It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

    

    Albert-László Barabási, the nation’s foremost expert in the new science of networks and author of Bursts, takes us on an intellectual adventure to prove that social networks, corporations, and living organisms are more similar than previously thought. Grasping a full understanding of network science will someday allow us to design blue-chip businesses, stop the outbreak of deadly diseases, and influence the exchange of ideas and information. Just as James Gleick and the Erdos–Rényi model brought the discovery of chaos theory to the general public, Linked tells the story of the true science of the future and of experiments in statistical mechanics on the internet, all vital parts of what would eventually be called the Barabási–Albert model.

    . . It’s Complicated will update your mind.”—Alissa Quart, New York Times Book Review  “A fascinating, well-researched and (mostly) reassuring look at how today's tech-savvy teenagers are using social media.”—People  “The briefest possible summary? The kids are all right, but society isn’t.”—Andrew Leonard, Salon   What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens’ lives? In this eye-opening book, youth culture and technology expert danah boyd uncovers some of the major myths regarding teens' use of social media. She explores tropes about identity, privacy, safety, danger, and bullying. Ultimately, boyd argues that society fails young people when paternalism and protectionism hinder teenagers’ ability to become informed, thoughtful, and engaged citizens through their online interactions. Yet despite an environment of rampant fear-mongering, boyd finds that teens often find ways to engage and to develop a sense of identity. Boyd’s conclusions are essential reading not only for parents, teachers, and others who work with teens but also for anyone interested in the impact of emerging technologies on society, culture, and commerce in years to come. Offering insights gleaned from more than a decade of original fieldwork interviewing teenagers across the United States, boyd concludes reassuringly that the kids are all right. At the same time, she acknowledges that coming to terms with life in a networked era is not easy or obvious. In a technologically mediated world, life is bound to be complicated.

    But what Adrian Hanauer, Paul Allen, Drew Carey, and Joe Roth did when they started the Seattle Sounders FC was no joke. They meticulously planned the launch of the Major League Soccer (MLS) franchise with an eye toward some lofty goals. Then they stood back in amazement as they rocketed far beyond those goals buoyed by a team that ignored its “expansion” label and a fan base that wildly embraced them. Through interviews with key executives, athletes and fans, author Mike Gastineau tells the story leading up to the launch of Sounders FC, the MLS expansion franchise whose seemingly overnight success has captured the attention of the Seattle sports community, sports and entertainment executives, soccer followers across the country and the national news media. In Sounders FC Authentic Masterpiece, readers will learn: * How a money-losing soccer club rocketed from the ranks of the minor leagues to Major League Soccer drawing sell-outs and regularly topping 50,000 fans per match. * The unique relationships between the eclectic group of seasoned sports executives, Hollywood celebrities and bar room soccer fans who came together to build a sports culture that validated Major League Soccer in Seattle and across the country. * The personalities of the players and coaches who took different paths to the team and turned their diversity into a winning team starting on opening night. Gastineau communicates to readers the entire history of events that led to the Sounders FC launch beginning with the role soccer fans played in securing a professional football stadium for the Seattle Seahawks. Also emphasized in the book are the soccer fans, bar owners and soccer subculture that existed in Seattle and was waiting to be acknowledge by mainstream professional sports leaders and media. The book also details how that soccer subculture directly impacted one of the biggest deals in MLS history, the signing of superstar Clint Dempsey in 2013. This is a story of sports, business, culture, timing, and luck. It demonstrates how powerful business people were able to check their egos and embrace their customers all for the sake of the fans, the city, and a soccer culture desperate to embrace a sports team that treated them with respect.

