Book picks similar to
Signs of Difference by Susan Gal


language
tutkimus
orals-anthropology
sociolinguistics

Wordcrime: Solving Crime Through Forensic Linguistics


John Olsson - 2009
    sorting my life out. be in touch to get some things. Instead of being a simple sms message, this text turned out to be crucial and chilling evidence in convicting the deceptive killer of a mother of two. Sent from her phone, after her death, tell tale signs announce themselves to a forensic linguist. Rarely is a crime committed without there being some evidence in the form of language. Wordcrime features a series of chapters where gripping cases are described - involving murder, sexual assault, hate mail, suspicious death, code deciphering, arson and even genocide. Olsson describes the evidence he gave in each one. In approachable and clear prose, he details how forensic linguistics helps the law beat the criminals. This is fascinating reading for anyone interested in true crime, in modern, cutting-edge criminology and also where the study of language meets the law.

The Age Curve: How to Profit from the Coming Demographic Storm


Kenneth W. Gronbach - 2008
    But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers:- how to determine their best customers - how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come - why Generation X is a much less valuable market than any of us have been led to believe - and much moreBoth shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

The Story of French


Jean-Benoît Nadeau - 2002
    After this, Latin was purged from the courts of France by Francois 1st, giving root to French speakers' 21st century obsession with language protection. The obsession progressed as Cardinal Richelieu established the French Academy, a group entrusted with the responsibility of keeping the language pure and eloquent. As French circled the globe, the international cast of characters included Montaigne, Catherine the Great, Frederic II of Prussia, the guides of the Lewis and Clark expedition, Jules Verne, and others. Let Nadeau and Barlow guide you through the story of a language used to write some of the world's great masterpieces of literature, construct some of the most important documents of diplomacy, bedevil millions with its vagaries of pronunciation and beguile everyone with its beauty.

OS X 10.10 Yosemite: The Ars Technica Review


John Siracusa - 2014
    Siracusa's overview, wrap-up, and critique of everything new in OS X 10.10 Yosemite.

Nobody's Child


Kate Adie - 2005
    What's your name? Where were you born? What is your date of birth? Simple questions that we are asked throughout our lifeand shows what makes us who we really are.

The Ape That Spoke: Language and the Evolution of the Human Mind


John McCrone - 1990
    It is based on the assumption that the human mind must have evolved; that self-consciousness must have a biological basis. It then uses plain language to take the reader through some difficult territory: the origins of language, the evolution of habits of thought, and the "mapping" of the world in the brain which creates awareness. It ends up with the controversial conclusion that the human mind is only a few degrees different from an animal's and that self-consciousness, memory, and higher emotions are all simple language-driven abilities which we pick up as children.

The Loom of Language: An Approach to the Mastery of Many Languages


Frederick Bodmer - 1943
    It shows, through basic vocabularies, family resemblances of languages—Teutonic, Romance, Greek—helpful tricks of translation, key combinations of roots and phonetic patterns. It presents by common-sense methods the most helpful approach to the mastery of many languages; it condenses vocabulary to a minimum of essential words; it simplifies grammar in an entirely new way; and it teaches a languages as it is actually used in everyday life.But this book is more than a guide to foreign languages; it goes deep into the roots of all knowledge as it explores the history of speech. It lights up the dim pathways of prehistory and unfolds the story of the slow growth of human expression from the most primitive signs and sounds to the elaborate variations of the highest cultures. Without language no knowledge would be possible; here we see how language is at once the source and the reservoir of all we know.

Listen: How to Find the Words for Tender Conversations


Kathryn Mannix - 2021
    A family losing someone to terminal illness. A friend noticing the first signs of someone’s dementia. A careers advisor and a teenager with radically different perspectives.There are moments when we must talk, listen and be there for one another. Why do we so often come away from those times feeling like we could have done more, or should have been braver in the face of discomfort? Why do we skirt the conversations that might matter most?By bringing together stories with a lifetime’s experience working in medicine and the newest psychology, Mannix offers lessons for how we can better speak our mind and help when others need to.

The Psychology of Language: From Data to Theory


Trevor A. Harley - 1995
    It contains everything the student needs to know about the psychology of language, including how we acquire, understand, produce, and store language. The third edition contains new chapters on how children learn to read, and how language is used in everyday settings. It also describes recent research on the impact of new techniques of brain imaging.The text is comprehensive and written in a lively and accessible style. It covers all the main topics in this complex field, focusing on reading, writing, speaking, and listening in both adult and child language. There is an emphasis on language processing as well as language production and coverage of the social basis of language. The text covers recent connectionist models of language, describing complex ideas in a clear and approachable manner. Following a strong developmental theme, the text describes how children acquire language (sometimes more than one), and also how they learn to read. The Psychology of Language also demonstrates how language is related to the brain and to other aspects of cognition.The Psychology of Language assumes no prior knowledge other than a grounding in the basic concepts of cognitive psychology. This third edition of this bestselling textbook will be essential reading for any student of cognition, psycholinguistics or the psychology of language. It will also be useful for those on speech and language therapy courses.

