A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards.

    Depicting the great challenges these men faced and the lasting contributions they made, Hawking explains how their works transformed the course of science – and gave us a better understanding of the universe and our place in it.

    This haven of ecologically friendly practices has been the focus of BBC Two's popular series It's Not Easy Being Green, a title at least somewhat belied by the simplicity of the practical changes suggested in Self Sufficiency for The 21st Century. (Hand-selling tip: It's important to realize that low impact living isn't generally a one-jump leap. The incremental changes recommended in this book can help people take their first major steps in that direction.)

    But there is a burgeoning local food movement taking place in Canadian cities, farms and shops that is changing both the way we eat and the way we think about food. Locavore describes how foodies, 100-milers, urbanites, farmers, gardeners and chefs across Canada are creating a new local food order that has the potential to fight climate change and feed us all. Combining front-line reporting, shrewd analysis and passionate food writing to delight the gastronome, Locavore shows how the pieces of a post-industrial food system are being assembled into something infinitely better. We meet city-dwellers who grow crops in their backyards and office workers who have traded their keyboards for pitchforks. We learn how a group of New Brunswick farmers saved the family farm, why artisanal cheese in Quebec is so popular and how a century-old farm survives in urban British Columbia, bordered by the ocean on one side and by a new housing development on the other. We follow food culture activists as they work to preserve the genetic material of heritage plants to return once-endangered flavours to our tables. In recounting the stories of its diverse cast of characters, Locavore lays out a blueprint for a local food revolution.

    Many of us understandably feel resigned to an eroding standard of living in the years to come. At best.But what if we told you that there are specific, attainable steps you can take today that can limit your vulnerability to these trends and help you be:- Richer- Live with greater purpose- Healthier- More valued by others- Happier- Safer from harmThat’s exactly what Prosper! offers: a blueprint for taking control of and improving your destiny. It outlines practical, actionable investments of your time & resources that will ensure you enjoy greater prosperity in your life, whatever the future may bring.In Prosper!, Martenson and Taggart will explain:- The trends mostly likely to shape your life over the next 20 years- Why developing resilience offers your best chance for thriving, even though society may suffer from the changes these trends may bring- How to build true wealth- What specific actions to take now to secure a prosperous future, no matter what the future holds- How everybody can benefit from this guidance, regardless of age, income or ability How we can best serve the next generation by the actions we take todayProsper! is the highly anticipated follow-up to Martenson’s acclaimed book The Crash Course (Wiley, 2011)

    We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others. This book will inspire you to: Develop your emotional intelligence Influence your colleagues through the science of persuasion Assess your team and enhance its performance Network effectively to achieve business goals and for personal advancement Navigate relationships with employees, bosses, and peers Get support from above View the big picture in your decision making Balance your team’s work and personal life in a high-intensity workplace This collection of articles includes “Becoming the Boss,” by Linda A. Hill; “Leading the Team You Inherit,” by Michael D. Watkins; “Saving Your Rookie Managers from Themselves,” by Carol A. Walker; “Managing the High-Intensity Workplace,” by Erin Reid and Lakshmi Ramarajan; “Harnessing the Science of Persuasion,” Robert B. Cialdini; “What Makes a Leader?” by Daniel Goleman; “The Authenticity Paradox,” by Herminia Ibarra; “Managing Your Boss,” by John J. Gabarro and John P. Kotter; “How Leaders Create and Use Networks,” by Herminia Ibarra and Mark Lee Hunter; “Management Time: Who’s Got the Monkey?” by William Oncken, Jr., and Donald L. Wass; and BONUS ARTICLE: “How Managers Become Leaders,” by Michael D. Watkins.

    In illustrated, easy-to-follow instructions, author Chelsea Cain -- who grew up on an Iowa hippie commune -- provides practical and playful know-how for the hippie and hippie-at-heart. Learn how to milk a goat, build a compost pile, play "Kumbaya" on the guitar, teach a dog how to catch a Frisbee, and get your file from the FBI. Discover the finer points of caring for a fern, choosing a mantra, organizing a protest, naming your hippie baby, and making sand candles as holiday gifts. Including primers on cooking, dressing, driving, telling time, dancing, and celebrating your birthday in classic hippie style, and a righteous appendix of essential hippie books, movies, and slang, The Hippie Handbook knows the score. Right on.

