Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.Forget the cliches this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

    The new edition of this leading gives students an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. It's renowned for being the only text on the market to consistently emphasize religion and history as key variables in intercultural communication. Packed with the latest research and filled with numerous, compelling examples that force students to examine their own assumptions and cultural biases, this book helps students understand the subtle and profound ways culture affects communication. The book is divided into four interrelated parts: Part I introduces the study of communication and culture; Part II focuses on the ability of culture to shape and modify our view of reality; Part III puts the theory of intercultural communication into practice; and Part IV converts knowledge into action.

    This is my story as a patient through a doctor’s eyes with the hope that healthcare professionals will read it, in particular young doctors and medical students, and understand exactly what being a patient is really like and how their behaviours, no matter how small can impact massively on their patients. It is also a story of my own personal battles with control and learning how and when to relinquish it.

    Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

    Lonnie’s inexplicable feelings of culpability drive him in a search for meaning that takes him around the world, and ultimately back to Georgia, where he must confront Jacks and his own demons, with the hopes that doing so will free him from the grip of the past.In The Vain Conversation, Anthony Grooms seeks to advance the national dialogue on race relations. With complexity, satire, and sometimes levity, he explores what it means to redeem, as well as to be redeemed, on the issues of America’s race violence and speaks to the broader issues of oppression and violence everywhere.

    An inspiring presentation of positive steps for a happier, more productive life, including breaking the vicious cycle of failure and defeat, expecting success and achieving it, balancing personal and professional success, and more.

    Entrepreneur and business coach Brian Dixon knows firsthand, and after one too many burned bridges and failed projects, he set out to discover the secret to living a life that matters and finding work you love.In Start with Your People, Brian shares principles, tips, and personal stories to help you maximize the most important resource to succeed in both life and calling: relationships. Join Brian on a journey to discover the people-first mindset that changes everything, including:Why your family actually helps you succeed, and how to see your kids as a legacy instead of a liabilityThe fastest, safest way to deal with the difficult people in your lifeA 10-step method to create your own personal mission statementThe #1 key to unlocking a powerful networkPlus, you get 11 powerful mindset hacks including Brian's life-changing morning practicePerfect for anyone looking to better live their purpose--whether a business executive, employee, stay-at-home mom, college graduate, entrepreneur, pastor, etc.--and lean into your home team as you move forward with clarity and confidence.Brian says, "When we really get down to it, our main legacy will be the investment we made in people."What's yours

    Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newslettersWeb content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right.

    This thoroughly revised edition provides teachers and learners of English with a unique, up-to-date reference grammar in an easy-to-use dictionary-like format.

    Her straightforward approach to money management is based on self-control, hard work, and prioritizing what’s really important. Debt-Free Forever is Gail’s step-by-step guide, and she’ll show you how to:figure out how much you’ve actually been spending• calculate how much you owe—and what it’s costing you• build a budget that works• maximize your debt repayments so you can be free of consumer debt in 3 years or less• prepare for a rainy day so it doesn’t mean a major setback• set goals for your new, debt-free life.Make no mistake: Getting out of debt isn’t easy. But in Debt-Free Forever, Gail gives you a clear strategy and the steps needed to implement it. So if you’re finished with excuses, overdue notices, and maxed-out credit cards, pick up this book, follow Gail’s plan, and start becoming debt-free forever.

    His anatomy of the word cool reminds us that, in the postwar 40s, it was infused with the feeling of jazz music but is now merely a synonym for neat. "On Celestial Music," which was included in Best American Essays, 2008, begins with a lament for the loss in recent music of the vulnerability expressed by Otis Redding's masterpiece, "Try a Little Tenderness;" moves on to Moody's infatuation with the ecstatic music of the Velvet Underground; and ends with an appreciation of Arvo Part and Purcell, close as they are to nature, "the music of the spheres."Contemporary groups covered include Magnetic Fields (their love songs), Wilco (the band's and Jeff Tweedy's evolution), Danielson Famile (an evangelical rock band), The Pogues (Shane McGowan's problems with addiction), The Lounge Lizards (John Lurie's brilliance), and Meredith Monk, who once recorded a song inspired by Rick Moody's story "Boys." Always both incisive and personable, these pieces inspire us to dive as deeply into the music that enhances our lives as Moody has done--and introduces us to wonderful sounds we may not know.~from back cover