Queuing for Beginners: The Story of Daily Life From Breakfast to Bedtime


Joe Moran - 2007
    We spend our days catching buses and trains, tapping away at computers, shopping, queuing, lying on sofas... But we know almost nothing about these activities. Exploring the history of these subjects as they come up during a typical day, starting with breakfast and ending with bedtime, Joe Moran shows that they conceal all kinds of hidden histories and meanings. By looking closely at the normally unobserved, he tells a story about social and cultural change in Britain and the Western world, in particular since the Second World War. And along the way connections become apparent between what seem unrelated phenomena - pubs and the weather forecast, or sandwiches and commuting, or smoking and gossip.Drawing on his academic research on everyday life, but writing with wit and lucidity for a popular audience, Joe Moran shows that we know less about ourselves than we think...

The American Language


H.L. Mencken - 1919
    L. Mencken's book about the English language as spoken in the United States. Mencken was inspired by "the argot of the colored waiters" in Washington, as well as one of his favorite authors, Mark Twain, and his experiences on the streets of Baltimore. In 1902, Mencken remarked on the "queer words which go into the making of 'United States.'" The book was preceded by several columns in The Evening Sun. Mencken eventually asked "Why doesn't some painstaking pundit attempt a grammar of the American language... English, that is, as spoken by the great masses of the plain people of this fair land?" It would appear that he answered his own question. In the tradition of Noah Webster, who wrote the first American dictionary, Mencken wanted to defend "Americanisms" against a steady stream of English critics, who usually isolated Americanisms as borderline barbarous perversions of the mother tongue. Mencken assaulted the prescriptive grammar of these critics and American "schoolmarms", arguing, like Samuel Johnson in the preface to his dictionary, that language evolves independently of textbooks. The book discusses the beginnings of "American" variations from "English", the spread of these variations, American names and slang over the course of its 374 pages. According to Mencken, American English was more colorful, vivid, and creative than its British counterpart. The book sold exceptionally well by Mencken's standards-1400 copies in the first two months. Reviews of the book praised it lavishly, with the exception of one by Mencken's old nemesis, Stuart Sherman. source: Wikipedia

A City Owned


O.J. Modjeska - 2018
     Police begin to suspect that their target is a rogue operator who has emerged from their own ranks. And then, all hell breaks loose in Los Angeles… An arrest in the strangling murders of two co-eds across state lines finally leads to a break in the case, but the mild-mannered suspect remembers nothing about the crime of which he is accused. His attorney and a team of psychiatrists are convinced this is no lust murderer, but a mentally ill man tormented by an evil alter personality, the terrifyingly malevolent sexual sadist “Steve”. But what if Steve is the final triumphant act in a psychopath’s lifelong career in deception? None are prepared for the dark journey through the mazes of the human mind it will take to unlock the door to justice. From the author of the aviation disaster ebook bestseller “Gone: Catastrophe in Paradise”, “A City Owned” is the first installment of the two-part series “Murder by Increments”, the true story of the worst case of serial sex homicide in American history.

Thirty Million Words: Building a Child's Brain


Dana Suskind - 2015
    The children who heard more words were better prepared when they entered school. These same kids, when followed into third grade, had bigger vocabularies, were stronger readers, and got higher test scores. This disparity in learning is referred to as the achievement gap.Professor Dana Suskind, MD, learned of this thirty million word gap in the course of her work as a cochlear implant surgeon at University of Chicago Medical School and began a new research program along with her sister-in-law, Beth Suskind, to find the best ways to bridge that gap. The Thirty Million Word Initiative has developed programs for parents to show the kind of parent-child communication that enables optimal neural development and has tested the programs in and around Chicago across demographic groups. They boil down to getting parents to follow the three Ts: Tune in to what your child is doing; Talk more to your child using lots of descriptive words; and Take turns with your child as you engage in conversation. Parents are shown how to make the words they serve up more enriching. For example, instead of telling a child, “Put your shoes on,” one might say instead, “It is time to go out. What do we have to do?” The lab's new five-year longitudinal research program has just received funding so they can further corroborate their results. The neuroscience of brain plasticity is some of the most valuable and revolutionary medical science being done today. It enables us to think and do better. It is making a difference in the lives of both the old and young.  If you care for children, this landmark book is essential reading.

Our Marvelous Native Tongue


Robert Claiborne - 1983
    Robert Claiborne then continues with the Anglo-Saxon invaders of England whose language developed into Old English, which in turn slowly developed into Middle English after the Norman Invasion. He also gives an overview of the various dialects of English and slang.

Oxford Word Skills Advanced


Ruth Gairns - 2009
    Short, clear presentations and lots of opportunity for practice give students the confidence to use new vocabulary. 80 units at each level mean they cover a huge range of topics and everyday situations. Extra practice and interactive activities on CD-ROM.