How about appealing? Take your pick from 76 synonyms. You'll even find more than 100 variations on exciting. Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this editionCross-referencing of categories to jump-start creative thinkingA crash course in basic copywriting techniquesHelpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and moreRoget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.Find the perfect words and phrases to win over customersGrabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guaranteeSpecial strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

    In the years that followed, she published other notable monographs, including "Aila" (2004), "The Eyes, the Ear" (2005) and "Semear" (2007). And now, ten years after her precipitous entry onto the international stage, Aperture has published "Illuminance," the latest volume of Kawauchi's work and the first to be published outside of Japan. Kawauchi's photography has frequently been lauded for its nuanced palette and offhand compositional mastery, as well as its ability to incite wonder via careful attention to tiny gestures and the incidental details of her everyday environment. As Sean O'Hagan, writing in "The Guardian" in 2006, noted, "there is always some glimmer of hope and humanity, some sense of wonder at work in the rendering of the intimate and fragile." In "Illuminance," Kawauchi continues her exploration of the extraordinary in the mundane, drawn to the fundamental cycles of life and the seemingly inadvertent, fractal-like organization of the natural world into formal patterns. Gorgeously produced as a clothbound volume with Japanese binding, this impressive compilation of previously unpublished images is proof of Kawauchi's unique sensibility and her ongoing appeal to lovers of photography.

    Lisa Whelchel was such a mom, but instead of abandoning the traditions of Christmas she rediscovered their original meanings, which were intended to remind people of God’s unfathomable gift. Hanging lights on the house, wrapping gifts, and decorating the tree have become opportunities to teach her children about how they relate to Jesus’ birth. With The ADVENTure of Christmas, mothers can redeem what’s been lost from the very symbols that are gentle reminders of the true meaning of Christmas.Have you discovered that Jesus sometimes gets lost in the middle of the hustle and bustle of His birthday party? Would you like to be able to keep your children's focus on Jesus and also join them in the wonder of the celebration? For each of the twenty-four days preceding Christmas, The ADVENTure of Christmas serves as a fun and handy guide that describes the significance behind your favorite traditions. Hanging lights on the house, wrapping gifts, and decorating the tree will become opportunities to share how these customs relate to Jesus' birth. The ADVENTure of Christmas recaptures the true meaning of this beloved season, giving reasons to celebrate for years to come.Story Behind the BookFeeling like Jesus had gotten lost in the frenzy of the holiday season, I asked the Lord to show me what I could do to teach my children the true meaning of Christmas. I was caught off-guard when He simply replied, "Don’t do anything differently. Look in the middle of the celebration and you will find Me." He was right. There was no need to orchestrate moments to pontificate about "the commercialization of Christmas." Instead, Jesus is beckoning us to come to the party and bring the kids. In doing so, we run into Him at the mall, the movies, even at school. He hides in the lights, the carols, and the cards. He is there when we dress the evergreen tree, when Dad dresses up in a red suit, and even when we eat turkey and dressing!

    Their creatures, ranging from the exotic to the familiar, the elegant to the whimsical, will both inspire the beginner and challenge the most accomplished folder.Choose among the dolphin, penguin, swan, owl, goose, kangaroo, praying mantis, or even the mythical Pegasus or extinct wooly mammoth. Each of these thirty-seven new projects is true origami-folded from a single piece of paper with no cutting or gluing-and is complete with clear step-by-step diagrams, instructions, and a photograph of the finished model.Origami Zoo will challenge and delight anyone with a penchant for creating something wonderful out of (almost) nothing.

    Afterlife is a journey from the darkness to the light again, and again, and again.This poetry collection discusses depression, anxiety, trauma flashbacks, intrusive thoughts, death, self-harm, suicidal ideations, strong language.Please practice self-care while reading this poetry collection.Please see appendix at the end of the collection for detailed page number content warnings.Also available for download on Payhip: https://payhip.com/b/hYbl

    Morning Miracle definitively answers the question “Do newspapers still matter?” with a resounding yes.What The Kingdom and the Power did for the New York Times, Morning Miracle will do for the Washington Post. A reporter for more than forty years, Dave Kindred takes you inside the heart of the legendary newspaper and offers a unique opportunity to see what it really takes to produce world-class journalism every day. Granted unprecedented access to every nook and cranny of the paper, including candid exchanges with its most celebrated journalists, such as Bob Woodward, Sally Quinn, David Broder, and former executive editor Ben Bradlee (who gave the book its title), Kindred provides a no-holds-barred look at the twenty-first-century newsroom. As it becomes more difficult to maintain journalistic integrity, stay relevant in the age of blogs, and meet Wall Street’s demands for profits, the newspaper—more than any other medium—also shoulders the tremendous responsibility of acting as a watchdog for democracy. Perhaps no one sums up the overwhelming challenges that face the Post and its power to endure better than the author himself: “It is still a miracle that you can put 700 overcaffeinated misfits in a newsroom, on deadline, adrenaline running, secrets to spill, and before midnight a messenger delivers a smoking-hot city edition to Don Graham’s manse in Georgetown.”

