In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.

    How many times do you come away from a situation and think you could have handled it better? The realization that you should have used different words or said things in a different tone which might have produced a more positive result or avoided friction. How often have you felt frustrated at your inability to state your case and to explain your thoughts well enough for the other person to grasp your point?Make no mistake - talk is our most precious commodity. Human interaction and face to face communication came long before social media websites, e-mail and texting. Yet more and more people have lost the art of conversing effectively and successfully as the 'screen' replaces conversation. Talkability provides tried and tested suggestions to help you get your points across and make things happen.

    He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

    The book contains a series of short chapters filled with examples, data, and insights that challenge questionable assumptions and much conventional management wisdom. Each chapter also provides guidelines about how to think more deeply and intelligently about critical management issues. Covering topics ranging from managing people to leadership to measurement and strategy, it’s good organizational advice, delivered by Dr. Pfeffer himself.

    It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.­­Michael E. Porter, Harvard Business SchoolPractical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.­­Publishers Weekly

    This is a must-have marketing reference.

    Lady Kara Kensington's family paid a high price in money and blood to found the gallery that now lies in ruins. Her search for answers leads Kara and her friend Safia al-Maaz, the gallery's curator, into a world they never dreamed existed. Evidence exposed by the tragedy suggests that Ubar, a lost city buried beneath the Arabian desert, is more than mere legend...and that something astonishing is waiting there. The two extraordinary women and their guide, Omaha Dunn, are not the only ones being drawn to the desert. Former U.S. Navy SEAL Painter Crowe, a covert government operative and head of an elite counter-espionage team, is hunting down a dangerous turncoat and the trail is pointing him toward Ubar. What is hidden below the sand is more than a valuable relic of ancient history. It is an ageless power that lives and breathes. Many lives have already been destroyed by ruthless agencies dedicated to guarding its mysteries and harnessing its might. The end may be at hand for Kara, Safia, Crowe, and all of the interlopers who wish to expose its mysteries, as it prepares to unleash the most terrible storm of all...

    And now that she’s signed with Glitter Records and is working with her longtime celebrity crush, pop singer Matt, Lindsey is determined to win him over. But will burning bridges enable her to achieve her goals, or will she only end up badly burnt?*With a special cameo appearance from Maude Laurent (the French Girl series).This short story takes place before the start of A French Girl in New York.