Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestl�, Credit Suisse, and other top corporations.

    VIDEO TRAINING. 12+ HOURS of searchable video training (requires Internet access). If you learn better from videos, watch the videos and use the ebook only for quick reference. If you learn better from books, read the ebook and refer to the videos to see the author demonstrate real world editing techniques. This much video training usually costs over $100 or requires a monthly subscription. 2. 150+ PRESETS. Jump-start your creativity by using the included presets to give your pictures a unique look. Others charge over $200 for this many presets! 3. 50+ RAW PICTURE FILES. Work alongside many of the book's examples, or just learn by experimenting with professional photos. 4. TEACHER & PEER SUPPORT. After buying the book, you get access to the private group on Facebook where you can ask the questions and post pictures for feedback from Tony, Chelsea, and other readers. It’s like being able to raise your hand in class and ask a question! Instructions are in the introduction. With this video book, you ll learn how to instantly find any picture in your library, fix common photography problems, clean up your images, add pop to boring pictures, retouch portraits, make gorgeous prints, create photo books, and even edit your home videos. Tony goes beyond teaching you how to use Lightroom. Tony shows you why and when to use each feature to create stunning, natural photos. When Lightroom is not the best tool, Tony suggests better alternatives. Tony covers every aspect of Lightroom in-depth, but structures his teaching so that both beginner and advanced photographers can learn as efficiently as possible. If you just want a quick start, you can watch the first video or read the first chapter and you'll be organizing and editing your pictures in less than an hour. If you want to know more about a specific feature, switch to that video or jump to that chapter in the ebook. If you want to know everything about Lightroom, watch the videos and read the book from start to finish.

    For more than a year, Washington Post reporter Robert O'Harrow has explored the threats proliferating in our digital universe. This eBook is a compilation of that reporting. With chapters built around real people, including hackers, security researchers and corporate executives, this book will help regular people, lawmakers and businesses better understand the mind-bending challenge of keeping the internet safe from hackers and security breaches -- and all out war.

    Between their children’s educational needs; their roles as spouse, parent, and more; and their own individual desires and goals, these mothers and fathers struggle to accomplish all that must be done. In Help for the Harried Homeschooler, experienced homeschooler, author, and mother of four Christine Field offers sound advice for parents who want not only to achieve homeschooling success but also to reach a balance in their lives.

    Carefully structured to cover relevant information in a manageable format and in a presentation that is interesting and contemporary, renowned author Larry J. Siegel continues to incorporate his hallmark balanced and unbiased presentation of theory, policy, high-interest examples, and cutting-edge and seminal research. This market-leading brief Criminology text is also the best value for your students CRIMINOLOGY: THE CORE, Second Edition now includes the most student-friendly and useful technology package available, including a FREE Student CD-ROM and robust Companion Web Site.

    Lisa Mills, an experienced general transcriptionist and publisher of work-at-home site Work at Home Mom Revolution, shares everything you need to know to get started in this exciting career. This ebook also includes links to valuable resources, including a list of 60 general transcription companies that hire home-based transcriptionists (with links).

    But during the last decade, the game s growth has been fueled in part by the easy availability of online playing sites where participants can play cash games and tournaments 24 hours a day, every day. In Harrington on Online Cash Games, Dan Harrington shows you the key ideas and skills that will let you master the online poker world which differs in some significant ways from the world of casino games. You ll learn how to handle different stack sizes, how to play at 6-max tables, how to deal with increased levels of aggression, and how to use the poker databases and heads-up displays that give you unprecedented information on your opponent s tendencies. Harrington lays out detailed strategies for preflop and post-flop play in both the popular micro-stakes games and the more difficult small-stakes games. If you play online poker or you re looking to get started, you ll need to read this book. Dan Harrington won the gold bracelet and the World Champion title at the $10,000 buy-in No-Limit Hold em Championship at the 1995 World Series of Poker. And he was the only player to make the final table in 2003 (field of 839) and 2004 (field of 2,576) considered by cognoscenti to be the greatest accomplishment in WSOP history. In Harrington on Online Cash Games, Harrington and two-time World Backgammon Champion Bill Robertie have written the definitive books on no-limit cash games in the online world. This books will teach you what you need to know to be a winner playing on the Internet.

    Engaging and accessible, Life on the Tenure Track will delight and enlighten faculty, graduate students, and administrators alike.

    This book is intended for use in a one- or two-semester course in environmental science, human ecology, or environmental studies at the college or advanced placement high school level.The goal of this book is to provide an up-to-date, introductory global view of essential themes in environmental science along with emphasis on details and case studies that will help students process and retain the general principles. Because most students who will use this book are freshman or sophomore non-science majors, the authors make the text readable and accessible without technical jargon or a presumption of prior science background. At the same time, enough data and depth are presented to make this book suitable for many upper-division classes and a valuable resource for students who will keep it in their personal libraries after their formal studies are completed.