    This authoritative guide provides a handy, all-in-one reference for photographers using either medium (or both), combining the practical know-how of more than 50 outstanding professional photographers with National Geographic's world-renowned tradition of excellence and expertise. The Ultimate Field Guide to Photography presents ten easy-to-read chapters exploring every aspect of the digital revolution. With straightforward explanations of both simple, all-but-foolproof equipment like inexpensive autofocus point-and-shoot cameras and of sophisticated, megapixel single lens reflex units boasting interchangeable lenses. It also covers important accessories; provides advice of all kinds, from key facts and basic tips for beginners to advanced techniques for skilled amateurs; and addresses the essentials of PhotoShop editing, scanning and printing, effective archiving, and more. Along with digital information, there's also plenty of material on traditional film, from old techniques to helpful sidebars on when to use film rather than digital. Throughout the book dozens of well-known, highly accomplished photographers showcase some of their most famous shots and share both the human stories behind them and the specific technical details of their creation. This wonderful mix of vivid examples and vital nuts-and-bolts information makes The Ultimate Field Guide to Photography a uniquely useful, indispensable reference for photographers everywhere.

    Downs explores the difference you can make when you speak love to others, to God, and to yourself.Do you still remember a mean comment someone made about you online? Does something you said to your friend about your other friend haunt you sometimes? Has your day instantly gotten better because you received a compliment? That’s because everything we say has a lot of power—even the things we tell ourselves. Annie Downs has learned this lesson firsthand as both a reformed mean girl and the recipient of a lot of hurtful comments herself, and she knows we can break the cycle of harmful words and make a difference if we decide to focus on speaking love—positive, honest words—instead. Through truthful and very funny experiences from her own life, as well as examples from the Bible and every part of life, Annie shows the amazing changes that can happen when we send positive words out into the world and believe them about ourselves.Speak Love:Is the perfect gift for young women ages 13 and up who are ready to speak love and speak lifeLooks at the ways we speak to ourselves, to others, and to God—and how choosing to use positive words with each one can change our lives, and the lives of those around usPairs well with the companion devotional, Speak Love Revolution, that contains thirty days of encouragement and tips, as well as journaling space to record your Speak Love journey

    But often a husband's perspective and a wife's perspective on the same issue can be very different and unity in decision making can be tough. Should spouses take turns getting their way? Should they compromise? Can they avoid making decisions altogether? Dr. Harley says there's a better way--a way in which both partners get what they want and believe is best every time.In He Wins, She Wins, Dr. Harley introduces the revolutionary concept of joint agreement in marriage that keeps both husband and wife on equal footing and equally satisfied. This win-win model for negotiation starts with a simple rule: Never do anything without enthusiastic agreement between you and your spouse. Dr. Harley walks couples through the five most common sources of conflict in marriage, (friends and family, career and time management, finances, children, and sex), applying the joint agreement rule in every situation. And he teaches readers how to resolve conflicts the right way, so that not only are those conflicts resolved once and for all but the couple's love for one another actually grows and is sustained for the rest of their lives.Anyone who has been married long enough to have a disagreement will benefit from this unique new book from everyone's favorite marriage doctor.

    In a gesture that speaks eloquently of Kline's relationship with the natural world, he scratched the animal gently with his walking stick, and the sleeping creature arched its back with pleasure at the attention.Like its title, this collection of essays on nature, farming, animals, insects, and other topics bespeaks the gentle demeanor and appreciation for nature that shape the author's descriptions of the world around him. Whether sharing his fondness for watching clouds while he rests his horses or for planting flowers in his favorite spot in the woods, David Kline offers a view of life that few of us take time to experience. Scratching the Woodchuck resounds with knowledge, reverence, and a joyful spirit, and to follow Kline's explorations of the landscape and animals around his farm is to sense and come to share his respect for and unity with the earth.