Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    This is not a book about how to write or market Kindle books...This is a book about how to make money from non-fiction Kindle books.That distinction is critical. Before you even think about what to write or how to market your books you need to be crystal clear on how you plan to make money from them. Most people don’t bother and they leave a huge amount of money on the table as a result!They could be losing anywhere from thousands of dollars a year to tens of thousands or even hundreds of thousands…It depends on the number of Kindle books they have and the nature of their Kindle business and the crazy thing is they don’t even know it!I don’t want you to make that make that mistake. I don’t want you to leave thousands of dollars on the table month after month because you didn’t know how to tap into the multiple income streams that are possible through Kindle books.I don’t want you to be out of pocket to the tune of thousands of dollars because you weren’t aware of how simple pricing strategies can triple your royalties or double your leads overnight.This book will help you think through how you will make money from your non-fiction Kindle books so that you can maximize your income from each one.If you get this right then you have the chance to achieve something that’s both very rare and very special. You have the chance to build powerful income streams and start living life on your terms.

    And many dream about writing one. But is it actually possible for an unpublished writer--armed with a good story idea and a love of kids--to write, sell, publish, and promote a book? Yes, it is! Veteran children's book publishing executive and author Lisa Rojany Buccieri and author Peter Economy show you how, in their incredibly useful 2005 first edition of Writing Children's Books For Dummies(R) . Buccieri and Economy begin by explaining the basics of the children's book business, from the nuts and bolts of the various formats and genres--with helpful illustrations to aid you--to the intricacies of the book publishing market, a list of recent award-winning books, and a first peek into the particular mind set that writing children's books requires. (Hint: Throw out the adult rules, and think like a kid!)Then the authors dive into the actual writing process itself, with tips on setting up a workspace, brainstorming great book ideas, researching the subject you decide on, even speaking with the sorts of kids you hope will eventually read the book. They show you how to create compelling characters and develop them in the manuscript; how to outline and write a plot "arc" of conflict, change, and resolution; how to master the difficult art of writing dialogue; and how to use active (rather than passive) language to keep your story moving along and interesting to young minds.Or, if you're planning to write a creative nonfiction children's book--on a topic such as science, nature, or a historical figure, for example--the authors include a chapter on this, too. Ready, set, go... it's time to sit down and write!Once you've finished your book, however, the process has only begun. Now you will refine, submit, and hopefully sell your manuscript. Here again, the authors of Writing Children's Books For Dummies come through for you. They deliver solid advice on hiring an illustrator--or not; participating in workshops and conferences to learn the business and hone a story; finding an agent; and, finally, submitting the manuscript to publishers and--if you are successful--signing a contract.Along the way, the authors also include tips on handling rejection; a quick primer on the various editors in publishing houses (and how they work to make your book its best); and making a plan to publicize the book, including hiring a publicist if necessary.Like all For Dummies(R) books, Writing Children's Books For Dummies highlights "The Part of Tens," which includes the Ten Best Ways to Promote Your Story and More Than Ten Great Sources for Storylines. And the ever-helpful Cheat Sheet includes Tips for Editing your Children's Book Manuscript, Children's Book No-No's, Twelve Commandments for Writing Younger Children's Books, and Tips on Promotion.From setting down that first word on paper to doing a successful publicity tour, Writing Children's Books For Dummies gives you the confidence and the insiders' know-how to write and sell the story you've always wanted to write.

    Writing fiction is a similar process. Sometimes it might take a while before the story gets some balance and moves forward. Sometimes the story takes off as if motor-driven, then crashes into something not foreseen or expected. Learning to be a writer is all about finding your legs, and doing your best to convince onlookers that you know what you're doing and where you're going.In Pep Talks, Warnings & Screeds, acclaimed Southern story writer and novelist George Singleton serves up everything you ever need to know to become a real writer (meaning one who actually writes), in bite-sized aphorisms. It's Nietzsche's Beyond Good & Evil meets Anne Lamott's Bird by Bird. It's cough syrup that tastes like chocolate cake. In other words, don't expect to get better unless you get a good dose of it, maybe two.Accompanied by more than fifty original full-color illustrations by novelist Daniel Wallace, these laugh-out-loud funny, candid, and surprisingly useful lessons will help you find your own writerly balance so you can continue to move forward.

