What's new in the Second Edition? 1. Fully compliant with the latest version of SPSS version 12 2. More coverage of advanced statistics including completely new coverage of non-parametric statistics. The book is 50 per cent longer than the First Edition. 3. Each section of each chapter now has a notation - 1,2 or 3 - referring to the intended level of study. This helps students navigate their way through the book and makes it user-friendly for students of ALL levels. 4. Has a 'how to use this book' section at the start of the text. 5. Characters in each chapter have defined roles - summarizing key points, to pose questions etc 6. Each chapter now has several examples for students to work through. Answers provided on the enclosed CD-ROM

    A bachelor’s degree is now required for entry into a growing number of professions. And some parents begin planning for the expense of sending their kids to college when they’re born. Almost everyone strives to go, but almost no one asks the fundamental question posed by Academically Adrift: are undergraduates really learning anything once they get there?For a large proportion of students, Richard Arum and Josipa Roksa’s answer to that question is a definitive no. Their extensive research draws on survey responses, transcript data, and, for the first time, the state-of-the-art Collegiate Learning Assessment, a standardized test administered to students in their first semester and then again at the end of their second year. According to their analysis of more than 2,300 undergraduates at twenty-four institutions, 45 percent of these students demonstrate no significant improvement in a range of skills—including critical thinking, complex reasoning, and writing—during their first two years of college. As troubling as their findings are, Arum and Roksa argue that for many faculty and administrators they will come as no surprise—instead, they are the expected result of a student body distracted by socializing or working and an institutional culture that puts undergraduate learning close to the bottom of the priority list.Academically Adrift holds sobering lessons for students, faculty, administrators, policy makers, and parents—all of whom are implicated in promoting or at least ignoring contemporary campus culture. Higher education faces crises on a number of fronts, but Arum and Roksa’s report that colleges are failing at their most basic mission will demand the attention of us all.

    It presents positioning and projection information in an easy-to-read, bulleted format on one side of the page spread, with corresponding positioning photos, radiographic images and anatomical drawings on the other side. Expert content covers pathology, geriatric and pediatric patient populations, survey information, and 100 new positioning photographs for the latest in radiographic positioning. The 6th edition contains a new chapter on digital imaging, and digital imaging information is incorporated where appropriate throughout the book. New photographs and redrawn illustrations create a consistent, visual appearance throughout the book.- Characterized by a clear, easy-to-follow organization that features one projection per page. Positioning and projection information is presented in an easy-to-read bulleted format on the left side of the page, and positioning photos, radiographic images and anatomical drawings are aligned on the right. This show and tell style helps students visualize anatomy and understand positioning.- Includes about 200 of the most commonly requested projections. Competency in performing these projections is necessary for all entry-level practitioners. By contrast, Merrill's Atlas includes over 400 projections and much more information on advanced imaging.- Critique Radiographs provide the basis of classroom or lab discussion. The WB/LM contains questions specific to these radiographs.- Pathologic Indications in appropriate chapters - Introducing pathology with positioning helps students understand the whole patient and improves their ability to produce radiographs that make diagnosis easy for the physician.- Pediatric Applications in appropriate chapters prepare technologists to deal competently with the special needs of their pediatric patients.- Geriatric Applications in appropriate chapters - Important information for technologists to understand the varying needs of their patient base.- Alternative Modalities or procedures inform students of which projections can better demonstrate certain anatomical parts or pathology, or which may be necessary if patient is unable to cooperate fully.- Radiographic Criteria on positioning pages help students develop a routine for evaluating radiographic quality.- Pathology Demonstrated provides students with a larger frame of reference, and therefore a greater understanding, of each projectionA new chapter on digital imaging discusses basic principles, applications, and image quality - digital imaging information essential for making appropriate positioning adjustments - to ensure readers are prepared to encounter new technology in clinical practice.Content updates include a totally new section on surgical radiography, new sections in all chapters on digital imaging considerations, an expanded section on bone densitometry, and a new introduction to positron emission tomography (PET).Updated and revised chapters cover angiography and interventional procedures, and computed tomography.More than 150 new positioning photos, in addition to many updated images, complement the new material.

    The texts discussed are taken from a broad range of languages - English, French, German, Spanish, Italian, Punjabi, Portuguese and Spanish - and English translations are provided. A wide variety of text types is analysed, including a tourist brochure, a children's cookery book, a Harry Potter novel, the Bible, literary reviews and translators' prefaces, film translation, a technical text and a European Parliament speech. Each chapter includes the following features: * a table introducing key concepts * an introduction outlining the translation theory or theories * illustrative texts with translations * a chapter summary * discussion points and exercises.Including a general introduction, an extensive bibliography, and websites for further information, this is a practical, user-friendly textbook that gives a balanced and comprehensive insight into translation studies.

