Book picks similar to
Persuasive Communication by Erwin P. Bettinghaus


communication
nonfiction-psych-self-help
1_nonfiction
coms-manag

Wireless Communications: Principles and Practice


Theodore S. Rappaport - 1995
    Building on his classic first edition, Theodore S. Rappaport reviews virtually every important new wireless standard and technological development, including W-CDMA, cdma2000, UMTS, and UMC 136/EDGE; IEEE 802.11 and HIPERLAN WLANs; Bluetooth, LMDS, and more. Includes dozens of practical new examples, solved step by step.

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing


Jason Falls - 2011
    Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

More Than Words: Helping Parents Promote Communication and Social Skills in Children with Autism Spectrum Disorder


Fern Sussman - 1999
    Strategies are drawn from current research to help children develop more advanced communication skills, focusing on helping the child reach the following four goals: 1) improved two-way interaction, 2) more mature and conventional ways of communication, 3) better skills in communicating for social purposes and finally, 4) improved understanding of language. Wonderfully illustrated and with chapters divided into four color-coded stages of communication, this book was developed for The Hanen Program For Parents of Children with Autism Spectrum Disorder. Highlights Of More Than Words: - How your child communicates and the next steps to take - How your child learns best - What motivates your child to communicate - How to turn everyday activities into opportunities for learning to communicate - How to use pictures and print to help your child's understanding - How to talk so your child can understand you - How to develop your child's play skills - Why your child behaves in certain ways and what you can do about these behaviours - How to help your child make friends

Communication Systems


Simon Haykin - 1978
    In addition to being the most up-to-date communications text available, Simon Haykin has added MATLAB computer experiments.

This New Noise: The Extraordinary Birth and Troubled Life of the BBC


Charlotte Higgins - 2015
    Based on her hugely popular essay series, this personal journey answers the questions that rage around this vulnerable, maddening and uniquely British institution. Questions such as, what does the BBC mean to us now? What are the threats to its continued existence? Is it worth fighting for? Higgins traces its origins, celebrating the early pioneering spirit and unearthing forgotten characters whose imprint can still be seen on the BBC today. She explores how it forged ideas of Britishness both at home and abroad. She shows how controversy is in its DNA and brings us right up to date through interviews with grandees and loyalists, embattled press officers and high profile dissenters, and she sheds new light on recent feuds and scandals. This is a deeply researched, lyrically written, intriguing portrait of an institution at the heart of Britain.

How to Text a Girl: A Girls Chase Guide (Girls Chase Guides Book 1)


Chase Amante - 2016
    If you're tired of "spin your wheels" texting advice, buy this book. Its approach draws from 18 cutting edge scientific studies on texting… And it's written by the founder of the highest traffic men's dating advice website on the Internet, GirlsChase.com. What you will learn inside: Who the 4 kinds of texters are (plus: which one YOU are) - pg. 2 How to text a girl you like (use the powerful JGIG texting system) - pg.10 Exactly what to text girls: what topics to text and which to AVOID - pg. 62 The 4 BIG reasons most guys struggle to turn phone numbers into dates (these are so easy to correct) - pg. 74 How to tell if a girl likes you over text… Do this ONE thing, and you will know, with certainty, if she like you or not - pg. 67 How to "break the ice" with a girl over text in a way that kills awkwardness and gets her to text you - pg. 52 How to get a girl to LIKE you over text (hint: no clueless questions or long-winded text jousts!) - pg. 15 What to do when a girl doesn't text back - apply these 2 dos and 2 don'ts, and you'll get her texting today, 4 times out of 5 - pg. 72 How to flirt with a girl over text and make her EXCITED to meet up with you - you'll learn why "less" is "more", and just how much to actually do - pg. 31 An easy way to make sure girls almost never cancel the dates you plan with them over text. To do this, you'll use a simple, powerful trick called the "pre-meeting text" - pg. 68 What to do if a girl flakes on you (the good news: handle this well, and her attraction for you goes through the ROOF) - pg. 85 How to make a phone call to a girl that "resets" her interest in you (this works like magic at times when nothing else does) - pg. 92 The single most EFFECTIVE way to resume texting a girl you haven't talked to in weeks or months - pg. 112 How to start a conversation with a girl over text message; to do this right, you MUST use one of the two (2) patented "text objectives" - pg. 28 An example text conversation, start to finish, that ties EVERYTHING in the book together (this lets you see how all the pieces work, end to end) - pg. 134 … plus tons more examples, scientific study findings, and rules to texting women most men NEVER unearth… no matter how many texts they send. As a FREE bonus, only for book buyers, you'll receive the GC URL to a 93-minute bonus podcast on texting with girls.

I Thought We'd Never Speak Again: The Road from Estrangement to Reconciliation


Laura Davis - 2003
    Now, in I Thought We'd Never Speak Again, she tackles another critical, emerging issue: reconciling relationships that have been damaged by betrayal, anger, and misunderstanding.With clarity and compassion, Davis maps the reconciliation process through gripping first-person stories of people who have mended relationships in a wide variety of circumstances. In these pages, parents reconcile with children, embittered siblings reconnect, angry friends reunite, and war veterans and crime victims meet with their enemies. Davis weaves these powerful accounts with her own experiences reconciling with her mother after a long, painful estrangement.Making a crucial distinction between reconciliation and forgiveness, Davis explains how people can make peace in relationships without necessarily forgiving past hurts. In addition to a special section called "Ideas for Reflection and Discussion," she includes a self-assessment quiz, "Are You Ready for Reconciliation?"Whether you want to reconcile a relationship that has ended, improve a relationship that is difficult or distant, or learn the skills you need for dealing with the inevitable conflicts we all face in life, this book will teach you to mend troubled relationships and find peace.

Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You


Jim Hopkinson - 2011
    Using these ten steps, you will be able to confidently and effectively negotiate your salary. With helpful tips and questions throughout, this book gives readers the tools to conquer "the evil HR lady." While other books or websites might list a few standard bullet points on the subject from an expert in the HR field, Jim takes a "novel approach," weaving interesting stories, case studies, graphs, humor, and personal experience to make the topic come alive. The book also educates the reader on:Discovering the two simple - but vital - questions you need to answer for successHarnessing your social media network to gather valuable informationMastering successful FBI negotiation techniques to your advantageCreating a one-of-a-kind document to secure the highest salary rangeUsing Jim's "Right back at Ya" Method to regain control of an interview

The 5 Money Personalities: Speaking the Same Love and Money Language


Scott Palmer - 2012
    It doesn’t matter if you’ve been married for 40 years or dating for 4 months, money touches every decision you make as a couple—from the $5 cup of coffee to the $50,000 car. And when the two of you don’t see eye-to-eye on how much to spend or how much to save, that’s when arguments turn into ugly toxic fights that leave both persons feeling hurt and angry. It’s why money has become the #1 cause of divorce in the U.S. Obviously, something needs to change. The reason this crisis has not been addressed is because it has never been identified, defined, or given a name. Scott and Bethany Palmer, aka “The Money Couple,” have identified and defined this problem and offer concrete solutions to fix it.Once you know your Money Personality, you can get to the root of money arguments and start really working together. You’ll discover what has an impact on your loved one’s money decisions, and you’ll learn how to talk about money in a way that’s actually fun! You’ll figure out how to put an end to money secrets and lies once and for all.It’s not just about money management, and it’s definitely not just about overcoming debt. It is a whole new way of living that will change everything in your relationship. Tens of thousands have already been transformed. Are you ready?

Secret Formulas of the Wizard of Ads


Roy H. Williams - 1999
    It contains useful tips and advice on how to market products, manage staff and remember that which is important in life.

You Are Therefore I Am: A Declaration of Dependence


Satish Kumar - 2002
    In it he traces the sources of inspiration which formed his understanding of the world as a network of multiple and diverse relationships. You Are, Therefore I Am is in four parts. The first describes his memories of conversations with his mother, his teacher and his Guru, all of whom were deeply religious. The second part recounts his discussions with the Indian sage Vinoba Bhave, J. Krishnamurti, Bertrand Russell, Martin Luther King, and E. F. Schumacher. These five great activists and thinkers inspired him to engage with social, ecological and political issues. In the third part Satish narrates his travels in India, which have continued to nourish his mind and reconnect him with his roots.

Attraction isn't a choice


David DeAngelo - 2011
    

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR


Brian Solis - 2009
    That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

The HeART of Laser-Focused Coaching: A Revolutionary Approach to Masterful Coaching


Marion Franklin - 2019
    Learn rarely taught tips and concepts that will immediately elevate your coaching while avoiding the common pitfalls. New and experienced coaches alike will benefit greatly from the detailed strategies and wisdom shared from Marion’s years of experience. —Cheryl Richardson, NYTimes Bestselling author of Take Time for Your Life Marion Franklin, the Coach’s Coach, has been training and mentoring coaches for more than 20 years. Every student she has mentored or taught who sought ACC, PCC, or MCC has gotten their credential using the material in this book designed for all levels of coaches. No matter where you are in your coaching journey, this book has something for you. This book is different because it: • Includes brilliant tools for beginner-to-seasoned coaches •. Offers advanced techniques for developing powerful questions without any lists • Provides principles of human behavior that help you quickly identify what’s really going on • Contains the 25 Themes that underlie every coaching situation and make coaching and questioning much simpler • Shares a step-by-step, easy to follow, way to create a shift in perspective • Presents 17 strategies that clients unknowingly use that actually work against, not for them Begin using even one or two of the concepts and principles in this book and notice your coaching immediately elevate to a new level. Your clients will notice the difference! You will experience this innovative approach to masterful coaching with two full laser-coaching sessions with commentary — much like eavesdropping in on the mind of a master coach. Marion shares unprecedented concepts that will help new coaches and even the most experienced coaches gain new insights and ideas, including a deeper understanding of what they already know. • Automatically improve your coaching by applying one rarely known principle. • Never feel stuck around what question to ask. • Feel more confident by quickly identifying what’s really going on. • Know exactly what to listen for in every conversation. • Discover a simple “2 inquiry” approach that instantly enables you to deepen your curiosity. This book will not only boost your confidence and mastery as a coach, it will enable you to produce sustained results for your clients. I designed this book to not only show you what laser-focused coaching looks, sounds, and feels like, but to show you HOW TO coach for permanent, life-altering change. When using the Laser-Focused approach, you’ll be able to: • avoid getting seduced by the story • ask questions that get right to the heart of the matter • have the client do all of the summary • know how to create the shift and what to do afterwards • recognize the client’s underlying pattern and know how to address it and so much more The HeART of Laser-Focused Coaching –– A revolutionary, unprecedented approach makes coaching easier while also enhancing your ability to help clients create deep and profound change. Transform your coaching into something so powerful and life-changing that your coaching consistently flows and becomes effortless.

The PR Masterclass: How to Develop a Public Relations Strategy That Works!


Alex Singleton - 2013
    Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.This useful guide is aimed at PR professionals as well as small business owners and entreprenuers implementing a PR strategy for the first time.