Book picks similar to
We are like that only: Understanding the Logic of Consumer India by Rama Bijapurkar
business
india
non-fiction
marketing
We, The People: India, the largest Democracy
Nani Palkhivala - 1984
Palkhivala's mordant wit runs like a silver thread through the book, making it compelling reading..
Indian Polity
M. Laxmikanth - 2009
Laxmikanth needs no introduction. It is one of the most popular and comprehensive books on the subject and has been a consistent bestseller for many years. It has become a must-read book for aspirants appearing in various competitive examinations especially the civil services examinations. The wide range and scope of issues that it covers, also make it valuable to postgraduates, research scholars, academicians, researchers and general readers who would like to be well informed of the country's political and constitutional issues.
RSS: A View to the Inside
Walter K. Andersen - 2018
This book fundamentally addresses three key questions: ● Why has the Rashtriya Swayamsevak Sangh (RSS) and its affiliates expanded so rapidly over the past twenty-five years? ● How have they evolved in response to India's new socio-economic milieu? ● How does their rapid growth impact the country's politics and policy?With unprecedented access, Walter K. Andersen and Shridhar D. Damle lift the curtains to help us understand the inner workings of the Sangh. Backed by deep research and case studies, this book explores the evolution of the Sangh into its present form, its relationship with the ruling party, the BJP, their overseas affiliates and so much more.
How India Sees The World
Shyam Saran - 2017
In this magisterial book, Saran discerns the threads that tie together his experiences as a diplomat.In his book, part memoir and part thesis on India’s international relations since Independence, Shyam Saran discerns the threads that tie together his experiences as a diplomat. Using the prism of Kautilya’s Arthashastra and other ancient treatises on statecraft, Saran shows the historical sources of India’s worldview. He looks at India’s neighbourhood and the changing wider world through this lens and arrives at fascinating conclusions — the claims that the world is hurtling towards Chinese unipolarity are overblown; international borders are becoming irrelevant as climate change and cyber terror bypass them; and India shouldn’t hold its breath for a resolution to its border disputes with China and Pakistan in the foreseeable future. The book also takes the reader behind the closed doors — from Barack Obama popping by a tense developing-country strategy meeting at the Copenhagen climate change summit to the private celebratory dinner thrown by then US President George W. Bush for then Prime Minister Manmohan Singh on the success of the nuclear deal.Praise For The Book - ‘Part history, part memoir, How India Sees the World is an illuminating and at times controversial insight into the thinking of one of India’s great diplomats and civil servants. A vigorous defender of India’s national interests, Shyam Saran offers us a unique and candid view of policy deliberations at the highest levels of the Indian government. He rightly argues for a deeper understanding of China and the historic factors which inform and shape its strategic behaviour today. Moreover, Ambassador Saran provides a timely overview of the contemporary challenges facing global politics, including but not limited to cyberspace, climate change and outer space. This is a strong contribution from a fine strategic thinker’ – *Kevin Rudd, former prime minister of Australia*‘As an insightful, acute and erudite description of the well-springs of Indian foreign policy, Shyam Saran’s How India Sees the World is unmatched. Drawing on his deep experience in crucial positions and his undoubted intellectual gifts, this book is required reading for anyone interested in India’s role in the world, and the future of Asia and the world. His familiarity with traditional Indian statecraft, and his focus on China - a country he is familiar with and has studied for over forty years - makes for fascinating and thought-provoking reading. A must read and an essential addition to any library on modern India’ – *Shivshankar Menon, former national security advisor of India*
Marketing Genius
Peter Fisk - 2006
Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society
A History of India, Vol. 1: From Origins to 1300
Romila Thapar - 1966
This work brings to life thousands of years of history, tracing India's evolution before contact with modern Europe was established: its prehistoric beginnings; the great cities of the Indus civilization; the emergence of mighty dynasties such as the Mauryas, Guptas, and Cholas; the teachings of the Buddha; the creation of heroic epics such as the Mahabharata and the Ramayana; and the creation of regional cultures. Thapar introduces figures from the remarkable visionary ruler Ashoka to other less exemplary figures. In exploring subjects as diverse as marriage, class, art, erotica, and astronomy, Thapar provides an incomparably vivid and nuanced picture of India. Above all, she shows the rich mosaic of diverse kingdoms, landscapes, languages, and beliefs.
You Can Win: A Step by Step Tool for Top Achievers
Shiv Khera - 1998
This book helps you to dispel confusion in daily life and clarify values.
Untouchable
Mulk Raj Anand - 1935
This novel describes a day in the life of Bakha, sweeper and toilet-cleaner, as he searches for a meaning to the tragic existence he has been born into - and comes to an unexpected conclusion.
Aarushi
Avirook Sen - 2015
The body of the prime suspect—the family servant, Hemraj—was discovered a day later. Who had committed the double murders, and why? Within weeks, Aarushi’s parents, the Talwars, were accused; four years later, they went on trial and were convicted. But did they do it?Avirook Sen attended the trial, accessed important documents and interviewed all the players—from Aarushi’s friends to Hemraj’s old boss, from the investigators to the forensic scientists—to write a meticulous and chilling book that reads like a thriller but also tells a story that is horrifyingly true. Aarushi is the definitive account of a sensational crime, and the investigation and trial that followed.