    More than 750 million people (and half of all Americans) use Facebook, where we share a billion times a day. The collective voice of Twitter echoes instantly 100 million times daily, from Tahrir Square to the Mall of America, on subjects that range from democratic reform to unfolding natural disasters to celebrity gossip. New tools let us share our photos, videos, purchases, knowledge, friendships, locations, and lives.Yet change brings fear, and many people--nostalgic for a more homogeneous mass culture and provoked by well-meaning advocates for privacy--despair that the internet and how we share there is making us dumber, crasser, distracted, and vulnerable to threats of all kinds. But not Jeff Jarvis.In this shibboleth-destroying book, "Public Parts "argues persuasively and personally that the internet and our new sense of publicness are, in fact, doing the opposite. Jarvis travels back in time to show the amazing parallels of fear and resistance that met the advent of other innovations such as the camera and the printing press. The internet, he argues, will change business, society, and life as profoundly as Gutenberg's invention, shifting power from old institutions to us all.Based on extensive interviews, "Public Parts "introduces us to the men and women building a new industry based on sharing. Some of them have become household names--Facebook's Mark Zuckerberg, Google's Eric Schmidt, and Twitter's Evan Williams. Others may soon be recognized as the industrialists, philosophers, and designers of our future. Jarvis explores the promising ways in which the internet and publicness allow us to collaborate, think, ways--how we manufacture and market, buy and sell, organize and govern, teach and learn. He also examines the necessity as well as the limits of privacy in an effort to understand and thus protect it. This new and open era has already profoundly disrupted economies, industries, laws, ethics, childhood, and many other facets of our daily lives. But the change has just begun. The shape of the future is not assured. The amazing new tools of publicness can be used to good ends and bad. The choices--and the responsibilities--lie with us. Jarvis makes an urgent case that the future of the internet--what one technologist calls "the eighth continent"--requires as much protection as the physical space we share, the air we breathe, and the rights we afford one another. It is a space of the public, for the public, and by the public. It needs protection and respect from all of us. As Secretary of State Hillary Clinton said in the wake of the uprisings in the Middle East, "If people around the world are going to come together every day online and have a safe and productive experience, we need a shared vision to guide us." Jeff Jarvis has that vision and will be that guide.

    Born Creative teaches you that: Being able to spot issues and solve problems is a competitive advantage in any setting Building your creative confidence boosts your self-confidence Unlocking your creative visualization abilities puts you on the path to greater individual freedom Mastering the ability to let ideas flow at will, breaking your creative block makes you realize that nothing can stand in your way Add Born Creative to your cart and start building a better life now…to creativity and beyond! So, take the creativity challenge today by reading Born Creative and applying your new knowledge to build the life you desire. A happier life is just a few creativity exercises away!

    On the very day Richard Millhous Nixon became the 37th President, Ivan was born into a dysfunctional family. From a mentally challenged mother to an incapable father and a fragile brother, Ivan was faced with challenges no child is ready for. And yet despite all the anger and frustration that came with them, he somehow managed to persevere, to become more what society deemed him to be: an executive. This creative uncensored biography recounts in vivid detail the anger and depression of growing up in poverty, the gripping homicidal effects of drugs, racism, police brutality and a broken government system. Ivan’s voice is expressed through a masterful use of syntax that reveals a soul that, while battered, is far from broken. His tale maintains steadfast a hope for a better future that would give Richard Nixon himself reason to pause. From Illinois to Indiana comes a story over forty-years that highlights the indomitable power of a determined soul. Relive some of the most unimaginable situations, leading up to a meeting with a certain angel that will change his life for the better. Find out how a word as simple as “FAVOR” can make all the difference in the world. This unrestricted story will leave you never looking at your own “Dirty Laundry” the same.

    Expressive close-ups of presidents reveal moments of joy, reflection, and turmoil over public issues and private challenges. Unexpected angles cast new light on historic events. Through both iconic and little-known images, this book offers a fresh perspective on life and work behind the famous facade of the White House.The President's Photographer is the official companion book to the National Geographic Channel special that aired in November 2010.

    But it’s never too late to write your next story, and to go on your next adventure. In partnership with Cayman Jack, Thought Catalog presents a collection of 25 travel stories to inspire you to leave behind the predictable and take to the open road in search of the unforgettable. Your next great memory is waiting for you, whether you realize it or not. And these exceptional stories will help you find it.

