" The ninth edition of "Foundations of Behavioral Neuroscience" offers a concise introduction to behavioral neuroscience. The text incorporates the latest studies and research in the rapidly changing fields of neuroscience and physiological psychology. The theme of strategies of learning helps readers apply these research findings to daily life. "Foundations of Behavioral Neuroscience "is an ideal choice for the instructor who wants a concise text with a good balance of human and animal studies. MyPsychLab is an integral part of the Carlson program. Key learning applications include the MyPsychLab Brain. Teaching & Learning Experience"Personalize Learning"" - "MyPsychLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance."Improve Critical Thinking"" "-Each chapter begins with a list of Learning Objectives that also serve as the framework for the Study Guide that accompanies this text."Engage Students"" "-An Interim Summary follows each major section of the book. The summaries provide useful reviews and also break each chapter into manageable chunks."Explore Theory/Research"" - "APS Reader, "Current Directions in Biopsychology" in MyPsychLab"Support Instructors"" "- A full set of supplements, including MyPsychLab, provides instructors with all the resources and support they need.0205962092 / 9780205962099 Foundations of Behavioral Neuroscience Plus NEW MyPsychLab with eText -- Access Card Package Package consists of: 0205206514 / 9780205206513 NEW MyPsychLab with Pearson eText -- Valuepack Access Card 0205940242 / 9780205940240 Foundations of Behavioral Neuroscience

    Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.

    It is the most current, relevant, and balanced presentation of the subject matter in the context of building marketing strategy. It presents a comprehensive description of various concepts and theories useful for understanding consumer behaviour and illustrates with the help of examples, how these concepts are used in the development of such strategy. About Author: Del HawkinsUniversity Of OregonAmit MookerjeeIndian Institute of Management ,Lucknow Table Of Contents: Part One: Introduction1. Consumer Behavior and Marketing StrategyPart Two: External Influences2. Cross-Cultural Variations in Consumer Behavior3. The Changing Society: Values4. The Changing Society: Demographics and Social Stratification5. The Changing Society: Subcultures6. The Society: Families and Households7. Group Influences on Consumer BehaviorPart Three: Internal Influences8. Perception9. Learning, Memory, and Product Positioning10. Motivation, Personality, and Emotion11. Attitudes and Influencing Attitudes12. Self-Concept and LifestylePart Four: Consumer Decision Process13. Situational Influences14. Consumer Decision Process and Problem Recognition15. Information Search16. Alternative Evaluation and Selection17. Outlet Selection and Purchase18. Post purchase Processes, Customer Satisfaction, and Customer CommitmentPart Five: Organizations as Consumers19. Organizational Buyer BehaviorPart Six: Consumer Behavior and Marketing Regulation20. Marketing Regulation and Consumer Behavior Special Features: Updated chapters having important emerging trends and concepts such as internet and technology More than half of the ?Opening Vignettes? and ?Consumer Insights? are new or substantially revised Application of consumer behavior concepts and theories to marketing problems Discussion on marketing to ethnic sub-cultures Multiple global examples along with use of data and examples from Indian context 35 cases- 31 cases

    Using up-to-date and easy-to-grasp grammar, Korean From Zero! is the perfect course for current students of Korean as well as absolute beginners. Features of the book: * Integrated Workbook with Answer Key * MP3 Audio * Online Support * Over 600 New Words and Expressions * Learn to Read and Write Hangul * Extensive Grammar * 90 Adjectives and Verbs Detailed * Bilingual Glossaries with Hangul and English ...and much more!

    It runs on PCs rather than servers and is ideal for small- to mid-sized businesses and households. But Access is still intimidating to learn. It doesn't help that each new version crammed in yet another set of features; so many, in fact, that even the pros don't know where to find them all. Access 2007 breaks this pattern with some of the most dramatic changes users have seen since Office 95. Most obvious is the thoroughly redesigned user interface, with its tabbed toolbar (or "Ribbon") that makes features easy to locate and use. The features list also includes several long-awaited changes. One thing that hasn't improved is Microsoft's documentation. To learn the ins and outs of all the features in Access 2007, Microsoft merely offers online help.Access 2007: The Missing Manual was written from the ground up for this redesigned application. You will learn how to design complete databases, maintain them, search for valuable nuggets of information, and build attractive forms for quick-and-easy data entry. You'll even delve into the black art of Access programming (including macros and Visual Basic), and pick up valuable tricks and techniques to automate common tasks -- even if you've never touched a line of code before. You will also learn all about the new prebuilt databases you can customize to fit your needs, and how the new complex data feature will simplify your life. With plenty of downloadable examples, this objective and witty book will turn an Access neophyte into a true master.

    Created for Theater Appreciation courses that cover both history and elements, Theater: The Lively Art, 6/e remains a comprehensive introductory theater text: an introduction to the audience's experience of theater, an investigation of the elements of theater, and a study of the important developments in the history of theater.

    Extensively revised by Nabokov in 1965 - thirty years after its original publication -Despair is the wickedly inventive and richly derisive story of Hermann Karlovich, a man who undertakes the perfect crime - his own murder.

