Abstract ideas, for the most part, arise via conceptual metaphor-metaphorical ideas projecting from the way we function in the everyday physical world. Where Mathematics Comes From argues that conceptual metaphor plays a central role in mathematical ideas within the cognitive unconscious-from arithmetic and algebra to sets and logic to infinity in all of its forms.

    Porges’s decades of research. A leading expert in developmental psychophysiology and developmental behavioral neuroscience, Porges is the mind behind the groundbreaking Polyvagal Theory, which has startling implications for the treatment of anxiety, depression, trauma, and autism. Adopted by clinicians around the world, the Polyvagal Theory has provided exciting new insights into the way our autonomic nervous system unconsciously mediates social engagement, trust, and intimacy.

    We are living, thinking creatures who carry around with us an amazing organic supercomputer in our heads. But what is the relationship between our brains and our minds—and ultimately our sense of identity as a person? Are we more than machines? Is free-will an illusion? Do we have a soul? Brain Imaging Scientist Sharon Dirckx lays out the current understanding of who we are from biologists, philosophers, theologians and psychologists, and points towards a bigger picture, that suggests answers to the fundamental questions of our existence. Not just "What am I?", but "Who am I?"—and "Why am I?" Read this book to gain valuable insight into what modern research is telling us about ourselves, or to give a sceptical friend to challenge the idea that we are merely material beings living in a material world.

    "Few books really deserve the cliche 'this should be read by every researcher in the field, '" writes Steven Pinker, author of The Language Instinct, "But Ray Jackendoff's Foundations of Language does." Foundations of Language offers a radically new understanding of how language, the brain, and perception intermesh. The book renews the promise of early generative linguistics: that language can be a valuable entree into understanding the human mind and brain. The approach is remarkably interdisciplinary. Behind its innovations is Jackendoff's fundamental proposal that the creativity of language derives from multiple parallel generative systems linked by interface components. This shift in basic architecture makes possible a radical reconception of mental grammar and how it is learned. As a consequence, Jackendoff is able to reintegrate linguistics with philosophy of mind, cognitive and developmental psychology, evolutionary biology, neuroscience, and computational linguistics. Among the major topics treated are language processing, the relation of language to perception, the innateness of language, and the evolution of the language capacity, as well as more standard issues in linguistic theory such as the roles of syntax and the lexicon. In addition, Jackendoff offers a sophisticated theory of semantics that incorporates insights from philosophy of language, logic and formal semantics, lexical semantics of various stripes, cognitive grammar, psycholinguistic and neurolinguistic approaches, and the author's own conceptual semantics. Here then is the most fundamental contribution to linguistic theory in over three decades."

    Michael Tomasello is one of the very few people to have done systematic research on the cognitive capacities of both nonhuman primates and human children. The Cultural Origins of Human Cognition identifies what the differences are, and suggests where they might have come from.Tomasello argues that the roots of the human capacity for symbol-based culture, and the kind of psychological development that takes place within it, are based in a cluster of uniquely human cognitive capacities that emerge early in human ontogeny. These include capacities for sharing attention with other persons; for understanding that others have intentions of their own; and for imitating, not just what someone else does, but what someone else has intended to do. In his discussions of language, symbolic representation, and cognitive development, Tomasello describes with authority and ingenuity the "ratchet effect" of these capacities working over evolutionary and historical time to create the kind of cultural artifacts and settings within which each new generation of children develops. He also proposes a novel hypothesis, based on processes of social cognition and cultural evolution, about what makes the cognitive representations of humans different from those of other primates.Lucid, erudite, and passionate, The Cultural Origins of Human Cognition will be essential reading for developmental psychology, animal behavior, and cultural psychology.

    They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.Welcome to the new world of neuromarketing.Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:• The surprising unconscious side of brands.• The biggest myths about consumer psychology.• The real role of emotions in building brands.• Practical tools to use neuroscience to inspire better marketing.Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

    First responders share unique baby names, we hear stories about clueless newbies, bitter veterans, and patients with good intentions but bad ideas. We also hear more about the not-so-happy side of this industry. Grab a blanket, a mug of hot chocolate, and cozy up in front of the fire to catch up with submissions from people like you!

