Book picks similar to
Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective by George E. Belch
business
organizational-behavior
garage
citizenspace
Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain by Steven D. Levitt and Stephen J. Dubner - Summary, Key Ideas and Facts
I.K. Mullins - 2014
Levitt's and Stephen J. Dubner's book. This is a summary of Steven D. Levitt's and Stephen J. Dubner's book. It provides a detailed and concise description of their books' content, key ideas and facts. In Think Like a Freak, economist Steven Levitt and journalist Stephen Dubner advice how to master the economic way of thinking described in their previous bestsellers. To say it briefly, thinking like a Freak means being willing to think outside the box. The book offers advice, which may be useful to those who want to make better decisions and achieve better results when dealing with minor issues or major worldwide reforms. The kind of thinking, which is promoted in the book, is inspired by the economic approach. The economic approach is both simpler and broader than merely focusing on the economy. It claims to be independent of ideology, and it uses data in order to understand how the world works, how incentives thrive, how resources are distributed, and what prevents people from getting those resources. --------------------- Book summaries published by Brief, Concise and to the Point Publishing are designed to keep readers up to date and knowledgeable regarding new and significant books. Book summaries are perfect for people, especially busy professionals, who do not have the time to read books in their entirety. The main benefits of reading book summaries published by Brief, Concise and to the Point Publishing: 1. Our book summaries help you save your time and money. Instead of spending days or even weeks reading an important book, simply take one or two hours to read our concise book summary. It will introduce you to the book's primary content, ideas, arguments and facts. It will also help you decide whether it is worthwhile to invest your time and money in the entire book. 2. Our book summaries are truly comprehensive. Some other publishers' superficial book summaries do not exceed 15 to 20 pages, although they are presented as lengthy summaries. Our extensive book summaries include all the essential information you need to know. 3. Our books help you retain more information pertaining to the book's content. Academic studies have proven that people retain more of what they read in a summary as compared with what they remember after reading a book. Please note that according to the U.S. copyright law, the ideas and facts presented in books, as well as book titles, are not protected by copyright law.
Running a Bar For Dummies
Ray Foley - 2007
This hands-on guide shows you how to maintain a successful bar, manage the business aspect of it, and stake your place in your town's nightlife. It provides informative tips on:Understanding the business and laws of owning a bar Developing a business plan Creating a menu, choosing decor, and establishing a theme Stocking up on equipment Choosing and dealing with employees Handling tough customers Controlling expenses, managing inventory, and controlling cash flow Getting the word out about your place Preparing for your grand opening, step-by-step This guide cues you in on how to keep your bar safe and clean, making sure everyone is having fun. It warns you about the pitfalls and no-nos that every owner should avoid. There are also helpful resources, such as contact information for State Alcohol Control Boards and Web sites with valuable information.
Top Home-Based Job & Business Ideas for 2020: Best Places to Find Jobs to Work from Home Grouped by Interests & Hobbies from Basic to Expert Level (Influencer Fast Track #4)
Gundi Gabrielle - 2019
Or build long term income streams that you enjoy and that allow you to finally #ClaimYourFREEDOM® and leave that dreary 9-5 job once and for all.
PART 1 starts with the Best Places to Find Jobs to Work from Home grouped by skill and experience level:
Basic Skills
Intermediate Skills
PRO Skills
College Degree Required
This is followed by a number of flexible job options in your local area as well as how and where to find jobs fast.
Next, you'll find several innovative ways to monetize your home and car (and no - not just Uber & AirBnB....).
Then we get to the first list of Top Home-Based Business Opportunities, some with significant income potential - even on a part time basis.
PART 2 lists more home-based job and business ideas grouped by your interests, passions and hobbies:
Pets
Travel (local)
Arts & Crafts
Writing
Photo + Video
Fashion
Cooking
Health & Wellness
Gardening
Kids
Culture and Psychology
David Matsumoto - 1996
Along the way, you'll explore topics like changing gender roles, sexuality, self-esteem, aggression, personality, and mate selection. It all adds up to a text that will leave you with a deeper, more complex understanding of the nature of culture, its relationship to psychological processes, and the differences and similarities between cultures in our increasingly globalized world.
Sexuality Now: Embracing Diversity
Janell L. Carroll - 2004
Janell Carroll clearly conveys foundational biological and health issues, extensively cites both current and classic research, and addresses all material in a fresh and fun way; her book helps teach students what they need, and want, to know about sexuality. Her focus takes into account the social, religious, ethnic, racial, and cultural contexts of today's students. Dr. Carroll has used feedback from the first edition to add even further value to this popular title-streamlining student pedagogy and providing dynamic learning opportunities through Active Summaries at the end of chapters, a new online student tutorial, new video components, and content for Classroom Response Systems. This continues to be the text most representative of today's students, incorporating new sexual position art, a new pronunciation guide, and (for instructors) a new cross-cultural Slang Guide.
