Combining vibrant storytelling, vivid portraiture, and thematic analysis, Lemann shows why this experiment did not turn out as planned. It did create a new elite, but it also generated conflict and tension—and America's best educated, most privileged people are now leaders without followers.Drawing on unprecedented access to the Educational Testing Service's archives, Lemann maintains that America's meritocracy is neither natural nor inevitable, and that it does not apportion opportunity equally or fairly. His important study not only asks profound moral and political questions about the past and future of our society but also carries implications for current social and educational policy. As Brent Staples noted in his New York Times editorial column: "Mount Holyoke College in Massachusetts announced that prospective students would no longer be required to submit SAT scores with their applications. . . . Holyoke's president, Joanne Creighton, was personally convinced by reading Nicholas Lemann's book, The Big Test, which documents how the SAT became a tool for class segregation."All students of education, sociology, and recent U.S. history—especially those focused on testing, theories of learning, social stratification, or policymaking—will find this book fascinating and alarming.

    Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

    Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin--because our ancestors were more likely to survive if they were constantly motivated--with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

    In Utopistics, Immanuel Wallerstein argues that the global order that nourished those dreams is on the brink of disintegration. Pointing to the globalization of commerce, the changing nature of work and the family, the failures of traditional liberal ideology, and the danger of profound environmental crises, the founder of world-systems analysis argues that the nation-state system no longer works. The next twenty-five to fifty years will see the final breakdown of that system, and a time of great conflicts and disorder. It will also be a period in which individual and collective action will have a greater impact on the future than has been possible for 500 years. Utopistics distills Wallerstein’s hugely influential work on the modern world-system in an accessible way. This fascinating and provocative look into our collective political destiny poses urgent questions for anyone concerned with social change in the next millennium.

    But in our zeal to instill the evaluation process with scientific rigor, we've gone from measuring performance to fixating on measuring itself. The result is a tyranny of metrics that threatens the quality of our lives and most important institutions. In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing--and shows how we can begin to fix the problem.Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test." That's because what can and does get measured is not always worth measuring, may not be what we really want to know, and may draw effort away from the things we care about. Along the way, we learn why paying for measured performance doesn't work, why surgical scorecards may increase deaths, and much more. But metrics can be good when used as a complement to--rather than a replacement for--judgment based on personal experience, and Muller also gives examples of when metrics have been beneficial.Complete with a checklist of when and how to use metrics, The Tyranny of Metrics is an essential corrective to a rarely questioned trend that increasingly affects us all.

    This is our culture’s image of the perfect self. We see this person everywhere: in advertising, in the press, all over social media. We’re told that to be this person you just have to follow your dreams, that our potential is limitless, that we are the source of our own success. But this model of the perfect self can be extremely dangerous. People are suffering under the torture of this impossible fantasy. Unprecedented social pressure is leading to increases in depression and suicide. Where does this ideal come from? Why is it so powerful? Is there any way to break its spell? To answer these questions, Selfie by Will Storr takes us from the shores of Ancient Greece, through the Christian Middle Ages, to the self-esteem evangelists of 1980s California, the rise of narcissism and the selfie generation, and right up to the era of hyper-individualistic neoliberalism in which we live now. It tells the extraordinary story of the person we all know so intimately – our self.

    Sykes offers fifty life lessons not included in the self-esteem-laden, reality-light curriculum of most schools. Here are truths about what kids will encounter in the world post-schooling, and ideas for how parents can reclaim lost ground---not with pep talks and touchy-feely negotiations, but with honesty and respect. Sykes's rules are frank, funny, and tough minded, including:#1 Life is not fair. Get used to it. #7 If you think your teacher is tough, wait until you get a boss. He doesn't have tenure, so he tends to be a bit edgier. When you screw up, he's not going to ask you how you FEEL about it. #15 Flipping burgers is not beneath your dignity. Your grandparents had a different word for burger flipping. They called it "opportunity."#42 Change the oil. #43 Don't let the success of others depress you.#48 Tell yourself the story of your life. Have a point.Each rule is explored with wise, pithy examples that parents, grandparents, and teachers can use to help children help themselves succeed---in school and out of it.A few rules kids won't learn in school:#9 Your school may have done away with winners and losers. Life hasn't.#14 Looking like a slut does not empower you.#29 Learn to deal with hypocrisy.#32 Television is not real life.#38 Look people in the eye when you meet them.#47 You are not perfect, and you don't have to be.#50 Enjoy this while you can.

    Delving into the unknown can also create an element of self-doubt that fills your mind right off the bat. That coupled with an overwhelming task of choosing and gathering curriculum, creating lesson plans, organizing supplies, and teaching multiple grade levels can be quite disheartening.Don't worry! Homeschooling 101 is a step by step practical guide that will help you to get started, and continue on in your homeschooling journey. It is designed to help guide you through all of the steps to getting started, choosing and gathering curriculum, creating effective lesson plans, scheduling your day, organizing your home, staying the course and more! It even includes helpful homeschooling forms!

    In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.

    This groundbreaking book reveals how today's global businesses can be both environmentally responsible and highly profitable.

    The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point.A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.

    Len Fisher turns his attention to the science of cooperation in his lively and thought-provoking book. Fisher shows how the modern science of game theory has helped biologists to understand the evolution of cooperation in nature, and investigates how we might apply those lessons to our own society. In a series of experiments that take him from the polite confines of an English dinner party to crowded supermarkets, congested Indian roads, and the wilds of outback Australia, not to mention baseball strategies and the intricacies of quantum mechanics, Fisher sheds light on the problem of global cooperation. The outcomes are sometimes hilarious, sometimes alarming, but always revealing. A witty romp through a serious science, Rock, Paper, Scissors will both teach and delight anyone interested in what it what it takes to get people to work together.

    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

    سیاست امروز

    The simple act of observing human life has changed the way we are born, schooled, parent and die, irrevocably altering our understanding of inequality and health. This is the tale of these studies, the scientists who created them, sustained them, and perhaps most importantly, the remarkable discoveries that have come from them. The envy of scientists around the world, The Life Project is one of Britain’s best-kept secrets.