    We've all done them. Whether it's a cup of coffee or a glass of wine, a cigarette or a sleeping pill. But how well do we understand the effects of the drugs we take - legal or illegal?Say Why to Drugs investigates the science behind recreational drugs- debunking common myths and misconceptions, as well as containing the most recent scientific research. Looking at a range of drugs, this book provides a clear understanding of how drugs work and what they're really doing to your mind and body. Along the way you will find out why ketamine is on the WHO's list of essential medicines, why some researchers hope MDMA could treat PTSD, and much more.Enlightening, entertaining, and thought-provoking, Say Why to Drugs is a compelling read that will surprise and educate proponents on both sides of the drugs debate.

    Cutting edge research in neuroscience suggests you can. In The Mindfulness Edge, you'll discover how a subtle inner shift, called mindfulness, can transform things that you already do every day into opportunities to become a better leader. This book brings together training programs presented to Fortune 500 companies, universities, and other organizations around the world to present a complete, self-guided process that enables you to systematically train to improve self-awareness and mental agility. Step-by-step guidance for applying mindfulness to break free from conditioned ways of behaving and making decisions gives you the keys to both better business acumen and emotional and social intelligence, which allows you to create and sustain high-performance team cultures. You’ll learn how to quickly and seamlessly integrate mindfulness training into your daily life and easy-to-understand insight into the neuroscience behind it. Every chapter includes review questions to reinforce covered material and accelerate progress toward mastering the most important element of professional and personal success: your mind. In this book, you'll learn how mindfulness training helps you:- Quickly improve business acumen and your impact on the bottom line- Become more innovative and attract/retain innovative team members- Develop the emotional intelligence essential for creating and sustaining a winning culture- Realize the extraordinary leadership presence that inspires greatness in others- Realize happiness during even the most simple, mundane moments of your dayWhether you’re brushing your teeth, waiting for the train, or walking to the office, The Mindfulness Edge will help you take advantage of each moment to gain a significant competitive edge and more fully enjoy your life.

    This groundbreaking work argues that we cannot define madness as an illness to be cured like any other; that labels such as 'schizophrenia' and 'manic depression' are meaningless, based on nineteenth-century classifications; and that experiences such as delusions and hearing voices are in fact exaggerations of the mental foibles to which we are all vulnerable.We need, Bentall argues, a radically new way of thinking about psychiatric problems - one that does not reduce madness to bain chemistry, but understands and accepts it as part of human nature.'Bentall destroys many of the foundations underlying psychiatric thinking' - Oliver James'A monumental study ... brave, well-researched and accessible' - Scotland on Sunday'Bental demystifies psychosis and restores the patient to a proper place with the rest of humankind' - Aaron T. Beck

     Thousands of people inquire about and buy a competitor to this book each year. Unique layout compared to the competition Text is on the left page with illustration on facing page. A cover flap can cover the illustration's labels for easy self-testing. Up-to-date information covers the latest findings.

