A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Its popularity owes much to the lyricism of the prose, thepitch-perfect rendition of black vernacular English, and the memorable characters--most notably, Janie Crawford. Collecting the most widely cited and influential essays published on Hurston's classic novel over the last quarter century, this Casebook presents contesting viewpoints by Hazel Carby, Henry Louis Gates, Jr., Barbara Johnson, Carla Kaplan, Daphne Lamothe, Mary Helen Washington, and Sherley Anne Williams. The volume also includes a statement Hurston submitted to a reference book on twentieth-century authors in 1942. As it records the major debates the novel has sparked on issues oflanguage and identity, feminism and racial politics, A Casebook charts new directions for future critics and affirms the classic status of the novel.

    The Human (Arjuna) had lot of Questions to Supreme God (Krishna) and he got answers from God for all those. Most of the time to understand those complex words, people giving explanations and interpretation with someone’s life. We are also very comfortable to listen them and read them, but the moment we are back to our normal life, we forget everything. This book is written for you! Considering a common man life like yours! And how to live our life as per the Supreme God’s wordings! What it offers to you:>> All the 18 Chapters of Gita in Plain English>> Interpretations with our Common life examples>> You have funny and logical questions to god; it’s there inside this book>> Guides you to self evaluate, are you ready for it?>> How far you are from your God? Check hereRecommended:>> For the one, who wants to practice and experience Bhagavad Gita in Life>> For the one, who wants to understand Gita in its real essence>> For the one, who wants to understand Hinduism in true meaningYou too have these Views, then Read this Book:>> There can’t be multiple gods in one world>> If my birth is given by god, then why am i not part of God>> Science is a language to explain his creations and not a mode to reach>> Belief and honesty can take me to my Supreme Power>>Why don’t new Living beings born as per Darwin>>How to see others grow in life>>The Richest and Poorest all have Equanimity with happiness and sadnessAnd So on.•Order Bhagavad Gita here for practicing and experiencing it in your life

    Your students will gain an appreciation and understanding of ancient and modern cultures through myths and epics from the Middle East, Greece and Rome, the Far East and Pacific islands, the British Isles, Northern Europe, Africa, and the Americas. An introduction and historical background supplement each myth. Questions at the end of each selection prompt analysis and response.

    Her scenic descriptions and political comments about Norway and her encounters with an impoverished peasantry and Danish townsfolk greedily obsessed by commerce are no less vivid than the outbursts of melancholy in these letters written to Gilbert Imlay, her unfaithful lover and father of her baby. This book attracted William Godwin to its author, who was soon to become his wife and the mother of Mary Shelley, creator of Frankenstein, making this a key work for the understanding of the Godwin-Shelley circle. This new edition is enriched by a new introduction by Sylva Norman, which puts Wollstonecraft's letters into their political and social context and provides enlightening information about Mary's life, loves, and deeply held convictions.

    Art has been replaced by postart, a term invented by Alan Kaprow, as a new visual category that elevates the banal over the enigmatic, the scatological over the sacred, cleverness over creativity. Tracing the demise of aesthetic experience to the works and theory of Marcel Duchamp and Barnett Newman, Kuspit argues that devaluation is inseparable from the entropic character of modern art, and that anti-aesthetic postmodern art is in its final state. In contrast to modern art, which expressed the universal human unconscious, postmodern art degenerates into an expression of narrow ideological interests. In reaction to the emptiness and stagnancy of postart, Kuspit signals the aesthetic and human future that lies with the old masters. The End of Art points the way to the future for the visual arts. Donald Kuspit is Professor of Art History at SUNY Stony Brook. A winner of the Frank Jewett Mather Award for Distinction in Art Criticism, Professor Kuspit is a Contributing Editor at Artforum, Sculpture and New Art Examiner. His most recent book is The Cult of the Avant-Garde (Cambridge, 1994).

    In the impoverished rural community in which he works, John Sassall tend the maimed, the dying, and the lonely. He is not only the dispenser of cures but the repository of memories. And as Berger and Mohr follow Sassall about his rounds, they produce a book whose careful detail broadens into a meditation on the value we assign a human life. First published thirty years ago, A Fortunate Man remains moving and deeply relevant--no other book has offered such a close and passionate investigation of the roles doctors play in their society."In contemporary letters John Berger seems to me peerless; not since Lawrence has there been a writer who offers such attentiveness to the sensual world with responsiveness to the imperatives of conscience."--Susan Sontag

    Music. Through manifestos, scores, interviews, notes and critical papers, contributors to this in-depth anthology address composing, playing, improvising, teaching, and thinking in and through music. Rather than attempting to distill or define musician's work, ARCANA illuminates it with personal vision and experience.

