How about appealing? Take your pick from 76 synonyms. You'll even find more than 100 variations on exciting. Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this editionCross-referencing of categories to jump-start creative thinkingA crash course in basic copywriting techniquesHelpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and moreRoget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.Find the perfect words and phrases to win over customersGrabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guaranteeSpecial strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

    Contemporary romance with lovable characters, lots of fun, and a Happily Ever After ambiance!

    These practices are "visible" because their purpose is clear, they are implemented at the right moment in a student's learning, and their effect is tangible.Through dozens of classroom scenarios, learn how to use the right approach at the right time for surface, deep, and transfer learning and which routines are most effective at each phase of learning.

    She examines the physical basis of our emotions and searches for the answer to one of the most enduring mysteries in modern science: How does the brain create a unique, subjective experience for each one of us?Utilizing cutting-edge research and compelling personal anecdotes, Greenfield reveals that emotions, triggered by individual life experiences, are the very foundation upon which our brains build our unique minds. In this absorbing, lyrical exploration, Dr. Greenfield presents a provocative new theory that provides an illuminating glimpse into the human brain and reveals the astonishing essence of who we are."This is one of those rare books that can make a reader happy to have been led to think."-Booklist

     There's A Litte Bit Of Dino Inside All Of Us Lured by the promise of endless possibilities, Dino, a young man from Sicily tries to make a new home in Germany. Equipped only with an intense curiosity and a knack for meeting new people, he's eager to delve into local customs and cuisine, if there only wasn't this pesky business of learning German ... Follow Dino on his adventures through 4 different German cities, experience daily life in Germany through the eyes of a newcomer, learn about the country and its people, and learn German effortlessly along the way! This book is designed to help beginners make the leap from studying isolated words and phrases to reading (and enjoying) naturally flowing German short stories. Learning German Doesn't Have To Be A Chore Just got started on your German learning journey? Memorized a few words but struggle with longer texts? We've all been there. This book is designed to help beginners make the leap from studying isolated words and phrases to reading (and enjoying!) authentic German fiction. Using simplified sentence structures and a very basic vocabulary, this story series is carefully crafted to allow even novice learners to boost their confidence and speed up their German learning journey. Each chapter comes with a complete German-English dictionary, with a special emphasis on collocative phrases (high frequency word combinations), short sentences and useful expressions. By working with these building blocks instead of just single words, learners can accelerate their understanding, boost retention and active usage of new German language material and make the language learning process more fluid and fun. What You'll Find In This Book 40 German short stories about German culture, language and cuisine tons of phrases and expressions you will actually use in daily life a detailed German-English vocabulary after each chapter short quizzes to boost your text-comprehension a relatable protagonist and other fun characters hand-drawn illustrations by the author the beginning of a grand German learning adventure ... Read, Learn & Collect Them All Yes! That's right. Once you're done reading the four episodes contained in this collector's edition, the story continues! Follow our protagonist to Palermo, Zurich, Vienna and many other cities in the next installment! Before you know it, you'll have traveled half of Europe and picked up more German than years' worth of expensive courses. Learning German has never been more fun. What You'll NOT Find In This Book dull characters designed by academics archaic words and phrases nobody uses in real life

    The essays provide an overview of the historical evolution in thinking about translation and offer strong individual opinions by prominent contemporary theorists. Most of the twenty-one pieces appear in translation, some here in English for the first time and many difficult to find elsewhere. Selections include writings by Scheiermacher, Nietzsche, Ortega, Benjamin, Pound, Jakobson, Paz, Riffaterre, Derrida, and others. A fine companion to The Craft of Translation, this volume will be a valuable resource for all those who translate, those who teach translation theory and practice, and those interested in questions of language philosophy and literary theory.

    Volume I describes the Meta Model, a framework for comprehending the structure of language; Volume II applies NLP theory to nonverbal communication.

    The book is structured around five major dimensions: power distance; uncertainty avoidance; individualism versus collectivism; masculinity versus femininity; and long term versus short-term orientation.

    In its timeless form it addresses the issues out of which human dramas are made: fear, bravery, love, betrayal, separation and reunion.The illustrated edition at hand is an abbreviated version of Andersen's fairy tale. It has been translated into a multitude of languages and is available as a bilingual edition in all conceivable combinations of these languages. www.childrens-books-bilingual.com

    Busy executives expect you to respect and managetheir time more effectively than ever. You need to do thegroundwork to make your message tight and to the point. The averageprofessional receives 304 emails per week and checks theirsmartphones 36 times an hour and 38 hours a week. This inattentionhas spread to every part of life. The average attention span hasshrunk from 12 seconds in 2000 to eight in 2012.So, throw them a lifeline and be brief.Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. Hisproven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarifycomplex communication. BRIEF will help yousummarize lengthy information, tell a short story, harness thepower of infographics and videos, and turn monologue presentationsinto controlled conversations.Details the B.R.I.E.F. approach to distilling your message intoa brief presentationWritten by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is alsoa recognized expert in Narrative Mapping, a technique that helpsclients achieve a clearer and more concise messageLong story short: BRIEF will help you gain themuscle you need to eliminate wasteful words and stand out from therest. Be better. Be brief.

    It is only in recent decades that the confusions, disorientations and very different world views that arise as a result of communication have become an independent field of research. One of the experts who has been working in this field is Dr. Paul Watzlawick, and he here presents, in a series of arresting and sometimes very funny examples, some of the findings.

    A finished book—or even steady journal articles—may seem like an impossible dream. But, as Joli Jensen proves, it really is possible to write happily and productively in academe. Jensen begins by busting the myth that universities are supportive writing environments.  She points out that academia, an arena dedicated to scholarship, offers pressures that actually prevent scholarly writing. She shows how to acknowledge these less-than-ideal conditions, and how to keep these circumstances from draining writing time and energy. Jensen introduces tools and techniques that encourage frequent, low-stress writing. She points out common ways writers stall and offers workarounds that maintain productivity. Her focus is not on content, but on how to overcome whatever stands in the way of academic writing.Write No Matter What draws on popular and scholarly insights into the writing process and stems from Jensen’s experience designing and directing a faculty writing program. With more than three decades as an academic writer, Jensen knows what really helps and hinders the scholarly writing process for scholars in the humanities, social sciences,and sciences. Cut down the academic sword of Damocles, Jensen advises. Learn how to write often and effectively, without pressure or shame. With her encouragement, writers of all levels will find ways to create the writing support they need and deserve.

    This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.

    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

    In this collection of essays, nationally known science writers Deborah Blum, Mary Knudson, and Robin Marantz Henig assemble the best science writers working today to explain what they do and how to do it well. Field Guide combines detailed and practical how-to advice with thoughtful discussions of the challenges of science journalism in the 21st century. It doesn't shy away from addressing such controversial matters as cloning, stem cell research, eugenics, medical overtreatment, and questions of scientific honesty. Offering a comprehensive overview of the field of science writing, this book discusses a broad range of media and sources, from newspapers to broadcast journalism and from corporations to government agencies. It also provides a detailed analysis of some of the hottest fields in science writing - ranging from mental health to human genetics - and covers a diverse array of writing styles, from "gee-whiz" to investigative. With more than 45 esteemed contributors - people who work for such leading news outlets as Scientific American, Popular Science, Discover, Smithsonian, The New York Times, and The Wall Street Journal - this book is an invaluable resource for current and aspiring science writers, students and instructors in science writing and journalism, and scientists who are interested in science communication.