Drawing on an enormous range of examples, Kress and van Leeunwen examine the ways in which images communicate meaning.

    In " An Introduction to the Event-Related Potential Technique," Steve Luck offers the first comprehensive guide to the practicalities of conducting ERP experiments in cognitive neuroscience and related fields, including affective neuroscience and experimental psychopathology. The book can serve as a guide for the classroom or the laboratory and as a reference for researchers who do not conduct ERP studies themselves but need to understand and evaluate ERP experiments in the literature. It summarizes the accumulated body of ERP theory and practice, providing detailed, practical advice about how to design, conduct, and interpret ERP experiments, and presents the theoretical background needed to understand why an experiment is carried out in a particular way. Luck focuses on the most fundamental techniques, describing them as they are used in many of the world's leading ERP laboratories. These techniques reflect a long history of electrophysiological recordings and provide an excellent foundation for more advanced approaches.The book also provides advice on the key topic of how to design ERP experiments so that they will be useful in answering questions of broad scientific interest. This reflects the increasing proportion of ERP research that focuses on these broader questions rather than the "ERPology" of early studies, which concentrated primarily on ERP components and methods. Topics covered include the neural origins of ERPs, signal averaging, artifact rejection and correction, filtering, measurement and analysis, localization, and the practicalities of setting up the lab.

    These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As he highlights examples of those tools used well, Johnson also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

    Her engrossing ethnographic and sociolinguistic study reveals the connection of language behavior and other symbolic practices among Latina gang girls in California, and their connections to larger social processes of nationalism, racial/ethnic consciousness, and gender identity.An engrossing account of the Norte and Sur girl gangs - the largest Latino gangs in CaliforniaTraces how elements of speech, bodily practices, and symbolic exchanges are used to signal social affiliation and come together to form youth gang stylesExplores the relationship between language and the body: one of the most striking aspects of the tattoos, make-up, and clothing of the gang membersUnlike other studies - which focus on violence, fighting and drugs - Mendoza-Denton delves into the commonly-overlooked cultural and linguistic aspects of youth gangs

    Recognised as the most practical and comprehensive text in the field of phonetics, this third edition of English Phonetics and Phonology includes revised transcriptions, a wider discussion of different varieties of English and an updated treatment of intonation.

    Maybe you learned Spanish verb conjugations and lists of vocabulary, but you still can't speak the language.The Accelerated Spanish system is completely different: You can learn fluent Spanish with a step-by-step system that begins with the fundamentals of the Spanish language, moving from there into actual conversational fluency.This first volume will teach you to think like a Spanish speaker and give you the vocabulary that makes up 50% of the Spanish language.

    One of the world's most eminent thinkers, Searle dismantles these theories as he presents a vividly written, comprehensive introduction to the mind. He begins with a look at the twelve problems of philosophy of mind--which he calls Descartes and Other Disasters--problems which he returns to throughout the volume, as he illuminates such topics as materialism, consciousness, the mind-body problem, intentionality, mental causation, free will, and the self. The book offers a refreshingly direct and engaging introduction to one of the most intriguing areas of philosophy.

    Ong offers fascinating insights into oral genres across the globe and through time, and examines the rise of abstract philosophical and scientific thinking. He considers the impact of orality-literacy studies not only on literary criticism and theory but on our very understanding of what it is to be a human being, conscious of self and other.This is a book no reader, writer or speaker should be without.

    -- Alan Dundes. Propp's work is seminal...[and], now that it is available in a new edition, should be even more valuable to folklorists who are directing their attention to the form of the folktale, especially to those structural characteristics which are common to many entries coming from even different cultures. -- Choice

    Grammar for English Language Teachers provides an accessible reference for planning lessons and clarifying learners' problems. It includes a typical difficulties section in each chapter, which explores learners' problems and mistakes and offers ways of overcoming them.

    -- M. Carolyn Clark, Department of Educational Human Resource Development, College of Education, Texas A&M University Since Merriam's definitive Case Study Research in Education first appeared in 1988, significant advances have occurred in the field of qualitative research. To meet the demand for a book that reflects these important changes, Merriam has completely revised and updated her classic work.Timely, authoritative, and approachable, Qualitative Research and Case Study Applications in Education is a practical resource that offers the information and guidance needed to manage all phases of the qualitative and case study research process.

    Often imitated, never replaced, Man-Made Language has become a cornerstone of modern feminist thought.

    This includes loved ones, family, and friends beginning the journey of recovery. This resource can help you understand how to help them thrive.A compassionate, user-friendly handbook for family and friends navigating the many challenges that come with a loved one's new-found sobriety. A relative or friend has finally taken those tentative first steps toward sobriety. With the relief of this life-changing course of action comes a new and difficult set of challenges for recovering addicts and those who love them. Family members and friends often find themselves unsure of how to weather such a dramatic turn, as the rules and routines of their relationships no longer pertain. Everything Changes assuages fears and uncertainty by teaching loved ones of newly recovering addicts how to navigate the often-tumultuous early months of recovery. Beverly Conyers, author of the acclaimed Addict in the Family, again shares the hope and knowledge that she gained as a parent of a recovering addict by focusing on the aftermath of addiction. She outlines the physical and psychological changes that recovering addicts go through, and offers practical tools to help family members and friends: build a fresh, rewarding relationship with the addict be supportive without setting themselves up for disappointment avoid enabling destructive behavior set and maintain boundaries cope with relapse deal with the practicalities of sober living, such as helping the addict find a job and deal with the stigma of addiction.

    It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

    Written in easy to read language, and packed with practical, easily applied tips, this eBook contains everything you need to know to take great notes.To make sure you get the most value for money possible I've also included the FREE eBook: "How to Study: 20 Tips". It contains my best best advice on time management, goal setting and how to get the best grades with the least effort. It's advice that also transfers brilliantly well to professionals, the self employed and anyone working toward mastery of a given field.