We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Say you?re already an experienced photographer? The helpful tips and tricks in this friendly book will get you quickly up to speed on the D3100's new 14-megapixel sensor, continous video/live focus, full HD video, expanded autofocus, and more. As a seasoned instructor at the Palm Beach Photographic Center, Julie anticipates all questions, whether you?re a beginner or digital camera pro, and offers pages of easy-to-follow advice.Helps you get every bit of functionality out of the new Nikon D3100 camera Walks you through its exciting new features, including the 14-megapixel sensor, continous video/live focus, full HD video, expanded autofocus, and the updated in-camera menu Explores shooting in Auto mode, managing playback options, and basic troubleshooting Explains how to adjust the camera's manual settings for your own preferred exposure, lighting, focus, and color style Covers digital photo housekeeping tips?how to organize, edit, and share your files Tap all the tools in this hot new DSLR camera and start taking some great pix with Nikon D3100 For Dummies.

    Seeking to address the various challenges of off-camera lighting, professional photographers and advanced amateurs alike will find a range of confidence-building instruction, beginning with basic how’s and why’s of lighting for creative effect, the types of equipment available and instruction about their proper use, clear definitions of various technical concepts such as managing shutter speed and controlling flash exposure, using ambient light as well as natural sunlight during a shoot, and incorporating off-camera flash into a portrait session. Concluding this lesson plan is a look at five different real-life photo sessions, each employing a different flash technique. Here, photographers get a deeper understanding of each concept put into practice, marrying the elements of lighting with the natural elements presented by the shoot.

    It's an ancient art, dating as far back as Ancient Greece and the Roman Empire, and today is enjoying a revival. Here is the first comprehensive guide available on mastering this beautiful yet demanding medium. In The Art of Encaustic Painting, readers will learn surefire ways to achieve vibrant color and create surfaces that look as light as a wash or as densely textured as impasto. They will see how to produce effects from abstract to figurative to minimal. Finally, they will discover dozens of clear, step-by-step directions detailing how to use these various encaustic techniques in their own art. This remarkable reference also includes 200 attractive full-color photographs of the author's own work, as well as stunning examples by such premier encaustic artists as Jasper Johns, Arthur Dove, and Nancy Graves.

    He is also the Head Teaching Fellow for the most popular course at Harvard, “Positive Psychology,” which is taken by more than 1,000 students per semester and led by Professor Tal Ben-Shahar.  Shawn received his B.A. in English from Harvard and a Master’s from Harvard Divinity School in Christian and Buddhist Ethics. Part of his interest in positive psychology stems from a troubling fact: studies have shown that many of Harvard’s undergraduates suffer from depression at some point in their college careers. One Day University is a unique educational experience  that brings intellectuals together to learn from top rated professors at Yale, Harvard, Stanford, Columbia and other prestigious universities. Chosen for their excellent teaching abilities as rated by their students, these great thinkers represent a wide variety of academic disciplines and share their knowledge in 60 minute, highly entertaining lectures. Offering the ability to learn the highlights of academic thought in world affairs, politics, history, science, art, and more; One Day University is a way to truly enjoy the thrill of learning without the pressures of tests and the high price tag of college tuition. Once reserved only for students who could attend the lectures in New York and other major cities, One Day University courses are now available to everyone from the comfort of their own homes in Kindle format.

    It has helped millions of smokers from all over the world quit instantly, easily, painlessly and permanently. Stop Smoking Now is the new, cutting-edge presentation of the method. Updated and set out in a clear, easy-to-read format, this book makes it simpler than ever before to get free.Allen Carr's Easyway does not rely on willpower as it removes your desire to smoke. It eliminates the fears that keep you hooked and you won't miss cigarettes. It works both for heavy and casual smokers and regardless of how long you've been smoking. There are no gimmicks or scare tactics, you won't put on weight, and you can even smoke when you read.READ STOP SMOKING NOW AND BECOME A HAPPY NON-SMOKER FOR THE REST OF YOUR LIFE"Allen Carr explodes the myth that giving up smoking is difficult." - The Times "A different approach. A stunning success." - The Sun"Allow Allen Carr to help you escape painlessly today." - The Observer "Instantly I was freed from my addiction. I found it not only easy but unbelievably enjoyable to stay stopped." - Sir Anthony Hopkins

