How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

    Khiara M. Bridges investigates how race—commonly seen as biological in the medical world—is socially constructed among women dependent on the public healthcare system for prenatal care and childbirth. Bridges argues that race carries powerful material consequences for these women even when it is not explicitly named, showing how they are marginalized by the practices and assumptions of the clinic staff. Deftly weaving ethnographic evidence into broader discussions of Medicaid and racial disparities in infant and maternal mortality, Bridges shines new light on the politics of healthcare for the poor, demonstrating how the “medicalization” of social problems reproduces racial stereotypes and governs the bodies of poor women of color.

    Chae Hyun Moon, a celebrated cardiologist in Redding, California. Corapi had been suffering from exhaustion and shortness of breath, and although a physical examination and a conventional stress test revealed nothing abnormal, Moon insisted that the calcium level in Corapi's coronary arteries called for a highly invasive diagnostic test: an angiogram. A chain-smoking Korean immigrant known for his gruff bedside manner, Moon performed the procedure briskly and immediately handed down a devastating diagnosis: "I'm sorry; there is nothing I can do for you. You need a triple bypass tomorrow morning." He then abruptly left the room.Several hours later, however, Moon inexplicably decided the surgery could wait until Corapi returned from a previously scheduled cross-country trip. Unnerved by the dire diagnosis and also by Moon's inconsistent statements, Corapi sought other opinions. To his amazement, a second, third, and fourth doctor found that his heart was perfectly healthy. In fact, for a man his age, Corapi's arteries were "remarkably free of disease."Sensing a cause more disturbing than human error, Corapi took his story to the FBI. As local agent Mike Skeen soon discovered, Corapi was one of a number of people who had suspicions about Moon and Moon's go-to cardiac surgeon, Dr. Fidel Realyvasquez, an equally respected member of the close-knit northern California community. Working ata hospital owned by Tenet Healthcare, Moon would make the diagnoses and Realyvasquez would perform the surgeries. Together, these leaders of the Redding medical establishment put hundreds of healthy people at risk, some of whom never recovered. Soon Skeen launched a major investigation, interviewing numerous doctors and patients, and forty federal agents raided the hospital where the doctors worked.A timely and provocative dissection of America's medical-industrial complex, "Coronary" lays bare the financial structures that drive the American healthcare system, and which precipitated Moon's and Realyvasquez's actions. In a scheme that placed the demands of Wall Street above the lives of its patients, Tenet Healthcare rewarded doctors based on how much revenue they generated for the corporation.A meticulous three-year FBI investigation and hundreds of civil suits culminated in no criminal charges but a series of settlements with Tenet Healthcare and the doctors that totaled more than $450 million and likely put an end to Moon's and Realyvasquez's medical careers. The case's every twist and turn is documented here.A riveting, character-rich narrative and a masterpiece of long-form journalism, "Coronary" is as powerful as it is alarming. This is a hair-raising story of the hundreds of men and women who went under the knife, not in the name of medicine, but of profit and prestige. Brilliantly told, Stephen Klaidman's "Coronary" is a cautionary tale in the age of miracle medicine, and a shocking reminder to always get a second opinion.

    Communities where heroin had never been seen before—from Charlotte, NC and Huntington, WVA, to Salt Lake City and Portland, OR—were overrun with it. Local police and residents were stunned. How could heroin, long considered a drug found only in the dense, urban environments along the East Coast, and trafficked into the United States by enormous Colombian drug cartels, be so incredibly ubiquitous in the American heartland? Who was bringing it here, and perhaps more importantly, why were so many townspeople suddenly eager for the comparatively cheap high it offered?With the same dramatic drive of El Narco and Methland, Sam Quinones weaves together two classic tales of American capitalism: The stories of young men in Mexico, independent of the drug cartels, in search of their own American Dream via the fast and enormous profits of trafficking cheap black-tar heroin to America’s rural and suburban addicts; and that of Purdue Pharma in Stamford, Connecticut, determined to corner the market on pain with its new and expensive miracle drug, Oxycontin; extremely addictive in its own right. Quinones illuminates just how these two stories fit together as cause and effect: hooked on costly Oxycontin, American addicts were lured to much cheaper black tar heroin and its powerful and dangerous long-lasting high. Embroiled alongside the suppliers and buyers are DEA agents, local, small-town sheriffs, and the US attorney from eastern Virginia whose case against Purdue Pharma and Oxycontin made him an enemy of the Bush-era Justice Department, ultimately stalling and destroying his career in public service.Dreamland is a scathing and incendiary account of drug culture and addiction spreading to every part of the American landscape.

    

    In his compelling follow-up to The Rise of the Creative Class, Richard Florida outlines how certain cities succeed in attracting members of the 'creative class' - the millions of people who work in information-age economic sectors and in industries driven by innovation and talent.

    One heart. Two eyes. Ten fingers. You may think you know what makes up a human. But it turns out our bodies are full of surprises. What makes tears of joy different from tears of sadness?Why is a gut feeling so much smarter than you think?And why is 90% of you not even human?You may think you know the human body – heart, lungs, brain and bones – but your body is full of extraordinary mysteries that science is only just beginning to understand. This book, which accompanies a major new BBC TV programme, will change the way we think about our bodies.Doctors are in the business of keeping secrets, but medical confidentiality isn’t just about privacy, shame or discretion. It’s about vulnerability to exploitation. In this ground-breaking new book, the effervescent van Tulleken twins bring their knowledge and charm to the page to reveal just how well our bodies keep secrets from the things that want to exploit it: bacteria, viruses, fungi, parasites, larger predators and, crucially, other people. They uncover the remarkable stories behind the science we are not meant to know, on matters of life and death.Leading us through these revelations are tales of everyday miracles – the human stories that bind every one of us together through the universal stages of life. From the most extreme environments on Earth to the most extreme events, Chris and Xand reveal the incredible abilities every human shares. Arranged around the three themes of learning, survival and growth, this book shows the human body like never before.Combining cutting-edge science and technology with stunning photography that gives us a tantalising glimpse beneath our skin, the van Tullekens reveal the secrets that make very ordinary human body … extraordinary.