Leadership [with Introduction to Leadership]
Peter G. Northouse - 2018
Northouse's Leadership 8e and Peter G. Northouse's Introduction to Leadership 4e
Personal coaching: Influence and Lead ! Fundamentals for Personal and Professional Growth (Personal Growth)(The Leadership Series)
Michael Nir - 2013
These are proven and tested, based on cumulative professional experience from consulting engagements given to global clients, and on the many workshops and seminars I've delivered on various topics. I decided to write <i>Personal Coaching: Influence and Lead !</i> as a stand-alone bonanza, practical book for you to use. <b>Personal Coaching: Influence and Lead ! - A Surefire field guide for individuals and teams, Genuine and proven!</b>*** Learn the power of a support coalition to further your goals and support your endeavors, differentiate between the naysayers and the supporters.*** Do you know whom to address in an Important presentation? Do you talk back at the people sitting in the last rows? I am sure you do! Is it a mistake? Read <i>Personal Coaching: Influence and Lead !</i> and know the answer!Ace your next meeting and interview<h2>Change the stories you tell with <i>Personal Coaching: Influence and Lead !</i></h2>The biggest most challenging obstacle we have to change is?*** If you answer Yourself - you are correct!*** You want to know how to change your self-fulfilling convictions? Don't you? I am sure you do!*** Powerful concepts of the influence the narratives have your life!Liberating yourself from your stories is an extremely powerful exercise! ---------------------------------------------------************* Once you have read Read <i><b>Personal Coaching: Influence and Lead !</b></i>, you will have access to tested concepts that immediately increase performance and ultimately make your life much easier. Thanks again for buying and striving to learn and better yourself.*************---------------------------------------------------<h3> HURRY - to get your copy of <i>Personal Coaching: Influence and Lead ! Fundamentals for Personal and Professional Growth</i>, Scroll up and Click the buy button now!! 100% Satisfaction Guaranteed</h3><h2> More Books by Michael</h2><div style="text-align: center;"><a href="//amazon.com/dp/B00ATJUROG"><... width="150" height="200" alt="Influence Silent Influencing" src="//pnay.co.il/uploads/sapir-cs/Personal Growth Silent Influencing Project management_small.jpg"></img></a> <a href="//amazon.com/dp/B00B4ZVPQI"><... width="150" height="200" alt="Leadership Effective Teams" src="//pnay.co.il/uploads/sapir-cs/Leadershi... <a href="//amazon.com/dp/B00E4NO0WI"><... width="150" height="200" alt="Motivational Books Marketing Impossible" src="//pnay.co.il/uploads/sapir-cs/Motivatio... <a href="//amazon.
Property Management for Dummies
Robert S. Griswold - 2001
But Property Management For Dummies will help you maintain your sense of humor - and your sanity - as you deal with these challenges and more. You may become an unintentional property owner - someone who inherited a house from a relative and didn't want it to sit idle, or someone who transferred to a job in another city and decided to rent your home rather than sell it - or you may have entered the world of property ownership intentionally. Either way, real estate offers one of the best opportunities to develop a steady stream of residual income.Property Management For Dummies is organized by specific topic areas, so you can easily and quickly scan a topic that interests you, or you can troubleshoot the source of your latest major headache. You'll discover how toEvaluate your skills and personality to see whether you have what it takes to be a landlord Keep your units occupied with paying tenants who don't destroy your property Move in your new tenants and move them out - and everything in between Assemble the right team of professionals to help you, from employees to contractors Insure your property and understand the taxes that go with it Look for additional sources of income beyond rent, including the opportunities and pitfalls of lease options While many of life's lessons can be uncovered by trial and error, property management shouldn't be one of them - the mistakes are too costly and the legal ramifications too severe. In this book, you'll find proven strategies to make rental property ownership and management not only profitable but pleasant as well.
The Easy Peasy Way to Quit Porn
Hackauthor² - 2020
It won’t place any judgement, embarrassment, or pressure to undergo painful measures.In fact, there’s absolutely no need to cut down or reduce your usage whilst reading; doing so is actually detrimental.Perhaps this goes against everything you’ve been told, but ask yourself if what you’ve been told has worked? If it had, you wouldn’t be reading this hackbook.Pornography addiction manifests in various ways with far-reaching societal effects. Many people use pornography because the internet allows instantaneous access to supernormal stimuli. Consider if the following questions apply to you.- Do you spend far more time viewing porn than you originally intended?- Are you unsuccessful in efforts to stop or limit your consumption of pornography?- Has time spent viewing pornography interfered with, or taken precedence over personal or professional commitments, hobbies, or relationships in your life?- Do you go out of your way to keep your pornography consumption secret (e.g. deleting browser history, lying about viewing porn)?- Has viewing pornography caused significant problems in intimate relationship(s)?- Do you experience a cycle of arousal and enjoyment before and during pornography consumption, followed by feelings of shame, guilt, and remorse after?- Do you spend significant amounts of time thinking about pornography, even when not watching it?- Has viewing pornography caused any other negative consequences in your personal or professional life (e.g. missed work, poor performance, neglected relationships, financial problems)?If you’re a porn user that depends on it for masturbation or sex, all you need to do is read on. If you’re here for a loved one, all you need to do is persuade them to read this book. If unable to persuade them, read the book yourself. Understanding the method assists getting the message across and preventing your children from starting. Don’t be fooled by the fact that they don’t have access to it now – all do before getting hooked.
