The Baby's Coming


Virginia Howes - 2014
    Still broody, but not really wanting to add to her family, she realised that becoming a midwife was her true vocation. It was a long journey to get the education and qualifications she needed, especially with a young family, but she was determined and never doubted her decision. Following her training, she spent two years working within the NHS, but her naturally independent spirit fought against the constraints of the system and fourteen years ago she decided to set up on her own. Virginia works with mothers who want to give birth at home naturally, something which Virginia believes in passionately. 350 births later, Virginia still loves what she does.The Baby's Coming is Virginia's memoir and tells the stories of her training as a midwife as well as some of the most memorable births: the most dramatic, the most touching. Virginia particularly remembers the births of her own grandchildren whose arrivals in the world were some of the most special moments for her as both a midwife and grandmother.

Sleep, Interrupted: A physician reveals the #1 reason why so many of us are sick and tired


Steven Y. Park - 2008
    Or you have persistent pain you and your doctor can't explain. Man or woman, you may be fighting fluctuating hormone levels. Or maybe you snore like a freight train.Anything that narrows the throat and interrupts sleep, particularly breathing problems brought on by sleep position, illness, life changes, or your anatomy, may be key to understanding a host of common health issues. In this groundbreaking book, Dr. Steven Park outlines a simple, rational explanation for what s making you sick, and provides guidance for treatment options that address specific health problems.

The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond


Matthew Luhn - 2018
    Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

It Will All Make Sense When You're Dead: Messages From Our Loved Ones in the Spirit World


Priscilla A. Keresey - 2011
    After a brief tale of her own introduction to the paranormal, the author shares funny, poignant, and insightful words straight from the spirit people themselves. Together, the living and the dead seek forgiveness, solve family mysteries, find closure, settle scores, and come together for birthdays, anniversaries, and graduations. Quoting directly from her readings and séances, Priscilla reports the spirit perspective on mental illness, suicide, religion, and even the afterlife itself. For those readers interested in developing their own spirit communication skills, the last section of the book offers meditations and exercises used by the author herself, both personally and with her students. "It Will All Make Sense When You’re Dead" is chock-full of simple and entertaining wisdom, showing us how to live for today, with light hearts and kindness.

Services Marketing: People, Technology, Strategy


Christopher Lovelock - 1991
    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google


Scott Galloway - 2017
    Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Contagious: Why Things Catch On


Jonah Berger - 2013
    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

The New Normal: explore the limits of the digital world


Peter Hinssen - 2010
    Patients are looking for information coming from a wide range of sources. Products and experiences are being discussed on the internet and shared across social media platforms. UCB is one of the first biopharma companies to acknowledge IT as core to its business strategy and to let the patient take the lead in the online conversation. This book is about the trend spotting and creative thinking needed to prepare ourselves for the world of possibilities awaiting us in the big ocean of the New Normal. Talking about the digital society could soon make you sound old and out of date - such is the pace of change. Advancement in technology is creating a 'new normal' where relationships with consumers are increasingly in a digital form. Businesses need to reinvent themselves to create new interactive business models. Technology is no longer an enabler. It has become a game-changer. Don't even think for a moment that we have arrived in the Digital World. We're probably, at best, halfway. This isn't a discussion about the glass being half-full or half-empty. The past 25 years were about technology getting into the hands of consumers. The next 25 years will see consumers, young and old, making technology part of everyday life. Digital has become the New Normal. An entrepreneur, advisor, lecturer and writer, Peter Hinssen (1969) is one of Europe's most sought-after thought leaders on the impact of technology on society and business. He is frequently called upon to lead seminars and consult on issues related to the adoption of technology by consumers, the impact of the networked digital society, and the Fusion between business and IT.

Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine


Cyndi Thomason - 2019
    While the ecommerce industry presents incredible opportunities, these four areas can also present major pitfalls in the quest for success. Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses each of the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable. This book is for every online seller who dreams of ecommerce prosperity.

Youtube : I Invented You Tube


Eric Skaggs - 2015
    YouTube : I Invented You Tube is the true story of how Eric Skaggs gave Chad Hurley the idea for YouTube from domain name to exit strategy and everything else in between in exchange for a promise of one percent of $1.65 billion.