    As far as apps go, what do you put on your new Fire? With tens of thousands of apps out there and more appearing on a daily basis, how do you choose what's useful, as opposed to what may be a waste of your download time? Here is the answer, newly updated with over 300 of the best FREE apps for your Fire. Top 300 Free Apps for the Kindle Fire is your guide to 300 of the top rated apps that you'll find useful for your Kindle Fire. Jones has taken the time to research and compile this extensive list of apps for your Kindle Fire, and best of all, each of these apps are FREE. You'll find apps for the home office, for entertainment, for news, weather, and sports, for your health, for managing your finances, for playing games, and more. A new local news apps section provides news, weather, and traffic apps for over 50 major US cities, and a new travel section gives you an insight to the best apps that will help you find great deals on flights, hotel rooms, cruises, dining, and even the best gas prices around your hometown or when on the road.We’ve also taken the time to create each listing beginning with a clickable link back to the Amazon catalog. So as you read this book on your Kindle, if any particular app sounds like what you’ve been looking for, just tap the image or heading name. You’ll be taken directly to the Amazon page for the app, where you can click the button to install that app. (Active wi-fi connection required.)And this isn't just a list of names with little helpful information, like some guides out there that we'd prefer not to mention. In this book, you'll find detailed write-ups for each app, with specifics as to what the app can (and cannot) do for you. Let Top 300 Free Apps for the Kindle Fire be your guide to the best free apps for your new tablet!Top 300 Free Apps for the Kindle Fire comes from the pen of Edward Jones, the principal technology writer behind the "Get-it-Done" series of computer books. Jones is an experienced computer and technology writer, database applications development analyst, consultant, and trainer who understands the issues faced by people dealing with technology, day in and day out. His career spans years of technology training, database development, and consulting services for major law firms and government agencies in the Washington, DC area, and he currently resides in Charlotte, NC where he is concentrating on providing publications to the rapidly growing digital marketplace. Jones is also a best-selling author whose printed titles have sold over one million copies, and he has served as a technical editor on numerous computer books.

    Photographer Joey L. found his vision early, drawing critical acclaim as a brilliant commercial photographer with a distinctive technical expertise for lighting.             In Photographing Shadow and Light, Joey lifts the curtain on his dramatic, creatively fearless approach to portraiture, sharing his personal philosophy and a behind-the-scenes look at 15 striking photo sessions—from personal projects shot in Africa, India, and Brooklyn to commercial shoots for 50 Cent, the Jonas Brothers, and Project Runway All Stars. Joey provides readers with a step-by-step description of how he visualized each shoot, formed meaningful connections with his subjects, and “built” his signature dramatic lighting effects—one light at a time.            Featuring more than 85 stunning portraits, detailed lighting diagrams, and a foreword from industry icon David Hobby (aka Strobist), Photographing Shadow and Light shares the creative process behind one of today’s most exciting photography talents, providing serious amateurs and professionals a fresh perspective on creating compelling, professional quality portraits. “Joey Lawrence is . . . the future of photography. Get used to it.” —David Hobby (Strobist) Get inside the images of commercial and fine art portrait photographer Joey L. with this behind-the-lens guide to his fearless approach, creative vision, and signature lighting techniques.Also available as an ebook

    Our colleges and universities will soon find themselves competing for students with universities from around the world. With the advent of massive open online courses ("MOOCS") over the past two years, predictions that higher education will be the next industry to undergo "disruption" have become more frequent and fervent. Currently a university's reputation relies heavily on the "four Rs" in which the most elite schools thrive—rankings, research, real estate, and rah! (i.e. sports). But for the majority of students who are not attending these elite institutions, the "four Rs" offer poor value for the expense of a college education. Craig sees the future of higher education in online degrees that unbundle course offerings to offer a true bottom line return for the majority of students in terms of graduation, employment, and wages. College Disrupted details the changes that American higher education will undergo, including the transformation from packaged courses and degrees to truly unbundled course offerings, along with those that it will not. Written by a professional at the only investment firm focused on the higher education market, College Disrupted takes a creative view of the forces roiling higher education and the likely outcome, including light-hearted, real-life anecdotes that illustrate the author's points.