    This book has been praised for its unique components: discussion of "four stages" of reading texts and "three phases" of teaching texts. The authors' many years of experience teaching English are obvious throughout the material, but nowhere more so than in their straightforward presentation of organization and planning for instruction and their firm stand on teaching grammar. This book covers the challenging and the controversial in English instruction and explores censorship, national standards, high-stakes testing, multi-lingual students, and multicultural literature. For professionals in the field of teaching.

    Bestselling authors and acclaimed astrophysicists Neil deGrasse Tyson, Michael A. Strauss, and J. Richard Gott take readers on an unforgettable journey of exploration to reveal how our universe actually works.Propelling you from our home solar system to the outermost frontiers of space, this book builds your cosmic insight and perspective through a marvelously entertaining narrative. How do stars live and die? What are the prospects of intelligent life elsewhere in the universe? How did the universe begin? Why is it expanding and accelerating? Is our universe alone or part of an infinite multiverse? Exploring these and many other questions, this pocket-friendly book is your passport into the wonders of our evolving cosmos.

    Breaking down the symbols themselves, they pose a series of questions: What is energy? What is mass? What has the speed of light got to do with energy and mass? In answering these questions, they take us to the site of one of the largest scientific experiments ever conducted. Lying beneath the city of Geneva, straddling the Franco-Swiss boarder, is a 27 km particle accelerator, known as the Large Hadron Collider. Using this gigantic machine—which can recreate conditions in the early Universe fractions of a second after the Big Bang—Cox and Forshaw will describe the current theory behind the origin of mass.Alongside questions of energy and mass, they will consider the third, and perhaps, most intriguing element of the equation: 'c' - or the speed of light. Why is it that the speed of light is the exchange rate? Answering this question is at the heart of the investigation as the authors demonstrate how, in order to truly understand why E=mc2, we first must understand why we must move forward in time and not backwards and how objects in our 3-dimensional world actually move in 4-dimensional space-time. In other words, how the very fabric of our world is constructed. A collaboration between two of the youngest professors in the UK, Why Does E=mc2? promises to be one of the most exciting and accessible explanations of the theory of relativity in recent years.

    

    . . engaging . . . The names live up to their reputation.' - India Today'Tremendous richness of characters on display.' - Deccan Herald'Offers much . . . to the discriminating reader.' - Deccan Chronicle'An eminently readable book . . . The range of geographical areas and social backgrounds that this selection represents are truly vast.' - The Tribune

    Relive key moments in the monumental Hubble story, from launch through major new instrumentation to the promise of discoveries to come. With more than 150 photographs including Hubble All-Stars—the most famous of all the noteworthy images—The Hubble Cosmos shows how this telescope is revolutionizing our understanding of the universe.

    You'll systematically discover each technology in the MEAN stack as you build up an application one layer at a time, just as you'd do in a real project.Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.About the TechnologyTraditional web dev stacks use a different programming language in every layer, resulting in a complex mashup of code and frameworks. Together, the MongoDB database, the Express and AngularJS frameworks, and Node.js constitute the MEAN stack--a powerful platform that uses only one language, top to bottom: JavaScript. Developers and businesses love it because it's scalable and cost-effective. End users love it because the apps created with it are fast and responsive. It's a win-win-win!About the BookGetting MEAN with Mongo, Express, Angular, and Node teaches you how to develop web applications using the MEAN stack. First, you'll create the skeleton of a static site in Express and Node, and then push it up to a live web server. Next, you'll add a MongoDB database and build an API before using Angular to handle data manipulation and application logic in the browser. Finally you'll add an authentication system to the application, using the whole stack. When you finish, you'll have all the skills you need to build a dynamic data-driven web application.What's InsideFull-stack development using JavaScriptResponsive web techniquesEverything you need to get started with MEANBest practices for efficiency and reusabilityAbout the ReaderReaders should have some web development experience. This book is based on MongoDB 2, Express 4, Angular 1, and Node.js 4.About the AuthorSimon Holmes has been a full-stack developer since the late 1990s and runs Full Stack Training Ltd.Table of ContentsPART 1 SETTING THE BASELINEIntroducing full-stack developmentDesigning a MEAN stack architecturePART 2 BUILDING A NODE WEB APPLICATIONCreating and setting up a MEAN projectBuilding a static site with Node and ExpressBuilding a data model with MongoDB and MongooseWriting a REST API: Exposing the MongoDB database to the applicationConsuming a REST API: Using an API from inside ExpressPART 3 ADDING A DYNAMIC FRONT END WITH ANGULARAdding Angular components to an Express applicationBuilding a single-page application with Angular: FoundationsBuilding an SPA with Angular: The next levelPART 4 MANAGING AUTHENTICATION AND USER SESSIONSAuthenticating users, managing sessions, and securing APIsAPPENDIXESInstalling the stackInstalling and preparing the supporting castDealing with all of the viewsReintroducing JavaScript - available online only