They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    Your engineers are fretting about the functionality. Your designers are in mutiny about specifications. Your business manager is screaming about the budget, and your sales team just wants to talk pricing. What do you do? The biggest challenge and most important responsibility of a Product Manager are to stay focused on the user. You are the advocate for the customer. You put their interest first, and ensure that the end result actually achieves what you set out to accomplish in the first place. Even the best Product Managers cannot do this through instinct alone. You’re not psychic. You need to gather data. You need to systematically understand your users. And you need to learn how to effectively communicate this understanding to your team, so they are inspired to share your vision and stay on track. Presenting practical advice and thought leadership from PMs at companies 


like Airbnb, Reddit, and Square, ‘Ship it: Successful Product Managers Reveal All’ shows you how to succeed as a Product Manager by putting the user first, and getting your team on your side. The chapters you’re about to read provide specific advice on conducting user research and applying metrics that actually matter, as well as more general wisdom about the Product Manager career path, communication skills, and life lessons from PMs at the top of their game. No matter where you are on your PM journey, you’re bound to find nuggets of wisdom here that allow you to upgrade your thinking and achieve more for your users and your career.

    From your first steps of learning about WordPress all the way through maintaining a site throughout the years, this book is packed with truly practical information.

    It is through an understanding of service design that truly service-oriented solution logic can be created in support of achieving the strategic goals associated with SOA and service-oriented computing. Bestselling SOA author Thomas Erl guides you through a comprehensive, insightful, and visually rich exploration of the service-orientation design paradigm, revealing exactly how services should and should not be designed for real-world SOA. concise introduction to SOA and service-oriented computing concepts and benefits* A thorough exploration of the service-orientation design paradigm as represented by eight specific design principles* A comparison of service-oriented and object-oriented concepts and principles and a clear definition of what qualifies as service-oriented logic* Detailed coverage of four different forms of service-related design granularity* An exhaustive examination of service contracts, with an emphasis on standardization, abstraction, and the utilization of WS-Policy, XML Schema, and WSDL definitions* A comprehensive study of various forms of service-related coupling with an emphasis on the requirements to attaining a suitable level of loose coupling.* achieve truly agnostic and reusable service logic* Techniques for maximizing service reliability, scalability, and performance by instilling high levels of autonomy and emphasizing stateless design* Approaches for positioning services as highly discoverable and interpretable enterprise resources* Unprecedented coverage of how to design services for participation in complex compositions* The definition of concrete links between each design principle and the strategic goals and benefits of SOA and service-oriented computing* Numerous cross-references to key design patterns documented separately in SOA: Design Patterns www.soabooks.com supplements this book with a variety of resources, including content updates, corrections, and sample chapters from other books. www.soaspecs.com provides further support by establishing a descriptive portal to industry specifications referenced in all of the series titles. www.soaglossary.com establishes a master glossary for all SOA titles in this series. www.prenhallprofessional.comwww.soabo... Foreword Chapter 1: OverviewChapter 2: Case Study Background Pa

    Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

    Through clear explanation, specific examples, and practical exercises, Dr. Miller offers a step-by-step process for developing your skillfulness in empathic listening. With a solid basis in sixty years of scientific research, these communication skills are not limited to professionals, and can be learned and applied in your everyday life. Instead of assuming that you know the meaning of what you think you heard, empathic listening lets you develop a more accurate understanding and prevent miscommunication. Empathic understanding can help to deepen personal relationships, alleviate conflict, communicate across differences, and promote positive change. The author also discusses skills for expressing yourself clearly, and for strengthening close relationships and friendships. Through empathic understanding you have access to life experience far beyond your own, and over time, listening well and deeply becomes a way of being, fostering a compassionate and patient acceptance of human frailties--those of others as well as your own. ""The quality of empathic listening that Carl Rogers brought to us decades ago, that unlocks treasures of intimacy, trust, peace and healing, is alive and well in Bill Miller's own unique voice, as he extends the meanings of this vital relational element for today's world. Readily integrated into our everyday lives and the larger cultures of human conflict, my hope is that we choose to live out the delicate yet strong principles of connection that Listening Well offers us."" --Gay Leah Barfield, Co-Founder and Former Director, Carl Rogers Institute for Peace, Center for Studies of the Person, La Jolla, California ""If there ever was a time for Listening Well, it is now. In its pages, we learn to use our ears to dissolve differences, open hearts, and build bridges. Nothing more needs saying."" --Scott D. Miller, Director, International Center for Clinical Excellence ""Listening Well is a super moon in the dark night sky: brilliant, absorbing, and illuminating. Bill Miller, co-developer of the revolutionary motivational interviewing, blends art and science in teaching the quintessential skills of listening and in fostering human connection."" --John C. Norcross, Professor of Psychology, University of Scranton ""Listening Well is a terrific, hands-on book for individuals or groups dedicated to caring relationships. Full of insight and practical exercises to improve listening skills, I highly recommend it to professionals and lay people alike."" --Debra Engquist, Retired Pastor ""Listening Well is about much more than listening. This short, easy-to-read book provides a brief course in human relationships. With many useful explanations, examples, and exercises, the author demonstrates the what, why, and how of empathy in human interaction. The book is eminently useful for those who want to or need to improve their listening and relationship skills at work or in personal settings."" --Howard Kirschenbaum, Former Chair, Counseling and Human Development, University of Rochester Dr. William R. Miller is Emeritus Distinguished Professor of Psychology and Psychiatry at the University of New Mexico, with over forty years of experience in teaching empathic understanding. His many books include Lovingkindness, Quantum Change, Motivational Interviewing, and Portals: Two Lives Intertwined by Adoption.

    As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future.Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry.Infused with real world examples and interviews with industry disruptors, Reengineering Retail illustrates the vast opportunities at play for bold brands and business leaders. Stephens’ strategies will provide businesses with the foresight required to move quickly and effectively into the future.

    The back half of the book contains a wide range of case studies from design firms around the world so designers can see the techniques previously outlined in the first half of the book. The author also critiques and explains why the design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?).

    Being ambidextrous with Eastern and Western cultures, he can see things most of us overlook. The result is a humor and expression that brings out the best in computers and art."--Nicholas Negroponte John Maeda is one of the world's leading experimental graphic designers and is quickly becoming a digital culture icon. His early preoccupation with the intersection of computer programming and digital art has resulted in a fascinating, interactive, and stunningly beautiful collection of work. Maeda has pioneered many of the key expressive elements that are prevalent on the web today. Among his most well-known works are "The Reactive Square," which features a simple black square on a computer screen that changes shape if one yells at it, and "Time Paint," in which paint flies across the screen. He has created innovative, interactive calendars, digital services, and advertisements for companies such as Sony, Shiseido, and Absolut Vodka. This is the first publication to present a complete overview of Maeda's work and philosophy. A glorious visual exploration of ideas and graphic form, "Maeda @ Media" takes you through Maeda's beginnings in early computerized printouts, to his reactive graphics on CD-ROM, to his dynamic experiments on the web, to his pedagogical approach to digital visual art, and finally to his overarching quest to understand the very nature of the relationship between technology and creativity. Six thematic chapters provide an overview of his entire career and research. But this is not just a catalog of older work: interspersedbetween each chapter is a new visual essay that has been created exclusively for this publication to underline each of the major themes. Coming together in a massive 480 pages, printed in a dazzling array of color combinations on three different kinds of paper, the result is a manifesto, a finely crafted manual and inspiration sourcebook all in one. With over 1000 illustrations.

    It also contains the easy to follow instructions on how to analyze and compute the structural design of critical building parts such as: reinforced concrete slabs, beams, columns and footings. There are also simple designs and floor plans for a variety of building types to be found in this book.BUILDING DESIGN AND CONSTRUCTION should be of interest to architects, engineers, contractors, developers and allied professionals who are engaged in building design, planning and construction. Students and graduates reviewing for the board examinations for architects and engineers would find in this book valuable practical knowledge to supplement the theories learned in their classrooms.Project owners studying this book would appreciate and get a clear understanding of how their envisioned pet project, which sprang only from a mere idea - is transformed slowly step-by-step - into concrete form.Explanations and instructions in BUILDING DESIGN AND CONSTRUCTION are conveyed in direct and simple language for easy understanding even by the layman. Plans and drawings are clearly presented, to be easily interpreted by construction workers.