Budgets and Financial Management in Higher Education
Margaret J. Barr - 2010
Grounded in the latest knowledge and filled with illustrative examples from diverse institutions, as well as helpful reflection questions, the book's guidance can be put to immediate use. In addition, the authors suggest ways of avoiding common pitfalls and address what to do when faced with budget fluctuations and changing fiscal environments."This book is vitally important for understanding the complex financial underpinnings of higher education. Could there be a more critical time for administrators to add to their knowledge in this area? I don't think so." --EUGENE S. SUNSHINE, senior vice president for business and finance, Northwestern University"The authors have produced an easily readable and valuable resource for board members, administrators, students, faculty, or anyone interested in knowing about budgeting and the budgeting process. Their treatment of the subject is thorough and complete." --LARRY H. DIETZ, vice chancellor for student affairs, Southern Illinois University, Carbondale"This is the best 'nitty-gritty-how-to' book on university budgeting that I have found. My graduate students at both the master's and doctoral levels have found it to be a comprehensive, insightful, and useful tool in their graduate studies." --LINDA KUK, program chair, Higher Education Graduate Programs, and associate professor of education, Colorado State University
Saunders Veterinary Anatomy Coloring Book
Baljit Singh - 2010
The coloring book helps you memorize the anatomy content you need to know in both veterinary medicine and veterinary technology and gives you a fun way to review the information you have studied. All illustrations in the book are suitable for coloring and are of the highest quality, created by expert medical illustrators.Organized by body region, the book is divided into sections devoted to the head and neck; neck, back, and vertebral column; thorax; abdomen; pelvis; forlimb; and hindlimb.Numbered lead lines clearly identify structures to be colored and correspond to a numbered list beneath the illustration so you can easily visualize the veterinary anatomy. Plus, you can create your own color code using the numbered boxes provided for each illustration.Comprehensive veterinary anatomy coverage helps you reinforce your understanding of canine, feline, equine, porcine, ruminants, and avian anatomy.High quality illustrations make it easy for you to color in each anatomic region and review anatomic details.Self-study format provides a fun and interactive way to prepare for exams throughout your veterinary courses.Part of Elsevier's complete veterinary anatomy learning system, integrating core anatomy knowledge, engaging review, hands-on practice, and clinical application to give you a solid foundation for success!
Trade the Trader: Know Your Competition and Find Your Edge for Profitable Trading
Quint Tatro - 2010
You're trading against other traders who care about only one thing: taking your money. That's the #1 hard reality of trading - and most traders either don't know it, or don't act as if they do. In this book, top trader and hedge fund manager Quint Tatro shows how to win consistently in the "zero sum" game of trading, where there's a loser for every winner. You'll learn how to reflect your trading competition in every facet of trading and investing: choosing companies to invest in, knowing when to jump in and out of the market, and mastering the psychology and gamesmanship of trading. Coverage includes: Understanding the "other side of the trade": the thousands of pros you're trading against. Finding a technical edge with technical analysis you can exploit over and over again. Understanding sentiment and overcoming the human emotions and biases that cost you dearly. Utilizing the most essential strategies of fundamental analysis. Playing positions and probabilities, not P+Ls. Recognizing and capturing huge opportunities in down markets.
Kellogg on Marketing
Alice M. Tybout - 2000
This is a must-have marketing reference.
The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design: Transformational Management Strategies from the World Leader in Innovation and Design
Jaeyong Song - 2014
He received his Ph.D. at the Wharton School, University of Pennsylvania. Kyungmook Lee is Professor of Organizational Behavior and Human Resource Management at Seoul National University Business School where he currently serves as Senior Associate Dean for academic affairs. He received his Ph.D. at the Wharton School, University of Pennsylvania.
Concepts of Chemical Dependency
Harold E. Doweiko - 1990
Topics include: the abuse of and addiction to alcohol; how the active agent in marijuana, THC, affects neural growth and development; the emerging body of evidence suggesting a relationship between marijuana abuse and psychotic disorders; the emerging body of evidence suggesting that marijuana is not as benign as it was thought to be even a few years ago; and updated information on the abuse of cough syrups, a trend that has evolved in adolescent substance abusers in the past decade. Adding to the book's usefulness and relevance, Doweiko also covers topics not usually discussed in other substance abuse texts, including: abuse of anabolic steroids; inhalants; many of the forms of infectious disease associated with substance abuse; how the "war on drugs" has actually contributed to the problem of substance abuse/addiction in this country; the relationship between substance abuse and many infectious diseases; and the latest information on the "medical marijuana" debate. Providing a comprehensive overview of the problems of substance abuse and addiction, students report that they appreciate the author's balanced approach in contrast to a tendency to "preach" to the reader that "drugs are bad for you." Student feedback indicates that they value the clear and detailed information provided, allowing the student to form their own opinion about the compound(s) being discussed in each chapter.