The media have become the space where power strategies are played out. In the current technological context mass communication goes beyond traditional media andincludes the Internet and mobile communication.In this wide-ranging and powerful book, Manuel Castells analyses the transformation of the global media industry by this revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, and power relationships have been profoundly modified bythe emergence of this new communication environment. Created in the commons of the Internet this communication can be locally based, but globally connected. It is built through messaging, social networks sites, and blogging, and is now being used by the millions around the world who have access tothe Internet.Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events--the misinformation of the American public on the Iraq War, the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networksJustly celebrated for his analysis of the network society, Castells here builds on that work, offering a well grounded and immensely challenging picture of communication and power in the 21st century. This is a book for anyone who wants to understand the dynamics and character of the modern world.

    And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge  the investment’s value in today’s results-driven marketing  world• how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles,   such as marketing, PR, branded entertainment, and product   placement.

    Write books FASTER. Write BETTER books. Write MORE books. #1 Kindle Bestseller in Authorship, Writing Skills, and Business Writing - Jan. 2015! The Kindle self-publishing revolution is here! Are you in? Why spin your wheels struggling to write bulky, bloated books the traditional publishing way when you can turbo-charge your Kindle author platform with greater freedom, flexibility, and chances for success? This game-changing guide is for aspiring authors AND established publishing pros alike who want to shake-up their routine and embrace a powerful new approach to self-publishing non-fiction. Are you ready to Write Short Kindle Books? You'll learn: Why writing shorter Kindle books is the best approach for many non-fiction authors The benefits of boosting your volume with many shorter, high-quality books How to price your short ebooks for maximum success Ideal word counts for Kindle books How to break larger book ideas down into numerous smaller books How to brainstorm, outline, and write books faster and more efficiently How to save money on covers, editing, and Kindle book formatting Why building a team of Beta Readers is crucial How to bring your book from final draft to launch And much more! Click on "Look Inside" to Learn More!

    "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

    Unfortunately, there's some truth to that: there are few places in the world where the turncoats and careerists are so highly rewarded and where loyalty is equated with stupidity. Luckily, another bit of wisdom about the Beltway is also true: the people in Washington aren't like the ones in the rest of the country. The American people treasure loyalty. They stick by a friend when he needs them. They forgive him when he's wrong. They understand the difference between politics and friendship. They are true to their ideals and their schools, loyal to their families and their God.In "Stickin'," the always colorful and insightful political strategist James Carville, who has been accused of being loyal, examines this much-maligned and misunderstood political good. Along the way, he looks at loyalty in the family and among friends, in theory and in practice. He praises some loyal people and skewers some deserving backstabbers. And, of course, it wouldn't be a Carville book if he didn't provide recipes for some good home cooking.

    The church is facing a message delivery problem.The old communication playbook no longer works. What worked before isn’t working anymore. It’s time to rethink communication and leverage the greatest opportunities we’ve ever had to communicate in the church. In Rethink Communication, Phil Bowdle walks through the new reality for what attendance, engagement, and attention look like for the church. Then he offers a practical communication playbook you can use to communicate anything in your church—and actually connect. These practical tips and proven strategies will work regardless of size, staff, or budget.Communication has been overlooked for far too long in the church. It’s time for that to change. It’s time to rethink communication for the church.

    It combines thorough coverage of classical and contemporary communication theory, practical nuts-and-bolts guidance, and 600+ custom-drawn illustrations that bring speech basics to life. And if that’s not enough, Speak Up is priced at about 40% less than traditional introductory texts. Instructors and student reviewers have been raving about it, and your students will love it!

    Through these writings, Paine proved the pen is mightier than the sword.

    This volume assembles Kenneth Rexroth's shorter poems from 1920 to 1966, bringing together work from seven earlier books and a group of previously unpublished poems.

    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

    As it happens, those of us who concluded “the guy’s just nuts” were right: a fair number of those impossible-to-get-along-with employees actually do have full-fledged personality disorders. In Toxic Coworkers, the authors help us to recognize a variety of common personality traits and disorders, understand how they come about, and learn to develop effective strategies for dealing with them. So the next time the narcissist who runs the front desk is bugging you, or you need to squeeze a favor out of the schizoid who handles inventory, you’ll know exactly what to do.

    Evoking the Founding Fathers, they called themselves the Tea Party. Within the year, they had changed the terms of debate in Washington, emboldening Republicans and confounding a new administration's ability to get things done."Boiling Mad "is Kate Zernike's eye-opening look inside the Tea Party, introducing us to a cast of unlikely activists and the philosophy that animates them. She shows how the Tea Party movement emerged from an unusual alliance of young Internet-savvy conservatives and older people alarmed at a country they no longer recognize. The movement is the latest manifestation of a long history of conservative discontent in America, breeding on a distrust of government that is older than the nation itself. But the Tea Partiers' grievances are rooted in the present, a response to the election of the nation's first black president and to the far-reaching government intervention that followed the economic crisis of 2008-2009. Though they are better educated and better off than most other Americans, they remain deeply pessimistic about the economy and the direction of the country.Zernike introduces us to the first Tea Partier, a nose-pierced young teacher who lives in Seattle with her fiance, an Obama supporter. We listen in on what Tea Partiers learn about the Constitution, which they embrace as the backbone of their political philosophy. We see how young conservatives, who model their organization on the Grateful Dead, mobilize a new set of activists several decades their elder. And we watch as suburban mothers, who draw their inspiration from MoveOn and other icons of the Left, plot to upend the Republican Party in a swing district outside Philadelphia.The Tea Party movement has energized a lot of voters, but it has polarized the electorate, too. Agree or disagree, we must understand this movement to understand American politics in 2010 and beyond.

    Organized in six parts (Childhood; Youth; Early Marriage and Bachelorhood; Teaching and Work; Fiction; Politics, Religion, Movies, Books, Cities; The Style of Middle Age) Getting Personal tells two stories: the development of Lopate's career as a writer and the story of his life.

    Unfortunately, most churches aren't doing a great job of communicating it. The way the world communicates has changed dramatically in recent years. With the rise of the web and social media, many churches are in the dark about where to go or what to do next. Drawing on the wisdom and insight from over 60 leading experts in various fields of church communication, this book provides a comprehensive resource for church leaders sharing how the church can leverage new media to effectively connect people with the gospel. From branding and design, to websites and social media, there are endless ways your church can cut through the static and help the message of the gospel be heard clearly. We've got a message worth sharing. It's time we learn how to communicate it and communicate it well. It's time to be outspoken!

    End the Confusion. Make the Right Choices.