    Levitt, co-author of Freakonomics - One of the best books of the year--NatureMary Aiken, the world's leading expert in forensic cyberpsychology, offers a starting point for all future conversations about how the Internet is shaping development and behavior, societal norms and values, children, safety, privacy, and our perception of the world. Drawing on her own research and extensive experience with law enforcement, Aiken covers a wide range of subjects, from the impact of screens on the developing child to the explosion of teen sexting and the acceleration of compulsive and addictive behaviors online. Aiken provides surprising statistics and incredible-but-true case studies of hidden trends that are shaping our culture and raising troubling questions about where the digital revolution is taking us.Praise for The Cyber Effect"How to guide kids in a hyperconnected world is one of the biggest challenges for today's parents. Mary Aiken clearly and calmly separates reality from myth. She clearly lays out the issues we really need to be concerned about and calmly instructs us on how to keep our kids safe and healthy in their digital lives."--Peggy Orenstein, author of the New York Times bestseller Girls & Sex"[A] fresh voice and a uniquely compelling perspective that draws from the murky, fascinating depths of her criminal case file and her insight as a cyber-psychologist . . . This is Aiken's cyber cri de coeur as a forensic scientist, and she wants everyone on the case."--The Washington Post"Fascinating . . . If you have children, stop what you are doing and pick up a copy of The Cyber Effect."--The Times (UK)"An incisive tour of sociotechnology and its discontents."--Nature"Just as Rachel Carson launched the modern environmental movement with her Silent Spring, Mary Aiken delivers a deeply disturbing, utterly penetrating, and urgently timed investigation into the perils of the largest unregulated social experiment of our time."--Bob Woodward"Mary Aiken takes us on a fascinating, thought-provoking, and at times scary journey down the rabbit hole to witness how the Internet is changing the human psyche. A must-read for anyone who wants to understand the temptations and tragedies of cyberspace."--John R. Suler, PhD, author of The Psychology of Cyberspace"Drawing on a fascinating and mind-boggling range of research and knowledge, Mary Aiken has written a great, important book that terrifies then consoles by pointing a way forward so that our experience online might not outstrip our common sense."--Steven D. Levitt"Having worked with law enforcement groups from INTERPOL and Europol as well as the U.S. government, Aiken knows firsthand how today's digital tools can be exploited by criminals lurking in the Internet's Dark Net."--Newsweek

    Naturally, that means John Walkenbach returns with a new edition of his bestselling VBA Programming book and covers all the methods and tools you need to know in order to program with Excel. With this comprehensive guide, Mr. Spreadsheet shows you how to maximize your Excel experience using professional spreadsheet application development tips from his own personal bookshelf.Featuring a complete introduction to Visual Basic for Applications and fully updated for the latest features of Excel 2013, this essential reference includes an analysis of Excel application development and is packed with procedures, tips, and ideas for expanding Excel's capabilities with VBA.Offers an analysis of Excel application development and a complete introduction to VBA Features invaluable advice from Mr. Spreadsheet himself, bestselling author John Walkenbach, who demonstrates all the techniques you need to create Excel applications, both large and small Covers navigating the Excel interface, formatting worksheets, interacting with other Office applications, working with collaboration tools, and using sample workbooks and John Walkenbach's award-winning Power Utility Pak to help enhance your Excel skills Provides tips, tricks, and techniques for expanding Excel's capabilities with VBA that you wont find anywhere else Excel 2013 Power Programming with VBA is packed with procedures, tips, and ideas for achieving Excel excellence with VBA.