Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the hyperactive hive mind workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication.We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds.The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.

    Aimed to aid student writers through practical, logistical, and emotional stages of writing dissertations and theses, this book offers guidance to students through such important steps as defining topics, scheduling time to accommodate projects, and conducting, analyzing, writing, presenting, and publishing research.

    His tips are always realistic, accessible, and sticky. It's not just talk, this is productivity advice that will change your life."Jocelyn K. Glei, author and Founding Editor, 99UWe are living in an age of unprecedented creative stimulation--via the internet, social media, all-pervasive technology, and an "always on" working culture.Which means we are living in an age of unprecedented distraction from focused creative work--from all the same sources.First, computers and the internet transformed the work we did at our desks. Then along came smartphones to transform our social lives and make our work mobile.Now we have our work, our network, our media, and our social media with us wherever we go. Augmented Reality (AR) is layering more and more virtual elements over the physical world we inhabit, and Virtual Reality (VR) promises us escape to unlimited virtual worlds.The pace of change is exciting, overwhelming, and unstoppable.And creators are increasingly discovering a downside to the brave new world: countless distractions and interruptions  endless email  pressure to keep up  anxiety about falling behind  difficulty concentrating  aches and pains from too much time at the keyboard  Dig a little deeper, and the biggest concern for many creatives is a nagging sense that their most important work is being left undone.If you're excited by the opportunities of the creative age, but worried about the effect of all those interruptions and digital distractions on your creative work, Productivity for Creative People has been written for you.For the past twenty years creative coach Mark McGuinness has helped hundreds of creatives like you to overcome these challenges.A poet and creative entrepreneur, he is the author of Motivation for Creative People and Resilience: Facing Down Rejection and Criticism on the Road to Success. He is also a co-author of the bestselling books from 99U, Manage Your Day-to-Day and Maximize Your Potential.Mark's latest book, Productivity for Creative People, is a collection of insights, tips, and techniques to help you carve out time for your most important work - while managing your other commitments. All the solutions he shares have been tested with real people in real situations.You will learn: How getting organized can make you more creative  Why multitasking doesn't work  How to tell if you're really overloaded - and what to do about it  The importance of panicking early  How doing nothing can make you more productive  The crucial difference between incubation and procrastination  How to carve out time for your most important creative work  Why boredom is necessary for creativity  What to do about all that email  How to nap like a NASA pilot  A simple technique to reduce smartphone addiction  Productivity for Creative People is the perfect guide to creating extraordinary work without (necessarily) disappearing to a cabin in the woods,

    with a Classical Education in the Wisdom of the Past - and the Scientific Breakthroughs of the Modern Day MastersPavel has spent his life immersed in the study and practice of practical strength training. as it applies in the very hard testing ground of both American and Soviet Spec ops, of the US Marines, SWAT, professional athletes, martial artists, gymnasts, powerlifters, weightlifters, Olympic champions and numerous other tough, tough competitors - where results are everything and failure is simply not on the menu.Pavel has, frankly, done the research for you. plundering both the classic and the little-known strength texts from past and present. networking and comparing notes with many of today's great masters. submitting his own body to the pain of infinite experiment. And Pavel has trained thousands of troops and police whose life might depend on his tips. hundreds of athletes and martial artists with the chance to achieve their dreams thanks to his advice.In Beyond Bodybuilding, you get the essence of most-all of the strategies, tips, routines and fine points Pavel has developed over many, many years for these elite men and women of the strength game. Now, with Beyond Bodybuilding, there are simply no more excuses for not excelling in strength, continuing to gain, continuing to reach new heights in your performance.Beyond Bodybuilding is a treasure chest of strength training secrets.-LARRY SCOTT, Author of Loaded Guns, former Mr. America, Mr. Universe and the first Mr. OlympiaEvery aspect of training is covered in Pavel's Beyond Bodybuilding from flexibility to all types of strength development, U.S.M.C. training, tips from many of the greatest strength experts around the world, plus a glossary of exercises to fit everyone's needs. I salute Pavel and Beyond Bodybuilding.-LOUIE SIMMONS, Westside Barbell I wholeheartedly

    The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:- Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.- A small, profitable business can be worth much more than a large business surviving on its top line.- Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

    But power is not merely shifting and dispersing. It is also decaying. Those in power today are more constrained in what they can do with it and more at risk of losing it than ever before. In The End of Power, award-winning columnist and former Foreign Policy editor Moisés Naím illuminates the struggle between once-dominant megaplayers and the new micropowers challenging them in every field of human endeavor. Drawing on provocative, original research, Naím shows how the antiestablishment drive of micropowers can topple tyrants, dislodge monopolies, and open remarkable new opportunities, but it can also lead to chaos and paralysis. Naím deftly covers the seismic changes underway in business, religion, education, within families, and in all matters of war and peace. Examples abound in all walks of life: In 1977, eighty-nine countries were ruled by autocrats while today more than half the world's population lives in democracies. CEO's are more constrained and have shorter tenures than their predecessors. Modern tools of war, cheaper and more accessible, make it possible for groups like Hezbollah to afford their own drones. In the second half of 2010, the top ten hedge funds earned more than the world's largest six banks combined. Those in power retain it by erecting powerful barriers to keep challengers at bay. Today, insurgent forces dismantle those barriers more quickly and easily than ever, only to find that they themselves become vulnerable in the process. Accessible and captivating, Naím offers a revolutionary look at the inevitable end of power—and how it will change your world.

    Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

    This colorful and engaging eBook will break down how to develop your business idea, pitch to investors, hire your first employees, court mentors, attract excellent board members, monetize your product, track your revenue, market on a budget, get customers and keep them!

    You've been eager to jump right in and take a shot at striking it rich, but you're not quite sure how to get started--or if you're business-minded and tech-savvy enough to succeed. Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You'll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to:Establish and promote your business Advertise your site Build a business with online auctions Keep your business legal and lawsuit free Impress customers in the virtual world Publicize your business with Google, Yahoo!, and Microsoft Conduct electronic payments Utilize VoIP, site feeds, blogging, and affiliate marketng You'll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There's also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5th edition of Starting an Online Business for Dummies helps you help your business can reach its full potential!

    With over fifty thousand copies sold worldwide, NLP at Work: The Differences that Makes a Difference in Business is one of the most popular books ever published on the practical skills of NLP. This book can make the difference in your success as a communicator and a leader at work. In this long-awaited revised edition, Sue Knight takes a fresh look at recent developments and adds new chapters on body language, metamessages, resolving conflict, high performance coaching, modeling, and hypnotic language. The basis of her clear, readable, and jargon-free approach is that the heart of NLP lies in modeling excellence, as this is the key to a successful business and successful living. With a revised and updated toolkit of exercises, examples, and tips, NLP at Work is essential reading for anyone concerned with accelerating their learning and enhancing their creativity, communication, and influence.

    So why do we know so little about how to get them right?Big, life-altering decisions matter so much more than the decisions we make every day, and they're also the most difficult: where to live, whom to marry, what to believe, whether to start a company, how to end a war. There's no one-size-fits-all approach for addressing these kinds of conundrums. Steven Johnson's classic Where Good Ideas Come From inspired creative people all over the world with new ways of thinking about innovation. In Farsighted, he uncovers powerful tools for honing the important skill of complex decision-making. While you can't model a once-in-a-lifetime choice, you can model the deliberative tactics of expert decision-makers. These experts aren't just the master strategists running major companies or negotiating high-level diplomacy. They're the novelists who draw out the complexity of their characters' inner lives, the city officials who secure long-term water supplies, and the scientists who reckon with future challenges most of us haven't even imagined. The smartest decision-makers don't go with their guts. Their success relies on having a future-oriented approach and the ability to consider all their options in a creative, productive way. Through compelling stories that reveal surprising insights, Johnson explains how we can most effectively approach the choices that can chart the course of a life, an organization, or a civilization. Farsighted will help you imagine your possible futures and appreciate the subtle intelligence of the choices that shaped our broader social history.

    So you want to write a novel? Great! That's a worthy goal, no matter what your reason. But don't settle for just writing a novel. Aim high. Write a novel that you intend to sell to a publisher. Writing Fiction for Dummies is a complete guide designed to coach you every step along the path from beginning writer to royalty-earning author. Here are some things you'll learn in "Writing Fiction for Dummies" * Strategic Planning: Pinpoint where you are on the roadmap to publication; discover what every reader desperately wants from a story; home in on a marketable category; choose from among the four most common creative styles; and learn the self-management methods of professional writers.* Writing Powerful Fiction: Construct a story world that rings true; create believable, unpredictable characters; build a strong plot with all six layers of complexity of a modern novel; and infuse it all with a strong theme.* Self-Editing Your Novel: Psychoanalyze your characters to bring them fully to life; edit your story structure from the top down; fix broken scenes; and polish your action and dialogue.* Finding An Agent and Getting Published: Write a query letter, a synopsis, and a proposal; pitch your work to agents and editors without fear.Writing Fiction For Dummies takes you from being a "writer" to being an "author." It can happen--if you have the talent and persistence to do what you need to do.

    Kanban leverages visual management techniques to involve stakeholders and to facilitate understanding of how the work works. Through limiting the amount of work in process, and by focusing on finishing that work as soon as possible, kanban helps you to adjust demand to capacity, to reduce lead times and to create a driver for continuous improvement.Kanban in Action is a down-to-earth, no-frills, get-to-know-the-ropes introduction to kanban. It's based on the real-world experience and observations from two kanban coaches who have introduced this process to dozens of teams. In this book, you'll discover basic but powerful techniques on how to visualize and track work, how to construct a kanban board, how to visualize queues and bottlenecks, and much much more. You'll learn the principles of why kanban works as well as nitty-gritty details like how to use different color stickies to help you organize and track your work items.

    But, as Mandi Walls explains in this Velocity report, DevOps is really about changing company culture—replacing traditional development and operations silos with collaborative teams of people from both camps. The DevOps movement has produced some efficient teams turning out better products faster. The tough part is initiating the change. This report outlines strategies for managers looking to go beyond tools to build a DevOps culture among their technical staff. Topics include: Documenting reasons for changing to DevOps before you commit Defining meaningful and achievable goals Finding a technical leader to be an evangelist, tools and process expert, and shepherd Starting with a non-critical but substantial pilot project Facilitating open communication among developers, QA engineers, marketers, and other professionals Realigning your team’s responsibilities and incentives Learning when to mediate disagreements and conflicts Download this free report and learn how to the DevOps approach can help you create a supportive team environment built on communication, respect, and trust. Mandi Walls is a Senior Consultant with Opscode.