    Blending theory with practice, this book provides applied advice.

    It explores the critical concepts while also examining why they are relevant. The core content is presented within the framework of predicting products, proposing mechanisms, and solving synthesis problems. Readers will fine-tune the key skills involved in solving those types of problems with the help of interactive, step-by-step instructions and problems.

    Widely praised and much-discussed, this classic book explores how cooperation can emerge in a world of self-seeking egoists—whether superpowers, businesses, or individuals—when there is no central authority to police their actions. The problem of cooperation is central to many different fields. Robert Axelrod recounts the famous computer tournaments in which the “cooperative” program Tit for Tat recorded its stunning victories, explains its application to a broad spectrum of subjects, and suggests how readers can both apply cooperative principles to their own lives and teach cooperative principles to others.

    It focuses on the important ideas of organic chemistry and backs them up with illustrations and challenging problems. The authors' acclaimed writing style makes this thorny subject easy to grasp and comprehend. The new edition brings the book to the forefront of the latest research developments.The book includes the ORGANIC VIEW CD, a browser-based study tool with animated 3D graphics, Drill/Review sections, and Practice Tests"The Chemistry of..." boxes throughout highlight biological and other real-world chemistryThis edition is completely up-to-date with the latest developments in the field

    The field's leading text for more than two decades, Business Communication Today continues to provide cutting-edge coverage students can count on to prepare them for real business practice. Thoroughly revised, updated, and streamlined, the succinct new ninth edition encompasses every medium that students will be expected to use on the job-from conventional printed documents and formal reports to e-mail and instant messages to blogs, podcasts, and wikis.

    Beset from all sides by a never-ending barrage of media, how can we ensure that the most accurate information emerges and is heeded? In this book, Cass R. Sunstein develops a deeply optimisticunderstanding of the human potential to pool information, and to use that knowledge to improve our lives.In an age of information overload, it is easy to fall back on our own prejudices and insulate ourselves with comforting opinions that reaffirm our core beliefs. Crowds quickly become mobs. The justification for the Iraq war, the collapse of Enron, the explosion of the space shuttle Columbia--all ofthese resulted from decisions made by leaders and groups trapped in information cocoons, shielded from information at odds with their preconceptions. How can leaders and ordinary people challenge insular decision making and gain access to the sum of human knowledge?Stunning new ways to share and aggregate information, many Internet-based, are helping companies, schools, governments, and individuals not only to acquire, but also to create, ever-growing bodies of accurate knowledge. Through a ceaseless flurry of self-correcting exchanges, wikis, coveringeverything from politics and business plans to sports and science fiction subcultures, amass--and refine--information. Open-source software enables large numbers of people to participate in technological development. Prediction markets aggregate information in a way that allows companies, rangingfrom computer manufacturers to Hollywood studios, to make better decisions about product launches and office openings. Sunstein shows how people can assimilate aggregated information without succumbing to the dangers of the herd mentality--and when and why the new aggregation techniques are soastoundingly accurate.In a world where opinion and anecdote increasingly compete on equal footing with hard evidence, the on-line effort of many minds coming together might well provide the best path to infotopia.

    With over 150 less pages than the full edition and 2 fewer chapters, BECOMING A MASTER STUDENT: CONCISE contains the key features and tools of the bigger version, such as interactive journaling, a motivational writing style, the Discovery Wheel, Discovery and Intention Journal Entries, Power Process articles, Master Student Profiles, and the Kolb Learning Style Inventory (LSI), that have helped traditional students and adult learners alike to identify their strengths and weaknesses, set goals, and practice academic and life skills. In this latest edition, students will discover that study skills are really life skills with the renewed emphasis on the master student qualities throughout the book. Students will be challenged to apply the master student qualities to new Practicing Critical Thinking exercises and planning for a career by building an effective resume and learning interviewing strategies they can practice while in college.

    For the next generation of players and downloaders, a provocative scenario from a music industry think tank. From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution. Today, the record companies may be hurting but the music-making business is booming, using non-traditional digital methods and distribution models. This book explains why we got where we are and where we are heading. For the iPod, downloading market, this book will explain new ways of discovering music, new ways of acquiring it and how technology trends will make music "flow like water," benefiting the people who love music and make music.

    Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi' s Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers.

    It covers the basics of computer programming, including variables and values, functions, conditionals and control flow, program development and debugging. Later chapters cover basic algorithms and data structures.

    It also includes information on feature writing, from stories and reviews to column-writing.