I Could Not Be Hindu : The Story of a Dalit in the RSS
Bhanwar Meghwanshi - 2020
Despite his untouchable status, he quickly rises to the post of karyavah. Ahead of the demolition of Babri Masjid in 1992, he becomes the district office chief of Bhilwara. He hates Muslims with a passion without having met one. He joins thousands of karsevaks to Ayodhya. He mocks Mulla-Yam Singh. He participates in riots. He goes to jail. He finds Hindutva intoxicating. He is ready to die for the Hindu Rashtra.And yet he remains a lesser Hindu. He turns into a critic of the Sangh, becomes an Ambedkarite and makes it his life’s mission to expose the hypocrisies of Hindutva.In this explosive memoir, translated by Nivedita Menon from the Hindi, Bhanwar Meghwanshi tells us what it meant to be an untouchable in the RSS. And what it means to become Dalit.
Whole Numbers and Half Truths
Rukmini S - 2021
It is also defined by progressive and liberal young Indians, who vote beyond the constraints of identity, and paradoxically, by an unchecked population explosion and rising crimes against women. Is it, though?In 2020, the annual population growth was down to under 1 per cent. Only thirty-one of hundred Indians live in a city today and just 5 per cent live outside the city of their birth.As recently as 2016, only 4 per cent of young, married respondents in a survey said their spouse belonged to a different caste group. Over 45 per cent of voters said in a pre-2014 election survey that it was important to them that a candidate of their own caste wins elections in their constituency. A large share of reported sexual assaults across India are actually consensual relationships criminalised by parents. And staggeringly, spending more than Rs 8,500 a month puts you in the top 5 per cent of urban India.In Whole Numbers and Half Truths, data-journalism pioneer Rukmini S. draws on nearly two decades of on-ground reporting experience to piece together a picture that looks nothing like the one you might expect. There is a mountain of data available on India, but it remains opaque, hard to access and harder yet to read, and it does not inform public conversation. Rukmini marshals this information—some of it never before reported—alongside probing interviews with experts and ordinary citizens, to see what the numbers can tell us about India. As she interrogates how data works, and how the push and pull of social and political forces affect it, she creates a blueprint to understand the changes of the last few years and the ones to come—a toolkit for India.This is a timely and wholly original intervention in the conversation on data, and with it, India.
The Lost Decade (2008-18): How India's Growth Story Devolved into Growth Without a Story
Puja Mehra - 2019
The economic boom impacted a large section of Indians, even if unequally. With sustained high growth over an extended period, India could have achieved what economists call a 'take-off' (rapid and self-sustained GDP growth). The global financial meltdown disrupted this momentum in 2008. In the decade that followed, each time the country's economy came close to returning to that growth trajectory, political events knocked it off course.In 2019, India's GDP is growing at the rate of 7 per cent, making it the fastest-growing major economy in the world, but little on the ground suggests that Indians are actually better off. Economic discontent and insecurity are on the rise, farmers are restive and land-owning classes are demanding quotas in government jobs. The middle class is palpably disaffected, the informal economy is struggling and big businesses are no longer expanding aggressively.India is not the star it was in 2008 and in effect, the 'India growth story' has devolved into 'growth without a story'. The Lost Decade tells the story of the slide and examines the political context in which the Indian economy failed to recover lost momentum.
The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron
Bethany McLean - 2003
And thirty years later, if you're going to read only one book on Watergate, that's still the one. Today, Enron is the biggest business story of our time, and Fortune senior writers Bethany McLean and Peter Elkind are the new Woodward and Bernstein.Remarkably, it was just two years ago that Enron was thought to epitomize a great New Economy company, with its skyrocketing profits and share price. But that was before Fortune published an article by McLean that asked a seemingly innocent question: How exactly does Enron make money? From that point on, Enron's house of cards began to crumble. Now, McLean and Elkind have investigated much deeper, to offer the definitive book about the Enron scandal and the fascinating people behind it.Meticulously researched and character driven, Smartest Guys in the Room takes the reader deep into Enron's past—and behind the closed doors of private meetings. Drawing on a wide range of unique sources, the book follows Enron's rise from obscurity to the top of the business world to its disastrous demise. It reveals as never before major characters such as Ken Lay, Jeff Skilling, and Andy Fastow, as well as lesser known players like Cliff Baxter and Rebecca Mark. Smartest Guys in the Room is a story of greed, arrogance, and deceit—a microcosm of all that is wrong with American business today. Above all, it's a fascinating human drama that will prove to be the authoritative account of the Enron scandal.
The New Elite: Inside the Minds of the Truly Wealthy
Jim Taylor - 2008
With all the emphasis on the rich and famous in America, we would think we know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans--those with liquid assets of $5 million or more. What is this new class of people and how did they get that way?In The New Elite, the authors reveal what motivates our country's most powerful and influential class, what they want, where they shop, and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy league-educated, luxury-seeking socialites. While they include luminaries like Bill Gates, David Geffen, Ralph Lauren, and Donald Trump, they also include the small business owner next door. Based on unprecedented research with hundreds of interviews with members of this unique group, The New Elite uncovers the five classes of America's newly wealthy--including those who struggle with its implications, those who refuse to let it change them, and those who give it away, and how each of them is changing our culture and economy. This is an entertaining and enlightening look at America's ruling class, the profound ways they have redefined what it means to be rich, and how we court them.
A Princely Impostor? The Kumar Of Bhawal And The Secret History Of Indian Nationalism
Partha Chatterjee - 2002
Partha Chatterjee's retelling of the notoriously famous 'Bhawal Sannyasi Case' - one of India's best known and most historic legal battles - is narrative history of the finest kind. It is an epic story of war within a household which spills out into the social life of colonial Bengal; and beyond, into the administrative and legal fabric of India during the heyday of nationalism; and then beyond that again, into spirituality and philosophy, legend and folklore, theatre and cinema.