Book picks similar to
How to Spot Scams Online by John Gower III


fake
internet
manuals-guides-howtos
social-media

Teaser (Hallie Ahern Mysteries)


Jan Brogan - 2008
    Featuring two girls striking provocative poses, the clip promises more to come. As Hallie follows up on the lead, staking out tech shops and high school hangouts in search of the girls in the clip, she discovers that men are buying the girls webcams and lavishing them with gifts to make sure they use them. But those gifts are only a taste of the perils to come.The paper’s new owners love the idea of an exposé that warns parents of the dangers of the Internet, but when girls start dying, and when Hallie’s boyfriend—a prosecutor with the Attorney General’s office—ends up on another side of the story altogether, the situation goes from dark to lethal.As Hallie is caught between her responsibilities as a reporter and as a concerned citizen, her investigation leads her deep into a far-reaching conspiracy in Teaser, Jan Brogan’s latest gripping mystery.

What Happens in Vegas Stays on YouTube


Erik Qualman - 2013
    Reputations are dying. Don't let it happen to your company, your team, or your family. You need to turn this potential liability into leadership, and you need to start today. Learn the art and science behind why digital reputations are determining: business winners and losers, your child's future, effective vs. ineffective CEOs & school teachers, your team's culture, church congregation sizes, your next job, everything..

The Burned-Out Blogger's Guide to PR


Jason Kincaid - 2014
    Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

SEAL’s Fake Marriage


Ivy Jordan - 2018
     Blake hated the thought of coming back home, a home that was broken and unfamiliar. Her parents were gone, and her brother, when she needed him the most, was in the NAVY SEALS, far away, and unconcerned with how she was dealing with their parent’s death. Now, because he’s a father, and she’s an aunt. Is she supposed to just forgive and forget, live life like they were a happy little family? No thanks. Aiden, Blake’s older brother’s best friend, and buddy from the SEALS was one bonus for returning home. He was tall, dark, beautiful, and she’d had a crush on him since she was just a little girl. Now, he offered her something that she never thought she’d have again, a family, even if it were pretend. A perfect set up. He gets his mother and Abeula off his back, she gets to marry the man she’d always wanted... And who knows, maybe if she can get his attention while living in his house and pretending to be his wife, she may actually get a family, true love, and everything she’s always wanted.

United Breaks Guitars: The Power of One Voice in the Age of Social Media


Dave Carroll - 2012
    But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

Pinfluence: The Complete Guide to Marketing Your Business with Pinterest


Beth Hayden - 2012
    Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing today. Pinterest gives business users the opportunities to do all three in visually stunning, engaging ways. But business owners need help in knowing how to use Pinterest effectively for marketing purposes. "Pinfluence" will show business owners, entrepreneurs, online merchants and bloggers how to use Pinterest to drive traffic to their websites, connect with their potential and current clients, and convert their followers into buyers using this exciting new platform."Pinfluence" will be accessible and easy to read, with action steps that readers can implement right away. Readers will learn how to: Set up your professional Pinterest profile for maximum business exposure, so when your pins go viral, they send a flood of massive, targeted traffic to your website or blog. Develop a targeted Pinterest strategy for your business so you can increase your online exposure, bring in more income and avoid wasting time doing tasks that doesn't get you more leads or fansQuickly and easily start growing your audience, engage with your followers, and collect tons of business leadsConvert followers into buyersGet Pinterest marketing help for special types of situations, like business-to-business companies and nonprofits

The Trappera (TM)S Bible: Traps, Snares & Pathguards


Dale Martin - 1987
    Includes pest snares, large animal snares, and transplant traps, plus camp alarms that alert you to intruders and deadly pathguards that could save your life.

Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner


Nina Munk - 2004
    The news was crazy, incredible. The biggest merger ever, it was, according to the media, an "awesome megadeal" and "a fusion of guts and glory." It was "the deal of the century" and "a mega-marriage of earth and cyberspace." An Internet upstart, AOL was buying the world's most powerful media and entertainment company. "A company that isn't old enough to buy beer," marveled the Wall Street Journal, "has essentially swallowed an ancien régime media conglomerate that took most of a century to construct."Two years later, after the smoke had cleared, $200 billion of shareholder value had vanished into cyberspace. On the trail of possible fraud, the SEC and the Justice Department started investigating AOL Time Warner's accounting practices. Meanwhile, a civil war had broken out inside the company, complete with backstabbing and personal betrayals. Before long, almost every major player was out of the company, discredited, and humiliated. Jerry Levin, Time Warner's "resident genius," lost his job, lost his reputation, and, in the view of some people, simply "lost it." Steve Case, the visionary leader of AOL, was forced out of the company he had created. Gone too was the telegenic wonder-boy Bob Pittman, and his gang of fast-talking salesmen. As for Ted Turner, he resigned from his post as vice-chairman of AOL Time Warner in early 2003, bitter, wiser, and $8.5 billion poorer.Fools Rush In is the definitive account of one of the greatest fiascos in the history of corporate America. In a narrative fraught with drama, Nina Munk reveals the overweening ambition and moral posturing that brought down the Deal of the Century. With painstaking reporting and the remarkable eye for detail she's known for, Munk lays out, step by step, the anatomy of a debacle. Irreverent, witty, and iconoclastic, she sees through it all brilliantly."As in all great Greek tragedies, you knew the plot before it played out," one perceptive insider told Munk on the subject of the AOL Time Warner deal; "you knew who'd be sacrificed at the altar." Here's what we discover in Fools Rush In: In their single-minded quest for power, Steve Case and Jerry Levin were at each other's throats even before the deal was announced. Bob Pittman was regarded as a "windup CEO" by Case, and viewed as a hustler by just about everyone at Time Warner. Ted Turner underestimated Jerry Levin's ruthlessness badly. And Levin himself, convinced he was creating a great legacy comparable to that of Time Inc.'s founder, Henry Luce, refused to acknowledge the obvious: that, with a remarkable sense of timing, Steve Case had used grossly inflated Internet paper to buy Time Warner.

Marketplace 3.0: Rewriting the Rules of Borderless Business


Hiroshi Mikitani - 2013
    And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

Princess of Convenience


Takako Hashimoto - 2010
    While admiring the picture-perfect beautiful landscapes on a drive through the country, an out-of-control car smashes into Jessica's car at full speed and knocks her out! When she regains consciousness, she finds herself at the royal palace. Alp'Azuri's Prince Raoul's fiancée died in that crash. Jessica blames herself for her death, but Raoul firmly asserts that it is not her fault...

The Life: Playin' Palin, My Love of Sports, and Living to the Fullest On My Own Terms


Lisa Ann - 2015
    The choice to leave the industry she loved wasn’t an easy one, but a different kind of fantasy was calling her name: Fantasy sports. Now Lisa Ann is ready to reveal herself in a new way. From her youthful days as a rebellious teen and a dancer in Philadelphia to her arrival in Los Angeles and into the world of porn; from her years as a business owner to her return to the adult industry as the face of the MILF revolution. Then of course, there was her role as Serra Paylin in Who’s Nailin’ Paylin, the film that took the world by storm during the 2008 Presidential election and made Lisa Ann a household name.The Life invites you into a world of sparkling fantasy and dark reality, recounting the awkward sex injuries and crazy antics that happen behind closed doors, and tells of the game-changing events and decisions that have shaped Lisa Ann’s life and career. Filled with never-before-seen photos and stories she hasn’t even told her best friends, The Life will show you a whole new side to the woman you thought you knew.

Sebastian


Christina Benjamin - 2019
     Sebastian Titus has no time for love. He’s married to his billion-dollar tech firm. Unfortunately, his little sister has a real marriage just days away and his hectic schedule may cause him to disappoint her if he shows up without the one thing he promised her—cupcakes! Holly Walsh bakes love into every ounce of her sugary confections. Too bad she can’t seem to do the same when it comes to men. But running New York’s most popular bakery doesn’t give her time to pine for Mr. Right. That is until he shows up at her pastry counter demanding cupcakes for his sister’s wedding. Sparks fly when these two are forced to work together. Billionaire baking lessons and a fake wedding date later, they soon realize that if they can put aside their stubborn workaholic ways, they may find something sweeter than dessert waiting for them. Start reading this sweet & clean romance today! The Billionaire Boyfriend Series: A Clean Billionaire Romance Book 1 – Sebastian: Love Well Baked Book 2 – Cooper: Love on a Leash Book 3 – Donovan: Love on the Rise Book 4 – Eric: Love on the Rocks Book 5 – Jacob: Love on the Field

Social Media Marketing for Publishers


Liz Murray - 2012
    

Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales


Matthew Paulson - 2015
    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Social Boom!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, Rake in the Cash, and Grind Your Competition Into the Dirt


Jeffrey Gitomer - 2011
    When you create a connection, it's an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.