Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

    Incorporating everything that's new in pregnancy, childbirth, and the lifestyles of parents-to-be, complete with a preconception plan, information on choosing a practitioner, birthing alternatives, second pregnancies, twins, making love while pregnant, and coping with common and not so common pregnancy symptoms.

    Just like memorizing an equation might have helped you pass an exam but not become a chemist, following a recipe without knowing its rationale can be a sub-optimal way of learning how to cook.Exhaustively tested and researched, and with a curious and engaging approach to food, Krish Ashok puts together the one book the Indian kitchen definitely needs, proving along the way that your grandmother was right all along.

    The lessons and techniques used in this series have been taught successfully for over ten years in classrooms throughout the world.Using up-to-date and easy-to-grasp grammar, Japanese From Zero is the perfect course for current students of Japanese as well as absolute beginners.In Book 1 of the Japanese From Zero series, readers are taught new grammar concepts, over 800 new words and expressions, and also learn the hiragana writing system.Features of Book 1: * Integrated Workbook with Answer Key* Over 800 New Words and Expressions* Learn to Read and Write Hiragana* Easy-to-Understand Example Dialogues* Culture Points about Japan* Bilingual Glossaries with Kana and Romaji...and much more

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    Yet writers looking for guidance on reporting and writing true stories have had few places to turn for advice. Now in Storycraft, Jack Hart, a former managing editor of the Oregonian who guided several Pulitzer Prize–winning narratives to publication, delivers what will certainly become the definitive guide to the methods and mechanics of crafting narrative nonfiction.Hart covers what writers in this genre need to know, from understanding story theory and structure, to mastering point of view and such basic elements as scene, action, and character, to drafting, revising, and editing work for publication. Revealing the stories behind the stories, Hart brings readers into the process of developing nonfiction narratives by sharing tips, anecdotes, and recommendations he forged during his decades-long career in journalism. From there, he expands the discussion to other well-known writers to show the broad range of texts, styles, genres, and media to which his advice applies. With examples that draw from magazine essays, book-length nonfiction narratives, documentaries, and radio programs, Storycraft will be an indispensable resource for years to come.

    Inside you will find:Detailed timelines and worksheets for scheduling and budgeting Planning and money-saving tips on everything from the dress to the music to the reception decor  8 tabbed dividers packed with visual inspiration, including more than 100 color photos of centerpieces, table settings, favors, and more A perforated color swatch page for mixing and matching your own wedding palette Extensive information on choosing your vendors, including checklists of key questions to ask Ideas for the twenty-first-century bride, including how to use online tools and mobile for maximum convenience  Pockets for collecting inspiring tearsheets, important contracts, and business cards Removable stickers on the front, spine, and back so you can make the binder your ownThe Knot Ultimate Wedding Planner & Organizer is an indispensable resource—and a lovely keepsake after the meaningful, joyful, and customized celebration you’re sure to have.

    During this time he has broken into a Space Station with a Swiss army knife, disposed of a live snake while piloting a plane, and been temporarily blinded while clinging to the exterior of an orbiting spacecraft. The secret to Col. Hadfield's success-and survival-is an unconventional philosophy he learned at NASA: prepare for the worst-and enjoy every moment of it. In An Astronaut's Guide to Life on Earth, Col. Hadfield takes readers deep into his years of training and space exploration to show how to make the impossible possible. Through eye-opening, entertaining stories filled with the adrenaline of launch, the mesmerizing wonder of spacewalks, and the measured, calm responses mandated by crises, he explains how conventional wisdom can get in the way of achievement-and happiness. His own extraordinary education in space has taught him some counterintuitive lessons: don't visualize success, do care what others think, and always sweat the small stuff. You might never be able to build a robot, pilot a spacecraft, make a music video or perform basic surgery in zero gravity like Col. Hadfield. But his vivid and refreshing insights will teach you how to think like an astronaut, and will change, completely, the way you view life on Earth-especially your own.

    Wayward nights out that don’t go as planned; the righteous anger at those men with no talent or skill or smarts who occupy the most powerful positions in the world; the strange banality of madness and, of course, the hurt and indecision of unrequited love.For every woman surviving and thriving in today’s world, for every girl who feels too much; this is a call for communion, and you are not alone.

    Anyone can read, write, and speak Spanish in only a few short weeks with this unique and proven method, which completely eliminates rote memorization and boring drills.Original B & W illustrations.

    From his famously controversial portrait of President George H.W. Bush (which led to the revocation of Heisler’s White House clearance) to his evocative post-9/11 Time magazine cover of Rudolph Giuliani, to stunning portraits of Julia Roberts, Denzel Washington, Hillary Clinton, Michael Phelps, Muhammad Ali, and many more, Heisler reveals the creative and technical processes that led to each frame. For Heisler’s fans and all lovers of photography, Gregory Heisler: 50 Portraits offers not only a gorgeous collection of both black-and-white and color portraits, but an engrossing look at the rarely seen art of a master photographer at work. With a foreword by New York City mayor Michael R. Bloomberg.

    The text is published in full color and contains striking sailing photography from well-known photographer Billy Black, and world-class illustrations from award-winning illustrator Peter Bull. One of the text's most distinguishing features is its user friendly "spreads" in which instructional topics are self-contained on opposing pages throughout the book. This easy to read learning tool follows the critically acclaimed Sailing Made Easy, which Sailing Magazine called "best in class" upon its release in 2010. Sailing Made Easy is the #1 resource in basic sailing education, and Coastal Cruising Made Easy is poised to become the industry standard in intermediate sailing education.