Why is glass see-through? What makes elastic stretchy? Why does a paper clip bend? Why does any material look and behave the way it does? These are the sorts of questions that Mark Miodownik a globally-renowned materials scientist has spent his life exploring In this book he examines the materials he encounters in a typical morning, from the steel in his razor and the graphite in his pencil to the foam in his sneakers and the concrete in a nearby skyscraper.

    on the humid night of September 29, 1959, Braniff Flight 542 crashed on a farm near Buffalo, Texas. Less than six months later, Northwest Flight 710 crashed in a soybean field near Tell City, Indiana. Both planes were Lockheed Electras, and both, for no apparent reason, had lost a wing in mid-air. The combined toll of the two crashes was 97 lives. There were no survivors. Early the following October, during take-off from Boston’s Logan Airport, there was another Electra disaster, and the plane that had been supposedly foolproof became the object of the ugliest controversy in the history of commercial aviation. The Electra Story is an illuminating and incomparably thorough study of the plane’s entire career. From design through construction, rigorous testing, and brilliant initial performance, to the minute-by-minute record of the fatal flights, the scenes of wreckage, and then the painstaking efforts to solve the mystery. While the search for a “probable cause” went on, there was a crucial decision to be made: whether or not to let the Electras go on flying. Elwood R. Quesada, then Administrator of the Federal Aviation Agency, had to make that decision, and how he coped with this frightening responsibility is a remarkable tale in itself. The plane that had been a dream, then became a nightmare, is still flying today, and out of tragedy has come an important advance in man’s knowledge. Robert Serling’s evaluation of The Electra Story is an enlightening, vivid, unbiased and rare documented account. It is a human story of suspense, with dedication and courage. And as a story of how government, industry, technology, science and the public were all trapped in one intricate web, it is both revealing and significant. Praise for Robert Serling ‘High level of suspense and excitement.’ - De Moines Sunday Register ‘Serling has spun another winner’ – Publisher’s Weekly ‘…keeps you guessing til the end’ - Arizona Daily Star ‘Aviation buffs will revel in this thoroughgoing chronicle’ – Kirkus Robert J. Serling (1918-2010) was aviation editor of United Press International and won the annual TWA Best Aviation News Reporting Award for four years running.

    In a series of essays that progress from the tiniest earth dwellers to the most far flung celestial bodies—considering the similarity of gods to donkeys, the inexorability of love and vines, the relations of exploding stars to exploding sea cucumbers—Amy Leach rekindles a vital communion with the wild world, dormant for far too long. Things That Are is not specifically of the animal, the human, or the phenomenal; it is a book of wonder, one the reader cannot help but leave with their perceptions both expanded and confounded in delightful ways.

    The book documents the adverse environmental effects caused by the indiscriminate use of pesticides. Carson accused the chemical industry of spreading disinformation, and public officials of accepting the industry's marketing claims unquestioningly.The book appeared in September 1962 and the outcry that followed its publication forced the banning of DDT and spurred revolutionary changes in the laws affecting our air, land, and water. Carson’s book was instrumental in launching the environmental movement.

    In the mid-nineteenth century, communication between the United States and Europe -- the center of world affairs -- was only as quick as the fastest ship could cross the Atlantic, making the United States isolated and vulnerable.But in 1866, the Old and New Worlds were united by the successful laying of a cable across the Atlantic. John Steele Gordon's book chronicles this extraordinary achievement -- the brainchild of American businessman Cyrus Field and one of the greatest engineering feats of the nineteenth century. An epic struggle, it required a decade of effort, numerous failed attempts, millions of dollars in capital, a near disaster at sea, the overcoming of seemingly insurmountable technological problems, and uncommon physical, financial, and intellectual courage. Bringing to life an overlooked story in the annals of technology, John Steele Gordon sheds fascinating new light on this American saga that literally changed the world.

    Nearly a half-century after Neil Armstrong walked on the moon, these Space Barons-most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen-are using Silicon Valley-style innovation to dramatically lower the cost of space travel, and send humans even further than NASA has gone. These entrepreneurs have founded some of the biggest brands in the world-Amazon, Microsoft, Virgin, Tesla, PayPal-and upended industry after industry. Now they are pursuing the biggest disruption of all: space. Based on years of reporting and exclusive interviews with all four billionaires, this authoritative account is a dramatic tale of risk and high adventure, the birth of a new Space Age, fueled by some of the world's richest men as they struggle to end governments' monopoly on the cosmos. The Space Barons is also a story of rivalry-hard-charging startups warring with established contractors, and the personal clashes of the leaders of this new space movement, particularly Musk and Bezos, as they aim for the moon and Mars and beyond.

    This fascinating parallel biography of Albert Einstein and Pablo Picasso as young men examines their greatest creations -- Picasso's Les Demoiselles d'Avignon and Einstein's special theory of relativity. Miller shows how these breakthroughs arose not only from within their respective fields but from larger currents in the intellectual culture of the times. Ultimately, Miller shows how Einstein and Picasso, in a deep and important sense, were both working on the same problem.

    Ten years in the writing (it was the book he retired to Walden to work on) and incorporating essays, passages from his journal, and some of his best poems, it is a superbly crafted achievement, its texture enriched by the idealism of the Transcendentalists, the delighted wordplay of an imaginative linguist, the individualism of a young America, and the earthiness of a lover of nature.Walden is a personal declaration of independence, a social experiment, and a voyage of spiritual discovery, set within the seasonal cycle of a year’s “Life in the Woods.” “Simplify, simplify” is the beat of its “more distant drummer”—to abandon waste and illusion, to get to the bottom of life’s essential needs, and to practice a new economy for humane living. Its witty and pointed rhetoric brings together language and nature, the human and nonhuman in unusual conjunctions that resonate with symbolic meanings. A manual of self-reliance as well as a masterpiece of style, it is one of the most fervently loved classics of American literature.The Maine Woods is an account of three trips taken by boat and canoe in 1846, 1853, and 1857 through an unexplored interior bypassed by westward expansion. It describes the virgin rivers and forests of Maine, the customs of woodsmen and Indian guides, the hunting of moose, and the effects of the timber industry and encroaching settlement. An early and eloquent plea for conservation by a far-sighted naturalist, its close observation of the American wild becomes an examination of “the motives which carry men into the wilderness.”Cape Cod is the bleakest of Thoreau’s works, resembling Melville’s prose in its vision of the titanic indifference of nature. Cape Cod appears as both ocean and desert, a vast expanse of shipwrecks and barren soil, peopled by hardy, weathered inhabitants who seem survivors from the age of the first Pilgrims. Based upon his own visits and upon accounts from the earliest times, it is an unsentimental study of human endurance in the face of hostile elements, historical change, and natural decay.

    For the first time ever, author D.E. Tarver explains the classic texts, The Art of War by Sun Tzu and The Art of Warfare by Sun Pin, in plain English.War is the perfect training ground for teaching Sun Tzu's ancient philosophies to attaining victory over an opponent. The Art of War outlines the steps for outwitting the enemy, be it an army of 10,000 or an unresponsive client.The Art of War teaches leaders strategies to attain victory by:Knowing when to stand up to an opponent, and when to back down.How to be confident without being overly confident.Considering the cost of the campaign before launching an attack.Avoiding an opponent's strengths and striking his weaknesses. ""The one who is first to the field of battle has time to rest, while his opponent rushes into the conflict weary and confused. The first will be fresh and alert. The second will waste most of his energy trying to catch up."" Be the first to the battlefield with The Art of War."

    Tragically, Frank and Robert both had their careers destroyed by the Red Scare. But their paths diverged. While Robert died an almost ruined man, Frank came into his own, emerging from ten years of exile on a Colorado ranch to create not just a multimillion dollar institution but also a revolution that was felt all over the world. His Exploratorium was a "museum of human awareness" that combined art and science while it encouraged play, experimentation, and a sense of joy and wonder; its success inspired a transformation in museums around the globe. In many ways it was Frank’s answer to the atom bomb. K. C. Cole—a friend and colleague of Frank’s for many years—has drawn from letters, documents, and extensive interviews to write a very personal story of the man whose irrepressible spirit would inspire so many.

    News From Nowhere, one of the most significant English works on the theme of utopia, is the tale of William Guest, a Victorian who wakes one morning to find himself in the year 2102 and discovers a society that has changed beyond recognition into a pastoral paradise, in which all people live in blissful equality and contentment. A socialist masterpiece, News From Nowhere is a vision of a future free from capitalism, isolation and industrialisation. This volume also contains a wide selection of Morris's writings, lectures, journalism and letters, which expand upon the key themes of News From Nowhere.

    The 20 stand-alone chapters of this new work describe how technological failures result from the incompatibilities between the way things are designed and the way people actually perceive, think, and act. New technologies will succeed or fail based on our ability to minimize these incompatibilities between the characteristics of people and the characteristics of the things we create and use.This book is the quintessential 'must read' for all those who deal with technology in any fashion. From the frustration of an awkward ATM machine to the threat of accidental, nuclear Armageddon, Casey shows how the same crucial factors come into play told through the very eyes of those people who saw and experienced these things. No student of design, psychology, behavioral science, or technology should be without this book, and neither should any intelligent member of society who wants to know what goes on with the successes and failures of modern technology.Sit ringside to the action where compelling events unfold. The stories in this book will take you to airports and airline cabins, an amusement park, a fertility clinic, a pharmaceutical plant, an emergency dispatch center, the Olympic games, and a bank; to hospitals, spacecraft, ships, and cars. From the coasts of Peru and Monterey, in orbit aboard the International Space Station, the freeways of Southern California and the back roads of France, the battlefields of Afghanistan, and a nuclear fuel plant in Japan this is The Atomic Chef.

    On both economic and psychological grounds, author Matthew B. Crawford questions the educational imperative of turning everyone into a "knowledge worker," based on a misguided separation of thinking from doing. Using his own experience as an electrician and mechanic, Crawford presents a wonderfully articulated call for self-reliance and a moving reflection on how we can live concretely in an ever more abstract world.

    We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

    He shows rather that new tools are more often the sparks that ignite scientific discovery. Such tool-driven revolutions have profound social consequences--the invention of the telescope turning the Medieval world view upside down, the widespread use of household appliances in the 1950s replacing servants, to cite just two examples. In looking ahead, Dyson suggests that solar energy, genetics, and the Internet will have similarly transformative effects, with the potential to produce a more just and equitable society. Solar power could bring electricity to even the poorest, most remote areas of third world nations, allowing everyone access to the vast stores of information on the Internet and effectively ending the cultural isolation of the poorest countries. Similarly, breakthroughs in genetics may well enable us to give our children healthier lives and grow more efficient crops, thus restoring the economic and human vitality of village cultures devalued and dislocated by the global market.Written with passionate conviction about the ethical uses of science, The Sun, the Genome, and the Internet is both a brilliant reinterpretation of the scientific process and a challenge to use new technologies to close, rather than widen, the gap between rich and poor.