    It can only help you write better genre stories. What's to lose?” Vanessa Gebbie, award-wining author and editor of “Short Circuit: A Guide to the Art of the Short Story" Writing Genre Fiction: Creating Imaginary Worlds - The 12 Rules is a guide for writers and readers of sci fi and fantasy that explains the 12 unwritten rules for creating believable imaginary worlds. Flout these rules and a good story idea can be destroyed losing the reader along the way. The conventions, tricks and the trips are explained and lots of examples given so authors, whether writing flash fiction or a full length novel, don’t strain their reader’s patience, sympathy and credibility. Written also to entertain readers of genre fiction - sci fi, fantasy, paranormal, horror - the book is useful for beginning writers, established authors, writing groups and creative writing courses in schools and universities as a quick and fun 101 on creating imaginary worlds in books and film. About the Author Charles Christian is a barrister and Reuters correspondent turned award-winning technology journalist, newsletter editor, blogger, publisher and science fiction author. His dystopian sci-fi and urban fantasy stories are Gothic tales for the 21st century – with a sense of humour and a topical twist. His collection of science fiction and urban fantasy short stories, This is the Quickest Way Down, was listed for three national and international book awards. Set mostly in the present day, the eleven stories give everyday existence a gentle nudge into the realms of the weird, the supernatural, the horrific and the surreal. He has also recently published Secret Cargo, a sci fi/steampunk story, Tomorrow's Ghosts and Rip and Burn. Charles lives in Norfolk with his wife, Jane, three dogs and two horses.

    This is it. Don't Call It That is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand. The book is like that friend who isn't afraid to tell you what you need to hear. It'll help you understand what's at stake and how to approach naming creatively without neglecting practical realities like positioning, trademarks and URLs. How do you find a name that's available? How do you find a name that grabs people's attention? How do you tell the difference between a good name and a bad name? How do you test names in the real world? How do you find a name that elevates you above the competition Don't Call It That will set you straight.

    I bought this book just to make sure I wasn't missing anything, but it blew me away."-- Scott Sigler, # 1 bestselling author"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, author: Aiming at Amazon"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."-- Dave Taylor, author: 'Growing Your Business with Google'"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."-- Steve O'Keefe, author: 'Publicity on the Internet'"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."-- Marion Gropen, president, Gropen AssociatesHere's what's inside the book:... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . .

    Formatter to New York Times bestselling writers and indie authors alike, Henkel makes the process understandable and easy to follow for anyone.Whether you want to create an eBook for Kindle, or you want to format your manuscript as an ePub file, "Zen of eBook Formatting" is the perfect companion for the task.“Zen of eBook Formatting” covers the entire process from basic clean-up of the manuscript to basic HTML tagging, all the way to advanced features, and error-checking, teaching you the skills necessary to give your own eBooks the professional polish they deserve.Here is a look at the Table of Contents, to give you an impression of the breadth of subjects covered in the book. Table of Contents Preface Introduction 1 - The Road to Right 2 - Data Structure 3 - Cleaning Up the Manuscript 4 - From Word Processor to Programming Editor 5 - General Techniques 6 - Advanced Techniques 7 - eBook Generation 8 - eBooks Outside the Box Parting Thoughts Appendices Note:I would like to point out that the “Look Inside” preview is currently garbled and the formatting is off. Amazon is aware of the problem and working on it, hopefully rectifying the error in their previewer as soon as possible. I think it is important o point out that the formatting in the actual eBook is working correctly and does not suffer from the same flaws.

    Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

    

    

    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

    Rowling and Stephenie Meyer exploding onto the scene, aspiring YA writers are more numerous than ever. Are you interested in writing a young adult novel, but aren't sure how to fit the style that appeals to young readers?Writing Young Adult Fiction For Dummies gives you tricks of the trade and proven tips on all the steps to write a YA book, from developing an idea to publication.Unique writing exercises to help you find your own authentic teen voice Tips to avoid when submitting manuscripts How to break into the flourishing young adult market With the help of this step-by-step guide, you'll have all the skills to write an inspiring and marketable young adult novel.

    With inspiring wit and wisdom he will not only teach you how to be a better writer, but a more observant person and a better student in any field. You'll find yourself uncontrollably thinking deep thoughts about writing, film or anything else you are passionate about in life. Foreword by Glen Keane. "Listen to Brian, he has the unique ability to articulate what makes good writing." - Al Higgins, Writer "News Radio," "Malcolm in the Middle" and "Mike & Molly" "If you don't already have a mentor, here's one you'll love, in portable form." -- Steve Englehart novelist and writer of classic versions of dozen of comics series such as Batman and The Avengers "Brian's book is filled with insightful and useful gems for writers of any experience level. The only reason you'll want to put it down is to go start writing yourself." -- J. Elvis Weinstein writer/producer "Freaks and Geeks," "Mystery Science Theater 3000," "Cinematic Titanic" "Brian writes in clear, readily usable ways to improve your screenwriting. Like time-release story capsules they ignite and helped me over many movies and countless story bends. Give him a read, take a couple and repeat as needed." -- Ronnie del Carmen, story supervisor on UP and Finding Nemo, director and writer at Pixar Animation Studios. "I use Brian McDonald's books in my classes because I'm a student of his work. All teachers are students all the time. Brian hasn't forgotten that he occupies both a seat in the classroom and the spot in front of the classroom." -- Shawn Wong Professor, Department of English University of Washington