An Army in Heaven


Kelley Jankowski - 2016
    Read about their accounts of Heaven and Hell, their visions of loved ones who have long traversed to the other side. Compassionate and compelling, this book retells their experiences. Their accounts are moving, edifying and sometimes disturbing, as cases of terrible abuse, neglect and even the demonic are also witnessed. Written by the nurse assigned to their care, An Army In Heaven is a compilation of their stories, what they saw on the other side and what they see as the veil thins during the dying process. It will change how you view life and most importantly, how you view death.

Grave Secrets: Leading Forensic Expert Reveals Startling Truth about O.J. Simpson, David Koresh, Vincent Foster, and Other Sensational Cases


Cyril H. Wecht - 1996
    has been involved in some of the most sensational cases of our time. Now Grave Secrets takes you on a personal tour behind the scenes of these notorious incidents-touching on cases as varied as O.J. Simpson, Vincent Foster, and even the much-publicized "Alien Autopsy." Through shocking eyewitness testimony and crucial findings of facts, Cyril Wecht's expert opinion is sure to enlighten and fascinate true crime fans everywhere! � Newly updated for paperback! br� GRAVE SECRETS provides controversial and stunning revelations, such as: br� Evidence pointing to a second killer in the O.J. Simpson murder case br� Whether or not White House counselVincent Foster really committed suicide br� Why the secrets surrounding the "Alien Autopsy" continue to elude the public br� Cyril Wecht has provided expert commentary on "20/20," "Nightline," "The Larry King Show," and news specials with Dan Rather, Geraldo Rivera, Tom Snyder, and Maury Povich br� Cyril Wecht is the former president of both the American Academy of Forensic Science and the American College of Legal Medicine br� Contains 8 pages of compelling photos

The Slicing Pie Handbook: Perfectly Fair Equity Splits for Bootstrapped Startups


Mike Moyer - 2016
    Bad equity deals are the rule, not the exception. The Slicing Pie Handbook outlines a framework for perfectly fair equity splits for early-stage, bootstrapped startup companies. Based on the dynamic equity model popularized by the book Slicing Pie, a formula in use by entrepreneurs all over the world. The Slicing Pie Handbook will help you determine the right share for people who contribute the things you need to start your company including help, equipment, supplies, rent and even credit. You will learn how to fairly allocate equity when people contribute and how to fairly recover equity when people leave the company.

Etsy Excellence: The Simple Guide to Creating a Thriving Etsy Business


Tycho Press - 2015
    This book provides actionable steps to help shop owners engage the Etsy community in authentic ways that attract buyers and generate sales. The best Etsy shops stand out among the sea of sellers and draw loyal customer bases, but how they’ve done it isn’t—and shouldn't be—a secret. In these pages, top Etsy sellers share the tools that have helped them, the changes they made that yielded positive results, and their best advice for achieving and sustaining a successful Etsy shop. Beyond sellers’ words of wisdom, this book offers a roadmap all sellers can follow in order to: • Choose keywords and tags to drive traffic to your shop • Photograph your products for maximum appeal • Create a unique shop that stands out • Write winning product descriptions • Price your goods appropriately • Market your products effectively on social media platforms • Maintain lasting relationships with your customers • Diversify your product offerings

FREE Periodic Table of the Chemical Elements (Mendeleev's Table) in the Trial Version. The Full version adds Melting & boiling points, Density, Electronegativity, ... affinity, and more (Mobi Study Guides)


MobileReference - 2006
    Melting & boiling points, Density, Electronegativity, Electron affinity, and much more in the Full version. Navigate from TOC or search for words or phrases. Features Formatted for a small screen Atomic numbers, symbols & weights Chemical symbols and more... Easy to navigate. Search for the words or phrases Navigate from Table of Contents or read page by page Access the guide anytime, anywhere - at home, on the train, in the subway. Use your down time to prepare for an exam. Always have the guide available for a quick reference. Table of Contents Periodic Table: Standard | LargeList of elements sorted by: Atomic number (including atomic Mass) | Name | Symbol | Boiling Point | Melting Point | Density | Atomic radius | Electronegativity | Electron affinity | Ionization potential | Standard enthalpy change of vaporization | Standard enthalpy change of fusion | Specific heat capacity About Periodic Table: Arrangement | Periodicity of chemical properties | Electron configuration | Naming of elements | Chemical symbols | HistoryChemical Series: Alkali metal | Alkaline earth metal | Lanthanides | Actinides | Transition metals | Poor metals | Metalloids | Nonmetals | Halogens | Noble gasesAppendix: IUPAC nomenclature | Metric system (SI) | SI writing style | Powers of 10 prefixes | United States units conversion