    Amateur gardeners wondering how to get started and veteran gardeners looking for new ideas will be inspired by Houbein’s practical, often charming, and always optimistic advice. One Magic Square includes:Earth-friendly tips, tricks, and solutions for establishing and maintaining an organic gardenIllustrated, annotated plans for 30 plots with different themes—including perennials and “pick-and-come-again” plants, anti-cancer and anti-oxidant-rich vegetables, and salad, pizza, pasta, and stir-fry ingredientsComprehensive information about every plant in every plotColor photographs of the author’s own garden—plus helpful illustrationsHoubein family recipes for making the most of your bounty—including salad dressings, fruit and vegetable juices, stir-fries, and more.

    It’s as easy as 1-2-3—simply personalize, print, and protect.      Suze Orman and her own estate trust attorney have created the most state-of-the-art documents found anywhere. There are more than $2,500 worth of estate documents in this kit. Why pay thousands of dollars when you can get the same documents in this kit for $19.95!      This kit includes:•     More than 50 state-of-the-art documents•     Free automatic on-line updates•     Verbal and written instructions taking you step by step through the four must-have documents•     Password protection securing multiple users’ information•     A tutorial that shows you everything you need to know•     10 electronic books                                         PC and Macintosh Compatible . . . and good in all 50 states!

    This comprehensive guide covers everything you need to know to grow and maintain a thriving lawn using organic gardening methods. With expert advice on planting the best grass varieties, nourishing the soil, watering, fighting weeds, and sustainable maintenance, Paul Tukey helps you create a luscious and inviting lawn that is pesticide-free and safe for your children and pets.

    These stories of larger-than-life characters, strategies, and sacrifices reveal how the wealthiest did it, usually by a passion for finding loopholes, working around bureaucratic systems, and creating obstacles to competitors. Wealth Secrets of the One Percent gets at the heart of our feelings about the 1% of top income earners and the roughly 0.0001% who achieve billionaire status: we love to hate them, but we'd love to be them. Wilkin's insight into the sources of wealth is thought-provoking and rigorous, and he reveals that behind almost every great fortune is a "wealth secret" -- a moneymaking technique designed to defeat the forces of market competition.

     If you are ready for freedom, Ready to get out of the rat race and the drudgery of boring, unfulfilling jobs, Ready to get out under that pile of debt and bills to pay, Ready to become the person you were meant to be with the freedom to pursue your passions and share some AWEsome with the world... Then... this book will be an amazing resource. Taking you by the hand and giving you: A Tour-de-Force Ride through the many - vastly different - realms of passive income entrepreneurship. So you know what's out there. You know what your passive income options are. And you can then decide which path to choose - with - an action plan in place on how to get there. Don't worry, these are fun... :) As always with SassyZenGirl books, great business info doesn't have to be dull and boring. You will smile, you will be excited - and - you will have a sound passive income strategy plan once you finish this book! Are you ready? Then scroll up to the top and hit that BUY BUTTON...:)

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    Thanks to the introduction of free-roaming cattle, ponies, pigs and deer – proxies of the large animals that once roamed Britain – the 3,500 acre project has seen extraordinary increases in wildlife numbers and diversity in little over a decade.Once-common species, including turtle doves, nightingales, peregrine falcons, lesser spotted woodpeckers and purple emperor butterflies, are now breeding at Knepp, and populations of other species are rocketing. The Burrells’ degraded agricultural land has become a functioning ecosystem again, heaving with life – all by itself.This recovery has taken place against a backdrop of catastrophic loss elsewhere. According to the 2016 ‘State of Nature’ report, the UK is ranked 29th in the world for biodiversity loss: 56% of species in the UK are in decline and 15% are threatened with extinction. We are living in a desert, compared with our gloriously wild past.In Wilding, Isabella Tree tells the story of the ‘Knepp experiment’ and what it reveals of the ways in which we might regain that wilder, richer country. It shows how rewilding works across Europe; that it has multiple benefits for the land; that it can generate economic activity and employment; how it can benefit both nature and us – and that all of this can happen astonishingly quickly. Part gripping memoir, part fascinating account of the ecology of our countryside, Wilding is, above all, an inspiring story of hope.

    Plant lists, step-by-step instructions, and at-a-glance symbols of growing requirements make each of the 40 projects easy to tackle.