    This book gives students and teachers an excellent guide for handling a bully.

    But aren't you curious about what else the Web can do for you? Or if there are better, faster, or easier ways to do what you're already doing? Let the world's foremost technology writer, Mark Frauenfelder, help you unlock the Internet's potential--and open up a richer, nimbler, and more useful trove of resources and services, including:EXPRESS YOURSELF, SAFELY. Create and share blogs, podcasts, and online video with friends, family, and millions of potential audience members, while protecting yourself from identity theft and fraud.DIVIDE AND CONQUER. Tackle even the most complex online tasks with ease, from whipping up a gorgeous Web site to doing all your work faster and more efficiently within your browser, from word processing to investing to planning a party.THE RIGHT WAY, EVERY TIME. Master state-of-the-art techniques for doing everything from selling your house to shopping for electronics, with hundreds of carefully researched tips and tricks.TIPS FROM THE INSIDERS. Mark has asked dozens of the best bloggers around to share their favorite tips on getting the most out of the Web.

    Best-selling novelist David Hewson, author of the ever-popular Writing A Novel with Scrivener, offers a professional insight into how to use this unique app for writing fiction. This ebook covers all the aspects of Ulysses a writer needs to master in order to produce a finished book, from initial planning through to completed ebook, Word file or PDFs for publication, reading and revision. You will learn how to use Ulysses to structure a book into parts and scenes, ways to manage research and ideas and how to develop a novel from a bare outline through to first draft and revisions. Hewson also describes how Ulysses stores work uniquely in its own library, enabling you to work on the same draft manuscript across different machines while on the move. For budding screenwriters there is a section on how to use Ulysses to produce scripts to professional formats that can be edited later in movie apps such as Final Draft. And this release will also include a free upgrade to an updated edition covering the next release of Ulysses and the forthcoming iPad app. David Hewson (www.davidhewson.com) is the author of more than 25 novels published around the world. He adapted the award-winning TV series The Killing into acclaimed novel and recently launched a new crime series set in Amsterdam with The House of Dolls which has been optioned for Dutch TV.

    No one knew about his past growing up with a mother who suffered from mental illness; a greedy aunt; a mindless and spoiled older brother; an absent father.It wasn't until an explosion in Afghanistan that his memory was blasted back into focus. This book is the result of a long, cathartic chat with a stranger at a beach bar, where Harold finally found some peace.

    The text hold students' interest by covering health topics of primary concern to them.

    THIS BOOK has been written to cover BOTH the current ("2nd generation") Kindle Fire HD, AND the earlier ("1st Generation") Kindle Fire HD.<br><br></h2><br><br><h2>"Fantastic..." "Great Help..." "Easy for a non-geek to understand." -Actual reviewer comments for Kindle Fire HD Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HD</h2><br><i><br>"Fantastic! I searched and searched for a source to help me better understand my new Kindle. I was about to give up and then I found this book. I have discovered so many tips and tricks! I am enjoying my Kindle so much more!"<br><br>"Easy for a non-geek to understand. Thanks for writing a book that I can understand. Very basic guide to the kindle fire that is easy to follow and makes it easy to implement any suggestions offered. The directions given matched what is actually on my kindle fire. I have read a couple of books that were supposedly updated for late 2012 or for January 2013 that gave instructions for actions on my kindle fire that didn't match what I see on my device bough in December 2012. This is hugely frustrating to a tech novice. This book told me exactly where to go and what to do."<br><br>"Great help. This was a big help with my first venture in tablet land. A lot of good ideas. A must read for any kindle user."<br></i><br><br>So, you've got a Kindle Fire as a gift, or perhaps you bit the purchase bullet on your own because you wanted this impressive tablet. Do you want to get the most out of your new Kindle Fire HD? If you are looking for a top-notch tutorial at a reasonable cost, you've come to the right place! Here is the book that will teach you 100% of what you need to know. <b>Kindle Fire HD Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HD</b> is your detailed guide to getting the maximum benefit from your Kindle Fire HD.<br>In this comprehensive guide, you'll learn tips (ways to effectively use your Kindle Fire), tricks (ways to improve the operation of your Kindle Fire), and traps (things to avoid to prevent problems while using your Kindle Fire). You will learn-<br><br>• How to get around within the user interface, the home screen, and the carousel more efficiently<br><br>• How to make your Kindle Fire your own, customizing its display and operation for fastest and easiest use<br><br>• How to find THOUSANDS of FREE books, as well as movies and songs, for your Kindle Fire<br><br>• How to setup the security options to protect your account information<br><br>• How you can move your iTunes or other music library to your Kindle Fire<br><br>• How you can download YouTube videos to your Kindle Fire<br><br>* How to use the built-in camera and the new camera app provided by Amazon in a late 2012 software update<br><br>• Suggested apps that no Kindle Fire owner should be without<br><br>You will learn all of the above and more, with Kindle Fire Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HD as a part of your library.