    From the transformation on the road to Damascus of the Jew Saul into the Christian evangelist Paul to a twenty-first-century “religious marketplace” in which half of Americans have changed faiths at least once, nothing has been more important in the struggle for reason than the right to believe in the God of one’s choice or to reject belief in God altogether.   Focusing on the long, tense convergence of Judaism, Christianity, and Islam—each claiming possession of absolute truth—Jacoby examines conversions within a social and economic framework that includes theocratic coercion (unto torture and death) and the more friendly persuasion of political advantage, economic opportunism, and interreligious marriage. Moving through time, continents, and cultures—the triumph of Christianity over paganism in late antiquity, the Spanish Inquisition, John Calvin’s dour theocracy, Southern plantations where African slaves had to accept their masters’ religion—the narrative is punctuated by portraits of individual converts embodying the sacred and profane. The cast includes Augustine of Hippo; John Donne; the German Jew Edith Stein, whose conversion to Catholicism did not save her from Auschwitz; boxing champion Muhammad Ali; and former President George W. Bush. The story also encompasses conversions to rigid secular ideologies, notably Stalinist Communism, with their own truth claims.   Finally, Jacoby offers a powerful case for religious choice as a product of the secular Enlightenment. In a forthright and unsettling conclusion linking the present with the most violent parts of the West’s religious past, she reminds us that in the absence of Enlightenment values, radical Islamists are persecuting Christians, many other Muslims, and atheists in ways that recall the worst of the Middle Ages.(With 8 pages of black-and-white illustrations.)

    

     It deals with the history and development of this important religion, giving an account of Shi’i doctrines and focusing in particular on those areas in which it differs from Sunni Islam.  “Momen’s book fills an important gap in the general literature in English on Twelver Shi’ism, and should be carefully studied by anyone who wants to know more about what is happening in the Middle East today….This is a fine work which deserves the widest possible readership.”—Malise Ruthven, The Middle East “An extremely useful reference source on the establishment and evolution of the Shi’ite branch of the Islamic religion.”—Cecil V. Crabb, Jr., Perspective “An unpretentious style, interpretive clarity and . . . sound judgment characterize Momen’s writings. The various aspects of Twelver Shi’ism are carefully distinguished to satisfy both the general reader and the aspiring student.”—Norman Calder, Times Literary Supplement “Specialist and nonspecialist alike will benefit from its lucid exposition of both elite and popular Shi’ism. Especially valuable is the way the work presents modern critical scholarship on Shi’i history alongside the orthodox history, which still has great influence on the religion’s self-understanding.”—Mel Piehl, Library Journal  Moojan Momen has written extensively on Iran and Middle East religion.

    Kurtz. What he sees on his journey, and his eventual encounter with Kurtz, horrify and perplex him, and call into question the very bases of civilization and human nature. Endlessly reinterpreted by critics and adapted for film, radio, and television, the story shows Conrad at his most intense and sophisticated. The other three tales in this volume depict corruption and obsession, and question racial assumptions. Set in the exotic surroundings of Africa, Malaysia, and the east, they variously appraise the glamour, folly, and rapacity of imperial adventure. This revised edition uses the English first edition texts and has a new chronology and bibliography.

    It would alsomake a good RCIA resource as well as a blockbuster stimulus fordiscussions."—Book Nook, Pecos BenedictineThe authors answer the question, "Why Be Catholic?" fairly and squarely, showing a deep appreciation about what is good in Catholicism and a penetrating honesty about the Church's shortcomings. Rohr and Martos also examine what it means to be Catholic in the United States today. Finally, to answer the title question in a more personal way, they present portraits of some outstanding Catholics, especially those we call saints, who have found personal fulfillment by living their faith to the utmost.After reading this book, you will appreciate more fully the unique heritage of the Catholic Church. You will understand how its magnificent tradition enriches the lives of Catholics today and propels the ever-changing Church into the 21st century and third millennium. A popular resource for RCIA, evangelization and religious education.

    Even as “shari‘a” became a loaded word and an all-encompassing explanation, most of us remained ignorant of its true meaning. And we were doing this at our peril. In Heaven on Earth, Kadri brings lucid wit and analytical skill to the thrilling and turbulent story of Islam’s foundation and expansion. He shows how legal ideas gradually evolved out of thousands of reports about the Prophet Mohammad, most of which were not even written down until two centuries after his death. And he explains how, just in the last forty years, the shari‘a has been appropriated and transformed by hardliners desperate to impose their oppressive vision. In the second half of the book, Kadri takes us on an extraordinary journey through more than half a dozen countries in the Islamic world, where he explores, in striking detail, how the shari‘a is taught, read, reinterpreted, reverenced, and challenged—beginning at the eight-hundred-year old Indian grave of his Sufi mystic ancestor, and ending in Cairo’s City of the Dead, where one of Islam’s greatest legal scholars still gets daily requests for legal miracles twelve centuries after his death. Heaven on Earth is a brilliantly iconoclastic tour through one of history’s great collective intellectual achievements, as complex as the religion that brought it to life. The shari‘a continues to shape both explosive political circumstances and the daily life of more than a billion Muslims, and Sadakat Kadri has given us a compelling and clarifying portrait of a changeable world of faith, reason, and justice.

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