The strategy of buy-and-hold has been replaced by buy-and-hope. Trying to grow your assets means worrying about how the next geopolitical crisis or government announcement will affect your portfolio. In an age of stunted economics and uncertain interest rates, attempting to guess market direction can seem futile.The good news is, you don't have to anymore. There is a better way to invest. It's time to borrow a page from the pros and radically change your entire philosophy to building a solid, high-yielding portfolio.The Complete Guide to Option Selling takes you through the process step by step. Updated to help you draw steady, high pro ts in an age of skittish markets, this classic text covers the ins and outs of:The Fundamentals of Option Selling Why writing options works so well, what kind of investor writes options, and how futures options could be the missing piece to your puzzleOption-Selling Strategy and Risk Management Choosing the right options to sell, the most powerful spread strategies, the mechanics of selling, and protecting yourself from downside risk like a proMarket Analysis and Writing Options How to find the best markets to take premium, the secret of seasonal trends, and tips on building your premium ladder You don't need a fancy Greek calculator to succeed in writing options. All you need is a little knowledge, a lot of common sense, and The Complete Guide to Option Selling.PRAISE FOR THE COMPLETE GUIDE TO OPTION SELLING: "A must-read. Cordier and Gross have covered all the bases in this book about the (arguably) best option strategy--writing options." -- LAWRENCE MCMILLAN, bestselling author of Options as a Strategic Investment and editor of The Option Strategist Newsletter and Daily Volume Alerts"The Complete Guide to Option Selling offers investors a truly unique, practical, and valuable perspective into another dimension of option strategy. A very cool book and interesting angle!" -- JARED A. LEVY, risk manager and author of Your Options Handbook and The Bloomberg Visual Guide to Options"James and Michael not only have an excellent ability to analyze market fundamentals, but more importantly, to design the appropriate option strategy to take advantage of their market outlook." -- DANIEL P. COLLINS, editor-in-Chief, Futures Magazine"The Complete Guide to Option Selling is an excellent reminder that selling options is less stressful and more forgiving than traditional direction trading strategies. This book has what it takes and is valuable to both novice and experienced traders." -- JACK WALKER, author of Volatility Trading Digest"Cordier and Gross comprehensively and convincingly demonstrate how options selling strategies can function not only as a facile income-producing technique but also as a performance-based investment strategy all on their own." -- GIL MORALES, Managing director of MoKa investors, LLC, and coauthor of the bestselling books Trade Like an O'Neil Disciple, How to Make Money Selling Stocks Short, and In the Cockpit with the O'Neil Disciples

    DuBrin, a highly respected author and consultant, incorporates current research on leadership and real-world business events from academic journals and popular periodicals. Leadership profiles focus on successful men and women to whom students can easily relate, such as lower-level, small business, and not-for-profit leaders. In the Fifth Edition, skill-building activities such as leadership self-assessment quizzes, role-play exercises, and discussion questions have been retained. Key updates include new opening vignettes and end-of-chapter cases; one additional Skill-Building Exercise per chapter; and an enhanced Online Study Center (student web site) with new Knowledge Bank sections, featuring research and theory not covered in the text.

    From the laws of libel and privacy to the regulation of advertising and telecommunications, Mass Media Law examines timely issues that are shaping the United States' legal system and the future of media content.

    This text shows how interpersonal communication theory and skills pertain to students' daily encounters with others.

    Book annotation not available for this title.Title: Traditions & EncountersAuthor: Bentley, Jerry H./ Ziegler, Herbert F.Publisher: McGraw-Hill CollegePublication Date: 2010/10/08Number of Pages: 460Binding Type: PAPERBACKLibrary of Congress: 2010036144

    

    The American Dream champions individualism.  But at what price?  In this timely revision of The Wilding of America, Charles Derber chronicles the latest incidents of "wilding" - extreme acts of self-interested violence and greed - that signal an eroding of the moral landscape of American society.  Despite this ever-increasing emphasis on individualism in America, Derber offers a communitarian alternative that is as inspiring as it is instructive.

    The 9th edition continues to examine the strategic choices in managing total compensation. The total compensation model introduced in chapter one serves as an integrating framework throughout the book. The authors discuss major compensation issues in the context of current theory, research, and real-business practices. Milkovich and Newman strive to differentiate beliefs and opinions from facts and scholarly research. They illustrate new developments in compensation practices as well as established approaches to compensation decisions.

    It is the most current, relevant, and balanced presentation of the subject matter in the context of building marketing strategy. It presents a comprehensive description of various concepts and theories useful for understanding consumer behaviour and illustrates with the help of examples, how these concepts are used in the development of such strategy. About Author: Del HawkinsUniversity Of OregonAmit MookerjeeIndian Institute of Management ,Lucknow Table Of Contents: Part One: Introduction1. Consumer Behavior and Marketing StrategyPart Two: External Influences2. Cross-Cultural Variations in Consumer Behavior3. The Changing Society: Values4. The Changing Society: Demographics and Social Stratification5. The Changing Society: Subcultures6. The Society: Families and Households7. Group Influences on Consumer BehaviorPart Three: Internal Influences8. Perception9. Learning, Memory, and Product Positioning10. Motivation, Personality, and Emotion11. Attitudes and Influencing Attitudes12. Self-Concept and LifestylePart Four: Consumer Decision Process13. Situational Influences14. Consumer Decision Process and Problem Recognition15. Information Search16. Alternative Evaluation and Selection17. Outlet Selection and Purchase18. Post purchase Processes, Customer Satisfaction, and Customer CommitmentPart Five: Organizations as Consumers19. Organizational Buyer BehaviorPart Six: Consumer Behavior and Marketing Regulation20. Marketing Regulation and Consumer Behavior Special Features: Updated chapters having important emerging trends and concepts such as internet and technology More than half of the ?Opening Vignettes? and ?Consumer Insights? are new or substantially revised Application of consumer behavior concepts and theories to marketing problems Discussion on marketing to ethnic sub-cultures Multiple global examples along with use of data and examples from Indian context 35 cases- 31 cases

    Five actual journal articles are reproduced in the appendix as examples of the different research designs.

    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    The text taps into students' inherent interest in the subject of human development, encouraging them to draw connections between the material and their own experiences.

    Managers, securities analysts, bankers and consultants all use them to make business decisions. There is strong demand among business students for course materials that provide a framework for using financial statement data in a variety of business analysis and valuation contexts.

    Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.

    The new edition is an even more useful reference-with more on research and documentation and helpful disicipline-focused advice on writing.