a deep understanding of Python's objects and memory model as well as its OOP features, including those found in Python's new-style classesBuild more effective Web, CGI, Internet, and network and other client/server applicationsLearn how to develop your own GUI applications using Tkinter and other toolkits available for PythonImprove the performance of your Python applications by writing extensions in C and other languages, or enhance I/O-bound applications by using multithreadingLearn about Python's database API and how to use a variety of database systems with Python, including MySQL, Postgres, and SQLiteFeatures appendices on Python 2.6 & 3, including tips on migrating to the next generation! Core Python Programming delivers Systematic, expert coverage of Python's core featuresPowerful insights for developing complex applicationsEasy-to-use tables and charts detailing Python modules, operators, functions, and methodsDozens of professional-quality code examples, from quick snippets to full-fledged applications

    This bestselling Sybex study guide covers 100% of all exam objectives. You'll prepare for the exam smarter and faster with Sybex thanks to expert content, real-world examples, advice on passing each section of the exam, access to the Sybex online interactive learning environment, and much more. Reinforce what you've learned with key topic exam essentials and chapter review questions. Along with the book, you also get access to Sybex's superior online interactive learning environment that includes: Four unique 250 question practice exams to help you identify where you need to study more. Get more than 90 percent of the answers correct, and you're ready to take the certification exam. More than 650 Electronic Flashcards to reinforce your learning and give you last-minute test prep before the exam A searchable glossary in PDF to give you instant access to the key terms you need to know for the exam Coverage of all of the exam topics in the book means you'll be ready for: Security and Risk Management Asset Security Security Engineering Communication and Network Security Identity and Access Management Security Assessment and Testing Security Operations Software Development Security

    This report, part of the GoodPlay Project, undertaken by researchers at Harvard Graduate School of Education's Project Zero, investigates the ethical fault lines of such digital pursuits. The authors argue that five key issues are at stake in the new media: identity, privacy, ownership and authorship, credibility, and participation. Drawing on evidence from informant interviews, emerging scholarship on new media, and theoretical insights from psychology, sociology, political science, and cultural studies, the report explores the ways in which youth may be redefining these concepts as they engage with new digital media. The authors propose a model of "good play" that involves the unique affordances of the new digital media; related technical and new media literacies; cognitive and moral development and values; online and offline peer culture; and ethical supports, including the absence or presence of adult mentors and relevant educational curricula. This proposed model for ethical play sets the stage for the next part of the GoodPlay project, an empirical study that will invite young people to share their stories of engagement with the new digital media.The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning