Don't Fall for It: A Short History of Financial Scams


Ben Carlson - 2020
    Enron was forced to declare bankruptcy after allegations of massive accounting fraud, wiping out $78 billion in stock market value. Bernie Madoff, the largest individual fraudster in history, built a $65 billion Ponzi scheme that ultimately resulted in his being sentenced to 150 years in prison. People from all walks of life have been scammed out of their money: French and British nobility looking to get rich quickly, farmers looking for a miracle cure for their health ailments, several professional athletes, and some of Hollywood's biggest stars. No one is immune from getting deceived when money is involved. Don't Fall For It is a fascinating look into some of the biggest financial frauds and scams ever.This compelling book explores specific instances of financial fraud as well as some of the most successful charlatans and hucksters of all-time. Sharing lessons that apply to business, money management, and investing, author Ben Carlson answers questions such as: Why do even the most intelligent among us get taken advantage of in financial scams? What make fraudsters successful? Why is it often harder to stay rich than to get rich? Each chapter in examines different frauds, perpetrators, or victims of scams. These real-life stories include anecdotes about how these frauds were carried out and discussions of what can be learned from these events. This engaging book:Explores the business and financial lessons drawn from some of history's biggest frauds Describes the conditions under which fraud tends to work best Explains how people can avoid being scammed out of their money Suggests practical steps to reduce financial fraud in the future Don't Fall For It: A Short History of Financial Scams is filled with engrossing real-life stories and valuable insights, written for finance professionals, investors, and general interest readers alike.

Unaccountable: Truth and Lies on Parliament Hill


Kevin Page - 2015
    The move fulfilled a Tory campaign promise to deliver greater government transparency and accountability. He was later denounced by the same people who appointed him to scrutinize their spending. When he challenged the government on several issues--most notably about the true costs of the F-35 fighter planes--and publicly claimed the government was misleading Canadians, Page was vilified. He was called "unbelievable, unreliable and incredible" by then-Finance Minister Jim Flaherty. Page's term was not extended and he retired from the civil service.     Page's assessment of the F-35 procurement was proven right, a major embarrassment to the Harper government. But Page's overriding concern is that Parliament does not get the information and analysis it needs to hold the executive (the prime minister and cabinet) to account. Parliament, he argues, is broken, with power centralized in the PMO. The civil service appears cowed, and members of parliament almost never see enough financial analysis to support the policy decisions they make. That was true at various times on the tough-on-crime legislation, new military procurement as well as changes to the Canada Health Transfer and Old Age Security.      In this shocking insider's account, Page argues that democracy is being undermined by an increasingly autocratic government that does not respect facts that run counter to its political agenda. Elected officials need accurate, independently verified data to support the implementation of policies and programs. In Unaccountable, Page tells all Canadians why we should be concerned.

Last Shop Standing: Whatever Happened to Record Shops?


Graham Jones - 2009
    But an astonishing 540 of them closed down between 2004 and 2008. Last Shop Standing lifts the lid on an industry in tatters. Graham Jones has worked at the heart of record retailing since the golden era of the 1980s. He was there during the years of plenty and has witnessed the tragic decline of a business blighted by corruption and corporate greed. Undertaking a tour of the last remaining independent record shops in Britain, he has collected a wealth of entertaining stories that explain why the best are still standing, and how the worst of them blew it. In telling the tale of the industry's sad decline Graham Jones has unearthed wry anecdotes about dozens of rock stars and music industry figures, including The Beatles, Led Zeppelin, Jimi Hendrix, Queen, David Bowie, The Sex Pistols, Joy Division, Oasis, John Peel and many others. Last Shop Standing is a hilarious yet harrowing account by a man who has been there and sold that. It is a book that will bring a wry smile to the face of anyone who has ever bought a CD or attended a concert, and still has the T-shirt to prove it.

Bull's Eye Investing: Targeting Real Returns in a Smoke and Mirrors Market


John Mauldin - 2004
    Now is the time to learn to target where the market is going to be, not where it has been, so you can invest successfully. Financial expert John Mauldin makes a powerful, almost irrefutable case regarding the future direction of the markets. He then details a new approach to investing that will allow you to adjust to the new reality of investing. You'll consider options beyond traditional stock portfolios as you learn to choose between the stable and secure investments that will enable you to profit in turbulent markets. Buy your copy of this must-read investment roadmap today.

Def Jam, Inc.: Russell Simmons, Rick Rubin, and the Extraordinary Story of the World's Most Influential Hip-Hop Label


Stacy Gueraseva - 2005
    Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island. Though the two came from different backgrounds, their all-consuming passion for hip-hop brought them together. Soon they would revolutionize the music industry with their groundbreaking label, Def Jam Records. Def Jam, Inc. traces the company's incredible rise from the NYU dorm room of nineteen-year-old Rubin (where LL Cool J was discovered on a demo tape) to the powerhouse it is today; from financial struggles and scandals-including The Beastie Boys's departure from the label and Rubin's and Simmons's eventual parting-to revealing anecdotes about artists like Slick Rick, Public Enemy, Foxy Brown, Jay-Z, and DMX. Stacy Gueraseva, former editor in chief of Russell Simmons's magazine, Oneworld, had access to the biggest players on the scene, and brings you real conversations and a behind-the-scenes look from a decade-and a company-that turned the music world upside down. She takes you back to New York in the '80s, when late-night spots such as Danceteria and Nell's were burning with young, fresh rappers, and Simmons and Rubin had nothing but a hunch that they were on to something huge. Far more than just a biography of the two men who made it happen, Def Jam, Inc. is a journey into the world of rap itself. Both an intriguing business history as well as a gritty narrative, here is the definitive book on Def Jam-a must read for any fan of hip-hop as well as all popular-culture junkies.

My Father's Business: The Small-Town Values That Built Dollar General into a Billion-Dollar Company


Cal Turner Jr. - 2018
    shares his extraordinary life as heir to the company founded by his father, Cal Turner, Sr., and his grandfather, a dirt farmer turned Depression-era entrepreneur. Cal's narrative is at its heart a father-son story, from his childhood in Scottsville, Kentucky, where business and family were one, to the triumph of reaching the Fortune 300 -- at the cost of risking that very father/son relationship. Cal shares how the small-town values with which he was raised helped him guide Dollar General from family enterprise to national powerhouse. Chronicling three generations of a successful family with very different leadership styles, Cal Jr. shares a wealth of wisdom from a lifetime on the entrepreneurial front lines. He shows how his grandfather turned a third-grade education into an asset for success. He reveals how his driven father hatched the game-changing dollar price point strategy and why it worked. And he explains how he found his own leadership style when he took his place at the helm -- values-based, people-oriented, and pragmatic. Cal's story provides a riveting look at the family love and drama behind Dollar General's spectacular rise, pays homage to the working-class people whose no-frills needs helped determine its rock-bottom prices, and shares the life and lessons of one of America's most compelling business leaders.

Minding the Store


Stanley Marcus - 1974
    Reprinted in hardcover in 1997 to celebrate the 90th anniversary of Neiman Marcus, it is now available for the first time in paperback. Mr. Marcus spent most of his life not only in helping to create a retailing enterprise renowned throughout the world as the epitome of quality, but also in setting high standards for the level of taste of all who desire “the better things in life.” In doing so he has played a key role in making Dallas itself a success. “Mr. Stanley,” as he was affectionately called by all his Neiman Marcus friends and associates, made The Store a legendary success. Although he retired from active involvement in Neiman Marcus in 1977, the influences of the philosophies of business he developed remained an important part of the training of Neiman Marcus personnel. Those basic principles—best exemplified by his belief in his father’s business philosophy—are the reasons Neiman Marcus is today recognized as the taste leader of American retailing.Minding the Store is a warm portrait of a man and an exuberant celebration of the store that has become the best-known landmark in Texas since the Alamo.

Soap Making Business Startup: How to Start, Run & Grow a Million Dollar Success From Home!


Suzanne Carpenter - 2017
    You can find that information anywhere, don’t have to buy my book to learn that. Wait! Oh! I did that in this book. I did explain how to make soap, I also did give you a few simple recipes too. But I hope that is not why you bought this book.In this book my goal is to explain to you in simple terms how to CREATE great natural and organic soaps and not just MAKE soaps, there is a difference. You will get to see and understand that difference when you understand each ingredients and how they interact and react with each other.& You will not have a great business if you are just making carbon copy of few soaps of other people which your customers can go buy from any local stores. What will make you unique is when you create a blend or two of your own and people start liking your creation. That is when you can hit the home run in business.Imagine growing your soap company into a local, regional and ultimately a national brand, where your soaps will be sold at every Whole food, Body, Bath and Beyond, Home Goods and many other great retailers.&This is a Two Part Book. In the first part I show you how to get started with soap making, I show you every steps you need to take to make your first batch of soap. Then I show you how to test your creation and how to figure out what works and what does not.On the second part of the book, I teach you everything you need to know about turning your new found passion into a successful business. I share my own story and how I turned my passion into a 6 figure business. Though this book is not about my success but yours, but I think you may find it inspiring that an average housewife like myself was able to build the business and then was able to sell it for a good profit. In the First Part I will Show You: Why you should your own Soap Making Business What Soap Making Equipment you will need How to get Started in Under a 1K How & Where to Buy Soap Making Supplies for Cheap What makes a soap Natural and Organic? What is the Difference between Fragrance and Essential oil How to use Various Natural Botanicals in your Soap and Make them Unique How to be Creative with various Soap Molds What and how to Use 32 Various Oils in your Soap How to Scent Your Soap How to Color your Soap with 11 Natural Colorants All the Soap Making methods Step by Step Soap Making Safety Rules to Follow Best & Easiest Recipes to Start with In the Second Part of the Book I Will Show You: Startup Costs for your New Homemade Soap Business How to get started, Step by Step Expected Average Monthly Revenue Average Monthly Expenses How to Start from Home and Save Money How to Find and Develop a Niche for your Soap Business The New Market Trends in the Soap Industry How to Price your Soap for Sale How to Calculate

Swoosh: The Unauthorized Story of Nike and the Men Who Played There


J.B. Strasser - 1991
    The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.

Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler


Bill Vlasic - 2011
    automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives.  Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.

Coco Chanel: A Life from Beginning to End


Hourly History - 2020
    She changed the way women thought about fashion and themselves; her dresses were meant to free women of the corset and allow them to move freely and elegantly. At the dawn of a new century, Chanel stood for a new type of woman.Chanel worked her way up from living in an orphanage to dining with royalty. She personified her own designs. Always independent, she never married, took on lovers as she pleased, and never apologized. A century after Coco Chanel opened her first small shop in Paris, her designs still define luxury.Discover a plethora of topics such asAn Orphaned GirlCoco Takes on ParisChanel No. 5The Crash of 1929Chanel during World War II: The Nazi SpyExile and ReturnAnd much more!

Hard Corps: from Thug Zero to Marine Hero


Marco Martinez - 2007
    At the age of twenty-two, he was a hero—the recipient of the Navy Cross, the second-highest honor a U.S. Marine can receive, for extraordinary heroism under fire in the Iraq War. Hard Corps tells the story of his incredible transformation and of his experiences on the front lines of the War on Terror.Writing with passion and candor, Martinez brings us back to his gang days, detailing experiences that make him “shudder in shame” to remember. And he recalls the moment that changed everything for him, when he spotted a barrel-chested U.S. Marine Corps recruiter at his high school. Immediately, he saw an opportunity to alter the course of his aimless life. Martinez takes us with him through the grueling ordeal of Marine boot camp and the even-more-punishing training at the School of Infantry to show just how warriors are made. He reveals how he and his fellow grunts prepared tirelessly for battle, seeing combat not as a burden but as a privilege, the ultimate baptism by fire.For Martinez, that baptism came in Iraq. In Hard Corps, he unfolds a warrior’s tale as riveting, harrowing, and immediate as any ever written. He takes us onto the narrow, treacherous streets of Baghdad, where enemy fire rains down from all directions; alongside his Marine squad as they patrol through the most dangerous war zone imaginable; and into a brutal terrorist ambush that calls upon reserves of ferocity and courage none of the Marines could ever be certain they possessed and that proves the value of every moment of their torturous training. Martinez also recounts stunning reminders of why we fight: the Iraqi man he met whose tongue had been chopped off for speaking out against Saddam Hussein’s regime, the ghastly evidence of human experimentation that Martinez’s squad discovered at an abandoned Iraqi military barracks, and the horrifying mass graves the Marines unearthed in the Iraqi desert.Hard Corps gives us a visceral sense of what it means to know that you are ready to die for your brother Marines and that they would do the same for you. It tells us how it feels when words like duty, honor, and country are not an empty slogan. And, ultimately, it captures the traditions and ooh-rah spirit of the U.S. Marine Corps and the valor of all the Marines, sailors, soldiers,From the Hardcover edition.

The Last Mogul: Lew Wasserman, MCA, and the Hidden History of Hollywood


Dennis McDougal - 2001
    His career spanned the entire history of the movies, from the silent era to the present, and he was guru to Alfred Hitchcock, Marilyn Monroe, Marlon Brando, and Jimmy Stewart, and to a new generation of filmmakers beginning with Steven Spielberg and George Lucas. For more than four years, Dennis McDougal interviewed over 350 people who knew the man with the giant dark horn-rimmed glasses -- colleagues, relatives, rivals -- and drew on tens of thousands of pages of documents to produce this extraordinary and first-ever portrait of a legend and his times, a book that the New York Times Book Review called "thoroughly reported and engrossing" and that the Daily News called, simply, "a bombshell."

Shadowbosses: Government Unions Control America and Rob Taxpayers Blind


Mallory Factor - 2012
    This densely researched, compellingly argued book exposes how public-sector unions and their leaders--the "shadowbosses" of the title--are destroying the rule of law, stealing elections, degrading government services, paralyzing public education, and pushing the United States into a grim future of insolvency and decline. Authors Mallory and Elizabeth Factor disturbingly reveal the unions' plan to exert control over Social Security and disability recipients, veterans, and every other group that receives government money. A chilling exposé, SHADOWBOSSES is also a call to citizen action against those who really hold the power in America today.

Jeff Bezos: The Force Behind the Brand: Insight and Analysis into the Life and Accomplishments of the Richest Man on the Planet (Billionaire Visionaries Book 1)


J.R. MacGregor - 2018
    The innate desire is driven by our deep and underlying need to find better ways for us to achieve our own goals, understand our own dreams, and rise to our unique challenges. This book is about the underlying events in the life of Jeff Bezos and the ways in which it influenced his life, the way he responded to them, and in the way he used them to his advantage. The book doesn’t claim to know the fibers that made the content of his heart - no man can know that. But what it does is string together multiple events and sees the shadows that it casts. All that so that you can find the elements inside you that could be the seed of success, achievement and greatness. The story of Bezos traces a path through his life as a youth and looks at his action and his achievements and deciphers the existence of his greatest achievement – Amazon - in a way that is reflective of his character, his intellect and his upbringing. His story is unlike any of the other successful people in history. His brand of work ethic is familiar but different. What is it about him that makes him a super achiever? What about him makes him drive hard towards his goals? What about him can turn an idea into a startling success? What about him is like you and what isn’t? What can you learn from him? Read, and find out.