    They are world-famous for their inimitable, democratic designs which bridge the gap between crafts and industrial production. The marriage of beautiful, organic forms with everyday functionality is one of the primary strengths of Scandinavian design and one of the reasons why Scandinavian creations are so cherished and sought after. This guide provides a detailed look at Scandinavian design from 1900 to the present day, with in-depth entries on featured designers and design-led companies, plus essays on the similarities and differences in approach between Norway, Sweden, Finland, Iceland, and Denmark.

    It is also recommended for students studying btech, be, and other professional courses related to machine design. The book is systematic and is presented in clear and simple language. The syllabus of the book is in line with the course at nmims. It is good reference book for students of other colleges too. The book explains the life cycle of engineering design, with respect to machines beginning from identifying a problem, defining it in relatively simpler terms, considering the environment in which it operates, and finding a solution to solve problems or improvise methods. It includes more than 30 chapters like shafts, levers, chain drives, power screws, flywheel, springs, clutches, brakes, welding joints, pressure vessels, spur gears, internal combustion engine parts, bevel gears, pipes and pipe joints, worms gears, columns and struts, riveted joints, keys and coupling, and more. S chand publishing is the publisher of a textbook of machine design, and it was published in 2005. This 25th revised edition book is available in paperback. Key features: this is a multi-coloured edition with pictures, illustrations, diagrams, and graphics to support the concepts explained. About the authorsj k gupta and r s khurmi have authored the book. Dr r s khurmi worked as a professor in delhi university, and now he writes books on engineering. J k gupta is also a technical writer, and writes mostly in collaboration with r s khurmi. They have their individual authored books as well like strength of material, life and work of ramesh chunder dutta c. I. E, and history of sirsa town. Some of the books that have been authored by both of them are refrigeration tables with chart, textbook of refrigeration and airconditioning (m. E.

    This highly acclaimed book in its third edition includes numerous updates and improvements: - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

    The book seeks to provide a thorough understanding of fundamentals of Web Technologies. Divided intofour sections, the book first introduces basic concepts such as Introduction to Web, HTTP, Java Network Programming, HTML, and Cascading Style Sheets (CSS). The following three sections describe various applications of web technologies, namely, XML, client-side scripting, and server-side scripting.The second section on XML Technologies focuses on concepts such as XML Namespace, DTD, and Schema, parsing in XML, concept of XPath, XML Transformation and other XML technologies. The third section dealing with client-side programming includes JavaScript and Applets and the last section introducesserver-side programming including CGI, Servelets, JSP, and Introduction to J2EE. Presenting the concepts in comprehensive and lucid manner, the book includes numerous real-world examples and codes for better understanding of the subject. Moreover, the text is supported with illustrations, screenshots, review questions, and exercises.

    It also works beautifully with other open source tools, such as the MySQL database and the Apache web server. However, as more web sites are developed in PHP, they become targets for malicious attackers, and developers need to prepare for the attacks.Security is an issue that demands attention, given the growing frequency of attacks on web sites. Essential PHP Security explains the most common types of attacks and how to write code that isn't susceptible to them. By examining specific attacks and the techniques used to protect against them, you will have a deeper understanding and appreciation of the safeguards you are about to learn in this book.In the much-needed (and highly-requested) Essential PHP Security, each chapter covers an aspect of a web application (such as form processing, database programming, session management, and authentication). Chapters describe potential attacks with examples and then explain techniques to help you prevent those attacks.Topics covered include:Preventing cross-site scripting (XSS) vulnerabilitiesProtecting against SQL injection attacksComplicating session hijacking attemptsYou are in good hands with author Chris Shiflett, an internationally-recognized expert in the field of PHP security. Shiflett is also the founder and President of Brain Bulb, a PHP consultancy that offers a variety of services to clients around the world.