    You won't need to learn any web programming or turn yourself into a computer geek.What is WordPress?WordPress is a powerful publishing tool that's the single most popular way of publishing websites and blogs. It's used by Fortune 500 companies, startups, small businesses, bloggers and non-profits alike to build a professional presence on the web.Because WordPress lets you add and edit content through a web-based admin area, it's easier to use then you might imagine. In fact, you can build a great-looking site without being a web designer or computer geek. You can edit your website design as much as you like and add new features with a few clicks of the mouse, or you can use the default design for an equally professional-looking site.In plain English, this step-by-step book, written by a WordPress expert, helps you buy a domain name, get web hosting and set up WordPress so you can make a beautiful website or blog.Clear explanations and over 55 images of the admin screens and tools mean you can see exactly how to do all this.What you'll learn in WordPress Step-by-Step*How to choose a great domain name and get professional, reliable hosting * How to install WordPress in a few mouse clicks* How to publish posts and pages with correctly formatted text* How to give your website a professional touch by using images and videos* How to customize the design of your site without needing to be a programmer* How to extend your site even further with "plugins" * How to structure your site so you'll get found by Google* How to keep your website secure * How to solve the most common WordPress problems...and more.There's also a free bonus chapter on getting the first visitors to your site.Plus, the book is packed with links to additional resources and free design themes and plugins to help you build a website on a budget.By the time you've read the book you'll have a unique, professional and easy-to-use website to be proud of - and you'll have created it yourself!Important: This book is currently the most up-to-date WordPress book available on Amazon. Some of the older WordPress books were published more than a year ago - a lot has changed since then. This guide describes how to use the latest version of WordPress (3.5).Whether you want to build a simple website for your company or organization, make money with a blog or a full online store, this non-geek guide will get you online quickly.

    It shows you how you can unleash astonishing potential by building the trust, delivering the change, and inspiring the focus that underpins sustainable high performance.From extensive interviews with executives from all over the world, as well as from surveys with more than a thousand executives, the book reveals the nine characteristics that Secure Base Leaders display on a daily basis. The research shows that a primary difference between a successful leader and a failed leader is the presence or absence of secure bases in his or her life.Care to Dare will take you on a journey where you will discover your own secure bases, past and present, and determine how you can be a secure base for other people in your life at work and at home.

    Like John McPhee and Susan Orlean, Laskas dives deep into her subjects and emerges with character-driven narratives that are gripping, funny, and revelatory. In Hidden America, the stories are about the people who make our lives run every day—and yet we barely think of them. Laskas spent weeks in an Ohio coal mine and on an Alaskan oil rig; in a Maine migrant labor camp, a Texas beef ranch, the air traffic control tower at New York’s LaGuardia Airport, a California landfill, an Arizona gun shop, the cab of a long-haul truck in Iowa, and the stadium of the Cincinnati Ben-Gals cheerleaders. Cheerleaders? Yes. They, too, are hidden America, and you will be amazed by what Laskas tells you about them: hidden no longer.

    Baiting is the art of luring unsuspecting pedophiles (as well as the occasional religious zealots and others) into online chat with a false persona and then turning the conversations into the most vile, merciless and hilariously abusive logs ever recorded on the World Wide Web. This book will leave you less afraid of internet predators, yet more terrified knowing that people this stupid live among us without supervision. Either way, you will never look at Instant Messenger the same way again.

    One of America's richest men and the largest single shareholder of the Baltimore & Ohio Railroad, Hopkins was also one of the city's defining developers. In The Ghosts of Johns Hopkins, Antero Pietila weaves together a biography of the man with a portrait of how the institutions he founded have shaped the racial legacy of an industrial city from its heyday to its decline and revitalization. From the destruction of neighborhoods to make way for the mercantile buildings that dominated Baltimore's downtown through much of the 19th century to the role that the president of Johns Hopkins University played in government sponsored "Negro Removal" that unleashed the migration patterns that created Baltimore's existing racial patchwork, Pietila tells the story of how one man's wealth shaped and reshaped the life of a city long after his lifetime.--Klaus Philipsen, architect and author of Baltimore: Reinventing an Industrial Legacy City

    Of course, in middle school and high school, almost everyone is an outsider: the nerds, the new girls, the band geeks, the loners; even the "popular" cheerleaders. Alexandra Robbins' The Geeks Shall Inherit the Earth takes us inside the hallways of real schools to show us how shifting cliques and permanent marginalization affect children. Following individual students over the course of a year, she tracks the plight and possibilities of self-confessed nerds, freaks, punks, Goths, and weirdos. Her central message is heartening: Our increasingly homogenized society ultimately needs and welcomes the cafeteria fringe.

    Our eyes play tricks on us; our stories change in the retelling; and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes.In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. Why We Make Mistakes is enlivened by real-life stories--of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail--and offers valuable advice, such as how to remember where you’ve hidden something important. He explains why multitasking is a bad idea, why men make errors women don’t. This book will open your eyes to the reasons behind your mistakes and have you vowing to do better the next time.

    Why else would you be looking at this book? If you have ever wanted to see behind the front lines of retail, this is the book for you. If you want to validate your own experiences in retail, this is the book for you. If you just want to laugh at humorous things from funny people, this is the book for you. Packed full of true short stories from working in one of these super stores, only one conclusion can be reached in the end: Wal-Mart is the craziest place on Earth!