    In 1989, when Dr. Betty Edwards revised the book, it went straight to the Times list again. Now Dr. Edwards celebrates the twentieth anniversary of her classic book with a second revised edition.Over the last decade, Dr. Edwards has refined her material through teaching hundreds of workshops and seminars. Truly The New Drawing on the Right Side of the Brain, this edition includes:the very latest developments in brain researchnew material on using drawing techniques in the corporate world and in educationinstruction on self-expression through drawingan updated section on using colordetailed information on using the five basic skills of drawing for problem solving

    In our modern world, we see people struggling with depression, anxiety, anger, etc. Psychologist and counselors have been using Cognitive Behavioral Therapy to solve all these struggles. A Practical Guide to CBT and Modern Psychology will allow anyone to use CBT in their lives. It doesn't matter whether or not you have a background in Psychology. In this comprehensive guide you will learn all the fundamentals used in CBT by therapists. Inside you will be exposed to the following: CBT History Techniques When and How to use CBT Examples Methods to help others with psychological struggles And much more If you're ready to understand and use the powerful techniques of Cognitive Behavioral Therapy, then this is an excellent guide.

     Meet Spills, Bea Silly, Albert, and Marge. No, they aren't TV's latest cartoon characters. They're just a few of the new and improved Muses. Combining the whimsical and spiritual appeal of Sark with the concrete step-by-step approach of The Artist's Way, The Nine Modern Day Muses (and a Bodyguard) presents a fresh approach toward accessing your creativity, and is designed specifically for our frazzled and time-sensitive era. Creativity coach Jill Badonsky takes the nine classical Greek Muses and updates them for our time. Along with a little help from their no-nonsense bodyguard, Arnold, they personify ten principles designed to overcome creative blocks and embrace the wonders of self-expression. Meet Aha-Phrodite, the inspired Muse of paying attention to possibility and new ideas. And Audacity, the uninhibited Muse of the courage to take risks. Lull gives you permission to let go of the process and take a break; Marge brings common sense and a call to action; while nurturing Muse Song sings your praises. Arnold acts as protection against such intruders as discouragement, creativity blocks, and mindless TV. With these and other encouraging, supportive, and practical Muses as your guides, you'll discover how to view your talents and creative potential in a positive light, with passion and self assurance. Each Muse will take you on a journey and share with you: o Empowering exercises to awaken creativity o Brainstorming o Muse rituals to inspire faith and confidence o Muse walks o Spiritual affirmations o Quotes from mortals who've been inspired by the Muses o Journaling and much more. This entertaining, inspirational, and practical book is an indispensable handbook for the twenty-first-century seeker.

    The "Getting Started" section will give you a great overview and help explain some things for the very beginner. Next, learn some easy stitch patterns in the section "Basic Stitches." When you're ready to try your first project, take a look at the "Potholder Patterns" section, but make sure to read the "Pattern Information & Notes" first for some important stuff that pertains to all the patterns. The ebook is also filled with photos to help you along your way.Why Potholders?Potholders are a great project to work with Tunisian crochet because:• The back/wrong side is hidden between the two layers• Tunisian crochet makes a very thick final product• Working square shapes is easy for the beginnerHave fun, and happy hooking to you!

    Learn how to make a 5-cent wedding band, leather iPod case, and paracord bullwhip!

    This is not the full 200+ page book. This concise summary of Gawande’s manifesto will convey everything you need to know about how and why checklists are so effective and how to successfully compose your own checklists. These checklists will improve your level of success in any field or activity you are trying to achieve excellence in. Put yourself head and shoulders above the competition with this simple, intuitive tool. Not convinced that a checklist is sophisticated enough for your particular goal? Gawande presents case studies showing the effectiveness of the checklist in a range of complex environments from surgery to aviation, engineering to emergency response, venture capitalism to disease control. Imagine if you could substantially eradicate your own human fallibility with such a simple tool! By engaging with the simple concepts in this short guide you will be able to devise and implement the checklists that will ensure your peak performance in every area of your life.