    Sterling explains what your gut feelings are actually capable of telling you about your inner instinctive needs, how to listen to the voice of your gut, and how to use both of your brains—head and gut—to work together for your optimal health and well-being. Although numerous books and articles have recently talked about the gut instincts as valuable in giving us useful hunches in the decision-making process, "What’s Behind Your Belly Button?" goes much further and explains how gut feelings not only have a psychological intelligence of their own, but are also understandably rational in their functioning. The authors explore how gut feelings are like a gas gauge in our guts indicating through an emotional feeling of emptiness or fullness how well the two instinctive human needs for acceptance (attention from others) and of control of one’s own responses (freedom) in our lives are being met and how our behavior attempts to keep these two instinctive needs in balance at all times. They explore how these two instinctive needs motivate nearly all our behaviors all through our lives and that the feeling memory of how well these needs are met from moment-to-moment may be accessed through somatic awareness of our gut feelings of empty and full by using the Somatic Reflection Process the authors have developed. Since Dr. Michael Gershon, M.D., published in 1999 his revolutionary medical findings that demonstrated that the gut has an intelligence of its own and called it the “Second Brain”, people have been examining their guts with growing interest in trying to understand their gut feelings. Love and Sterling answer the questions many people have about the psychology of the second brain and the ENS in a new theory of Gut Psychology, and explore how to use both your head and gut brains to work together for a healthy life. It is written in a narrative style that allows for the reader to understand the experience within themselves of having two brains and it makes thinking of the human being with these two brains become truly understandable for the first time. While the authors make this material easy to understand, the psychological explanations of gut intelligence and instincts in this book are comprehensive, well-researched, and based upon clinical studies with hundreds people by the two authors. Utilizing the research of Dr. Gershon, the work of Dr. Lise Eliot who charts the development of children from conception through the first five years of life, recent research of their own in the Psychology Department at Sonoma State University, and their vast clinical experience in career counseling and psychometry, the two authors of "What’s Behind Your Belly Button?" have presented an interpretation of recent medical research into a new revolutionary understanding of gut instincts and a more accurate behavioral understanding of the Self and human nature than has previously been available. This book is recommended for anyone looking for a hopeful view of humankind and a method for getting in touch with gut instincts to reduce stress, cope with fear and anxiety, deal with health issues and make efforts to stay healthy, and to increase optimal problem-solving and life-decision making abilities. It is a book that would be useful for general audience readers as a self-help book, as well as for scholars of psychology, education, neurology, medicine, and business organizational leadership interested in the well-being of healthy decision-making and the human condition. "What’s Behind Your Belly Button?" is now available for purchase on Amazon.com in both the USA and the UK.

    He finds that nothing can capture a person’s attention as strongly as mystery, and that mystery is the key principle in how humans view and understand the world. Whenever patterns are broken, we are hard-wired to find out why. Without our curiosity driving us to pursue new discoveries and solve stubborn problems, we would never have achieved the breakthroughs that have revolutionized human medicine, technology—and culture. From Shakespeare’s plays to the earliest works of the detective genre, our entertainment and media have continually reinvented successful forms of mystery to hook audiences. Here, Lehrer interviews individuals in unconventional fields—from dedicated small-business owners to innovative schoolteachers—who use mystery to challenge themselves and to motivate others to reach to new heights. He also examines the indelible role of mystery in our culture, revealing how the magical world of Harry Potter triggers the magic of dopamine in our brains, why the baseball season is ten times longer than the football season, and when the suspect is introduced in each episode of Law & Order. Fascinating, illuminating, and fun, Mystery explores the many surprising ways in which embracing a sense of awe and curiosity can enrich our lives.

    To answer them, psychiatrist, researcher, and critically acclaimed author Jeffrey Satinover first explores the latest discoveries in neuroscience, modern physics, and radically new kinds of computing, then shows how, together, they suggest the brain embodies and amplifies the mysterious laws of quantum physics. By its doing so, Satinover argues we are elevated above the mere learning machines modern science assumes us to be. Satinover also makes two provocative predictions: We will soon construct artificial devices as free and aware as we are; as well as begin a startling re-evaluation of just who and what we are, of our place in the universe, and perhaps even of God.

    Because of that, we can fundamentally change the way our brains work--for the better. Sort Your Brain Out shows you how to re-wire your brain to be more creative, make better decisions, improve your mood and memory, manage stress, and stave off senility. The book explains how the brain works and what you can do every day to subtly alter your behaviours, beliefs, and motivations to create positive change in your life and health.Presents tools and exercises for maximizing your brain power Written by brain scientist and television personality Dr. Jack Lewis and motivational speaker Adrian Webster Includes brain-powered self-help advice that will improve your mood, help you deal with stress, and be better and smarter at work or in your everyday life In Sort Your Brain Out, you'll discover how to shape and control the most adaptable organ in your body to think more creatively, keep your memory sharp, and live a better life on a daily basis.