    

    Much better known for his incisive and mordant explorations of power and social exclusion, Foucault here assumes a more playful stance. By exploring the nuances and ambiguities of Magritte's visual critique of language, he finds the painter less removed than previously thought from the pioneers of modern abstraction.

    And, as made clear in this book, learning to use the power of Personality Type is the key to communicating more effectively. Now in the same successful format as the bestsellers Do What You Are & Nurture by Nature, The Art of Speed Reading People offers a revolutionary new tool for sizing up people & speaking their language. A salesperson pitching a customer. A manager trying to motivate an employee. A teacher attempting to make a point with a student. In any of these situations, the power to "read" another person can be a powerful advantage. Drawing on the same scientifically validated Personality Type model that many Fortune 500 companies use, this book shows how anyone can quickly identify key personality characteristics through a person's appearance, vocabulary, body language, occupation, education, & interests. The Art of SpeedReading People is the ultimate communication resource - the next best thing to having X-ray vision.

    They are first- generation Americans, citizens of other nations, and lifelong New Yorkers. But they all share one thing: They honor their loved ones by living their lives with purpose, and a promise to never forget.These courageous family members share their grief and loss-and hope- speaking in their own words, with love, courage, and strength enough to inspire us all.

    I've purchased it specially for my Children to enhance their English Language skills grammatically and also to revise and test my own english language skills once again after passing my MA in English Literature way back in 1999. This book along with it's key is a great combination one can really have. Just go for it without any second thoughts. --LEENA SINGH Jan 30, 2012 This English Grammar book is very oldest Grammar book available for students to learn English . This is a excellent revised edition. It is very essential. --senthilkumar s Jun 20, 2014 This was recommended to me by my editor. And it did wonders. I would definitely say,"Buy it, use it, enlighten yourself!" Yes, initially you may find it a bit childish with all the pictures but it is the best piece on English grammar that you must own and have in your library. --Raghu Raj Murmu Sep 8, 2012 About the Author One of the authors of this book, P.C. Wren, completed his Master's degree in Arts, from the famed St. Catherine's College, University of Oxford, after which he worked for a number of years as a teacher in a boarding school. He has authored several other books as well. In the year 1903, he was appointed by the Indian Education Service, as the headmaster of Karachi High School. The second author of this book, H. Martin, received the honor of Officer of the Most Excellent Order of the British Empire. He has authored another book, namely A Final Course in Grammar and Composition.

    

    Pills’ Pharmacy Hub comes a book about some of the wildest customers that pharmacists have dealt with in retail pharmacy. Journey into the world of retail pharmacy with 80 hilarious short stories: a world where people are not that bright but always think they are right, and where the word patience doesn’t exist. A world with druggies coming up with some not-so-clever schemes to get their fix. A world where people think throwing ice cream in your face is an acceptable way to get your attention. A world with a new twist at every turn--just when you think you’ve seen everything, someone always finds a way to surprise you.

    

    We opened for business at 5 p.m. and already there was a queue of hungry customers on the cobbled street of London's East End. In 1950s and 60s Bermondsey, the fish-and-chip shop was at the centre of the community. And at the heart of the chippy itself was 'Hooray' Hilda Kemp, a spirited matriarch who dispensed fish suppers and an abundance of sympathy to a now-vanished world of East Enders. For 'Hooray' Hilda knew all to well what it was like to feel real, aching hunger. Growing up in the slums of 1920s south-east London, the daughter of a violent alcoholic who drank away his wages rather than put food on the table, she could spot when a customer was in need and would sneak them an extra big portion of chips, on the house. As Hilda works in the chippy six days a week - cutting the potatoes and frying the fish, yesterday's rag becoming today's dinner plate - she hears all the gossip from the close-knit community. There are rumours that the gang wars are hotting up: the Richardsons and the Krays are playing out their fights across south-east London. And the industrial strike is carrying on for a painfully long time for the mothers with many mouths to feed. At home, Hilda's children are latchkey kids, letting themselves in from school and helping themselves to whatever is in the larder until she gets in from her long, hard day at work. Despite tragedy striking her family, Hilda never complained of the loss of her daughter at a tragically young age, nor the tough upbringing she narrowly escaped. With a cast of colourful characters - dirty ragamuffins, struggling housewives, rough-diamond gang members - 'Hooray' Hilda's story is one of grit, romance, nostalgia and British endurance. Told to her granddaughter Cathryn, this memoir is the uplifting sequel to 'WE AIN'T GOT NO DRINK, PA' and is a testament to a woman who lived life to the full, who enjoyed laughter and loved fiercely - even though her heart was broken many times over.