    Your colorful pictures of flowers will produce a stunning flower art book that you can be proud of.In recent years coloring for grown-ups has become a widespread and growing hobby. There are of course many reasons for this, but here are just some... Coloring Lowers Stress And Anxiety Psychiatrists have long known that coloring relaxes the fear center of the brain and allows your mind to get some rest. In fact the founder of analytical psychology, Carl Jung, is known to have given his patients mandalas to color more than one hundred years ago. In today's hectic world the stress reducing properties of coloring are possibly more valuable than ever. Coloring Trains Your Brain To Focus Remaining inside the lines as you color needs focus and, while you are concentrating on this stress-free and relaxing activity, you can forget about your worries. Coloring is a mind exercise which allows you to put aside everything else for the time you spend coloring, and this is very important in our increasingly demanding world. Coloring Helps In The Development Of Fine Motor Skills And Vision Coloring forces the two hemispheres of the brain to work together and involves both the use of logic (necessary for coloring forms) and creativity (as we mix and match colors). In turn, this brings those areas of the brain responsible for fine motor skills and vision into play, and helps in keeping these active and in developing them further. It is this aspect of coloring which is being seen more and more as especially valuable for older individuals, as many in the medical profession believe that it can delay, or even prevent, the onset of dementia. Coloring Provides The Chance To Be Social Although you might feel that coloring should be a solo occupation, its rising popularity is quickly turning it into a social one. Friends, families, work colleagues and others are getting together to eat, drink and enjoy the chance to socialize, through their shared interest in coloring books. Without doubt, this is a perfect excuse for getting together, as coloring needs only a minimum of concentration and can easily be done in a group setting. Coloring Lets You Be Yourself There are no rules when it comes to coloring and your coloring book is your coloring book. If you mistakenly make the cat's back leg green because you mistook it for part of the grass, who cares? If you feel like making the sky yellow, what does it matter? You can be as creative as you wish because this is your coloring book, and yours alone."You may already be a convert to adult coloring, in which case you will already know and appreciate its value. This may however be a new project for you and one which you are considering for any one of several different reasons. If this is something new for you then I urge you to give it a try. There is a reason why so many people are fired up about the world of adult coloring, so join in and start enjoying the benefits for yourself today. IMPORTANT Please note that the illustrations in this Kindle book are deliberately of a relatively low quality in order to keep the download size of the book small.

    In this book, Sunshine Cobb covers all the foundational skills, with lessons for constructing both simple and complex forms from clay. Ceramic artists will also find a variety of next-level techniques and tips: designing templates and replicating pieces, lidded vessels, using molds, a variety of decorative techniques, and other avenues of exploration are all inside.Artist features and inspirational galleries include work from today's top working artists, such as Bryan Hopkins, Lindsay Oesterritter, Liz Zlot Summerfield, Bandana Pottery, Shoko Teruyama, Courtney Martin, Sam Chung, Deborah Schwartzkopf, and many more.  Take your hand building skills—and your artwork—to the next level with Mastering Hand Building. The Mastering Ceramics series is for artists who never stop learning. With compelling projects, expert insight, step-by-step photos, and galleries of work from today’s top artists, these books are the perfect studio companions. Also available from the series: Mastering the Potter's Wheel and Mastering Kilns and Firing.

    Fortunately, Simple Soldering proves that does not need to be the case. This handy how-to guide is complete in its exploration of the craft of creating soldered metal jewelry, including tools, techniques, and 20 beautiful projects that beginners and enthusiasts can make at home.Author and teacher Kate Richbourg demystifies basic soldering for any home crafter, showing how to create sophisticated, polished, and professional-looking jewelry pieces through simple soldering techniques. First, she instructs how to set up a jewelry workspace that fits the confines of your budget and living space. Detailed step-by-step instructions walk you through the basic tools and materials you need, plus how to use them. A sample chapter gives a host of introductory exercises that teach solid skills, allowing you to test these techniques on a small scale. Finally, you'll discover 20 finished projects that include earrings, pendants, rings, bracelets, and clasps that may also include bead or wire embellishment.Kate also demonstrates how to combine and layer techniques to gorgeous effect. She also examines common mistakes, shows how to correct or adapt them, and gives advice on when it’s time to start over. Most of all, having taught thousands of classes on soldering, Kate has a "you can do it!" attitude that shines through to help even the most reluctant jewelry maker fire up the torch with ease.Paired with an instructional DVD, Kate’s expert teaching skills will help projects come alive, right in your own studio.With Simple Soldering, the art of metal working one-of-a-kind jewelry is now at your fingertips.